TrustedHousesitters
TrustedHousesitters operates a two-sided global marketplace connecting pet owners with verified pet sitters who provide in-home pet care in exchange for free lodging, generating revenue through tiered annual subscription memberships across 180 countries with 240,000+ members.
- Company typePrivate
- Founded2010
- HeadquartersBrighton, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What TrustedHousesitters does
TrustedHousesitters is a two-sided online marketplace that connects pet owners (pet parents) with verified pet and house sitters willing to provide in-home pet care in exchange for free lodging. Founded in 2010 by Andy Peck in Brighton, United Kingdom, the platform operates across 180 countries and serves a community of more than 240,000 members and 100,000+ verified sitters, with cumulative facilitation of over 16 million nights of pet sitting. The platform is accessible via web and native iOS/Android applications (4.8 App Store rating, 14k reviews) and is differentiated by a non-monetary exchange model in which no money passes directly between sitters and pet parents — only annual subscription fees flow to the platform. Trust is reinforced by an ID and background verification system, a 24/7 veterinary advice line, and the Home & Contents Protection Plan underwritten by GUARDHOG providing up to $1 million USD in property and liability coverage for Standard and Premium tiers.
TrustedHousesitters firmographics
Firmographics- Name
- TrustedHousesitters
- Legal name
- TrustedHousesitters Ltd.
- Website
- https://trustedhousesitters.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- TrustedHousesitters operates a two-sided global marketplace connecting pet owners with verified pet sitters who provide in-home pet care in exchange for free lodging, generating revenue through tiered annual subscription memberships across 180 countries with 240,000+ members.
- Ownership category
- akta.pro rank
TrustedHousesitters industry classification
Industry- Product category
- Pet Care Marketplace
- NAICS
- Pet Care (except Veterinary) Services (81291)
- SIC
- Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Overnight In-Home Pet Sitting (Client’s Home) (HSANAEAB)
- akta.pro secondary industry
- House Sitting + Pet Care Bundles (Mail, Plants, Security Checks) (HSANAEAI)
Keywords
Where TrustedHousesitters is headquartered
LocationHeadquarters
- HQ city
- Brighton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
TrustedHousesitters business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Annual Membership Subscriptions: The company generates revenue through annual membership subscriptions from both pet owners (pet parents) and pet sitters. Members pay a yearly fee to access the platform and arrange unlimited sits. Sitters do not charge pet parents for care - it is a simple exchange of lodging for pet care. The platform operates on a pure subscription model with tiered plans offering different feature levels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Premium Pet Parent - Full featured membership with all benefits |
| Subscription | Annual | Standard Pet Parent - Mid-tier membership with core benefits |
| Subscription | Annual | Basic Pet Parent - Entry-level membership |
| Subscription | Annual | Sitter Plans |
| Subscription | Annual | Combined Plans |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
TrustedHousesitters product offering
Product offeringCore offering
TrustedHousesitters operates a global online marketplace that connects pet owners (pet parents) with verified pet and house sitters. Members pay annual subscription fees to access the platform, where sitters exchange in-home pet care for free lodging — no money passes between sitters and pet parents. The service is delivered through a web platform and native iOS/Android applications, supported by identity verification, an insurance-backed Home & Contents Plan, and a 24/7 vet advice line.
Product overview
TrustedHousesitters operates as a unified marketplace platform connecting pet parents with verified, reviewed pet sitters worldwide. The core offering is the TrustedHousesitters Platform, a marketplace where pet owners exchange free lodging for in-home pet care. The platform offers tiered subscription plans for both pet parents (Basic, Standard, and Premium at US$149/229/299 per year) and sitters, with premium features including the Home & Contents Plan insurance (underwritten by GUARDHOG, up to $1M coverage), 24/7 Vet Advice Line, and Sit Cancellation Plan. Additional products include a Pet Care Cost Calculator tool and a Community Forum. The service is accessible via web platform and native iOS/Android mobile applications. Operating across 180+ countries with 240,000+ members and 16 million+ nights of pet sitting facilitated.
Differentiator
Problem solved
Functional benefit
Products and services
- TrustedHousesitters Platform Global online marketplace connecting pet parents who need in-home pet care with verified, reviewed sitters who exchange pet care for free lodging. Operates across 180+ countries with 240,000+ members.
- TrustedHousesitters Mobile App
Quantifiable outcome
- Members save an average of 87% on pet care costs
- +2 more outcomes
Companies that use TrustedHousesitters
Customer profileNamed customers9 records
Segments2 records
Ideal customer profiles2 records
TrustedHousesitters technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
TrustedHousesitters partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor, supporting and core.
- Maison SportminorCEO Mathew Prior was appointed to the board of Maison Sport as a non-executive director. Maison Sport is an online booking platform connecting skiers with ski instructors across Europe. This represents a personal board appointment rather than a company partnership.
- Best Friends Animal SocietysupportingTrustedHousesitters announced a partnership with Best Friends Animal Society in 2025, supporting animal welfare initiatives and promoting pet adoption.
