Urban Icon
Urban Icon is a Los Angeles–based, founder-led creative and marketing agency founded in 2014 that provides end-to-end creative, research, and marketing services to brands targeting urban consumer segments; its primary web domain is currently inactive.
- Company typePrivate
- Founded2014
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Urban Icon firmographics
Firmographics- Name
- Urban Icon
- Website
- https://urbanicon.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Urban Icon is a Los Angeles–based, founder-led creative and marketing agency founded in 2014 that provides end-to-end creative, research, and marketing services to brands targeting urban consumer segments; its primary web domain is currently inactive.
- Ownership category
- akta.pro rank
Urban Icon industry classification
Industry- Product category
- Marketing & Creative Services
- NAICS
- Advertising Agencies (54181), Indoor and Outdoor Display Advertising (541850)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Brand Activations & Pop-Ups (Retail/Street/Guerrilla) (BPAFAGAF)
- akta.pro secondary industry
- Smart Cities & Urban Innovation Programs (Digital Planning, Civic Tech for Cities) (BPAIANAJ)
Keywords
Where Urban Icon is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
Urban Icon business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Urban Icon product offering
Product offeringCore offering
Urban Icon is a Creative + Innovative Lab providing end-to-end creative, research, and marketing solutions for the NEW URBAN™ marketplace. The firm combines creative development with market research and integrated marketing services to help clients engage urban consumer segments. Its offerings are delivered as professional services rather than packaged software or physical products.
Differentiator
Problem solved
Functional benefit
Products and services
- Creative, Research & Marketing Solutions An end-to-end creative, research, and marketing service offering designed for brands and organizations targeting urban consumer markets. Combines creative development, market research, and integrated marketing execution into a single engagement for clients in the NEW URBAN™ marketplace.
Companies that use Urban Icon
Customer profileIdeal customer profiles1 record
Urban Icon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Urban Icon competitors and assessment
Company assessmentBroad incumbents
- Ogilvy: Ogilvy is a global advertising and marketing services network with deep multicultural and urban-market practices (e.g., Ogilvy Diversity & Inclusion, 360°). It competes with Urban Icon for the same brand clients on creative and research, but at vastly greater scale and geographic reach.
- BBDO Worldwide: BBDO is a global advertising agency network with significant multicultural and urban-market capabilities through subsidiaries like Spike DDB. It competes with Urban Icon for the same advertiser budgets but as part of a much broader full-service and global portfolio.
Direct peers
- Burrell Communications Group: Burrell is one of the largest multicultural and urban-market advertising agencies in the U.S., offering creative, media, and brand strategy services. It is directly comparable to Urban Icon given the shared focus on urban/Black consumer markets and full-service creative + research + marketing offerings.
- GlobalHue: GlobalHue is a Detroit-based multicultural advertising agency that provides creative, media planning, and research for brands targeting diverse urban audiences. It overlaps directly with Urban Icon's urban-marketplace positioning and bundled research/creative service model.
- Translation LLC: Translation is a Brooklyn-based creative and innovation agency focused on multicultural and urban audiences, with strong capabilities in branded content, strategy, and platform development. It is directly comparable to Urban Icon on urban-focused creative + research + marketing capabilities and studio-style operating model.
- UniWorld Group: UniWorld Group is a Black-owned, full-service advertising agency providing creative, media, digital, and experiential marketing to urban and multicultural audiences. It mirrors Urban Icon's mission of serving the urban marketplace with an end-to-end service offering.
Emerging players
- Anomaly: Anomaly is an independently held creative and innovation agency that combines advertising, brand strategy, and product development. It is comparable to Urban Icon as a smaller-than-holding-co creative lab offering end-to-end marketing solutions, though operating at a larger scale and with a broader cultural footprint.
- 72andSunny: 72andSunny is a global creative agency known for culturally resonant campaigns and branded entertainment. It overlaps with Urban Icon's "creative + innovative lab" positioning but serves a broader, mainstream brand roster rather than a niche urban focus.
Market position
Customer concentration
Urban Icon social profiles
Digital presenceUrban Icon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Urban Icon leadership team
Management profileNumber of profiles
Profiles1 record
Urban Icon funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Urban Icon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Urban Icon
What does Urban Icon do?
Urban Icon is a Creative + Innovative Lab providing end-to-end creative, research, and marketing solutions for the NEW URBAN™ marketplace. The firm combines creative development with market research and integrated marketing services to help clients engage urban consumer segments. Its offerings are delivered as professional services rather than packaged software or physical products.
When was Urban Icon founded?
Urban Icon was founded in 2014. It employs 11 to 50 people.
Where is Urban Icon based?
Urban Icon is headquartered in Los Angeles, United States, in the North America region.
Who are Urban Icon's main competitors?
Broad incumbents on record are Ogilvy and BBDO Worldwide. Direct peers are Burrell Communications Group, GlobalHue, Translation LLC and UniWorld Group. Emerging players are Anomaly and 72andSunny.
Does Urban Icon have an API?
No public API is recorded for Urban Icon.
What industry is Urban Icon in?
Urban Icon's product category is Marketing & Creative Services. Its primary akta.pro industry code is BPAFAGAF, Brand Activations & Pop-Ups (Retail/Street/Guerrilla), with a secondary code of BPAIANAJ, Smart Cities & Urban Innovation Programs (Digital Planning, Civic Tech for Cities). Its NAICS code is 54181 and its SIC code is 7311.