Swifto
- Company typePrivate
- Founded2012
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Swifto firmographics
Firmographics- Name
- Swifto
- Legal name
- Swifto Inc.
- Website
- https://swifto.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Swifto is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Swifto business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Dog Walking Services: Primary revenue stream from GPS-tracked dog walking services billed per session. Pricing varies by duration (30 min, 1 hour, 2 hours, 3 hours) and city (NYC, Miami, Charlotte). Regular walks are paid weekly or monthly in advance; sporadic walks are charged within one hour of walk pairing. No extra charges for holiday, weekend, or off-peak hours.
- Pet Sitting / Dog Sitting Services: Dog sitting sessions where a sitter remains with the dog for the entire selected duration, with options to walk, play, or mix activities. Billed per session based on duration.
- Cat Sitting / Visits Services: Cat visit services for cat owners needing in-home care while they are away.
- Overnight Stays: Overnight pet sitting services where a dog sitter stays at the client's home with the pet through the night.
- Puppy Visits: Specialized visits for puppies requiring extra care, potty breaks, and socialization during the day.
- Pickups and Drop-offs: Transportation services for dogs, including veterinary visits, grooming appointments, and other destinations.
- Business Affiliate Program: Swifto pays referral commissions to local businesses (pet stores, vets, apartment buildings, etc.) that refer clients to its dog walking and pet sitting services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | NYC Dog Sitting: 30 min – $35.50, 1 hr – $50, 2 hrs – $79.50, 3 hrs – $109 |
| Unit Pricing | Pay-as-you-go | Charlotte Dog Sitting: 30 min – $31.50, 1 hr – $44, 2 hrs – $69, 3 hrs – $99 |
| Unit Pricing | Pay-as-you-go | Dog Walking: pricing not publicly disclosed on main site pages |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels6 records
Swifto product offering
Product offeringCore offering
Swifto provides professional dog walking and pet sitting services (dog walking, dog sitting, cat visits, overnight stays, puppy visits, pickups/drop-offs) backed by a proprietary GPS tracking platform that delivers real-time route monitoring, photo updates, and text notifications. The service is delivered by a selectively vetted walker workforce (under 1% applicant acceptance rate) with consistent walker assignment and guaranteed appointment times across NYC, Miami, and Charlotte.
Product overview
Swifto is a GPS-tracked dog walking and pet sitting service operating in New York, Miami, and North Carolina. Founded in 2012 as the original pioneer of GPS-tracked dog walking, the company offers a unified platform combining on-demand dog walking with proprietary GPS tracking technology. The core product portfolio includes GPS-tracked dog walking, puppy visits, overnight stays, pickups and drop-offs, dog sitting, and cat visits—all supported by a proprietary GPS app delivering real-time tracking, photo updates, and route maps. The company recently expanded to offer a Scheduling API for External Providers, enabling concierge services, vets, and groomers to integrate walk booking into their own systems. Swifto was acquired by Houndry in September 2025 after completing over 500,000 walks.
Differentiator
Problem solved
Functional benefit
Products and services
- GPS-Tracked Dog Walking Service Flagship dog walking service providing privately walked, one-on-one walks tracked in real time via Swifto's proprietary GPS app, with start/end text notifications, in-walk photo updates, poop notifications, and route maps. Targeted at urban pet owners in NYC, Miami, and Charlotte who need reliable, transparent daytime dog walks.
- Puppy Visits Specialized daytime visits for puppies providing regular check-ins, exercise, socialization, and potty breaks throughout the day. Designed for owners of young dogs needing extra care and frequent breaks while away from home.
- Overnight Stays Pet sitting service in which a Swifto dog sitter stays at the client's home with the pet overnight, providing continuous in-home care for pet owners traveling or away for extended periods.
- Pickups & Drop-offs Transportation service for picking up or dropping off dogs at specified destinations such as veterinary appointments, grooming sessions, or other locations.
- Dog Sitting Daytime dog sitting service in which a sitter stays with the dog for the full selected duration, with options to walk, play, or mix activities. Billed per session based on duration and includes GPS tracking, post-visit photos, and summaries. Priced from $35.50 (30 min, NYC) to $109 (3 hrs, NYC).
- Cat Visits In-home cat sitting and visit service providing feeding, playtime, and status updates for cat owners while they are away.
Quantifiable outcome
- Over 500,000 dog walks completed
- +2 more outcomes
Companies that use Swifto
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Swifto technology and API
TechnologyAPI detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Swifto partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Wagz 'n WhiskerzminorWagz 'n Whiskerz, a pet care service provider in the Charlotte metro area, partnered with Swifto to enhance its services with GPS tracking and real-time updates. The transition maintains existing pet sitters and local management while improving transparency and safety for pet owners. Swifto's technology platform overlays Wagz 'n Whiskerz's existing local operations, bringing real-time tracking and photo updates to their client base.
