Ruby Datum
Ruby Datum is a UK-based, Exeter-headquartered private software company founded in 2016 that provides a subscription-based virtual data room platform for secure document sharing, due diligence, and contract management for businesses.
- Company typePrivate
- Founded2016
- HeadquartersExeter, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Ruby Datum does
Ruby Datum is a UK-based private technology company founded in 2016 and headquartered in Exeter, operating in the virtual data room (VDR) and contract management software category. The company's core product is a unified virtual data room platform that enables secure document sharing, storage, and collaboration for business transactions, including due diligence processes, M&A activity, and sensitive information management. It operates on a subscription/recurring revenue model, though specific pricing, customer segments, and contract terms are not publicly disclosed.
The company is led by founder and Managing Director Nicholas Watson, supported by three directors (Alastair Banks as non-executive director, Chris Dyson, and Timo Karakashev), with a headcount reported in the 11-50 range. To date, Ruby Datum has raised approximately £195,000 (~$268,428) via an equity crowdfunding round on the Crowdcube platform, exceeding its initial target; management has stated the proceeds are earmarked for product development and positioning the company for a larger Series A raise. The geographic footprint disclosed is the United Kingdom, with no global claims made. No institutional investors, parent companies, named enterprise customers, partnerships beyond Crowdcube, patents, certifications, or AI/ML capabilities were disclosed in the available source material.
From a competitive positioning perspective, Ruby Datum operates in a market dominated by larger, well-capitalized VDR vendors (e.g., Datasite, Intralinks, Ansarada), and the publicly disclosed financial profile — a sub-£200K crowdfunded raise, an 11-50 headcount, and no disclosed revenue or reference customers — indicates a very early-stage company seeking product-market fit and growth capital. The company's public website currently displays Indonesian-language health and lifestyle blog content, which is inconsistent with the firmographic description of a B2B VDR provider and suggests either a domain repurposing, a parked/redirected site, or a material data inconsistency that warrants diligence.
Ruby Datum firmographics
Firmographics- Name
- Ruby Datum
- Legal name
- Ruby Datum
- Website
- https://rubydatum.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ruby Datum is a UK-based, Exeter-headquartered private software company founded in 2016 that provides a subscription-based virtual data room platform for secure document sharing, due diligence, and contract management for businesses.
- Ownership category
- akta.pro rank
Ruby Datum industry classification
Industry- Product category
- Virtual Data Rooms
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- E-Signature & Digital Transaction Management (DTM) (HDAEAGAF)
- akta.pro secondary industry
- Data Security & Privacy for Cloud (DLP, DSPM, Tokenization) (HDABAHAK)
Keywords
Where Ruby Datum is headquartered
LocationHeadquarters
- HQ city
- Exeter
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Ruby Datum business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Virtual Data Room Services: Ruby Datum operates as a virtual data room provider, generating revenue through its data room platform services. As a startup that recently completed crowdfunding, the specific revenue model details are not publicly disclosed.
Ruby Datum product offering
Product offeringCore offering
Ruby Datum provides a virtual data room (VDR) software platform that enables secure document sharing, storage, and collaboration for business transactions. The product supports due diligence processes, M&A activity, and the exchange of sensitive information between parties, delivered as a subscription-based cloud service to business customers.
Product overview
Ruby Datum offers a single unified virtual data room product for secure document management and collaboration during business transactions.
Differentiator
Problem solved
Functional benefit
Products and services
- Ruby Datum Virtual Data Room A virtual data room solution enabling secure document sharing and collaboration for business transactions, providing a platform for due diligence, M&A activity, and sensitive information management. Targeted at organisations and advisers running transactions that require controlled, auditable access to confidential documents.
Companies that use Ruby Datum
Customer profileIdeal customer profiles1 record
Ruby Datum technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ruby Datum partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights2 records
Ruby Datum competitors and assessment
Company assessmentDirect peers
- Datasite: Datasite (formerly Merrill Corporation) is the largest pure-play virtual data room provider globally, serving M&A, legal, and capital-markets transactions — the same core use case Ruby Datum targets.
- Intralinks: Intralinks (now part of SS&C) is a long-established VDR specialist used for secure document exchange during M&A, due diligence, and alternative-investment reporting — directly comparable to Ruby Datum's offering.
- Ansarada: Ansarada provides AI-enabled virtual data rooms and deal-management tools for M&A, capital raises, and tenders, competing head-on with Ruby Datum for transaction-oriented document workflows.
- Firmex: Firmex is a mid-market-focused virtual data room provider used for due diligence in M&A, litigation, and compliance — closely comparable to Ruby Datum in customer profile and use case.
- iDeals Solutions: iDeals Solutions is a VDR vendor serving M&A, legal, and life-sciences due diligence with secure document sharing and granular permissions — a direct functional peer of Ruby Datum.
- SecureDocs: SecureDocs offers a virtual data room aimed at smaller and mid-market M&A transactions on a subscription basis, making it a direct comparable to Ruby Datum's positioning.
Broad incumbents
- ShareFile (by Citrix): ShareFile is a broader secure file-sharing and content-collaboration platform owned by Citrix; it overlaps with Ruby Datum's secure document sharing use case but is a generalist rather than a VDR specialist.
- Box: Box is a large enterprise content-management and secure file-sharing cloud platform; its Box Virtual Deal Room solution competes broadly with Ruby Datum, though Box spans many use cases beyond M&A.
- Diligent: Diligent is a broader governance, risk, and secure document management platform serving boards and executives, with capabilities adjacent to Ruby Datum's secure document and contract workflows.
Emerging players
- DocSend (by Dropbox): DocSend, owned by Dropbox, provides secure document sharing and analytics for sales, fundraising, and due diligence workflows — overlapping with Ruby Datum's secure-document-sharing value proposition.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat1 record
Key risks7 records
Key highlights5 records
Customer concentration
Ruby Datum social profiles
Digital presenceRuby Datum financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ruby Datum leadership team
Management profileNumber of profiles
Profiles4 records
Ruby Datum funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ruby Datum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ruby Datum
What does Ruby Datum do?
Ruby Datum provides a virtual data room (VDR) software platform that enables secure document sharing, storage, and collaboration for business transactions. The product supports due diligence processes, M&A activity, and the exchange of sensitive information between parties, delivered as a subscription-based cloud service to business customers.
Is Ruby Datum a public or private company?
Ruby Datum is a private company. It is classified as venture growth investor backed and is currently operating.
When was Ruby Datum founded?
Ruby Datum was founded in 2016. It employs 11 to 50 people.
Where is Ruby Datum based?
Ruby Datum is headquartered in Exeter, United Kingdom, in the Europe region.
How does Ruby Datum make money?
One revenue line is on record: virtual Data Room Services.
Who are Ruby Datum's main competitors?
Direct peers on record are Datasite, Intralinks, Ansarada, Firmex, iDeals Solutions and SecureDocs. Broad incumbents are ShareFile (by Citrix), Box and Diligent. DocSend (by Dropbox) is listed as an emerging player.
Does Ruby Datum have an API?
No public API is recorded for Ruby Datum.
What industry is Ruby Datum in?
Ruby Datum's product category is Virtual Data Rooms. Its primary akta.pro industry code is HDAEAGAF, E-Signature & Digital Transaction Management (DTM), with a secondary code of HDABAHAK, Data Security & Privacy for Cloud (DLP, DSPM, Tokenization). Its NAICS code is 51821 and its SIC code is 7370.