Nebraska Furniture Mart

What Nebraska Furniture Mart does

Nebraska Furniture Mart (NFM) is a privately held, Berkshire Hathaway-owned omnichannel home furnishings retailer headquartered in Omaha, Nebraska, founded in 1937 by Rose Blumkin. Berkshire Hathaway acquired 90% of the company in 1983 for $60 million in a widely cited handshake deal between Warren Buffett and Mrs. B. NFM operates a horizontal retail platform selling furniture, appliances, electronics, flooring, outdoor living, home improvement, baby and kids, rugs, fitness, and home décor across five large-format destination stores — Omaha (HQ), Kansas City, Des Moines, Austin, and a 1.8-million-square-foot Texas flagship in The Colony (Dallas-Fort Worth) opened in 2015 inside the 433-acre Grandscape entertainment and retail development, which attracts 10.7 million annual visitors across 65+ tenants.

The company makes money primarily through one-time product sales across its broad multi-category assortment, supplemented by ancillary revenue streams: financing services via the NFM Credit Card with 24-month no-interest promotions (minimum $999 electronics, $1,499 appliances), delivery and logistics fees (including a $19.99 flat rate on large items $349+ and same-day delivery), professional services (interior design, flooring and electronics installation), and credit-card transaction economics. Pricing combines unit retail pricing with regular promotional cadence (e.g., "up to $250 off furniture," "up to $1,200 back after rebate on select appliances") and a Low Price Guarantee matching competitor pricing. Brand partners span Apple, Samsung, SONOS, LG, KitchenAid, Whirlpool, Ashley, Tempur-Pedic, Purple, and LEGO, with no proprietary manufactured product lines.

The GTM motion is omnichannel: large-format destination retail showrooms serve as the primary acquisition channel, supported by an e-commerce platform (nfm.com), a pro/trade program, the NFM Partners network, and content assets like the 'I Am Home' podcast and NFM Home Stories. The company serves residential homeowners as its primary segment, with secondary exposure to premium home renovation projects, commercial/multi-family buyers, and trade professionals. Its technology stack is largely conventional retail commerce, with an emerging AI-driven merchandising layer via a disclosed partnership with GARVEE.COM. NFM directly employs between 1,001 and 5,000 people.

Name

Nebraska Furniture Mart

Legal name

Nebraska Furniture Mart

Website

https://nfm.com

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Nebraska Furniture Mart is a Berkshire Hathaway-owned omnichannel home furnishings retailer operating five large-format destination stores across the Midwest and Texas. It sells furniture, appliances, electronics, flooring, and home goods to residential consumers, supported by credit, delivery, and installation services.

Ownership category

akta.pro rank

Product category

Home Furnishings Retail

NAICS

Furniture Retailers (449110), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Home Furnishings Retailers (44912), Furniture Retailers (44911)

SIC

Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Living Room Furniture Retail (Sofas, Sectionals, Recliners, Coffee/Side Tables, TV Consoles) (CRAIAAAA)

akta.pro secondary industries

Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB), Outdoor Furniture Retail (Patio Seating, Dining Sets, Umbrellas, Outdoor Storage) (CRAIAAAJ), Entertainment & Media Furniture Retail (TV Stands, Media Consoles, Wall Units, Speaker Stands) (CRAIAAAI), Kids & Nursery Furniture Retail (Cribs, Toddler Beds, Changing Tables, Bunk Beds) (CRAIAAAE)

Keywords

• Home furnishings retail
• Furniture and appliances
• Consumer electronics retail
• Home improvement products
• Interior design services

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: One-time sales of furniture, appliances, electronics, flooring, outdoor equipment, baby/kids products, and home decor through physical retail locations and e-commerce platform
2. Financing Services: NFM Credit Card and financing programs offering 24-month no-interest financing on qualifying purchases, generating revenue through credit services
3. Professional Services: Fees for interior design services, flooring installation, appliance services, countertop services, and smart home installation
4. Delivery and Logistics: Delivery fees for large items ($19.99 flat rate for items $349+) and same-day delivery options

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Nebraska Furniture Mart is an omnichannel home furnishings retailer selling furniture, appliances, electronics, flooring, outdoor goods, home improvement products, baby and kids items, and home decor through large-format physical showrooms and an e-commerce platform. Its assortment is supplemented by value-added services including interior design consultation, professional flooring and electronics installation, large-item and same-day delivery, and a store credit card offering 24-month no-interest financing on qualifying purchases.

