What Mediaworks does

Mediaworks is a UK-based, full-service B2B digital marketing agency founded in 2007 and operating through two registered entities — Mediaworks UK Limited and Mediaworks Leeds Ltd — from offices in Gateshead (HQ), Newcastle, Leeds and Manchester. The firm sells integrated strategy, creative, performance marketing and technology engagements to enterprise and mid-market clients across verticals that include housing & construction, finance & banking, retail & FMCG, water & utilities, public sector, automotive, transport and professional services. Named customers span Metro Bank, Southern Water, Bernicia, Citizen Housing, Dune, CR Smith, Lumo, Gateshead Council, West Yorkshire Combined Authority, Certas Energy and Golf It!, among others.

The agency's technical surface rests on industry-standard platforms (Umbraco and WordPress CMS; Google Ads, Meta, LinkedIn and programmatic for paid media) layered with three proprietary assets: MMeX, a five-pillar diagnostic framework covering Brand, Reach, Authority, Technical and Engagement; IDMC, an audience data platform aggregating lifestyle, consumer and social trend signals for targeting; and Share of Search analysis, which the firm claims correlates approximately 83% to actual market share. Website builds, performance creative, paid media management and sector-specific methodologies (e.g., the Resident Rollercoaster framework for social housing) are delivered through specialist teams. Recent productization includes a generative-AI-assisted creative production pipeline and an AI Search Readiness Audit launched in May 2026.

Revenue is generated on a professional-services basis via customized, quote-based engagements with multi-year contract cadences; pricing is not publicly disclosed. Go-to-market is sales-led, combining direct enterprise outreach, website inquiries, a 351-article content engine, recurring masterclass series, and sector roundtables, with Google Premier Partner status reinforcing credibility on Google Ads, Performance Max and YouTube. The firm acquired Liberty Communications on 2020-03-19 and has no disclosed external funding.

Name

Mediaworks

Legal name

Mediaworks UK Limited

Website

https://mediaworks.co.uk

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

Mediaworks is a UK-based, full-service B2B digital marketing agency founded in 2007, serving enterprise and mid-market clients in housing, finance, retail, utilities, public sector and professional services with integrated strategy, creative, performance marketing and website development across offices in Gateshead, Newcastle, Leeds and Manchester.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Full-Service Media Planning & Buying (MPAAABAA), Content Production (Video, Design, Copy, Studio) (BPAFAAAF), Technology & B2B PR (MPAAADAC)

Keywords

• Digital marketing services
• Search engine optimization
• Paid media management
• Web development services
• Content marketing services

Headquarters

HQ city

Gateshead

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Digital Marketing Services: Full-service digital marketing agency providing integrated creative, performance, and technology strategies. Revenue is generated through professional service fees for strategy, creative, performance marketing, and technology implementation projects for B2B clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Mediaworks is a B2B digital marketing agency that delivers integrated strategy, creative, performance marketing, and technology/digital experience services to enterprise and mid-market clients. Core offerings include data-driven strategy and insights, brand and creative development, paid media management across Google, Meta, and LinkedIn, and website development on Umbraco and WordPress. The agency sells these as customized, project-based professional services engagements for ambitious UK brands across housing, finance, retail, utilities, and public sector verticals.

Product overview

Mediaworks is a full-service digital marketing agency operating as a platform of integrated service offerings rather than a singular software product. The portfolio comprises five core service areas: Strategy & Insights (including Share of Search analytics and MMeX benchmarking framework), Creative services, Performance Marketing (leveraging proprietary IDMC audience data platform), Technology & Digital Experience (website development in Umbraco and WordPress), and Masterclasses educational content. The company also offers sector-specific methodologies like the Resident Rollercoaster framework for social housing clients. All services are delivered through specialist teams and strategic partnerships, with technology solutions built on component-based and API-first architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy & Insights Data-driven strategic consulting service providing market analysis, competitive intelligence, audience insights, Share of Search measurement, and MMeX benchmarking to inform marketing decisions for enterprise and mid-market clients.
• Creative Services Brand development, visual design, and content creation services including campaign creative, brand guidelines, distinctive brand assets, and AI-assisted performance creative production for ambitious UK brands.
• Performance Marketing Paid media management across Google Ads, Meta, LinkedIn, and programmatic channels including Performance Max, paid search, paid social, and conversion rate optimization delivered through Mediaworks' IDMC audience data platform.
• Technology & Digital Experience Website development, CMS implementation (Umbraco, WordPress), UX design, and digital platform engineering using component-based systems and API-first architecture for enterprise clients.
• Masterclasses Educational content series (MW206, MW208, etc.) covering AI in marketing, performance creative, share of search, and digital strategy, delivered as 30-45 minute masterclasses to generate leads and demonstrate expertise.
• AI Search Readiness Audit Assessment offering for brands to evaluate visibility across AI Overviews, AI Mode-style results, and answer engines, identifying content, SEO, and digital PR gaps for AI-driven search.

