Singing Machine Company

Name

Singing Machine Company

Legal name

The Singing Machine Company, Inc.

Website

https://www.singingmachine.com/

Company type

Public

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Consumer Karaoke Systems

NAICS

Audio and Video Equipment Manufacturing (33431), Audio and Video Equipment Manufacturing (334310), Audio and Video Equipment Manufacturing (3343)

SIC

Household Audio & Video Equipment (3651), Computer Communications Equipment (3576)

akta.pro primary industry

Pro Audio Equipment (Mics, Interfaces, Mixers, Studio Monitors) (MPAIAJAB)

akta.pro secondary industries

Microphones, Headsets & Audio Input Devices (HDACAFAH), Audio for Cameras (On-camera Mics, Wireless Mics, Recorders) (CRACAPAH), Voice Cloning, Dubbing & Audio Generative Media (HDAAAFAK)

Keywords

• Consumer karaoke systems
• Home karaoke machines
• Kids karaoke products
• Wireless karaoke hardware
• Karaoke mobile app

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Karaoke Hardware Sales: Direct-to-consumer and retail sale of physical karaoke machines and accessories (Smart Karaoke Wi-Fi systems, Classic Bluetooth systems, Kids karaoke, microphones, replacement parts). Hardware represents the core revenue stream with one-time purchase prices ranging from $9.99 for accessories to $349.99 for premium Wi-Fi systems.
2. In-App Karaoke Subscription: Recurring revenue through the Singing Machine karaoke app, which offers ad-free songs, high-quality karaoke videos, optional lead vocal tracks, and access to over 100,000+ karaoke songs via monthly subscription. Customers can also queue up to 100 songs as the DJ.
3. Song and Content Streaming/Download: Per-song downloads and streaming access to 14,000+ songs via Apps available for iOS and Android, supplemented by partnerships with music streaming services (YouTube, Spotify, Apple Music, Amazon Music, Pandora) integrated through WiFi systems.
4. Extended Warranty Service Contracts: Singing Machine Extended Warranty extends the standard 90-day warranty for up to three (3) years and provides a one-time replacement if the product fails to perform to factory specifications; replacement products may be new or refurbished.
5. SemiCab Apex AI Logistics SaaS: B2B SaaS revenue from the acquired SemiCab subsidiary's Apex AI-powered logistics platform serving 3PLs and enterprise shippers, enabling freight optimization across multi-party networks at over 90% utilization and significant cost savings.
6. Branded Kids Product Licensing: Co-branded Sesame Street karaoke products (Elmo, Cookie Monster, Abby Cadabby plush karaoke backpacks) leveraging licensed intellectual property from Sesame Workshop.

Pricing tiers

Go-to-market motion5 records

Distribution channels6 records

Marketing channels7 records

Core offering

Singing Machine Company designs, manufactures, and sells consumer karaoke systems organized into Smart Karaoke/Wi-Fi Series (Android TV touchscreen systems), Classic Karaoke (Bluetooth, CD+G, USB, casting), and Kids Karaoke collections, along with microphones, accessories, and replacement parts. The hardware is paired with the Singing Machine karaoke mobile app (powered by Stingray) providing streaming access to over 100,000 songs, and the company has expanded into B2B AI logistics SaaS via its SemiCab subsidiary (acquired July 2024).

Product overview

Singing Machine Company offers a portfolio of consumer karaoke products organized into a multi-tier product line, not a single unified platform. At the high end, the Smart Karaoke / WiFi Series (Platinum PLUS ISM9022 and Karaoke Hub 2.0 iSM9015) integrates an Android TV interface with native access to streaming apps (YouTube, Spotify, Apple Music, Amazon Music, Pandora) and the first-party Singing Machine Karaoke mobile app (backed by Stingray content). The Classic Karaoke line covers standalone and casting systems — Groove DISCO (SML722), SML385, Singcast One (SMC2020), Singcast Max (SMC2035), Groove Cube Mini (SML654), and Cube Studio (SML678BK) — featuring Bluetooth, CD+G, USB, HDMI-out, and video casting. The Kids Karaoke range includes Sesame Street Karaoke Plush characters (Elmo, Cookie Monster, Abby Cadabby — SMK017/018/020), Sing Along Crew Big Panda (SMK014), and Kids Star Stage (SMK910). A full accessory line includes Wired Microphone (SMM205), Kids Wired Microphone (SMK105), Party Machine Mic (SMM548), and OEM replacement adapters/microphones for the ISM series. Following the 2024 acquisition, the company also operates SemiCab Apex, an AI-powered logistics SaaS platform for 3PLs and enterprise shippers targeting freight optimization and predictive analytics — a distinct business line now branded under Algorhythm Holdings.

