Aaptiv
- Company typePrivate
- Founded2015
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
Aaptiv firmographics
Firmographics- Name
- Aaptiv
- Legal name
- Aaptiv
- Website
- https://aaptiv.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Aaptiv industry classification
Industry- Product category
- Digital Fitness and Wellness
- NAICS
- Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Online/Remote Personal Training & Programming (HSADAAAM)
- akta.pro secondary industry
- Meditation Apps, Digital Courses & Online Communities (HSADAJAH)
Keywords
Where Aaptiv is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Aaptiv business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Enterprise/B2B Subscription: Aaptiv sells its platform as an employee wellness benefit to employers and health plans. Employers provide Aaptiv access as part of their benefits package, with the gym network (Aaptiv Access) available exclusively through employer or health plan benefits. The company targets HR departments, benefits leaders, Medicare Advantage plans, and brokers.
- Individual Consumer Subscription: Individual consumers can download the Aaptiv app and subscribe directly. The platform offers a 7-day free trial before conversion to a paid subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Elite tier includes access to all gyms in the network, potentially replacing multiple gym memberships and saving users over $100+/month. |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
Aaptiv product offering
Product offeringCore offering
Aaptiv operates a digital fitness and wellness platform combining AI-powered personalized coaching, more than 10,000 on-demand audio-led workout classes, and access to a nationwide gym and studio network (including Xponential Fitness brands such as Club Pilates, StretchLab, Pure Barre, YogaSix, Rumble, and CycleBar). The platform is sold both as an enterprise employee wellness benefit to employers and health plans and as a direct-to-consumer subscription through its mobile apps, supplemented by clinically validated care solutions such as AaptivMSK for musculoskeletal pain, pre/postnatal programming, and GLP-1 companion support.
Product overview
Aaptiv is a comprehensive digital fitness and wellness platform that operates as a unified product ecosystem combining multiple service modules. The core Aaptiv Digital Fitness & Wellness Platform delivers AI-powered coaching, 10,000+ on-demand workouts, and gym network access, supplemented by specialized programs including AaptivMSK (musculoskeletal health), the Move Through Maternity Program (prenatal fitness), Fourth Trimester Collection (postpartum recovery), GLP-1 Companion Programming (weight management), and Company Wellness Challenges. The platform targets employers, health plans, and individuals, with gym access and specialized care solutions available as employer/health plan benefits.
Differentiator
Problem solved
Functional benefit
Products and services
- Aaptiv Digital Fitness & Wellness Platform The core Aaptiv platform delivers AI-powered personalized coaching, a library of more than 10,000 on-demand audio-led workout classes spanning cardio, strength, yoga, meditation, HIIT, running, cycling, and specialized programs (pregnancy, MSK, GLP-1 companion). It is sold as an employee wellness benefit to employers and health plans (including Medicare Advantage) and as a direct-to-consumer subscription via iOS and Android apps.
- AaptivMSK A musculoskeletal health app that provides personalized movement programs for employees experiencing back, neck, or shoulder pain, with self-guided assessments followed by clinically validated care plans that adapt based on user feedback. Targets employers seeking to address leading drivers of medical claims.
- Aaptiv Gym Network Provides access to thousands of gyms and studios through a single membership tier, including Xponential Fitness brand locations. Available exclusively as an employer or health plan benefit, with the Elite tier enabling users to replace multiple gym memberships.
- GLP-1 Companion Programming Weight management programming designed for users on or exploring GLP-1 therapies, combining AI-supported coaching and digital fitness with holistic wellness resources. Available through employer/health plan benefits and through Walmart's Better Care Services platform.
- Company Wellness Challenges Corporate wellness challenges designed to engage employees in structured fitness activities, promote workplace health, and drive utilization of the Aaptiv platform within employer benefits programs.
Quantifiable outcome
- Users can save over $100+/month compared to traditional gym memberships by using the Aaptiv Elite tier gym network access.
- +2 more outcomes
Companies that use Aaptiv
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Aaptiv technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature5 records
Aaptiv partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Walmart (Better Care Services)coreAaptiv has been integrated as one of five third-party providers in Walmart's Better Care Services digital health platform. The platform offers GLP-1 weight management support integrating virtual care, nutrition services, and pharmacy access across Walmart's nearly 4,600 pharmacies nationwide. Aaptiv provides AI-supported coaching and digital fitness programming as part of Walmart's holistic weight management offerings alongside medications like orforglipron.
- movrcoreAaptiv launched AaptivMSK, a new musculoskeletal (MSK) health app, in partnership with movr. The app provides personalized mobility-focused movement programs for employees experiencing back, neck, or shoulder pain — conditions identified as leading drivers of employer medical claims. The app features self-guided assessments followed by clinically validated care plans that adapt based on user feedback, requiring five minutes per day. This is Aaptiv's first dedicated MSK product developed with a strategic partner.
- EdenminorEden, a digital health platform for metabolic wellness, launched a free digital wellness community offering AI-powered fitness coaching through Aaptiv, live nutrition programming, and peer support networks at no cost. Members can access over 10,000 on-demand workouts and receive personalized workout programs with an optional upgrade to Eden's network of 20,000+ gyms and studios.
