MYWOWFIT

What MYWOWFIT does

MYWOWFIT, operated by Online Fitness Technologies Inc. (Delaware) and MYWOWFIT OÜ (Estonia), is an online personal training platform founded in 2021 that delivers live 1-on-1 fitness coaching via Zoom with certified personal trainers, complemented by trainer-led workout plans delivered through a mobile app ("To Go"). The company originated in Russia as Wowfit before pivoting to English-speaking markets and now serves 1,250+ active users who have collectively completed 135,000+ workouts across 8+ countries including the US, UK, Canada, Australia, UAE, Saudi Arabia, Singapore, and Estonia. Trainers are sourced through a 7-step vetting process that accepts only 1 in 150 applicants, with certifications from NASM, ISSA, and ACE, and the platform differentiates through deep specialization in health conditions including menopause, postnatal recovery, rehabilitation, arthritis, and GLP-1 fitness.

The underlying technology stack is built on third-party SaaS rather than proprietary infrastructure: Zoom for session delivery, Stripe for multi-currency payments, Acuity Scheduling for booking, Typeform for client intake, Make.com for workflow automation, and Google Analytics for measurement, with a Truemed integration enabling HSA/FSA payment eligibility. Revenue is generated primarily through per-session and package pricing for live training (from $25/session with 8/12/24/50-session bundles) and a $158/month "To Go Monthly" subscription, supplemented by a $10 trial offer, referral rewards (2 free sessions for both parties), gift certificates, and an affiliate program paying up to $100/sale targeting women 35+ in the US. Go-to-market is product-led via the website with a quiz-based trainer matching flow, supported by SEO, content marketing, review platforms (728+ reviews, 4.97/5 average), social media, and a B2B corporate offering.

The company has raised only $300,000 in a July 2021 pre-seed round from Denis Smetnev (co-founder of Skyeng) and Phystech Leadership Fund, and operates with a 1-10 person team plus 50+ contracted trainers. Customer outcomes are strong by reported metrics — 85% recommendation rate, 2+ year average retention, 30% complete beginners, and 4.97/5 across 728+ reviews on Trustpilot, Google, Bark, Thumbtack, and Trustburn.

Name

MYWOWFIT

Legal name

Online Fitness Technologies Inc.

Website

https://mywowfit.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

MYWOWFIT is an online personal training platform founded in 2021 that delivers live 1-on-1 workouts via Zoom with vetted certified trainers (1 in 150 applicant acceptance), serving 1,250+ active users across 8+ countries with deep specialization in health conditions such as menopause, postnatal recovery, and rehabilitation.

Ownership category

akta.pro rank

Product category

Online Personal Training Services

akta.pro primary industry

Online/Remote Personal Training & Programming (HSADAAAM)

akta.pro secondary industries

General Personal Training (In-Person & Virtual) (HSADAAAA), Adaptive & Special Needs Personal Training (HSADAAAL)

Keywords

• Online personal training
• Virtual fitness coaching
• 1-on-1 workout sessions
• Remote personal trainer
• Specialized fitness programs

Headquarters

HQ city

New Haven

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Live 1-on-1 Training Sessions: Per-session and package pricing for live Zoom workouts with certified personal trainers. Sessions available in 30, 45, and 60-minute durations with packages of 8, 12, 24, and 50 sessions.
2. To Go App Plans: Monthly subscription for trainer-led workout plans delivered via app with in-app chat support and included live session add-ons
3. Referral Program: Both referrer and referee receive 2 free sessions when a referred friend purchases sessions
4. Affiliate Program: Up to $20 per verified lead and up to $100 per sale for affiliates promoting the service, targeting women 35+ in the US

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

MYWOWFIT provides live, 1-on-1 virtual personal training sessions delivered via Zoom with certified trainers (NASM, ISSA, ACE), supplemented by an app-based "To Go" subscription for trainer-led workout plans. The platform matches clients to trainers via a quiz covering health history and goals, and sells individual sessions, multi-session packages (8/12/24/50), trial sessions ($10), kids and couples sessions, gift certificates, and a B2B corporate offering. Trainers are vetted through a 7-step process accepting only 1 in 150 applicants, with specializations covering rehabilitation, menopause, postnatal, arthritis, and other health conditions.

Product overview

Mywowfit is an online personal fitness platform offering two primary service delivery modes: Live sessions (1-on-1 personal training via Zoom with certified trainers) and To Go (trainer-led workout plans delivered through a mobile app). The platform operates on a package-based model with session bundles, complemented by entry-level trial sessions, specialty offerings for kids and couples, loyalty programs (referral and gift certificates), an affiliate partner program, and corporate B2B solutions. A content blog supports the overall fitness ecosystem. The company positions itself as a human-led, accountability-focused alternative to AI fitness apps, emphasizing certified trainers, real-time form correction, and specialized support for various health conditions.