Differentiator

Problem solved

Functional benefit

Brands

• Singcast: Product line of stand-alone video casting karaoke systems, including Singcast One (SMC2020) and Singcast Max (SMC2035).
• Groove
• Karaoke Hub

Products and services

• Platinum PLUS Premium Wi-Fi Karaoke Machine (ISM9022) Flagship all-in-one Wi-Fi karaoke system powered by an Android TV interface and built-in capacitive touchscreen. Includes dual 2.4GHz wireless dynamic microphones, 22 vocal effects, HDMI Out, Line Out, Bluetooth, dual-band Wi-Fi (2.4/5GHz) with WPA3, MP3 recording, and music-syncing mood lights. Direct access to streaming apps without a phone. Priced at $349.99.
• Karaoke Hub 2.0 (iSM9015) Versatile entertainment hub with a 10-inch interactive capacitive touchscreen and Android TV APKs. Supports streaming from YouTube, Spotify, Apple Music and more, with two digital wireless microphones (up to 5 hours operation, 20m+ range), 22 voice effects, full-range speaker with multi-color mood lights, MP3 recording, and Bluetooth streaming. Priced at $299.99.
• Singcast One (SMC2020) Video-casting karaoke system that projects SMC Karaoke App content onto a TV. Includes Bluetooth audio streaming, Echo voice effect, music-syncing lights, a rotatable microphone holder, anti-slip device cradle, Line IN, and one wireless microphone with lead vocal removal. Priced at $99.99.
• Singcast Max (SMC2035) Stand-alone karaoke machine featuring video casting to wirelessly project HD karaoke videos from the SMC Karaoke App to TV. Offers 22 voice effects, professional voice effects and pitch correction, Bluetooth streaming, 35W sound, music-syncing lights, adjustable microphone stand, record/playback to internal memory, and lead vocal off controls. Priced at $149.99 (regular $169.99).
• Groove DISCO Bluetooth Karaoke Machine with Disco Ball & LED Lights (SML722) Bluetooth karaoke machine featuring a disco ball and LED lights for an immersive party ambience, targeted at the classic/home karaoke segment. Priced at $129.99.
• SML385 Bluetooth Karaoke System with LED Disco Lights, CD+G, USB and Microphone Top-loading CD/CD+G player with USB recording/playback, Bluetooth streaming, 54 LED disco lights with dimmer, RCA connection to TV for scrolling lyrics, two wired microphone jacks with separate volume controls, echo control, and Auto Voice Control. Built-in speaker in a wood cabinet. Priced at $79.99.
• Groove Cube Mini (SML654) Portable HDMI Groove Mini karaoke system with 6 voice-changing effects (Echo, Male, Female, Robot, Chipmunk, Radio), Bluetooth streaming, HDMI output for CDG lyric display on TV, two microphone inputs for duets, multi-colored LED lights that sync to music, and battery or AC operation. Priced at $59.99.
• Sesame Street Karaoke Plush — Elmo / Cookie Monster / Abby Cadabby (SMK017/SMK018/SMK020) Plush character backpacks with built-in speaker and microphone, 2 preloaded songs, 2 sound effects, record/playback function, adjustable shoulder straps with mic holder, and volume control. Operates on 3 AA batteries. Designed for kids' language development, brain/body engagement, wellness, and confidence building. Priced at $39.99.
• Sing Along Crew Big Panda (SMK014) Kids' plush character karaoke toy in the Sing Along Crew line, listed in the All Products and Kids Karaoke collections.
• Cube Studio (SML678BK) Cube-shaped classic karaoke system listed in the All Products catalog. Sold out at time of capture.
• Wired Microphone (SMM205) Unidirectional dynamic microphone with 6.3mm plug and extra 3.5mm adapter, 10.5 ft cord, available in black and pink. Priced at $19.99.
• Kids Wired Microphone (SMK105) White dynamic wired microphone for kids (5.5 ft cord), compatible with Singing Machine Kids singalong machines (SMK1010, SMK250, SMK470, SMK480, SMK198, SMK264). Priced at $9.99.
• Party Machine Mic (SMM548) Party microphone with Bluetooth connectivity and voice-changing effects.
• Singing Machine Karaoke Mobile App Companion karaoke app for iOS and Android providing access to 100,000+ karaoke videos/songs (powered by Stingray), ad-free playback, optional lead vocal track, custom playlists (queue up to 100 songs), high-quality karaoke videos, and easy pairing/registration with Singing Machine karaoke hardware. Distributed via Apple App Store and Google Play.
• SemiCab Apex — AI-Powered Logistics SaaS Platform AI-powered logistics SaaS platform acquired via the SemiCab acquisition (closed July 2024). Enables 3PLs and enterprise shippers to create branded logistics operating systems, build multi-party freight networks, integrate with existing TMS/WMS systems, and leverage predictive analytics to reduce empty miles and improve cost efficiency. Powers freight utilization above 90% for Fortune 1000 clients in the US and India.
• OEM Replacement AC/DC Power Adapters for ISM Series (ISM9010/ISM9011/ISM9015/ISM9022/ISM9025/ISM9033) OEM replacement AC/DC power adapters for the WiFi Series karaoke machines (ISM9010, ISM9011, ISM9015, ISM9022, ISM9025, ISM9033). Priced at $15.00.
• OEM Replacement Microphones for ISM Series and SML294 Sparkle OEM replacement microphones for ISM9010/ISM9011/ISM9015/ISM9022/ISM9025/ISM9033 WiFi karaoke systems and SML294 Sparkle (black/pink). Priced at $20.00.
• Singing Machine Extended Warranty Service Plan Singing Machine Extended Warranty extends the standard 90-day manufacturer warranty for up to three (3) years and provides a one-time replacement if the product fails to perform to factory specifications; replacement products may be new or refurbished. Service reachable via 888-959-9725.

