CatalogPlayer
CatalogPlayer is a Barcelona-based B2B SaaS company that provides an AI-powered sales enablement platform — combining offline mobile sales apps, content management, and a proprietary conversational AI assistant — to manufacturers, wholesalers, and distributors with field sales teams across Iberia and Europe.
- Company typePrivate
- Founded2014
- HeadquartersBarcelona, Spain
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What CatalogPlayer does
CatalogPlayer is a Barcelona-based (Granollers) B2B sales enablement software company founded in 2014 that builds an AI-powered platform for manufacturers, wholesalers, and distributors with field sales teams. Its product suite centers on three core modules — Mobile Sales (an offline-capable tablet application for field reps), Content Hub (a PIM-enabled intelligent content management system), and Caitium IA Sales Assistant (a proprietary conversational AI agent connected to the customer's ERP) — augmented by add-on modules including B2B Ecommerce Portal, WhatsApp Sales, CRM Leads, PDF Catalog Creator, PromoBuilder, and an IA Content Assistant. The platform is differentiated by deep, standardized integrations with the dominant European mid-market ERP and CRM systems — Sage 200, Sage X3, SAP Business One, SAP All-in-One, Microsoft Dynamics NAV/Dynamics 365, Salesforce, and Odoo — plus e-commerce connectors (WooCommerce, PrestaShop, Magento) and a native WhatsApp Business integration for order capture.
The company monetizes through enterprise SaaS subscriptions on an annual, quote-based pricing model, with deal size calibrated to selected modules, user count, and integration complexity. Its go-to-market is a hybrid of direct enterprise sales (Request a Demo is the dominant CTA) and a structured three-tier partner program covering Sage/SAP/Dynamics software distributors, technology consultants, and strategic consultants. Customers are concentrated in Iberia and selected European markets, with a logo base that includes Damm, Girbau, Freixenet, Citizen, BrillPharma, Cosentino, Eismann, KIN Cosmetics, Technal, Kuchentime, and Fruits Sagarra across industrial, beverages, pharma, construction, food distribution, and cosmetics verticals. CatalogPlayer has historically been funded through non-dilutive Spanish public innovation vehicles (ENISA, CDTI, Acció Catalonia, Acelerapyme/Kit Consulting) totaling approximately $1.18M disclosed across 2021, with no venture capital or institutional rounds evident in the source data.
CatalogPlayer firmographics
Firmographics- Name
- CatalogPlayer
- Legal name
- CatalogPlayer
- Website
- https://catalogplayer.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CatalogPlayer is a Barcelona-based B2B SaaS company that provides an AI-powered sales enablement platform — combining offline mobile sales apps, content management, and a proprietary conversational AI assistant — to manufacturers, wholesalers, and distributors with field sales teams across Iberia and Europe.
- Ownership category
- akta.pro rank
CatalogPlayer industry classification
Industry- Product category
- Sales Enablement Software
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
Keywords
Where CatalogPlayer is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
CatalogPlayer business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: CatalogPlayer operates as a B2B SaaS platform with subscription-based pricing. The platform offers multiple modules including Mobile Sales, Content Hub, WhatsApp Sales, CRM Leads, PDF Catalog Creator, and AI Sales Assistant. Implementation includes ERP integration services through partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise/Bespoke pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
CatalogPlayer product offering
Product offeringCore offering
CatalogPlayer is a B2B sales enablement SaaS platform that provides mobile sales applications, AI-powered sales assistants, content/catalog management, WhatsApp-based order capture, and B2B e-commerce portals for manufacturers, wholesalers, and distributors with field sales teams. The platform integrates directly with enterprise ERP systems (SAGE, SAP, Microsoft Dynamics) and CRM platforms (Salesforce, Odoo) to centralize commercial content, enable offline mobile selling, and deliver AI-driven recommendations across the B2B sales cycle.
Product overview
CatalogPlayer is an AI-powered B2B sales enablement platform with a modular architecture consisting of core products (Mobile Sales, Content Hub, Caitium IA Sales Assistant) plus add-on modules. The platform integrates with enterprise ERP and CRM systems (Sage, SAP, Microsoft Dynamics, Salesforce, Odoo, WhatsApp Business) to centralize commercial content, automate sales processes, and provide AI-powered sales assistance. The product portfolio includes sales apps for field teams, B2B e-commerce portals, AI conversational agents, content management with PIM, mobile CRM, and automated catalog generation tools.