- Xponential Fitness (Gym Network)coreAaptiv's gym network includes access to thousands of gyms and studios, including Xponential Fitness brand locations (Club Pilates, StretchLab, Pure Barre, YogaSix, Rumble, and CycleBar). Enrollment in Xponential brands includes access to one designated home club with the ability to request one home club change per month.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Aaptiv competitors and assessment
Company assessmentDirect peers
- Headspace Health: Headspace combines a consumer meditation app with a B2B Headspace for Work / Health plan channel. It overlaps Aaptiv on mindfulness content, employer benefits sales motion, and health plan partnerships including MA plans.
- ClassPass: ClassPass aggregates thousands of gyms and studios under a single membership, directly overlapping with Aaptiv's gym network and Elite tier positioning. Both serve employer benefits use cases and compete for corporate wellness dollars tied to physical fitness access.
- Peloton for Business: Peloton's enterprise channel sells connected-fitness content and equipment to employers and corporate wellness programs. It is a direct competitor for employer fitness benefits and overlaps with Aaptiv's on-demand workout library positioning.
- Sword Health: Sword Health is a digital MSK care provider selling clinically validated programs to employers and health plans — the exact category AaptivMSK entered in February 2026. Both target the same buyer (HR/benefits leaders) with the same value proposition (MSK cost reduction).
- Hinge Health: Hinge Health is the leading digital MSK platform for employers and health plans, addressing back, joint, and pelvic health. It directly competes with AaptivMSK for MSK-specific employer budgets and represents the dominant incumbent Aaptiv must displace to scale its clinical-care wedge.
- Personify Health (formerly Virgin Pulse): Personify Health is a leading employer health and benefits platform combining wellbeing, navigation, and clinical programs. It competes with Aaptiv for HR/benefits leader contracts and overlaps in chronic-condition management, mental wellness, and MSK-adjacent offerings.
- Limeade: Limeade is an employee experience platform that bundles wellbeing, engagement, and inclusion programs for enterprise buyers. Its wellness content, communications, and analytics stack directly competes with Aaptiv's employer-facing platform for HR budgets.
- Wellable: Wellable is an employee wellness platform that delivers fitness, nutrition, and mindfulness programming to employers alongside gym/network perks. It directly overlaps Aaptiv's enterprise B2B value proposition, content-library approach, and benefits-buyer customer segment.
- Calm Health / Calm Business: Calm is a leading meditation and mental wellness app with a dedicated Calm Business channel selling to employers and health plans. It directly overlaps with Aaptiv's mindfulness/stress/sleep content and shares the same enterprise benefits-buyer persona.
Broad incumbents
- Apple Fitness+: Apple Fitness+ is a bundled connected-fitness service embedded in the Apple ecosystem (Apple Watch, iPhone, Apple TV). It competes broadly with Aaptiv's on-demand classes and AI coaching but does not sell to HR/benefits buyers, making it an indirect threat to Aaptiv's enterprise motion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Aaptiv social profiles
Digital presenceAaptiv financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aaptiv leadership team
Management profileNumber of profiles
Profiles3 records
Aaptiv funding detail
Funding detailFunding overview
Funding rounds7 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aaptiv M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aaptiv
What does Aaptiv do?
Aaptiv operates a digital fitness and wellness platform combining AI-powered personalized coaching, more than 10,000 on-demand audio-led workout classes, and access to a nationwide gym and studio network (including Xponential Fitness brands such as Club Pilates, StretchLab, Pure Barre, YogaSix, Rumble, and CycleBar). The platform is sold both as an enterprise employee wellness benefit to employers and health plans and as a direct-to-consumer subscription through its mobile apps, supplemented by clinically validated care solutions such as AaptivMSK for musculoskeletal pain, pre/postnatal programming, and GLP-1 companion support.
Is Aaptiv a public or private company?
Aaptiv is a private company. It is classified as venture growth investor backed and is currently operating.
When was Aaptiv founded?
Aaptiv was founded in 2015. It employs 51 to 100 people.
Where is Aaptiv based?
Aaptiv is headquartered in New York, United States, in the North America region.
How does Aaptiv make money?
Two revenue lines are on record. Enterprise/B2B Subscription is the primary driver. The others are individual Consumer Subscription.
Who are Aaptiv's main competitors?
Direct peers on record are Headspace Health, ClassPass, Peloton for Business, Sword Health, Hinge Health, Personify Health (formerly Virgin Pulse), Limeade, Wellable and Calm Health / Calm Business. Apple Fitness+ is listed as a broad incumbent.
Does Aaptiv have an API?
No public API is recorded for Aaptiv.
What industry is Aaptiv in?
Aaptiv's product category is Digital Fitness and Wellness. Its primary akta.pro industry code is HSADAAAM, Online/Remote Personal Training & Programming, with a secondary code of HSADAJAH, Meditation Apps, Digital Courses & Online Communities. Its NAICS code is 624120 and its SIC code is 7372.