Quantifiable outcome

• 20% year-over-year growth as the North American leader in consumer karaoke products
• +5 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability7 records

Feature12 records

Partnerships

19 partnerships are on record, tiered minor, flagship and core.

• Retail Industry Leaders Association (RILA)minorGTM or Marketing Partner · 29 January 2026Algorhythm Holdings (Singing Machine parent) will exhibit at LINK 2026, the Retail Industry Leaders Association's premier retail supply chain conference scheduled for February 1-4 in Orlando, Florida, where its SemiCab subsidiary will showcase its Apex AI-powered logistics SaaS platform for 3PLs and enterprise shippers.
• Stingray Group Inc.flagshipTechnology or Integration · 1 January 2026Stingray provides the karaoke content and mobile app infrastructure behind the Singing Machine karaoke app, powering access to 100,000+ karaoke songs. The app is published under com.stingray.karaoke.smc on Google Play and id450555662 on the App Store. Stingray Group separately announced strategic acquisitions of TuneIn Holdings, Inc. and DMI in November 2025 to expand digital audio and in-store advertising capabilities.
• SemiCab (Acquired Subsidiary / Algorhythm Holdings)flagshipStrategic or Co-development Partner · 12 June 2024The Singing Machine Company completed its acquisition of SemiCab, a leading AI logistics technology firm, in July 2024. The transaction involved issuing approximately 10% of Singing Machine's stock and assumption of liabilities valued at approximately $2.6 million. SemiCab develops AI-powered logistics SaaS (now branded Apex) for Fortune 1000 shippers, with strong presence in India and US. As of 2026, SemiCab operates as a subsidiary of Algorhythm Holdings (the parent entity of Singing Machine) and exhibits at LINK 2026 by RILA.
• Sesame Street (Sesame Workshop)coreOEM/ Whitelabel/ Licensing PartnerSinging Machine has a licensing partnership with Sesame Workshop to produce co-branded Sesame Street Karaoke Plush products featuring Elmo, Cookie Monster, and Abby Cadabby. The plush characters include built-in speakers, 2 preloaded songs, 2 sound effects, adjustable shoulder straps, and record/playback functionality. Operates with 3 "AA" batteries.
• YouTube, Spotify, Apple Music, Amazon Music, PandoracoreTechnology or IntegrationPre-installed apps on WiFi Series karaoke systems (Platinum PLUS, Karaoke Hub 2.0) provide direct access to YouTube, Spotify, Apple Music, Amazon Music, and Pandora through the Android TV interface and built-in capacitive touchscreen, no phone required. This enables streaming of karaoke content and music playback on the karaoke machine.
• Apple App StorecoreChannel Partner/ Reseller/ DistributorSinging Machine distributes the Singing Machine Mobile Karaoke iOS app (id 450555662) via the Apple App Store. The app provides 100,000+ karaoke songs, ad-free playback, queue management for up to 100 songs, optional lead vocal track, and pairing with karaoke machines via Bluetooth.
• Google PlaycoreChannel Partner/ Reseller/ DistributorSinging Machine distributes the Singing Machine Mobile Karaoke Android app (com.stingray.karaoke.smc) via Google Play, with the same 100,000+ song library and karaoke machine pairing functionality as the iOS version.
• Google (Android TV)coreTechnology or IntegrationWiFi Series karaoke systems (Platinum PLUS iSM9022, Karaoke Hub 2.0 iSM9015) are powered by Android TV with built-in capacitive touchscreen, providing direct access to streaming apps. Google AdWords Remarketing is also used to advertise Singing Machine products on the Internet.
• WalmartcoreChannel Partner/ Reseller/ DistributorMajor US retail distribution partner; Walmart product listing referenced on the Wired Microphone product page with direct link to singingmachine.com products. Walmart logo displayed prominently among retailers.
• TargetcoreChannel Partner/ Reseller/ DistributorMajor US retail distribution partner; Target logo displayed among retailers on the Singing Machine website.
• FYE (For Your Entertainment)minorChannel Partner/ Reseller/ DistributorSpecialty retail distribution partner; FYE logo displayed among retailers on the Singing Machine website.
• P.C. Richards & SonsminorChannel Partner/ Reseller/ DistributorConsumer electronics retail distribution partner; P.C. Richards logo displayed among retailers on the Singing Machine website.
