What DEPUR Experiences does

DEPUR Experiences is a Paris-based consulting firm founded in 2013 by Dan Cebula, a former HSBC trader, that operates a dual business model targeting the Food, Beverage & Entertainment (F&B&E) market. Its consulting agency guides property owners and operators through the full project lifecycle — market study, concept creation, business-model design, deployment, and operational activation — under a proprietary methodology branded Eatertainment© and using a post-deployment performance tool called DEPUR TRACKER©. The firm serves enterprise clients including Club Med, Sodexo, Accor, Bouygues Immobilier, Mercialys, Hammerson, Gecina, Groupe ADP, Pernod Ricard, Compass Group, Eiffage Immobilier, Apsys, BNP Real Estate, and Honotel across hospitality, real estate, retail, travel retail, corporate campuses, and sports/leisure verticals.

The second arm, Foodiclopédia, is a subscription-based community and trend bureau that connects 1,500+ decision-makers in hospitality, real estate, tourism, retail, and sports. It operates three paid membership tiers (F&B Lovers at €9.90/month, F&B Experts at €49.90/month, F&B Ambassadors at €89.90/month), publishes a regular Cahiers de Tendances trend report (digital €100, paper €120), produces 150+ content pieces per year, and runs monthly afterwork conferences plus an annual Gala de l'Eatertainment© flagship event. Additional revenue lines include sponsoring, white-label content services, and a Maison DEPUR co-working access (€10/month) in central Paris.

DEPUR holds registered trademarks on Eatertainment©, DEPUR TRACKER©, and Apéro-Victoire©, and is legally organized as SARL HILLEL (Paris). In July 2023 it raised €1.7M from strategic investors Mercialys (lead), Bouygues Immobilier, and Bpifrance to support domestic growth and international expansion. As of the most recent data the firm operates with 11-50 employees, runs a small consulting team supplemented by a network of executive chefs, architects, kitchen designers, and field experts, and has not publicly disclosed revenue.

Name

DEPUR Experiences

Legal name

SARL HILLEL

Website

https://www.depurexperiences.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

DEPUR Experiences is a Paris-based consulting firm that helps property owners and operators design, deploy, and activate destination Food, Beverage & Entertainment (F&B&E) concepts, supported by its Eatertainment© methodology, DEPUR TRACKER© performance tool, and Foodiclopédia trend-bureau community club.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

Offering type

Services

Revenue model

1. Consulting Services: Strategic consulting services for F&B&E conceptualization, deployment, and activation. Services include market studies, concept development, business model creation, operational recommendations, and on-site team training and performance management. Revenue generated through project-based consulting fees.
2. Foodiclopédia Club Subscriptions: Monthly and annual subscription memberships providing access to trend content, networking events, and industry insights. Three tiers available: F&B Lovers (9.90€/month or 108€/year), F&B Experts (49.90€/month or 544€/year), and F&B Ambassadors (89.90€/month or 980€/year). Additional Maison Depur coworking access at 10€/month or 110€/year.
3. Trend Publications and Guides: Sale of trend notebooks (cahiers de tendances), practice guides, and sector reports in digital (100€) and paper (120€) formats. Also offers bespoke content under white-label arrangements.
4. Events and Sponsoring: Annual Gala de l'Eatertainment©, monthly afterwork conferences, and networking events. Sponsorship opportunities for companies to connect with the ecosystem of 1500+ decision-makers.
5. Funding Investment: In July 2023, raised 1.7M€ from investors including Mercialys, Bouygues Immobilier, and Bpifrance to support growth in France and internationally.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

No factual content about DEPUR Experiences' core offerings was provided in the input.

Product overview

DEPUR Experiences operates as a dual offering company: DEPUR Consulting is a specialized F&B&E consulting agency guiding operators and property owners through the complete project lifecycle (study, conceptualization, deployability, activation), while Foodiclopédia is a membership club and trend bureau serving +1500 F&B&E decision-makers through subscriptions (F&B Lovers, Experts, Ambassadors), events (Afterwork Conversations, Gala de l'Eatertainment©), and trend publications (Cahiers de Tendances). The DEPUR TRACKER© tool enables post-opening performance monitoring. The company serves diverse sectors including hospitality, real estate, entertainment, retail, and corporate dining across France and internationally.