Product overview

Nebraska Furniture Mart (NFM) is a Berkshire Hathaway-owned omnichannel home furnishings retailer operating physical stores across the Midwest and Texas, complemented by a full e-commerce platform. The company sells a unified retail portfolio organized across major product categories — Furniture (living room, bedroom, dining, office, mattresses), Outdoor (patio, grilling, fire pits, outdoor power equipment), Electronics (TVs, computers, home audio, gaming, smart home), Appliances (major and small appliances), Home Improvement (flooring, bathroom/kitchen renovation, lighting), Baby and Kids, Rugs, Fitness Equipment, Kitchen and Dining, and Home Decor — supported by value-added services including interior design consultation, flooring installation, electronics setup, delivery (same-day and standard), and a store credit card with 24-month financing promotions. The company also maintains a Super Deals flash-sale section, a Room Visualizer planning tool, the NFM Live social shopping program, the I Am Home Podcast, and a Partner Network. The product portfolio is entirely third-party branded merchandise, with top brand partners including Apple, Samsung, SONOS, LG, KitchenAid, Whirlpool, Ashley Furniture, Tempur-Pedic, Purple, and LEGO. The business generates approximately $178 million in flooring retail revenue as of late 2025 and operates flagship locations in Omaha, Kansas City, Des Moines, and a 1.8-million-square-foot store in the Dallas-Fort Worth area (The Colony) that opened in 2015.

Differentiator

Problem solved

Functional benefit

Brands

• Mrs B's: Clearance store concept offering discounted furniture and home goods

Products and services

• NFM E-commerce Platform

Quantifiable outcome

• 10.7 million annual visitors at Grandscape location
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core, flagship and strategic.

• Pickleman's Gourmet CafécoreChannel Partner/ Reseller/ Distributor · 26 June 2026Pickleman's opened a non-traditional flagship location inside NFM's Dallas store, featuring toasted sandwiches, thin crust pizzas, salads, artisan soups, and exclusive Italian gelato. Partnership exemplifies trend of integrating premium dining into destination retail to extend customer dwell time and enhance shopping experience.
• Dolby LaboratoriesflagshipTechnology or Integration · 6 December 2025Launched world's first in-store Dolby Home Experience at NFM's The Colony location in Dallas-Fort Worth. The immersive retail space allows consumers to explore Dolby Vision and Dolby Atmos technologies through interactive demos and expert guidance, officially opening December 6-7, 2025 with a grand opening event featuring exclusive demos and giveaways.
• SRS Real Estate PartnerscoreImplementation/ SI/ Consulting PartnerSRS Real Estate Partners retained by NFM to lead retail leasing efforts for Grandscape in The Colony, Texas. SRS focuses on expanding tenant mix targeting child-friendly concepts and daily-use retailers while managing a 433-acre entertainment destination with 3.9 million square feet of retail, entertainment, and residential space.
• GARVEE.COMstrategicTechnology or IntegrationGARVEE.COM hosted NFM leadership at Shenzhen headquarters to explore collaboration on AI-driven retail solutions focusing on product merchandising, digital integration, and supply chain innovation. Partnership aims to leverage predictive AI models and automated inventory management to enhance NFM's e-commerce platform.

Scale indicators5 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Ashley HomeStore: Largest furniture retailer in the U.S. operating large-format showrooms selling living room, bedroom, dining, and mattress products with comparable one-stop-shopping, financing, and delivery services; competes with NFM for mid-market home furnishings customers.
• Rooms To Go: Multi-category furniture retailer with large-format showrooms selling living room, dining, bedroom, and mattress sets; comparable price-point positioning, financing programs, and delivery model make it a direct competitor especially in the South.
• Havertys: Mid-to-upper-market furniture retailer operating showrooms across the Southern U.S. with comparable living room, dining, bedroom, and mattress assortment plus interior design services; overlaps NFM's premium and remodeling segments.
• Raymour & Flanigan: Large Northeast-based furniture retailer with multi-category showrooms, in-house delivery, and design services; comparable business model and customer base even though geographically distinct.
• Wayfair: Pure-play online home goods and furniture retailer competing with NFM on assortment, price, and delivery across virtually every category NFM sells; represents the most material direct competitive threat to NFM's brick-and-mortar model.
• Crate & Barrel (incl. CB2): Multi-category home furnishings retailer operating showrooms and a strong e-commerce channel with comparable furniture, kitchen, and home decor assortment and design services; overlaps NFM on the design-conscious shopper.

Broad incumbents

• Restoration Hardware (RH): Luxury home furnishings brand operating large-format galleries and sourcebooks; competes with NFM in the premium and remodel segment with a higher price point and stronger design-led positioning.
• IKEA: Global destination-format home furnishings retailer combining showroom warehouse experience with affordable ready-to-assemble furniture; competes with NFM on one-stop shopping convenience and price.
• Macy's (Home Store division): Department store retailer with dedicated furniture, mattress, and home departments plus an established e-commerce platform; competes with NFM for cross-category home shoppers.
• Lowe's Home Improvement: National home improvement retailer with large appliance, flooring, and home decor assortments; competes with NFM on appliances, flooring installation, and home improvement categories though without the dedicated furniture showroom experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/nfmtweets
• YouTubeyoutube.com/nfmdotcom
• Facebookfacebook.com/nfmfans
• Instagraminstagram.com/nfmpics
• Pinterestpinterest.com/nfmpinsit
• TikToktiktok.com/@nfmtiktok
• LinkedInlinkedin.com/company/nebraska-furniture-mart

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nebraska Furniture Mart