EMGuidance

What EMGuidance does

EMGuidance is a South African digital health company founded in 2016 and headquartered in Cape Town. The platform is positioned as a free mobile resource that medical professionals can download and use, functioning as a clinical reference tool for practicing clinicians. Co-founders Mohammed Dalwai (Chief Product Officer) and Yaseen Khan (CEO) lead an organization of 11-50 employees.

The company's core product is a clinician-facing application distributed via standard mobile app channels, aimed at supporting day-to-day clinical decision-making for medical professionals. The input data does not elaborate on the underlying technology stack, AI/ML components, or product architecture beyond the description that the service is free to download and use for the medical-professional user base. No technical specifications, proprietary models, or platform integrations are disclosed in the available material.

EMGuidance's business model is built on a free end-user offering for clinicians; the company has not publicly disclosed pricing, sponsorship arrangements, or monetization mechanisms in the data provided. The firm has raised approximately $250,173 across two reported funding events (2018-2019) from investors including 54 Collective, Getihu, and The ASISA ESD Fund. Revenue, customer roster, geographic footprint beyond South Africa, and partnership details are not disclosed in the source material, leaving the commercial mechanics and scale of the business largely unverified.

Name

EMGuidance

Website

https://emguidance.com

Company type

Private

Founded year

2016

Headcount range

11–50 employees

Short description

EMGuidance is a Cape Town-based digital health company founded in 2016 that provides a free mobile clinical reference application for medical professionals to download and use. Co-founders Mohammed Dalwai (CPO) and Yaseen Khan (CEO) lead the 11-50 employee team.

Ownership category

akta.pro rank

Product category

Clinical Decision Support Software

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Medication Adherence, Reminders & Patient Support (HLACAKAF)

Keywords

• Clinical decision support
• Drug reference database
• Healthcare mobile apps
• Medical professional tools
• Pharmaceutical information

Headquarters

HQ city

Johannesburg

HQ country

South Africa

HQ region

Africa

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales

Core offering

EMGuidance distributes a free mobile application that provides medical professionals with drug information, interaction checking, dosing guidance and clinical reference content to support prescribing decisions at the point of care.

Differentiator

Problem solved

Functional benefit

Products and services

• EMGuidance Mobile Application A free mobile application for medical professionals that provides drug information, drug-interaction checking, dosing guidance and clinical reference content at the point of care.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Epocrates: Epocrates (owned by Wolters Kluwer) is a leading drug reference and clinical decision support platform for healthcare professionals, directly comparable to EMGuidance's core medicines information offering but operating globally with a much larger user base.
• Medscape: Medscape (WebMD) is a free clinical reference and drug information platform for physicians, highly comparable to EMGuidance in both target audience and free distribution model, with global scale and pharma-sponsored monetization.
• UpToDate: UpToDate (Wolters Kluwer) is a subscription-based clinical decision support resource used by physicians worldwide, comparable to EMGuidance as a clinician-focused reference tool with overlapping medicines information and clinical guidance functionality.

Direct peers

• MDCalc: MDCalc is a free clinical decision support platform providing calculators, scores, and algorithms to medical professionals, directly comparable to EMGuidance as a free, physician-facing clinical decision tool.
• Drugs.com: Drugs.com is a free medicines information and drug interaction reference resource used by both consumers and medical professionals, directly comparable to EMGuidance's drug reference functionality.

Regional players

• MIMS (Monthly Index of Medical Specialties): MIMS is a medicines reference platform widely used by clinicians across Asia-Pacific and other emerging markets, comparable to EMGuidance as a regional drug information resource for physicians outside the US/Europe.
• Discovery Health: Discovery Health is a major South African private health insurer with a digital member and provider ecosystem, comparable to EMGuidance as a South African healthcare stakeholder building clinician-facing digital tools.

Emerging players

• Practo: Practo is an emerging-market digital health platform offering clinician tools and patient-facing services across India, Southeast Asia, and other regions, comparable to EMGuidance as an emerging-market healthcare professional platform.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/EMGuidance

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EMGuidance