Differentiator

Problem solved

Functional benefit

Brands

• Foodiclopédia: Club F&B&E - bureau de tendances (+150 contenus/an), événements, networking avec +1500 décideurs des secteurs hospitality, immobilier, tourisme, retail
• DEPUR TRACKER©
• Eatertainment©

Quantifiable outcome

• Average outperformance versus business plan projections achieved for clients
• +5 more outcomes

Named customers16 records

Segments7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor.

• DOODminorGTM or Marketing Partner · 9 November 2023Event sponsor at the first Gala de l'Eatertainment© in November 2023.
• CHOMETTEminorGTM or Marketing Partner · 9 November 2023Event sponsor at the first Gala de l'Eatertainment© in November 2023.
• DAV EQUIPMENTSminorGTM or Marketing Partner · 9 November 2023Event sponsor at the first Gala de l'Eatertainment© in November 2023.
• The FetichistminorGTM or Marketing Partner · 9 November 2023Event sponsor at the first Gala de l'Eatertainment© in November 2023.
• Deck & DonohueminorGTM or Marketing Partner · 9 November 2023Event sponsor at the first Gala de l'Eatertainment© in November 2023.
• Live NationminorStrategic or Co-development PartnerPartnership for Boom Boom Villette project - Live Nation entertainment programming partnership for the 5000m2 Food & Leisure Market with 4M annual visitors expected.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• FRAME: FRAME is a US-based creative and brand strategy agency specialized in hospitality, food & beverage, and retail concepts. It is comparable to DEPUR in that both operate at the intersection of brand storytelling and F&B concept creation for property owners and operators.
• Coyle Hospitality Group: Coyle Hospitality is a restaurant and hospitality consulting firm offering concept development, operations, and mystery-dining services. It overlaps directly with DEPUR's F&B strategy, concept creation, and operational activation offering.
• HVS: HVS is a global hospitality consulting firm providing hotel valuation, feasibility, and operational advisory. Comparable to DEPUR because both serve hospitality owners/operators with strategy and concept work tied to property-level performance.
• Pearlfisher: Pearlfisher is a brand and packaging design agency with a dedicated food and beverage practice. It is comparable to DEPUR in scope (F&B brand strategy and concept creation) and in the buyer profile (F&B operators and property owners seeking differentiation).

Broad incumbents

• CBRE Hotels & Hospitality: CBRE's Hotels & Hospitality group is a global real estate services practice with dedicated hospitality consulting and F&B advisory. It is a broader incumbent alternative to DEPUR for enterprise clients seeking F&B strategy alongside broader real estate advisory.
• Cushman & Wakefield Hospitality: Cushman & Wakefield's Hospitality team provides hotel and leisure consulting across investment, operations, and asset management. It overlaps with DEPUR at the F&B / hospitality strategy layer but as part of a much broader CRE services franchise.
• JLL Hotels & Hospitality Group: JLL's Hotels & Hospitality Group offers hotel investment advisory, operator selection, and asset management services globally. It competes with DEPUR on enterprise hospitality strategy engagements where the buyer is a real estate owner or institutional investor.

Emerging players

• Lightspeed Restaurant: Lightspeed Restaurant is a POS and commerce platform serving F&B operators. It is comparable as an emerging technology provider serving similar F&B operator buyers, addressing adjacent operational layers that DEPUR also advises on conceptually.
• SevenRooms: SevenRooms is a CRM, marketing, and guest experience platform for hospitality and F&B operators. It is comparable to DEPUR as an emerging ecosystem player targeting the same operator base with a different (technology-led) approach to experience and revenue uplift.

Others

• WGSN: WGSN is a global consumer and food trend forecasting platform providing subscription research. It is comparable to DEPUR's Foodiclopédia trend bureau as a thematically adjacent trend intelligence offering, rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/depur-experiences-north-america
• Facebookfacebook.com/depurexperiences

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DEPUR Experiences