Travelpayouts
Travelpayouts is a free travel affiliate network connecting 650,000+ bloggers and content creators with 90+ travel brands, monetizing via brand-side commissions on flights, hotels, tours, and ancillary travel verticals under parent Go Travel Un Limited.
- Company typePrivate
- Founded2011
- HeadquartersPhuket, Thailand
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
What Travelpayouts does
Travelpayouts is a digital travel affiliate partnership platform founded in 2011 and operating as a subsidiary of Go Travel Un Limited, an international travel holding that runs 14-country operations under sister brands including WayAway, Aviasales, Jetradar, and Hotellook. The platform connects more than 650,000 travel bloggers and content creators with over 90 travel brand partners across flights, hotels, tours and activities, car rentals, trains and buses, transfers, insurance, cruises, and adjacent travel verticals, enabling creators to monetize audiences through affiliate links while giving brands aggregated, performance-based distribution at scale.
The product architecture centers on a single affiliate dashboard with modular components layered on top: Travelpayouts Drive (an AI-driven monetization engine that scans existing content to surface missed affiliate opportunities and optimize conversion timing, claiming up to 30% earnings lift), LinkSwitcher (automated conversion of existing blog links into Travelpayouts affiliate links to enable migration from other networks), a WordPress plugin, White Label capabilities for rebranded affiliate experiences, and a Mobile SDK plus API for custom integrations. The platform supports 60+ languages and is accessible globally via self-serve signup, with iOS and Android apps for performance tracking.
The business model is inverted relative to most affiliate networks: Travelpayouts is 100% free for affiliate partners, with no signup fees or platform charges, and partners receive the full commission they would earn via direct programs. Travelpayouts earns its revenue by taking a share of commissions paid by the travel brands on the supply side. The go-to-market motion is product-led and community-led — self-serve registration, WordPress plugin distribution, content marketing through the company blog, TBEX conference participation, and a referral program paying up to $600 per recruited creator. The company has paid out more than $63M to partners over its 11+ year operating history and holds a 4.5/5 Trustpilot rating from 206 reviews.
Travelpayouts firmographics
Firmographics- Name
- Travelpayouts
- Legal name
- Travelpayouts
- Website
- https://travelpayouts.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Travelpayouts is a free travel affiliate network connecting 650,000+ bloggers and content creators with 90+ travel brands, monetizing via brand-side commissions on flights, hotels, tours, and ancillary travel verticals under parent Go Travel Un Limited.
- Ownership category
- akta.pro rank
Travelpayouts industry classification
Industry- Product category
- Travel Affiliate Marketing Platform
- akta.pro primary industry
- Travel Deal, Loyalty & Subscription Platforms (BPAMAIAM)
- akta.pro secondary industry
- Travel Ancillary & Add-on Booking Platforms (Insurance/Baggage/Seat/Upgrades) (BPAMAIAN)
Keywords
Where Travelpayouts is headquartered
LocationHeadquarters
- HQ city
- Phuket
- HQ country
- Thailand
- HQ region
- Asia
Markets served
Travelpayouts business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Affiliate Commission (Primary): Travelpayouts earns fees directly from travel brands (such as Booking.com, Viator, GetYourGuide) rather than from affiliate partners. Brands pay Travelpayouts because the platform reaches bigger audiences and generates more sales than individual bloggers. Partners receive full commission; Travelpayouts takes its cut from the brands. This allows partners to earn the same or better commissions than joining affiliate programs directly.
- Referral Program: Partners can earn up to $600 for every creator they refer to Travelpayouts through the referral program.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free membership for all affiliates |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Travelpayouts product offering
Product offeringCore offering
Travelpayouts operates a digital affiliate partnership platform that connects over 650,000 travel bloggers and content creators with 90+ trusted travel brands including Booking.com, Viator, GetYourGuide, Klook, and Trip.com. The platform is 100% free for affiliate partners; Travelpayouts earns commissions from travel brands rather than charging affiliates. It provides automated tools for affiliate link management, content monetization, and earnings tracking across flights, hotels, tours, car rentals, insurance, and other travel verticals.
