What MelhorEscola does

MelhorEscola is a Brazilian school search and scholarship marketplace operated under the corporate group Quero Educação. The platform connects parents seeking affordable private K-12 education with private schools offering scholarship discounts of up to 80%, allowing families to search by city, neighborhood, and education stage, compare prices and ratings, and complete enrollment fully online through the website or via WhatsApp support. The platform maintains a database of 193,000+ registered schools with 7,000+ actively offering scholarships, including notable partners such as Rede Decisão (a multi-unit São Paulo school network), Colégio Filomena De Marco, Colégio Ebenezer, and others. Users contribute ratings and reviews that reinforce the platform's discovery and comparison value.

The product surface consists of three components: the core MelhorEscola consumer marketplace, the Revista Melhor Escola content hub for educational articles targeting parents and educators, and the Área do Gestor B2B portal at escola.melhorescola.com.br where schools manage their profiles, scholarship listings, and admissions. The platform monetizes through transaction-based fees on scholarship enrollments facilitated between families and partner schools, with parents paying discounted tuition directly to schools via credit card, boleto, or PIX, while enrolled students receive bundled benefits including six months of free English courses, educational insurance, and access to Allevo courses. Distribution runs entirely through self-serve digital channels (web platform, organic search, content marketing, YouTube, and WhatsApp) within Brazil.

Strategically, MelhorEscola benefits from being part of the Quero Educação corporate group, which also operates Quero Bolsa for higher education and Quero Bolsa Idiomas for language schools, enabling cross-brand promotion and ecosystem benefits. The company is privately held, was founded around 2012, operates with a 1–10 employee footprint, and received $4.9 million in funding from Quero Educação in November 2019. The leadership team comprises co-founder and CEO Juliano Souza, CFO Fernando Siqueira, CTO Gabriel Januario, and General Manager Sergio Andrade.

Name

MelhorEscola

Legal name

Quero Educação

Website

https://melhorescola.net

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

MelhorEscola is a Brazilian school search and scholarship marketplace that connects parents with private K-12 schools offering discounts of up to 80%, operating a database of 193,000+ schools with 7,000+ active scholarship partners under the Quero Educação group.

Ownership category

akta.pro rank

Product category

Education Marketplace

NAICS

Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Scholarship, Financial Aid & FAFSA Support (EDAMAKAF)

Keywords

• School search platform
• Scholarship marketplace
• Private school enrollment
• Education marketplace
• School comparison platform

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Scholarship enrollment facilitation: Facilitates scholarship enrollments between schools and parents, likely earning a commission or transaction fee from participating schools for each successful enrollment facilitated through the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

MelhorEscola is a Brazilian online marketplace that connects parents with private K-12 schools offering scholarship discounts of up to 80%. The platform hosts a database of more than 193,000 schools and partners with over 7,000 schools that publish discounted tuition offers, enabling families to search by location and education stage, compare ratings and prices, and complete enrollment fully online with payment via credit card, boleto, or PIX. It is operated as a brand under the parent company Quero Educação.

Product overview

MelhorEscola is a unified scholarship marketplace and school discovery platform for the Brazilian education market. The core offering consists of the MelhorEscola marketplace (which connects families with private schools offering scholarships up to 80%), supplemented by the Revista MelhorEscola content hub (educational articles for parents and educators) and the Área do Gestor portal (enabling schools to manage their presence and admissions). The platform also cross-promotes related Quero Educação properties including Quero Bolsa for higher education and language schools.

Differentiator

Problem solved

Functional benefit

Products and services

• MelhorEscola Platform Self-serve online marketplace where parents search private K-12 schools by city, neighborhood, and education stage; compare scholarship discounts of up to 80%, ratings, and reviews; and complete enrollment 100% online.
• Área do Gestor (School Management Portal)

Quantifiable outcome

• Scholarships up to 80% off tuition
• +2 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core, minor and major.

• Quero EducaçãocoreOthersQuero Educação is the parent company behind MelhorEscola. The platform is part of the Quero Educação group which also operates Querobolsa.com.br for universities and language schools. The parent company provides technology infrastructure and operational support.
• AllevominorGTM or Marketing PartnerAllevo is an additional benefit offered to students who secure scholarships through MelhorEscola. Students gain access to Allevo courses as part of their enrollment benefits.
• Rede Decisão (Multiple Units)majorChannel Partner/ Reseller/ DistributorRede Decisão is a major school network with multiple units in São Paulo (Monte Virgem, Terramar, Fátima, Renovação I, São Paulo-Mooca, Anália Franco, Jardim Prudência, Saúde, Renovação 2, Nova Era). Multiple units actively offer scholarships through the platform.
• Various Individual Private SchoolsmajorChannel Partner/ Reseller/ DistributorOver 7,000 schools partner with MelhorEscola to offer scholarship programs. Schools include Colégio Filomena De Marco, Colégio Ebenezer, Colégio Legado Do Saber, and many others across Brazil who list scholarship opportunities on the platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Quero Bolsa: Sister brand under the same Quero Educação parent, operating an analogous scholarship marketplace model for Brazilian higher-education institutions. Directly comparable on two-sided marketplace mechanics, take-rate revenue model, and Brazilian consumer payment stack.
• Niche: U.S. K-12 and college discovery platform offering school profiles, reviews and rankings for parents. Comparable to MelhorEscola's content, ratings and SEO-driven parent-acquisition engine across private and public schools.
• Scholly: Scholarship-matching app connecting students to scholarship opportunities. Directly comparable on the 'find and access scholarships' value proposition that sits at the core of MelhorEscola's offering.
• SchoolDigger: Data-driven school comparison platform in the U.S. with broad K-12 school directory coverage. Comparable to MelhorEscola's database-first, location-based school search and comparison experience.
• PrivateSchoolReview: U.S. private K-12 school directory and review site focused specifically on the private-school segment. Closely analogous to MelhorEscola's private-school focus, ratings/reviews, and pricing/transparency angle.
• Cappex: College and scholarship matching platform for U.S. students. Comparable marketplace/affinity model that helps families identify and access discounted or funded educational opportunities, though at the higher-ed level.
• GreatSchools.org: Large U.S. school information and ratings platform that helps parents compare K-12 schools. Highly comparable on the discovery/comparison layer of MelhorEscola's funnel, though it operates a non-transactional content model rather than a scholarship marketplace.

Emerging players

• Quero Bolsa Idiomas: Language-school scholarship marketplace operated under the same Quero Educação parent. Operates a directly comparable two-sided scholarship model but in a different (language) vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MelhorEscola