Paperless Post
Paperless Post is a digital invitation and event-management platform offering stationery-inspired cards, shareable event pages, and guest-management tooling for personal celebrations, weddings, and corporate events, monetizing through a freemium model, coin-based pay-per-event purchases, and a $250/year Paperless Pro subscription.
- Company typePrivate
- Founded2009
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
What Paperless Post does
Paperless Post, founded in 2009 and headquartered in New York, operates a digital invitation and event-management platform that replaces paper stationery with customizable online cards, shareable event pages, and guest-management tooling. The platform's core technology is a web-based design environment supporting thousands of designer-curated templates across categories including weddings, birthdays, baby showers, social entertaining, and corporate events, paired with multi-channel delivery (email, SMS, shareable links), real-time RSVP tracking, guest tagging, automated reminders, and broadcast messaging. A proprietary AI feature called Magic Art generates custom illustrations from user text prompts, and the platform is delivered via website, iOS, and Android applications with SEO-driven category pages and active social profiles on Instagram, TikTok, Pinterest, YouTube, and Facebook.
The company monetizes through a freemium model layered with a coin-based pay-per-event mechanism for premium designs and a $250/year Paperless Pro subscription that unlocks unlimited premium templates and advanced guest-management features such as Custom URLs, Password Protection, Guest Check-In, Photo Galleries, and analytics. Ancillary revenue lines include a one-time 200-Coin Paperless Post Plus add-on, Design Services for bespoke creations, and the Party Shop e-commerce store for physical party d\u00e9cor. The customer base is a long-tail mix of individual hosts (primary) and SMB/professional event organizers (secondary), with no disclosed enterprise anchors.
Strategically, Paperless Post has invested in exclusive content moats via 60+ designer and brand partnerships (Oscar de la Renta, Rifle Paper Co., kate spade new york, Martha Stewart, Kelly Wearstler, Liberty London, Monique Lhuillier, John Derian, Sugar Paper, Mr. Boddington's Studio, and others), a distribution partnership with Paper Source for printed versions of digital designs, and a Richard Scarry licensing deal. The platform competes in the broader wedding-invitation software market (valued at $10.53B in 2025 and projected to reach $32.85B by 2033 at a 15.28% CAGR) against Minted, Canva, Evite, Joy, Greenvelope, Zazzle, Adobe Spark, Wedivite, and Punchbowl. Disclosed cumulative funding is approximately $32.35M across a 2009 seed, a 2012 round, a 2014 Series 3 led by August Capital ($25M), and a 2014 Venvest Capital transaction; no later funding rounds are documented.
Paperless Post firmographics
Firmographics- Name
- Paperless Post
- Legal name
- Paperless Post
- Website
- https://paperlesspost.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Paperless Post is a digital invitation and event-management platform offering stationery-inspired cards, shareable event pages, and guest-management tooling for personal celebrations, weddings, and corporate events, monetizing through a freemium model, coin-based pay-per-event purchases, and a $250/year Paperless Pro subscription.
- Ownership category
- akta.pro rank
Paperless Post industry classification
Industry- Product category
- Digital Invitation Platform
- NAICS
- Stationery Product Manufacturing (32223)
- SIC
- Greeting Cards (2771)
- akta.pro primary industry
- Virtual Event Registration, Ticketing & Access Control (Authentication, Paywalls, Badging) (THAHAOAI)
- akta.pro secondary industry
- Blogging & Website Publishing Platforms (MPACAIAB)
Keywords
Where Paperless Post is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Paperless Post business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain, Infrastructure
Revenue model
- Coin-Based Pay-Per-Event: Users purchase Coins to unlock premium designs and features. Coins are spent per invitation based on design complexity and recipient count. Premium Card costs 2 Coins per design, envelopes cost 1 Coin, with additional costs for photos (3 Coins/guest).
- Paperless Pro Subscription: Annual subscription offering unlimited access to premium designs and all guest management features for one transparent annual price. Includes 250 annual guests, with savings of 25% compared to paying per event.
- Free Designs: Platform offers both free and premium templates. Free designs allow users to experience basic invitation creation and sending at no cost, supporting a freemium acquisition model.
- Paperless Post Plus (Add-on): 200 Coins one-time purchase unlocking advanced customization and guest management features including Photo Gallery, Custom URL, and Password Protection for professional events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free invitation templates with basic features |
| Unit Pricing | Pay-as-you-go | Coin-based premium designs and features |
| Subscription | Annual | Annual subscription with unlimited premium features |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Paperless Post product offering
Product offeringCore offering
Paperless Post operates a digital invitation and event management platform where individual hosts and organizations can browse thousands of designer-curated templates, customize digital cards and shareable event pages, send them via email, text, or link, and track RSVPs in real time. The platform offers a freemium tier, a coin-based pay-per-event model for premium designs, and an annual Paperless Pro subscription with unlimited access to advanced guest management features. Adjacent offerings include an AI-powered custom illustration tool (Magic Art), a physical party supplies storefront, and professional design services.
Product overview
Paperless Post is a digital invitation and event management platform offering two primary product lines: Card invitations (stationery-inspired digital invitations with customizable envelopes, liners, and stamps) and Flyer event pages (shareable, textable event pages with multimedia support). The platform operates on a freemium model with a premium Paperless Pro subscription providing unlimited access to all premium designs and advanced guest management features. Adjacent offerings include the Party Shop (physical party decorations), Design Services (professional design assistance), and Magic Art (AI-powered custom illustration generation). The platform supports sending via email, text, and shareable links with real-time RSVP tracking, guest messaging, and event analytics. Key occasion categories span weddings, birthdays, baby showers, parties, business events, and greeting cards, with licensed designer collections from brands including Oscar de la Renta, Rifle Paper Co., kate spade new york, Kelly Wearstler, and Martha Stewart.
Differentiator
Problem solved
Functional benefit
Brands
- Paperless Post Party Shop: Party supplies and decorations e-commerce platform offering coordinating party décor for various themes including summer parties, baby showers, mermaids, monsters, and other occasions.
Products and services
- Card Invitations
Companies that use Paperless Post
Customer profileSegments5 records
Ideal customer profiles2 records
Paperless Post technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature6 records
Paperless Post partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, minor and flagship.
- Paper SourcecorePartnership to provide paper versions of Paperless Post digital wedding invitation designs. Customers can visit Paper Source to order printed versions of their custom online designs, bridging digital and physical stationery offerings.
- Richard ScarryminorLicensing partnership for 'The Busy World of Richard Scarry' featuring designs for invitations and stationery. The brand expansion includes North American partners such as Paperless Post, with deals spanning apparel, toys, home goods, stationery, tech accessories, and more.
- Oscar de la RentaflagshipDesigner collection featuring exclusive invitation designs, wedding invitations, and stationery under the prestigious Oscar de la Renta brand, available on the Paperless Post platform.
- kate spade new yorkflagshipDesigner collection featuring exclusive invitation designs and stationery under the kate spade new york brand, available on the Paperless Post platform.
- Rifle Paper Co.flagshipLong-standing designer collection featuring exclusive invitation designs, wedding invitations, birthday cards, and stationery under the Rifle Paper Co. brand.
- Martha StewartflagshipDesigner collection featuring exclusive invitation designs under the Martha Stewart brand, including popular designs like 'Dinner Florals' and 'Golden Filigree'.
- Kelly WearstlerflagshipDesigner collection featuring exclusive invitation designs under the Kelly Wearstler brand, available on the Paperless Post platform.
- Liberty LondonflagshipDesigner collection featuring exclusive invitation designs under the Liberty London brand, including popular designs like 'Tresco' featuring Liberty fabric patterns.
- Monique LhuilliercoreDesigner collection featuring exclusive wedding invitation designs under the Monique Lhuillier brand, available on the Paperless Post wedding platform.
- JungalowcoreDesigner collection featuring exclusive invitation designs under the Jungalow brand, known for bold, colorful patterns and bohemian aesthetics.
- Stephanie FishwickcoreDesigner collection featuring exclusive invitation designs under the Stephanie Fishwick brand, including popular wedding invitation 'English Countryside'.
- John DeriancoreDesigner collection featuring exclusive invitation designs under the John Derian brand, known for nostalgic, collage-style illustrations.
- Sugar PapercoreDesigner collection featuring exclusive invitation designs under the Sugar Paper brand, known for elegant, modern stationery aesthetic.
- Mr. Boddington's StudiocoreDesigner collection featuring exclusive invitation designs under the Mr. Boddington's Studio brand, known for whimsical British-inspired illustrations.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Paperless Post competitors and assessment
Company assessmentEmerging players
- Wedivite: Niche digital wedding invitation platform focused specifically on weddings. Shares Paperless Post's wedding vertical but operates as a smaller specialist competitor.
Broad incumbents
- Adobe Express: Adobe's generalist design and content-creation platform supporting invitations, flyers, and event collateral. Competes as part of a broader creator-tool portfolio rather than invitation-specialized niche.
- Shutterfly: Established print and digital stationery brand offering photo-driven invitations and personalized cards. Overlaps Paperless Post in the premium and photo-personalized invitation category via a primarily print-funnel business model.
- Canva: Massive generalist design platform offering free and paid invitation templates with built-in sharing. Provides overlapping invitation design and basic RSVP flows at scale, putting indirect price pressure on premium invitation platforms.
Direct peers
- Evite: Long-standing direct competitor offering free and premium digital invitations with RSVP tracking. Competes head-to-head with Paperless Post in personal and social event invitations across similar customer segments.
- Minted: Premium stationery and invitation marketplace combining independent designer artwork with print-on-demand and digital offerings. Directly comparable to Paperless Post in the wedding and stationery segment with similar curated-designer positioning.
- Greenvelope: Digital invitation platform with eco-friendly positioning, designer templates, and RSVP tracking. Closest direct competitor in feature parity and target customer profile for weddings and personal events.
- Joy: Wedding planning platform with digital invitations and wedding websites. Overlaps Paperless Post's wedding invitation, save-the-date, and RSVP functionality with adjacent wedding-planning features.
- Punchbowl: Digital invitation and party-planning platform offering digital cards, RSVP tracking, and party supplies. Direct peer across invitations and party coordination use cases.
- Zazzle: Custom-print and digital marketplace offering invitations and stationery across many occasions. Comparable creator/designer marketplace model with paid royalty-based offerings overlapping Paperless Post's premium-template approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Paperless Post social profiles
Digital presencePaperless Post financial estimates
Financial estimateRevenue estimate
Valuation estimate
Paperless Post leadership team
Management profileNumber of profiles
Profiles6 records
Paperless Post funding detail
Funding detailFunding overview
Funding rounds4 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Paperless Post M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Paperless Post
What does Paperless Post do?
Paperless Post operates a digital invitation and event management platform where individual hosts and organizations can browse thousands of designer-curated templates, customize digital cards and shareable event pages, send them via email, text, or link, and track RSVPs in real time. The platform offers a freemium tier, a coin-based pay-per-event model for premium designs, and an annual Paperless Pro subscription with unlimited access to advanced guest management features. Adjacent offerings include an AI-powered custom illustration tool (Magic Art), a physical party supplies storefront, and professional design services.
Is Paperless Post a public or private company?
Paperless Post is a private company. It is classified as venture growth investor backed and is currently operating.
When was Paperless Post founded?
Paperless Post was founded in 2009. It employs 51 to 100 people.
Where is Paperless Post based?
Paperless Post is headquartered in New York, United States, in the North America region.
How does Paperless Post make money?
Four revenue lines are on record. Coin-Based Pay-Per-Event is the primary driver. The others are paperless Pro Subscription, free Designs and paperless Post Plus (Add-on).
Who are Paperless Post's main competitors?
Wedivite is listed as an emerging player. Broad incumbents are Adobe Express, Shutterfly and Canva. Direct peers are Evite, Minted, Greenvelope, Joy, Punchbowl and Zazzle.
Does Paperless Post have an API?
No public API is recorded for Paperless Post.
What industry is Paperless Post in?
Paperless Post's product category is Digital Invitation Platform. Its primary akta.pro industry code is THAHAOAI, Virtual Event Registration, Ticketing & Access Control (Authentication, Paywalls, Badging), with a secondary code of MPACAIAB, Blogging & Website Publishing Platforms. Its NAICS code is 32223 and its SIC code is 2771.