Product overview
Travelpayouts is a digital travel affiliate partnership platform that operates as a platform-plus-modules architecture. The core Travelpayouts Platform connects over 650,000 travel content creators with 90+ travel brand affiliate programs across flights, hotels, tours, car rentals, insurance, and other travel verticals. Key products include Travelpayouts Drive (AI-powered content monetization), LinkSwitcher (automated link conversion), WordPress Plugin, White Label solution, and mobile apps for iOS and Android. The platform is part of Go Travel Un Limited, an international travel holding that also operates sister brands including WayAway, Aviasales, Jetradar, and Hotellook across 14 countries.
Differentiator
Problem solved
Functional benefit
Brands
- Travelpayouts Drive: AI-driven content monetization system for travel websites that automatically monetizes content, finds missed opportunities, and converts readers when they're most likely to book.
Products and services
- Travelpayouts Platform
- Travelpayouts Drive
- LinkSwitcher
- White Label Solution
- Travelpayouts Stats Tracking App
Quantifiable outcome
- Partners can earn up to 30% more with Drive AI tool
- +4 more outcomes
Companies that use Travelpayouts
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles2 records
Travelpayouts technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability6 records
Feature8 records
Travelpayouts partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered flagship and core.
- Booking.comflagshipBooking.com is a flagship partner on Travelpayouts, offering 3-5% commission on hotel bookings and €1.5 per flight booking. Partners receive same or better rates than direct programs. Cookie duration is one session.
- ViatorflagshipViator offers 8% commission rate on tours and activities with 30-day cookie duration. One of the most popular programs among Travelpayouts partners.
- GetYourGuideflagshipGetYourGuide offers 8% reward rate on tours and activities with 31-day cookie lifetime. Featured as a top-choice program among partners.
- KlookcoreKlook offers 2-5% commission depending on product type, with 7-30 day cookie duration. Covers tours, activities, and attractions.
- Trip.comcoreTrip.com offers 1-5.5% commission on hotels, flights, trains, car rentals, and attractions. Cookie duration varies from 7-30 days depending on device.
- ExpediacoreExpedia offers 1.35-3.6% commission across hotels, flights, car rentals, and vacation packages with 7-day cookie duration.
- AgodacoreAgoda offers 6% commission on accommodations with 1-day cookie duration. Covers millions of accommodation options worldwide.
- HostelworldcoreHostelworld offers 5-7% commission (40% of Hostelworld's revenue) with 30-day cookie duration. Covers 36,000+ properties in 179 countries.
- DiscoverCarscoreDiscoverCars offers 23-54% commission (54% of revenue from agencies, 23% from other services) with industry-leading 365-day cookie duration.
- Kiwi.comcoreKiwi.com offers 3% commission on flights, trains, and bus tickets with 30-day cookie duration. Known for unique virtual interlining.
- OmiocoreOmio offers 6% commission on trains, buses, and flights with 30-day cookie duration. Simplifies European travel booking.
- Welcome PickupscoreWelcome Pickups offers 8-9% commission on airport transfers and sightseeing rides with 45-day cookie duration.
- AirHelpcoreAirHelp offers 15-16.6% commission on flight compensation claims with 45-day cookie duration. Partners earn when travelers receive delayed flight compensation.
- Go Travel Un Limited (Parent Company)flagshipTravelpayouts is part of Go Travel Un Limited, an international travel holding operating in 14 countries under trusted brands including WayAway, Aviasales, Jetradar, and Hotellook.
- OpenAIcoreTravelpayouts has processed over 10 billion tokens with OpenAI, recognized as one of the first companies in the world to cross this milestone. Indicates deep AI integration partnership.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Travelpayouts competitors and assessment
Company assessmentDirect peers
- Awin: Global affiliate marketing network with a strong travel vertical (incl. Booking.com, Expedia), connecting publishers with travel brands for commission-based monetization — directly comparable to Travelpayouts' core offering across multiple verticals.
