What Hart & Main does

Hart & Main operates a single wedding and event venue at 24217 Main Street in Old Town Newhall, Santa Clarita, California. Founded in 2018 by Rob and Lisa Younkin through the purchase and conversion of a former family-owned auto shop, the venue opened approximately two years later and serves primarily engaged couples in Los Angeles County and the broader Southern California region seeking an indoor-outdoor, mid-century modern aesthetic, supplemented by host families celebrating quinceañeras, milestone birthdays, corporate events, and other private occasions. The core product is the physical venue, including the Garden Terrace, Grand Hall, Courtyard, Rooftop Deck, custom bridal suite, and groom's lounge, with capacity for up to 200 guests cocktail-style or 120-150 seated, rented on a single-event-per-day basis for 8-10 hours (weddings) or 6 hours (special events).

Hart & Main generates revenue across four streams: venue rental, custom bar packages, in-house catering (Command Performance Catering for full-service events and Little Juniper for smaller events, with a $500 buy-out fee for outside caterers), and add-on services such as rehearsal dinners, extended bar time, photo booths, and a $1,000 refundable security deposit. Pricing is quote-based and not publicly disclosed, with a non-refundable deposit of approximately half the venue fee plus estimated bar package due at contract signing. Distribution is direct (website inquiry, Tripleseat event management software, by-appointment venue tours) augmented by listings on The Knot, WeddingWire, and Venues by Tripleseat, social media (Instagram @hartandmainevents, Facebook), a content-marketing blog, bridal shows, and a curated preferred-vendor referral network.

The technology stack is minimal and non-proprietary: Tripleseat handles event inquiry and booking workflow, with no app, public API, SDK, or proprietary platform referenced. The company operates as a California LLC with 1-10 employees, completed an SEC exempt offering with $2.5M of $3.105M sold, and is led by owners Rob and Lisa Younkin alongside Food and Beverage Director Mike Miller and designer Kim Williams McBride. It has no parent company, no subsidiaries, and no patent or trademark filings disclosed.

Name

Hart & Main

Legal name

Hart & Main, LLC

Website

https://hartandmain.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Hart & Main is a private wedding and event venue in Old Town Newhall, Santa Clarita, California, serving Southern California couples and private event hosts with indoor-outdoor space, in-house catering, and bar services for up to 200 guests.

Ownership category

akta.pro rank

Product category

Wedding and Event Venue Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Full-Service Wedding Planning (HSACABAA)

Keywords

• Wedding venue rental
• Event venue hosting
• Wedding catering services
• Bar and beverage service
• Private event hosting

Headquarters

HQ city

Newhall

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Venue Rental: Hart & Main generates revenue primarily through venue rental fees charged for wedding and event bookings. Packages include venue access, tables, chairs, lounge furniture, a custom bridal suite, groom's lounge, Sonos sound system, and rooftop patio access for 8-10 hours of property rental.
2. Bar Package: Custom bar packages are offered, including a fully stocked bar with bartending staff. Signature cocktails can be customized per couple. Bar packages are priced separately from venue rental and included in the deposit requirements.
3. In-House Catering: The venue provides in-house catering through Command Performance Catering (full-service events) and Little Juniper (smaller events like birthday parties, quinceañeras, rehearsal dinners). Clients may also bring outside caterers with a $500 Catering Buy-Out Fee.
4. Add-on Services and Rentals: Additional revenue is generated from optional add-ons including rehearsal dinner packages, extended bar time, photo booth setups, and catering upgrades. The venue also charges a $1,000 refundable security deposit and a non-refundable deposit of half the venue fee plus estimated bar package upon contract signing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Hart & Main is a wedding and event venue in Santa Clarita, California, offering indoor and outdoor event spaces (Grand Hall, Garden Terrace, Courtyard, Rooftop Deck, custom bridal suite, groom's lounge) for weddings, receptions, and special events for 10 to 200 guests. The venue provides in-house catering via Little Juniper and Command Performance Catering, a custom bar program with mixologists and signature cocktails, rehearsal dinner packages, event coordination, and a curated preferred vendor network of photographers, florists, DJs, and bakers.

Product overview

Hart & Main is a modern wedding and event venue in Santa Clarita, California offering a unified hospitality experience. The core offering is the physical venue space for weddings, ceremonies, and receptions, supplemented by in-house catering (Little Juniper/Lil Juniper), custom bar services with signature cocktail creation, and pre-wedding event hosting. The venue features multiple distinct spaces (Garden Terrace, Grand Hall, Courtyard, Rooftop Deck), bridal suite and groom lounge amenities, and flexible packages accommodating 10-200 guests. The venue also offers rehearsal dinner packages and hosts various special events including showers, quinceañeras, and corporate gatherings.