Differentiator

Problem solved

Functional benefit

Products and services

• Mywowfit Live 1-on-1 live personal training sessions conducted via Zoom with certified trainers (NASM, ISSA, ACE). Sessions are scheduled at the client's convenience with 30, 45, and 60-minute durations, offering real-time form correction and personalized workout guidance from home, gym, or on the go. Sessions start at $25 per session with regional pricing in USD, EUR, GBP, and CAD.
• Mywowfit To Go Trainer-led workout plans delivered via a mobile app, providing personalized fitness programs with video instructions and ongoing trainer support through in-app chat. Includes a Monthly plan at $158/month with 4 live sessions plus chat support, and a Daily plan from $5/day for flexible app-based training.
• Mywowfit Trial Session A 30-minute introductory session priced at $10 USD, allowing clients to meet a trainer, discuss fitness goals, experience a short workout, and receive personalized feedback before committing to a full package. Designed to lower the barrier to entry for new users.
• Mywowfit Session Packages Purchasable bundles of live training sessions offered in 8/12, 24, or 50 session packages with varying validity periods (3 months, 6 months, or 1 year) and freeze options. Provides discounted per-session rates compared to individual bookings with 30% surcharge for two participants.
• Kids Training Sessions Personal training sessions designed for children aged 7 and above, with parental permission required for minors. Features fun, safe, and engaging workouts to help kids build healthy fitness habits under trainer supervision.
• Couples Training Sessions Shared 1-on-1 sessions for two participants with a 30% surcharge, allowing couples or partners to train together with a personalized session tailored to both individuals' needs and goals.
• Mywowfit B2B / Corporate Fitness Fitness training solutions for businesses and organizations, providing employees with access to personal training sessions and wellness programs via dedicated corporate sales channel, including group sessions with a 30% surcharge.
• Gift Certificates Digital gift certificates available for purchase, valid for 12 months from the date of purchase. Recipients can redeem certificates for any training sessions or plans on the platform.

Quantifiable outcome

• 85% of clients recommend the service to family and friends
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature3 records

Partnerships

One partnership is on record.

• TruemedcoreTechnology or IntegrationEnables HSA/FSA payment eligibility for Mywowfit services. Clients complete a questionnaire to check eligibility and request a letter of medical necessity for fitness expense coverage.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Future: Future.co offers 1-on-1 online personal training with certified coaches via an app; it is the closest direct competitor to MYWOWFIT in the live virtual personal training category, with similar subscription-based revenue model and target consumer.
• Stride.fit: Stride.fit provides live 1-on-1 virtual personal training with vetted coaches; it directly competes with MYWOWFIT on the same live Zoom-based personal training model and similar health-conscious consumer target.
• FlexIt: FlexIt offers live, on-demand 1-on-1 virtual personal training sessions with certified trainers; comparable to MYWOWFIT in delivery mechanism (real-time video), pricing tier (per-session), and consumer positioning.

Emerging players

• Fittr: Fittr is an online fitness coaching platform connecting users to certified coaches for personalized plans; overlaps with MYWOWFIT in online personal coaching but emphasizes asynchronous/app-based delivery over live Zoom sessions.
• Aaptiv: Aaptiv offers audio and video-based guided fitness programming with certified trainers; serves a similar consumer seeking structured trainer-led workouts but lacks 1-on-1 live personalization central to MYWOWFIT.

Broad incumbents

• TrueCoach: TrueCoach is a B2B platform enabling independent personal trainers to deliver programming and coaching to clients; comparable to MYWOWFIT as a trainer-side software layer serving similar certified-trainer supply.
• Trainerize: Trainerize is an established fitness-coaching platform serving personal trainers and gyms with delivery, scheduling, and client management tools; adjacent to MYWOWFIT as both empower certified personal trainers, though Trainerize is a SaaS B2B platform.
• Peloton: Peloton is a broad incumbent in connected fitness offering live and on-demand classes plus digital subscriptions; competes for the same fitness-spending wallet but via instructor-led group classes rather than 1-on-1 personal training.
• Apple Fitness+: Apple Fitness+ is a subscription fitness service integrated across Apple devices offering guided workouts; overlaps with MYWOWFIT in monthly subscription fitness but differs via pre-recorded rather than live 1-on-1 delivery.
• SWEAT (Kayla Itsines): SWEAT is a women's-focused fitness app featuring trainer-led workout and nutrition programs; comparable to MYWOWFIT's women 35+ orientation but delivers via app-based programs rather than live human personal training.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mywowfit
• Instagraminstagram.com/mywowfit

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MYWOWFIT