Differentiator
Problem solved
Functional benefit
Brands
- Caitium IA Sales Assistant: AI-powered sales assistant agent that provides real-time conversational ordering, advanced commercial management, and text/voice communication capabilities.
- Mobile Sales
- WhatsApp Sales
- Content Hub
- B2B Ecommerce Portal
- B2B Content Portal
- CRM Leads
- PDF Catalog Creator
- IA Content Assistant
Products and services
- Mobile Sales Tablet-based sales app for B2B field sales teams providing offline-capable real-time monitoring, interactive product catalog browsing, order management, visit planning, and route management.
- Content Hub Intelligent content management platform for commercial and corporate content, including Product Information Management (PIM) for catalog, product, pricing, discount, and promotional content management.
- B2B Ecommerce Portal B2B e-commerce portal for manufacturers and wholesalers enabling 24/7 online sales with optimized commerce processes and customer loyalty features.
- WhatsApp Sales Module connecting the customer's ERP with the WhatsApp Business Platform, enabling sales teams to communicate and receive orders through WhatsApp without losing information on sales staff mobile devices.
- Caitium IA Sales Assistant AI-powered personalized sales agent that provides real-time conversational ordering, advanced commercial management (visits, customers, routes), and text/voice communication capabilities connected to the company ERP.
- B2B Content Portal B2B content portal for manufacturers and wholesalers providing access to commercial information, product content, and sales materials.
- CRM Leads Mobile CRM extension for managing and tracking sales opportunities and potential clients with improved sales pipeline visibility.
- PDF Catalog Creator Module that enables the automated generation of customized PDF catalogs and XLS price lists.
- PromoBuilder Module for creating dynamic commercial brochures and promotional materials for marketing campaigns.
- IA Content Assistant AI assistant for content management and knowledge retrieval for sales and customer support, connected directly to the company ERP.
Quantifiable outcome
- 35% savings in administrative tasks
- +6 more outcomes
Companies that use CatalogPlayer
Customer profileNamed customers12 records
Segments9 records
Ideal customer profiles4 records
CatalogPlayer technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability8 records
Feature7 records
CatalogPlayer partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and major.
- SAGEcoreOfficial TechPartner of SAGE with standardized connectors for SAGE 200 and SAGE X3. SAGE is a major global provider of business management software, enabling CatalogPlayer to integrate deeply with ERP systems of mutual customers.
- SAPcoreIntegration partnerships for SAP Business One and SAP All-in-One. CatalogPlayer provides pre-built connectors enabling seamless data synchronization between its sales enablement platform and SAP ERP systems.
- Microsoft DynamicscoreIntegration with Microsoft Dynamics NAV (Navision) and Dynamics 365. Partnership enables CatalogPlayer to work with Microsoft's business applications ecosystem.
- SalesforcemajorIntegration partnership with Salesforce CRM platform. Enables bidirectional sync between CatalogPlayer sales enablement and Salesforce's customer relationship management capabilities.
- WooCommercemajorIntegration with WooCommerce e-commerce platform. Enables CatalogPlayer customers to connect their WordPress/WooCommerce online stores with the sales enablement platform.
- PrestaShopmajorIntegration with PrestaShop e-commerce platform. Enables CatalogPlayer to sync product catalogs and orders with PrestaShop-powered B2B stores.
- MagentomajorIntegration with Magento e-commerce platform (Adobe Commerce). Enables enterprise customers using Magento to connect their e-commerce operations with CatalogPlayer sales enablement.
- OdoomajorIntegration partnership enabling CatalogPlayer to connect with Odoo ERP and business management platform, providing customers with comprehensive business software integration.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
CatalogPlayer competitors and assessment
Company assessmentDirect peers
- Seismic: Seismic offers sales enablement, content management, and buyer experience solutions for enterprise B2B sales organizations. It overlaps with CatalogPlayer's Content Hub and AI-driven content recommendation capabilities and similarly targets large enterprise sales teams across multiple verticals.
- Showpad: Showpad is a sales enablement platform offering content management, buyer engagement, training, and analytics for B2B sales teams. It is directly comparable to CatalogPlayer in target customers (B2B field sales), core capabilities (content hub, mobile sales), and modular SaaS delivery model, though Showpad operates at larger scale globally.