Quantifiable outcome

• 75% month-on-month increase in leads for CR Smith through seasonal Performance Max activation
• +10 more outcomes

Named customers12 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• GooglecoreGTM or Marketing PartnerMediaworks holds Google Premier Partner status, indicating certified expertise in Google advertising platforms including Performance Max, paid search, and YouTube advertising. This partnership enables Mediaworks to access Google's latest tools, insights, and support resources for delivering client campaigns.
• UmbracocoreTechnology or IntegrationMediaworks uses Umbraco CMS for website development projects, as evidenced by case studies for Southern Water and the Home Energy West Yorkshire platform. Umbraco is highlighted as requiring upgrades from version 13 to 17 for security and performance reasons.
• Meta (Facebook/Instagram)coreTechnology or IntegrationMediaworks manages Meta advertising campaigns for clients, utilizing Meta's Advantage Plus and Performance Max capabilities. The agency references Meta's Andromeda update as a significant platform change affecting creative-first optimization.
• LinkedIncoreTechnology or IntegrationMediaworks manages LinkedIn advertising campaigns for B2B clients including Wisteria, utilizing LinkedIn's targeting capabilities for professional services and B2B marketing.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Croud: UK-headquartered full-service digital marketing agency offering performance media, SEO, content and data services to enterprise clients. Closely comparable to Mediaworks on integrated B2B digital marketing, Google/Meta platform execution and UK enterprise client base.
• Brainlabs: UK-based digital marketing agency specialising in paid media, SEO and analytics for enterprise brands. Highly comparable to Mediaworks on performance-led digital marketing, platform partnerships and enterprise client roster.
• Impression: Nottingham-headquartered digital marketing agency offering SEO, paid media, content and CRO services. Comparable to Mediaworks as a UK mid-sized integrated digital agency targeting ambitious B2B brands.
• Hallam: UK multi-award-winning digital marketing agency providing integrated strategy, SEO, paid media and content services. Comparable to Mediaworks on integrated digital marketing delivery to UK enterprise and mid-market clients.
• Dept Agency: European digital agency combining creative, performance and technology services at scale. Comparable to Mediaworks on the integrated creative-performance-technology positioning and enterprise client work, though materially larger.

Broad incumbents

• WPP: Global advertising and marketing services holding company (Ogilvy, GroupM, VMLY&R). Relevant as a broad incumbent competing for the same enterprise marketing budgets Mediaworks targets, with significantly greater scale.
• Dentsu: Global advertising holding company with creative, media and CX capabilities (Dentsu Creative, Merkle, Carat). Competes for enterprise integrated marketing briefs that Mediaworks also pursues.
• Publicis Groupe: Global marketing and communications holding company with full-service creative, media and digital transformation arms. Competes for enterprise integrated marketing engagements at scale.
• Havas: Global integrated marketing group operating creative, media and health communications networks. Competes in the same enterprise integrated marketing services category as Mediaworks.
• Kinesso: IPG's performance media and technology unit focused on data-driven digital marketing. Comparable to Mediaworks on performance marketing execution and analytics-led approaches to enterprise clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@mediaworks5513
• Facebookfacebook.com/mediaworksuk
• LinkedInlinkedin.com/company/mediaworks-online-marketing
• Instagraminstagram.com/mediaworksuk
• Xx.com/mediaworksuk

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mediaworks