Differentiator

Problem solved

Functional benefit

Products and services

• Wedding Ceremony & Reception Venue Rental Full-service wedding venue rental offering multiple indoor and outdoor event spaces including the Grand Hall, Garden Terrace, Rooftop Deck, and Courtyard for ceremonies and receptions. Accommodates up to 200 guests cocktail-style, up to 150 seated with outside rentals, or up to 120 seated with in-house tables and chairs, for 8-10 hours of property access including a custom bridal suite, groom's lounge, rooftop patio, Sonos sound system, and one-hour ceremony rehearsal.
• In-House Catering Service In-house catering provided through Command Performance Catering for full-service weddings and larger events, and Little Juniper for smaller events such as birthday parties, quinceañeras, rehearsal dinners, and engagement parties. Menus are custom-designed for each event and accommodate dietary restrictions including vegetarian, vegan, and gluten-free options. Clients may also bring outside caterers with a $500 Catering Buy-Out Fee.
• Custom Bar Service Fully stocked bar with bartending staff offering customized signature cocktails personalized per couple, with options including champagne walls and decorative shot walls. Bar packages are priced separately from venue rental and included in the deposit requirements; extended bar time is available as an add-on.
• Rehearsal Dinner Package Pre-wedding rehearsal dinner add-on package including a one-hour ceremony rehearsal and cocktail-style event access on the rooftop deck. Available Monday-Thursday as an add-on to the wedding package.
• Special Event Hosting Venue hosting for special events beyond weddings, including bridal showers, engagement parties, bat/bar mitzvahs, quinceañeras, sweet sixteen parties, birthday celebrations, corporate events, holiday parties, family reunions, and milestone celebrations. Includes 6 hours of venue access between 8 AM and midnight for the special events package.

Quantifiable outcome

• 2025 and 2026 wedding dates actively being booked, indicating strong demand and market traction
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Command Performance CateringcoreStrategic or Co-development PartnerHart & Main's primary in-house full-service catering partner for weddings and large events. Command Performance Catering develops custom menus for each couple, accommodating dietary restrictions and allergies. They have hands-on experience working at Hart & Main and know the venue well.
• Little JunipercoreStrategic or Co-development PartnerA local Santa Clarita Valley catering company serving smaller-scale events at Hart & Main including birthday parties, quinceañeras, engagement parties, and rehearsal dinners. Operates as the venue's secondary in-house catering option.
• Preferred Vendor Network (Photographers, Videographers, Florists, Bakers, Bands, DJs)coreChannel Partner/ Reseller/ DistributorHart & Main provides a curated list of preferred vendors with whom they have built tight-knit relationships through working together at the venue. These vendors include skilled photographers, videographers, bands, DJs, bakers, and florists who are experienced working at Hart & Main and refer couples to the venue.
• Hotel LexenminorOthersA boutique hotel directly across the street from Hart & Main that provides convenient overnight accommodations for wedding guests. Particularly useful for couples who include a shot wall as part of their wedding package.
• Newhall RefineryminorStrategic or Co-development PartnerAn award-winning gastropub on Main Street recognized by OpenTable with a Choice Award. Newhall Refinery can host rehearsal dinners in its private room (40 guests) or entire restaurant (70 guests). The venue serves craft beers from Hart & Main events.
• XRO ChurrominorStrategic or Co-development PartnerA churro and coffee pop-up that provides custom dessert experiences at Hart & Main events including weddings, holiday parties, and community gatherings. Their menu can be customized to match event themes.
• Tricia Dahlgren EventsminorChannel Partner/ Reseller/ DistributorA wedding planner featured on the Hart & Main blog who collaborates with the venue on events and provides planning advice to couples. Multiple blog posts are co-authored featuring her planning insights.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SmogShoppe: A modern, design-forward indoor-outdoor wedding and event venue in Los Angeles. Directly comparable to Hart & Main on target customer (SoCal couples), distinctive industrial-modern aesthetic, and full-service event hosting.
• The 1909: A modern wedding and event venue in Orange County, California featuring indoor-outdoor spaces with a contemporary design. Comparable to Hart & Main on geography (Southern California), couple-centric positioning, and full-service offering.
• The Fig House: An award-winning wedding and event venue in Los Angeles with mid-century modern architecture and curated indoor-outdoor spaces. Highly comparable to Hart & Main on design aesthetic and premium Southern California wedding positioning.
• Carondelet House: A historic Los Angeles event venue specializing in weddings and private events with an urban, design-forward feel. Comparable to Hart & Main on wedding/event focus and SoCal couple target market.
• Hudson Loft: A downtown Los Angeles wedding and event venue offering modern industrial interiors. Comparable to Hart & Main on the contemporary wedding/event venue model, Southern California target market, and full-service event hosting.
• The Paramour Estate: A historic Los Angeles estate wedding and event venue offering both indoor and outdoor spaces. Comparable to Hart & Main on the indoor-outdoor wedding venue model and Southern California market focus.
• Calamigos Ranch: A large Southern California wedding and event venue with multiple indoor-outdoor event spaces and on-site catering. Comparable to Hart & Main on the full-service wedding venue model and regional SoCal target market.

Broad incumbents

• The Ebell of Los Angeles: A historic Los Angeles private club and event venue hosting weddings and galas. Comparable to Hart & Main on premium wedding venue positioning in the LA market, though it serves a broader mix of cultural and private events.

Others

• Command Performance Catering: Hart & Main's primary in-house catering partner for weddings and large events. Closely economically linked to Hart & Main's venue business, and provides insight into comparable SoCal full-service event hospitality.
• Tripleseat: Event management software platform used by Hart & Main and widely adopted across the event venue industry. Useful as a comparable for understanding the broader venue-tech ecosystem in which Hart & Main operates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hart & Main