- GUARDHOGcoreGUARDHOG is the global insurer providing the Home and Contents Plan for TrustedHousesitters members. The insurance covers property damage, theft, and public liability up to $1 million USD for Standard and Premium pet parent members.
Scale indicators14 records
Recent moves8 records
Expansion highlights6 records
TrustedHousesitters competitors and assessment
Company assessmentDirect peers
- Rover: Rover is the largest US-based pet care marketplace (dog walking, boarding, drop-ins, house sitting) operating on a per-booking take-rate model with both consumer and sitter sides. Most direct competitor to TrustedHousesitters in the online pet-sitting category, though its core is paid services rather than sit-for-lodging exchanges.
- PetBacker: PetBacker is a global pet care services marketplace (boarding, walking, grooming, sitting) with strong APAC presence including Singapore, Hong Kong, and Thailand. Comparable to TrustedHousesitters as a cross-border pet-care marketplace, though with a paid-services model rather than sit-for-lodging exchange.
- Wag: Wag is a US-headquartered pet care marketplace offering dog walking, boarding, and pet sitting with per-booking pricing. Directly comparable two-sided marketplace for pet care services; key competitive overlap with TrustedHousesitters in the dog-sitting segment.
- Pawshake: Pawshake is an international pet-sitting and dog-walking marketplace operating in Australia, Europe, and Canada. Most direct marketplace comparable in geographies where TrustedHousesitters has deep presence (UK, AUS, EU), with a similar two-sided model and per-booking payments.
- Nomador: Nomador is a France-based house-sitting and pet-sitting marketplace emphasizing international assignments. Closest pure-play competitor to TrustedHousesitters' sit-for-lodging exchange model in continental Europe, slightly more house-sit focused than pet-sit focused.
- HouseSitMatch: HouseSitMatch is a UK-headquartered house-sitting marketplace with strong focus on UK, Europe, Australia and New Zealand. Directly comparable exchange model (lodging for house/pet care) to TrustedHousesitters; smaller scale but same core value proposition.
Emerging players
- Holidog: Holidog is a European (France-based) pet-sitting marketplace offering dog walking, boarding, and home visits with sitters paid per booking. Comparable pet-care marketplace overlap with TrustedHousesitters in the French and broader European market.
- BorrowMyDoggy: BorrowMyDoggy is a UK-based dog-sharing platform connecting dog owners with borrowers for walks, weekends, and holidays. Adjacent sharing-economy pet platform with UK market overlap to TrustedHousesitters; complementary rather than fully overlapping use cases.
- Cat in a Flat: Cat in a Flat is a specialized cat-sitting marketplace operating across Europe with a per-visit pricing model. Directly comparable to TrustedHousesitters in the in-home cat-sitting segment, narrower focus on felines gives it a niche position vs. TrustedHousesitters' broader dog/cat/multi-pet coverage.
Broad incumbents
- Airbnb (house-sitting adjacencies): Airbnb is the global accommodation marketplace and a broad incumbent that competes indirectly with TrustedHousesitters' lodging-for-care model, particularly via Airbnb-friendly house rules allowing pets. While not a direct pet-sitting competitor, Airbnb shapes the same travel-and-stay consumer wallet.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
TrustedHousesitters social profiles
Digital presenceTrustedHousesitters compliance and trust
Trust signalCompliance2 records
TrustedHousesitters financial estimates
Financial estimateRevenue estimate
Valuation estimate
TrustedHousesitters leadership team
Management profileNumber of profiles
Profiles6 records
TrustedHousesitters funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TrustedHousesitters M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TrustedHousesitters
What does TrustedHousesitters do?
TrustedHousesitters operates a global online marketplace that connects pet owners (pet parents) with verified pet and house sitters. Members pay annual subscription fees to access the platform, where sitters exchange in-home pet care for free lodging — no money passes between sitters and pet parents. The service is delivered through a web platform and native iOS/Android applications, supported by identity verification, an insurance-backed Home & Contents Plan, and a 24/7 vet advice line.
Is TrustedHousesitters a public or private company?
TrustedHousesitters is a private company. It is classified as private equity controlled and is currently operating.
When was TrustedHousesitters founded?
TrustedHousesitters was founded in 2010. It employs 101 to 250 people.
Where is TrustedHousesitters based?
TrustedHousesitters is headquartered in Brighton, United Kingdom, in the Europe region.
How does TrustedHousesitters make money?
One revenue line is on record: annual Membership Subscriptions.
Who are TrustedHousesitters's main competitors?
Direct peers on record are Rover, PetBacker, Wag, Pawshake, Nomador and HouseSitMatch. Emerging players are Holidog, BorrowMyDoggy and Cat in a Flat. Airbnb (house-sitting adjacencies) is listed as a broad incumbent.
Does TrustedHousesitters have an API?
No public API is recorded for TrustedHousesitters.
What industry is TrustedHousesitters in?
TrustedHousesitters's product category is Pet Care Marketplace. Its primary akta.pro industry code is HSANAEAB, Overnight In-Home Pet Sitting (Client’s Home), with a secondary code of HSANAEAI, House Sitting + Pet Care Bundles (Mail, Plants, Security Checks). Its NAICS code is 81291 and its SIC code is 7340.