• MeijerminorChannel Partner/ Reseller/ DistributorMidwest US supercenter retail distribution partner; Meijer logo displayed among retailers on the Singing Machine website.
• Nebraska Furniture MartminorChannel Partner/ Reseller/ DistributorUS furniture and home goods retail distribution partner; logo displayed among retailers on the Singing Machine website.
• BrandsMart USAminorChannel Partner/ Reseller/ DistributorUS consumer electronics retail distribution partner; BrandsMart logo displayed among retailers on the Singing Machine website.
• Fry's ElectronicsminorChannel Partner/ Reseller/ DistributorUS consumer electronics retail distribution partner (legacy); Fry's Electronics logo displayed among retailers on the Singing Machine website.
• Judge.mecoreTechnology or IntegrationJudge.me powers the product review and customer feedback system across singingmachine.com, including the "15,000+ Singing Customers" rating display and per-product review aggregation. The privacy policy references Judge.me's terms, privacy, and content policies for review submission.
• Google AdWordscoreGTM or Marketing PartnerGoogle AdWords Remarketing is used to advertise Singing Machine products on the Internet, displaying relevant ads tailored to users based on the parts of the Singing Machine website they have viewed by placing a cookie on the user's computer.
• ShopifyflagshipTechnology or IntegrationShopify is the e-commerce platform powering singingmachine.com, providing storefront, product catalog, cart, customer accounts, checkout, and product review infrastructure. The Shopify CDN serves all product images and page assets.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Smule: Mobile karaoke app (Smule, Sing!) with millions of users and a large song catalog delivered via subscription. Direct competitor to the Singing Machine karaoke app on iOS and Android for the standalone karaoke software experience.
• Pyle: Broad consumer electronics brand with a dedicated karaoke systems line including Bluetooth PA speakers, wireless mics, and portable karaoke machines. Competes head-to-head with Singing Machine's entry- and mid-tier Bluetooth karaoke offerings at mass-market price points.
• JBL (Harman PartyBox): Harman-owned consumer audio brand whose PartyBox line of Bluetooth party speakers with karaoke/mic inputs competes with Singing Machine's Groove and Singcast product families for at-home party and karaoke use cases.
• Rockville: Audio equipment maker selling karaoke machines, PA speakers, and wireless microphone systems for home and prosumer use. Directly comparable to Singing Machine across karaoke hardware and accessories, especially at the mid-tier price band.
• Singsation: Consumer karaoke microphone and all-in-one karaoke system brand carried at Walmart, Target, and Amazon. Directly comparable to Singing Machine in the entry-tier Bluetooth karaoke and microphone segment.
• VocoPro: Specialist karaoke hardware manufacturer offering professional and home karaoke systems, wireless microphones, and mixers. Directly comparable to Singing Machine across classic and prosumer karaoke categories, competing for the same retail and venue customers.
• Ion Audio: Portable speaker and karaoke product maker (Block Rocker, Party Rocker, etc.) selling Bluetooth speakers with mics and lights. Overlaps directly with Singing Machine's classic Bluetooth karaoke line in retail and consumer segment.
• Electrohome: Consumer audio brand selling karaoke systems with built-in displays, Bluetooth, CD+G playback, and vocal effects. Direct competitor to Singing Machine's classic and entry-tier karaoke machines in the same retail channels.

Emerging players

• Uber Freight: Digital freight marketplace and logistics platform serving enterprise shippers and carriers, comparable to SemiCab Apex's AI-powered freight optimization SaaS in targeting empty-mile reduction and shipper cost savings.

Broad incumbents

• Stingray Group: Canadian music and media company whose karaoke content and app infrastructure powers Singing Machine's 100,000+ song library. Functions both as critical partner and as a broader incumbent in the karaoke content/distribution space with direct-to-consumer karaoke offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• TikToktiktok.com/@thesingingmachineco
• Instagraminstagram.com/thesingingmachine

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds5 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Singing Machine Company