Scale indicators6 records
Recent moves8 records
Expansion highlights5 records
Swifto competitors and assessment
Company assessmentDirect peers
- Rover: Rover is the largest US online marketplace for dog walking, pet sitting, and boarding, connecting pet owners with independent walkers/sitters. It directly competes with Swifto on the same dog-walking use case but distributes through a marketplace model rather than an employed-walker, GPS-tracked service.
- Wag: Wag is a US on-demand dog walking app offering scheduled and on-demand walks with insurance and background-checked walkers. It is a direct competitor to Swifto's GPS-tracked, insured, professional-walker model across urban markets.
- Dogtopia: Dogtopia is a US franchise network of dog daycare, boarding, and spa facilities. It competes with Swifto for the same urban professional pet owner's spend on daytime dog care, but through a facility-based daycare model rather than a walking or in-home service.
- Camp Bow Wow: Camp Bow Wow is a US franchise of dog daycare and boarding facilities. It is a direct comparable for the premium, professionally staffed urban pet-care segment Swifto targets, but delivers daytime supervision through a facility rather than in-home visits or walks.
Emerging players
- Time To Pet: Time To Pet is a SaaS platform that provides scheduling, routing, and client-management software to professional pet-care businesses (walkers, sitters, daycare). It is comparable to the technology substrate Swifto runs internally and to the Scheduling API's B2B go-to-market.
Broad incumbents
- PetSmart: PetSmart is a large US specialty pet retailer that operates in-store Doggie Day Camps, grooming, training, and an acquired online pet-services marketplace. It overlaps with Swifto on broad pet-care services for urban pet owners but as part of a much wider retail and services portfolio.
- Petco: Petco is a large US pet retailer that sells pet products and operates grooming, training, and in-store veterinary clinics across its footprint. It is comparable to Swifto as a broad incumbent in urban pet-care services, though delivery model (clinic/grooming in-store) differs materially.
Others
- BarkBox: Bark is a US direct-to-consumer subscription and e-commerce brand in pet products that targets the same urban, premium-segment pet owner as Swifto. It is comparable as an adjacent pet-care consumer brand rather than a direct service competitor.
Regional players
- Holidog: Holidog is a European-based online marketplace for dog walking, pet sitting, and boarding. It offers the same on-demand dog-walking product as Swifto but is primarily a regional (EU) player that does not directly compete in Swifto's US markets.
- TrustedHousesitters: TrustedHousesitters is a UK-headquartered membership marketplace for house-sitting and pet-sitting. It is comparable to Swifto's in-home pet-sitting and overnight-stay services but is primarily a UK and EU regional player with limited US coverage.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Swifto social profiles
Digital presenceSwifto financial estimates
Financial estimateRevenue estimate
Valuation estimate
Swifto leadership team
Management profileNumber of profiles
Profiles1 record
Swifto funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Swifto M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Swifto
What does Swifto do?
Swifto provides professional dog walking and pet sitting services (dog walking, dog sitting, cat visits, overnight stays, puppy visits, pickups/drop-offs) backed by a proprietary GPS tracking platform that delivers real-time route monitoring, photo updates, and text notifications. The service is delivered by a selectively vetted walker workforce (under 1% applicant acceptance rate) with consistent walker assignment and guaranteed appointment times across NYC, Miami, and Charlotte.
Is Swifto a public or private company?
Swifto is a private company. It is classified as corporate owned and is currently acquired.
When was Swifto founded?
Swifto was founded in 2012. It employs 11 to 50 people.
Where is Swifto based?
Swifto is headquartered in New York, United States, in the North America region.
How does Swifto make money?
Seven revenue lines are on record. Dog Walking Services are the primary driver. The others are pet Sitting / Dog Sitting Services, cat Sitting / Visits Services, overnight Stays, puppy Visits, pickups and Drop-offs and business Affiliate Program.
Who are Swifto's main competitors?
Direct peers on record are Rover, Wag, Dogtopia and Camp Bow Wow. Time To Pet is listed as an emerging player. Broad incumbents are PetSmart and Petco. BarkBox is listed as an others. Regional players are Holidog and TrustedHousesitters.
Does Swifto have an API?
Yes. Swifto offers a Scheduling API for External Providers. This API enables external businesses such as concierge services, veterinarians, groomers, and similar providers to schedule dog walks and visits and receive booking updates for their clients while seamlessly integrating through their own systems. Developer documentation is at Not specified.