- Highspot: Highspot provides AI-powered sales enablement with content management, sales content analytics, and buyer engagement tools. Like CatalogPlayer, it serves B2B sales teams and emphasizes content-driven selling, integrations with CRMs/ERPs, and AI-driven recommendations, making it a close functional peer at a much larger scale.
- Bigtincan: Bigtincan is a sales enablement platform built around content, training, and AI-driven buyer engagement for B2B sales teams. It is directly comparable to CatalogPlayer's Mobile Sales and Content Hub modules, with similar emphasis on sales-ready content, mobile access, and CRM/ERP integrations.
- Pitcher: Pitcher is a sales enablement platform focused on field sales reps, with offline-capable mobile apps, content management, and CRM/ERP integrations. It is a strong peer to CatalogPlayer specifically on the mobile/field-sales side, with comparable target customers in life sciences, manufacturing, and consumer goods.
- Sana Commerce: Sana Commerce is a B2B e-commerce platform tightly integrated with ERP systems, designed for manufacturers and wholesalers. It is directly comparable to CatalogPlayer's B2B Ecommerce Portal module in terms of customer base (B2B manufacturers/distributors) and ERP-embedded commerce model.
- Spryker: Spryker is a composable B2B commerce platform used by manufacturers and wholesalers to build B2B storefronts and catalog-driven sales experiences. It overlaps with CatalogPlayer's B2B Ecommerce Portal and PIM modules, particularly for complex B2B catalog and pricing scenarios.
Broad incumbents
- Salesforce (Sales Cloud): Salesforce's Sales Cloud is a broad CRM and sales platform that competes with CatalogPlayer's CRM Leads and AI sales assistant capabilities. It is a formal integration partner of CatalogPlayer but also an indirect competitor via Einstein Sales and sales engagement features.
- HubSpot: HubSpot's Sales Hub provides CRM, sales engagement, and content tools for B2B teams. As a broad incumbent CRM/sales platform, it overlaps with CatalogPlayer's CRM Leads and content capabilities and is a competitive threat on inbound-led B2B sales motions.
- Microsoft Dynamics 365 Sales: Microsoft Dynamics 365 Sales is an enterprise CRM/sales platform tightly integrated with the Microsoft ERP stack that CatalogPlayer also integrates with. It represents both a partner ecosystem (Microsoft Dynamics NAV distributors resell CatalogPlayer) and a broad-incumbent competitor in enterprise B2B sales tooling.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
CatalogPlayer social profiles
Digital presenceCatalogPlayer financial estimates
Financial estimateRevenue estimate
Valuation estimate
CatalogPlayer leadership team
Management profileNumber of profiles
Profiles1 record
CatalogPlayer funding detail
Funding detailFunding overview
Funding rounds4 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CatalogPlayer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CatalogPlayer
What does CatalogPlayer do?
CatalogPlayer is a B2B sales enablement SaaS platform that provides mobile sales applications, AI-powered sales assistants, content/catalog management, WhatsApp-based order capture, and B2B e-commerce portals for manufacturers, wholesalers, and distributors with field sales teams. The platform integrates directly with enterprise ERP systems (SAGE, SAP, Microsoft Dynamics) and CRM platforms (Salesforce, Odoo) to centralize commercial content, enable offline mobile selling, and deliver AI-driven recommendations across the B2B sales cycle.
Is CatalogPlayer a public or private company?
CatalogPlayer is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CatalogPlayer founded?
CatalogPlayer was founded in 2014. It employs 11 to 50 people.
Where is CatalogPlayer based?
CatalogPlayer is headquartered in Barcelona, Spain, in the Europe region.
How does CatalogPlayer make money?
One revenue line is on record: saaS Subscription.
Who are CatalogPlayer's main competitors?
Direct peers on record are Seismic, Showpad, Highspot, Bigtincan, Pitcher, Sana Commerce and Spryker. Broad incumbents are Salesforce (Sales Cloud), HubSpot and Microsoft Dynamics 365 Sales.
Does CatalogPlayer have an API?
No public API is recorded for CatalogPlayer.
What industry is CatalogPlayer in?
CatalogPlayer's product category is Sales Enablement Software. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms.