MicksGarage
MicksGarage is an Irish online retailer (operated by Crean Solutions Limited) selling over 200,000 car parts, accessories, tools, and outdoor products to DIY car owners, mechanics, and trade professionals across Ireland.
- Company typePrivate
- Founded2004
- HeadquartersDublin, Ireland
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What MicksGarage does
MicksGarage, operated by Crean Solutions Limited (registered in Ireland, company number 319648), is a Dublin-headquartered online retailer of automotive parts, accessories, tools, and an expanding range of outdoor and household goods. The company was founded around 2004 and has positioned itself as Ireland's premier online destination for car parts, offering over 200,000 SKUs across categories including service parts, braking, engine, suspension, filters, lamps, body and exhaust components, oils and lubricants, wiper blades, car care products, roof racks and bars, tools, and an "Outdoors" line spanning paddle boards, camping gear, coolers, and garden equipment. The e-commerce platform is built around a vehicle-specific search and filtering system keyed by make, model, and variant, enabling customers to identify fitment-accurate parts. Brands stocked include Bosch, Brembo, Osram, Castrol, Autoglym, Meguiars, Thule, Aqua Marina, and Coleman.
The business operates on a pure product-led, direct-to-consumer e-commerce model with no physical storefronts. Revenue is generated through one-time unit-priced sales, with regular promotional discounting (observed markdowns of 40-58% on sale items), free delivery on orders over €50, and a 30-day hassle-free return policy. Customer acquisition is driven by SEO-optimized category and vehicle-specific URLs, content marketing through a buying-guides blog, a discount-club email newsletter, and organic social media. The customer base is segmented horizontally into DIY car enthusiasts and a secondary trade-professional segment (mechanics and workshops), with no disclosed enterprise or B2B contract relationships.
The company is privately held with no parent company or disclosed institutional ownership beyond the 2013 seed round (AIB Seed Capital Fund, Ulster Bank Diageo Venture Fund) and a 2017 follow-on from Investec, totaling approximately $4.6M in disclosed funding. Leadership comprises CEO Ciaran Crean and co-founder Michael Crean. The business holds GDPR compliance, processes payments via Visa, Mastercard, PayPal, Apple Pay, and Google Pay, and serves Ireland as its primary market with an emerging international/US shipping option.
MicksGarage firmographics
Firmographics- Name
- MicksGarage
- Legal name
- Crean Solutions Limited
- Website
- https://micksgarage.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MicksGarage is an Irish online retailer (operated by Crean Solutions Limited) selling over 200,000 car parts, accessories, tools, and outdoor products to DIY car owners, mechanics, and trade professionals across Ireland.
- Ownership category
- akta.pro rank
Where MicksGarage is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
MicksGarage business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations
Revenue model
- Product Sales: Revenue generated from direct sales of car parts, accessories, tools, outdoor equipment, and related products to consumers and trade professionals. Products are sold at unit prices with occasional sale/discount pricing. Free delivery threshold of €50 drives order value optimization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | — | Individual product purchases at unit pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
MicksGarage product offering
Product offeringCore offering
MicksGarage is an Ireland-based online retailer that sells more than 200,000 car parts, accessories, oils, wiper blades, car care products, roof racks, tools, and outdoor/household items directly through its e-commerce website. It serves DIY car enthusiasts, mechanics, and trade professionals with vehicle-specific part matching by make/model/variant, branded inventory from suppliers such as Bosch, Brembo, Castrol, Autoglym, Thule, and Aqua Marina, and 30-day returns with delivery across Ireland.
Product overview
MicksGarage.com is Ireland's premier online destination for car parts and accessories, offering over 200,000 automotive products across a multi-category portfolio. The core offering consists of Car Parts (service parts, brake parts, engine parts, suspension, filters, lamps/mirrors/body parts, exhaust, and transmission components), complemented by Accessories & Car Care (interior accessories, in-car electronics, exterior accessories, and car travel/leisure items). Supporting categories include Oils and Lubricants, Wiper Blades, Car Care and Cleaning Products, Roof Racks and Bars, Tools (power tools, hand tools, workshop equipment, garden tools), and an expanding Outdoors category (paddle boards, kayaks, camping gear, boats). The platform serves mechanics, trade professionals, and car enthusiasts with top brands including Bosch, Brembo, Osram, Castrol, Autoglym, and Meguiars. Established for over 20 years in Ireland, the business operates as a single e-commerce platform rather than a modular architecture.
Differentiator
Problem solved
Functional benefit
Products and services
- Car Parts Over 200,000 automotive parts and components for every make and model, including service parts, brake parts, engine parts, suspension components, filters, lamps, mirrors, body parts, exhaust parts, and transmission components. Serves mechanics, trade professionals, and car enthusiasts.
- Accessories and Car Care
Companies that use MicksGarage
Customer profileSegments2 records
Ideal customer profiles2 records
MicksGarage technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MicksGarage partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
MicksGarage competitors and assessment
Company assessmentDirect peers
- Euro Car Parts: UK-based pure-play online retailer of car parts and accessories serving DIY enthusiasts and trade customers. Operates an almost identical business model to MicksGarage — vehicle-specific fitment search, broad brand catalog, trade pricing, fast delivery — but at much larger scale across a larger market.
- Autodoc: Europe's largest online retailer of car parts and accessories, headquartered in Berlin. Operates the same inventory-led e-commerce model across 27 European countries including Ireland and the UK, offering direct competition for MicksGarage's customer base with a much larger catalog and marketing budget.
- GSF Car Parts: UK-based online and branch-based automotive parts retailer serving both DIY and trade customers. Very similar catalog (Bosch, Brembo, etc.), vehicle fitment search, and trade pricing structure, making it a near-clone competitor with physical branch infrastructure advantage.
- RockAuto: US-based pure online auto parts retailer known for extremely deep catalog, transparent pricing, and vehicle-specific fitment. Comparable to MicksGarage as a capital-efficient, inventory-led, no-showroom e-commerce specialist, though geographically distant.
- CarParts.com: US-based online auto parts retailer with a similar model of selling replacement parts, accessories, and performance products through a vehicle-fitment-driven e-commerce platform. Closest US-listed comparable in business model and category mix.
- Delticom: European online tire and automotive parts retailer operating multiple specialist brands across the continent. Comparable in business model (pure e-commerce, vehicle-fitment search, deep inventory) and in addressing the same consumer purchase pattern of researching parts online for specific vehicles.
Broad incumbents
- Halfords: UK-listed motoring and cycling retailer with significant Irish operations (halfords.ie). Overlaps with MicksGarage in car parts, accessories, tools, and roof racks, but is a much broader business also selling bicycles, child seats, and providing in-store fitting services.
- LKQ Corporation: Global Fortune 500 distributor of aftermarket automotive parts operating across North America, Europe (including UK/Ireland via Euro Car Parts, which it owns), and other regions. The dominant incumbent in the category in which MicksGarage competes, with massive scale advantages in procurement and distribution.
- Amazon: The dominant global e-commerce marketplace with a substantial automotive parts and accessories category. While not specialized, Amazon's catalog breadth, Prime delivery, and price competitiveness set the baseline customer expectation that MicksGarage must match to retain share.
- eBay: Global online marketplace with a sizable automotive parts and accessories category, including new OEM parts, aftermarket components, and used items. Competes with MicksGarage on price and selection, particularly for buyers who treat parts as commodity purchases.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
MicksGarage social profiles
Digital presenceMicksGarage compliance and trust
Trust signalCompliance1 record
MicksGarage financial estimates
Financial estimateRevenue estimate
Valuation estimate
MicksGarage leadership team
Management profileNumber of profiles
Profiles2 records
MicksGarage funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MicksGarage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MicksGarage
What does MicksGarage do?
MicksGarage is an Ireland-based online retailer that sells more than 200,000 car parts, accessories, oils, wiper blades, car care products, roof racks, tools, and outdoor/household items directly through its e-commerce website. It serves DIY car enthusiasts, mechanics, and trade professionals with vehicle-specific part matching by make/model/variant, branded inventory from suppliers such as Bosch, Brembo, Castrol, Autoglym, Thule, and Aqua Marina, and 30-day returns with delivery across Ireland.
Is MicksGarage a public or private company?
MicksGarage is a private company. It is classified as venture growth investor backed and is currently operating.
When was MicksGarage founded?
MicksGarage was founded in 2004. It employs 11 to 50 people.
Where is MicksGarage based?
MicksGarage is headquartered in Dublin, Ireland, in the Europe region.
How does MicksGarage make money?
One revenue line is on record: product Sales.
Who are MicksGarage's main competitors?
Direct peers on record are Euro Car Parts, Autodoc, GSF Car Parts, RockAuto, CarParts.com and Delticom. Broad incumbents are Halfords, LKQ Corporation, Amazon and eBay.
Does MicksGarage have an API?
No public API is recorded for MicksGarage.