What Evite does

Evite is a U.S.-based digital invitation and event planning platform that enables users to create, distribute, and manage online invitations across personal, professional, and institutional occasions. Founded in 1998 and headquartered in Glendale, California, Evite operates a freemium web and mobile platform (iOS, Android, mobile web) offering thousands of customizable invitation templates, a built-in RSVP tracking system with automated reminders, plus-one handling, guest messaging via a Message Center, shared photo albums, Event Pages for casual gatherings, and SignUp Sheets for potluck and volunteer coordination. Users can upload their own designs (any size or shape, with animated effects, custom envelopes, and backgrounds) or transfer designs directly from Canva through a dedicated integration.

The company's revenue model is multi-stream. Free invitations are ad-supported through third-party advertising partners including Google and Rakuten. Paid tiers include Evite Premium (per-event ad removal), Evite Party Pass subscriptions with tiered guest limits (Classic 40, Deluxe 100, Ultimate 750 guests), and Evite Pro at $249.99 per year providing unlimited premium invitations, unlimited greeting cards, up to 2,500 guests per event, and full customization. Digital Greeting Cards are sold at $1.99 per recipient or $49.99 annually. Distribution is product-led and self-serve across global digital channels (website, mobile apps, mobile web), with marketing primarily organic (SEO, blog, Instagram, Substack). The company is privately held following a strategic growth investment from Francisco Partners in October 2024, with David Yeom as CEO; headcount is 11-50 employees.

Evite serves primarily individual consumers planning personal celebrations (birthdays, baby showers, weddings, holidays, graduations) as well as small and medium businesses, schools and PTAs, and clubs or social organizations needing recurring event communication. The customer base is long-tail and self-serve with no disclosed enterprise anchor accounts. Notable strategic history includes the December 2017 acquisition of Fête and the discontinuation of the legacy Postmark credit system in favor of the current Pro and Party Pass subscription architecture.

Name

Evite

Legal name

Evite, Inc.

Website

https://evite.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Evite is a 1998-founded, U.S.-based digital invitation and event planning platform serving consumers, SMBs, schools, and clubs with freemium invitations, RSVP tracking, and tiered subscriptions including Evite Pro ($249.99/year).

Ownership category

akta.pro rank

Headquarters

HQ city

Glendale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Evite Pro Subscription: Annual subscription providing unlimited Premium Invitations and Greeting Cards, up to 2,500 guests per event, ad-free experience, and access to all customization tools including animated effects, envelopes, and shared photo album. Priced at $249.99 annually.
2. Evite Premium (Per Event): One-time purchase to remove advertisements from a free invitation on a per-event basis. Provides ad-free experience for specific event invitations.
3. Greeting Cards: Digital greeting cards sold at $1.99 per recipient or $49.99 annual subscription for unlimited cards.
4. Evite Party Pass Subscription: Tiered subscription options including Classic (up to 40 guests), Deluxe (up to 100 guests), and Ultimate (up to 750 guests) party passes, each valid for 12 months with ad-free experience.
5. Advertising Revenue: Free tier invitations display advertisements, with revenue generated from third-party advertising companies including Google and Rakuten Advertising through targeted ads.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Evite operates a self-serve digital invitation and event planning platform that enables individuals and organizations to create, customize, and send invitations via web and mobile apps. The platform includes built-in RSVP tracking, automated reminders, multi-channel guest messaging, and complementary products such as Event Pages, Greeting Cards, and SignUp Sheets. Monetization is built on a freemium model with ads on the free tier, paid per-event ad removal (Evite Premium), tiered guest-cap subscriptions (Evite Party Pass), and an annual unlimited subscription (Evite Pro at $249.99/year).

Product overview

Evite is a digital invitation and event planning platform consisting of a core free invitation service with customizable templates and RSVP tracking, complemented by premium subscription tiers (Evite Pro at $249.99/year for unlimited premium invitations) and per-event options (Evite Premium for ad-free experiences). The platform also offers Event Pages for casual gatherings, Greeting Cards, SignUp Sheets for event coordination, and Upload Your Own Design functionality for fully personalized invitations. Additional offerings include Photo Invitations and Save the Dates. The product portfolio is designed to serve hosts from casual get-togethers to large-scale events with up to 2,500 guests per event.

Differentiator

Problem solved

Functional benefit

Brands

• Evite Pro: Annual subscription service offering unlimited Premium Invitations and Greeting Cards for $249.99 annually.
• Evite Premium
• Evite Party Pass

Products and services

• Evite Core Platform (Free Invitations)

Quantifiable outcome

• Average savings of $380/year for Evite Pro subscribers compared to per-event purchases

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature8 records

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Minted: Minted is a direct competitor in wedding invitations, offering designer-driven stationery with both physical and digital formats. It is explicitly listed alongside Evite as a key player in the Wedding Invitations Software Market and competes for premium wedding and milestone-event customers.
• Joy: Joy is a direct competitor in the wedding planning space, offering digital wedding websites, invitations, and RSVP tools. It is named alongside Evite in wedding invitation market analyses and serves overlapping wedding and bridal-shower use cases.
• Greenvelope: Greenvelope is a direct competitor providing digital invitations with a focus on modern design and eco-friendly positioning for weddings and events. It offers comparable RSVP tracking, donation integration, and per-event pricing that overlaps directly with Evite's core offering.
• Paperless Post: Paperless Post is a direct competitor offering premium digital invitations with designer collaborations for weddings, parties, and business events. It targets the same consumer and SMB use cases as Evite with a similar freemium-plus-paid model and is cited alongside Evite in wedding invitation market analyses.
• Punchbowl: Punchbowl is a direct competitor in digital invitations and online greeting cards, serving both consumer and business event markets. Its product scope — invitations, cards, and RSVP tools — closely mirrors Evite's portfolio and it competes for the same brand-equity position in the category.
• Zazzle: Zazzle is a direct competitor offering customizable invitations, greeting cards, and stationery via a marketplace model. It is cited alongside Evite in wedding invitation market reports and competes for the same SMB and consumer custom-design use cases.

Broad incumbents

• Canva: Canva is a broad incumbent design platform whose template library includes invitations and integrates directly with Evite for RSVP/reminder execution. Its scale, free tier, and design-tool breadth make it both a top-of-funnel partner and a strategic substitute that could absorb invitation creation natively.
• Hallmark eCards: Hallmark eCards is a broad incumbent in digital greeting cards from a major stationery brand, competing with Evite's Greeting Cards product. It leverages the parent Hallmark brand equity and a subscription model that overlaps with Evite's card monetization strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/evite
• YouTubeyoutube.com/@evite
• Facebookfacebook.com/info
• LinkedInlinkedin.com/company/evite
• Instagraminstagram.com/evite

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Evite