What Trust Insights does

Trust Insights is a private, Boston-based boutique analytics and AI consulting firm founded in 2017, operating with a small team (1–10 employees per firmographic data) led by co-founders Katie Robbert (CEO) and Christopher Penn (Chief Data Scientist). The firm advises marketing-dependent mid-market and enterprise organizations on AI readiness, marketing analytics, and organizational transformation, structured around its proprietary 5P Framework (Purpose, People, Process, Platform, Performance) and 6C Data Quality Framework.

The firm's revenue model blends professional-services consulting with a productized digital-education and data-services stack. Consulting engagements (quote-based, pricing not publicly disclosed) cover AI implementation, marketing strategy, analytics audits, and talent optimization. The Trust Insights Academy offers nine self-paced courses including GEO 101 and GEO 201 (generative engine optimization), Generative AI for Marketers, AI-Ready Strategist, Prompt Engineering, GA4, and Search Console. Recurring subscription products include the LinkedIn Shares ML-based data imputation service ($199/month or $1,788/year, 98.2% accuracy) and the AIView Pro GEO content-readiness audit. One-time and content-revenue streams include whitepapers, webinars, and the $99 GEO 101 course.

Trust Insights combines a consulting-led go-to-market with a strong community-led content engine: a 37,000+-subscriber weekly newsletter (Inbox Insights), a weekly In-Ear Insights podcast, the So What? livestream, and a free 4,000+-member Analytics for Marketers Slack community. The firm maintains a Core IBM Registered Business Partner relationship and has been recognized through the four-time IBM Champion designation of its Chief Data Scientist. Customers span enterprise (AAA Club Alliance), nonprofit (Trader's Point Christian Church, Church Initiative), and SMB (Crackle PR) segments, with publicly disclosed project work also extending into tourism and hospitality analytics.

Name

Trust Insights

Legal name

Trust Insights

Website

https://trustinsights.ai

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Trust Insights is a Boston-based boutique consulting firm that helps mid-market and enterprise marketing organizations implement AI and prove marketing ROI using its proprietary 5P Framework, supplemented by training courses, GEO audits, and a machine-learning LinkedIn data service.

Ownership category

akta.pro rank

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Consulting Services: Strategic consultation services focusing on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using the proprietary 5P Framework.
2. Training and Education: Trust Insights Academy offers self-paced courses and training programs including GEO 101 ($99), AI-Ready Strategist, and other marketing/AI courses. Also offers workshops and webinars on-demand.
3. Whitepapers and Resources: Sale of whitepapers, guides, and research reports on topics including generative AI optimization, data quality, and marketing analytics.
4. LinkedIn Shares Data Service: Monthly subscription service providing machine learning-based LinkedIn sharing data imputation with 98.2% accuracy.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Trust Insights is a boutique marketing analytics and AI consulting firm that helps organizations measure marketing effectiveness, evaluate AI readiness, and implement AI strategies using its proprietary 5P Framework (Purpose, People, Process, Platform, Performance). The firm delivers consulting engagements, self-paced training through Trust Insights Academy, data services (including a LinkedIn Shares imputation service), and proprietary assessment tools such as AIView Pro and the AI Readiness Assessment Framework.

Product overview

Trust Insights is a marketing analytics and AI consulting firm offering a unified portfolio of consulting services, training programs, and proprietary assessment tools. The core offering centers on the 5P Framework (Purpose, People, Process, Platform, Performance) applied across AI consulting and marketing strategy engagements. Educational products include multiple training courses through Trust Insights Academy (GEO 101/201, Generative AI for Marketers, AI-Ready Strategist, Prompt Engineering) alongside free content resources (INBOX INSIGHTS newsletter, In-Ear Insights podcast, So What? livestream). Key proprietary products include AIView Pro for GEO content readiness assessment, the LinkedIn Shares machine learning service, and the free AI Readiness Assessment Framework. The firm also maintains a free Slack community (Analytics for Marketers) and offers consulting and workshop services for enterprise clients.

Differentiator

Problem solved

Functional benefit

Brands

• INBOX INSIGHTS: Weekly newsletter from Trust Insights providing strategy and tactics for the AI era.
• In-Ear Insights
• So What?
• Trust Insights Academy

Products and services

• AIView Pro
• GEO 101 for Marketers
• GEO 201 for Marketers
• The AI-Ready Strategist
• Generative AI for Marketers
• Mastering Prompt Engineering for Marketers
• Google Analytics 4 for Marketers
• Google Search Console for Marketers
• Generative AI Use Cases for Marketers
• LinkedIn Shares Service
• Consulting Services
• Workshops

Quantifiable outcome

• 11% of new business prospects now arrive through AI search, nearly double the prior period
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability14 records

Feature4 records

Partnerships

One partnership is on record.

• IBMcoreOthersTrust Insights is an IBM Registered Business Partner, leveraging IBM technologies and platforms to deliver specialized data analytics solutions. They are also recognized as four-time IBM Champions.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tiger Analytics: AI and analytics consulting firm delivering data science, machine learning, and marketing/CRM analytics solutions to enterprises; operates a similar professional-services model though at significantly larger scale than Trust Insights.
• LatentView Analytics: Analytics and AI consulting firm serving global enterprises with data strategy, predictive analytics, and marketing analytics services; comparable offering mix to Trust Insights though operating at significantly larger scale and with broader geographic reach.
• Civis Analytics: Data science advisory and software firm that helps organizations use analytics for marketing, fundraising, and operational decisions; provides comparable consulting plus tooling, putting it in direct competition for similar buyer personas.
• Elder Research: Long-standing boutique analytics consulting firm focused on data science, machine learning, and AI for government and commercial clients; competes for similar marketing analytics and predictive analytics engagements.
• Heinz Marketing: B2B marketing strategy and operations consultancy of similar boutique scale; offers sales/marketing alignment and demand generation services that overlap directly with Trust Insights' marketing analytics and AI readiness work for mid-market and enterprise clients.
• Aimpoint Digital: Boutique analytics and data science consulting firm that delivers AI, machine learning, and analytics transformation engagements; comparable in size and positioning to Trust Insights with a similar blend of frameworks, training, and implementation services.
• Fractal Analytics: AI and analytics consulting firm serving Fortune 500 marketing and consumer-facing functions with decision sciences and AI solutions; relevant as a larger, scaled version of Trust Insights' marketing analytics and AI implementation offering.

Broad incumbents

• Accenture Song: Accenture's marketing and customer experience arm, delivering large-scale marketing analytics, personalization, and AI-driven campaign work; overlaps with Trust Insights' AI and marketing transformation services but at enterprise scale.
• Deloitte Digital: Big Four digital consultancy offering marketing analytics, customer experience, and AI transformation services to large enterprises; competes for the same mid-market and enterprise buyers Trust Insights targets, but as part of a much wider services portfolio.
• IBM Consulting: Global enterprise consultancy and Trust Insights' IBM Registered Business Partner counterpart; competes for the same AI transformation and marketing analytics mandates but at vastly larger scale and with broader portfolios.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/trustinsights
• YouTubeyoutube.com/channel/UCJ6Osmmpcf5F75Pee0Ogw_g
• LinkedInlinkedin.com/company/trustinsights
• Instagraminstagram.com/trustinsights
• TikToktiktok.com/@trustinsights
• Facebookfacebook.com/trustinsights

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trust Insights