- CJ Affiliate (Commission Junction): One of the largest affiliate networks globally, with deep travel brand programs and publisher tools. Directly competes with Travelpayouts for the same travel content creator segment.
- Impact.com: Partnership management platform offering affiliate, influencer, and B2B programs with extensive travel brand partnerships. Comparable as a modern SaaS-style affiliate platform serving content creators and brands.
- Tradedoubler: European-headquartered affiliate network with strong travel and e-commerce brand programs, serving publishers with affiliate monetization — comparable business model and target market to Travelpayouts.
- Webgains: Affiliate network operating in 30+ countries with a sizable travel vertical. Directly competes for travel content publishers in the same affiliate marketing model.
- Skimlinks: Content commerce monetization platform that auto-monetizes publisher content via affiliate links, including travel brands. Highly comparable to Travelpayouts' LinkSwitcher and Drive automation approach.
- Sovrn Commerce: Publisher monetization and affiliate platform enabling content creators to earn from commerce links. Compares to Travelpayouts in providing link tools, programmatic optimization, and publisher-side analytics.
Emerging players
- PartnerStack: B2B-focused partnership platform automating affiliate, referral, and influencer programs. Comparable affiliate SaaS infrastructure though more focused on SaaS rather than travel verticals.
- Refersion: Affiliate and influencer marketing platform focused on DTC and creator-driven brands. Comparable affiliate SaaS infrastructure, though smaller scale and less travel vertical depth than Travelpayouts.
Broad incumbents
- Booking.com Affiliate Partner Programme: Direct first-party affiliate program from the largest OTA; a flagship partner on Travelpayouts but also a structural competitor when publishers consider going direct. Comparable as an alternative path for the same travel content creator base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Travelpayouts social profiles
Digital presenceTravelpayouts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Travelpayouts leadership team
Management profileNumber of profiles
Profiles1 record
Travelpayouts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Travelpayouts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Travelpayouts
What does Travelpayouts do?
Travelpayouts operates a digital affiliate partnership platform that connects over 650,000 travel bloggers and content creators with 90+ trusted travel brands including Booking.com, Viator, GetYourGuide, Klook, and Trip.com. The platform is 100% free for affiliate partners; Travelpayouts earns commissions from travel brands rather than charging affiliates. It provides automated tools for affiliate link management, content monetization, and earnings tracking across flights, hotels, tours, car rentals, insurance, and other travel verticals.
Is Travelpayouts a public or private company?
Travelpayouts is a private company. It is classified as corporate owned and is currently operating.
When was Travelpayouts founded?
Travelpayouts was founded in 2011. It employs 51 to 100 people.
Where is Travelpayouts based?
Travelpayouts is headquartered in Phuket, Thailand, in the Asia region.
How does Travelpayouts make money?
Two revenue lines are on record. Affiliate Commission (Primary) is the primary driver. The others are referral Program.
Who are Travelpayouts's main competitors?
Direct peers on record are Awin, CJ Affiliate (Commission Junction), Impact.com, Tradedoubler, Webgains, Skimlinks and Sovrn Commerce. Emerging players are PartnerStack and Refersion. Booking.com Affiliate Partner Programme is listed as a broad incumbent.
Does Travelpayouts have an API?
Yes. Travelpayouts offers an API for partners to access affiliate tools, links, search forms, and programmatic access to the platform. The API enables developers to build custom integrations and automate affiliate link management. Developer documentation is at support.travelpayouts.com/hc/en-us.
What industry is Travelpayouts in?
Travelpayouts's product category is Travel Affiliate Marketing Platform. Its primary akta.pro industry code is BPAMAIAM, Travel Deal, Loyalty & Subscription Platforms, with a secondary code of BPAMAIAN, Travel Ancillary & Add-on Booking Platforms (Insurance/Baggage/Seat/Upgrades).