Brainlabs
- Company typePrivate
- Founded2012
- HeadquartersLondon, United Kingdom
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
Brainlabs firmographics
Firmographics- Name
- Brainlabs
- Legal name
- Brain Labs Digital LTD
- Website
- https://brainlabsdigital.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Brainlabs industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Other Scientific and Technical Consulting Services (54169)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Survey/Panel-Based Lead Capture & Co-Registration Services (BPAFAKAN)
Keywords
Where Brainlabs is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices6 records
Markets served
Brainlabs business model
Business model- GTM type
- B2B
- Offering type
- Services
Revenue model
- Media Agency Services: Full-service media agency providing digital and traditional media services including SEO, paid search, paid social, programmatic, influencer marketing, and more. Revenue generated through service fees and media commissions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise custom pricing |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels6 records
Brainlabs product offering
Product offeringCore offering
Brainlabs is a full-service, data-led media agency that plans, buys, and measures digital and traditional media across paid search, paid social, programmatic/CTV, SEO, influencer marketing, performance creative, retail media, and AI visibility for enterprise brands. Service delivery is powered by Cortex AI, a proprietary platform with 32 AI tools trained on Hippocampus, a repository of 2,500+ logged experiments, enabling revenue-based planning and incrementality-measured media execution.
Product overview
Brainlabs is a full-service media agency offering a unified platform of services and proprietary AI technology. The core offering centers on Cortex AI, an AI platform with 32 proprietary tools trained on Hippocampus (2,500+ experiments), which powers execution across all services. Service portfolio includes: AI Visibility (AI search optimization), SEO, Paid Search, Paid Social, Programmatic & CTV, Influencer Marketing, Digital Partnerships, Performance Creative, Data Services, Retail Media, and Google Marketing Platform management. Supporting proprietary tools include InsightsMix (automated MMM), GeoBoost (incrementality testing), Bytesights (trend intelligence), Digital Signals Analyzer, NeuroGen, Proteus, and Cerebro account structure. The company has grown from 2 people in 2012 to 1,000+ Brainlabbers managing $1.5B+ in media spend across five continents.
Differentiator
Problem solved
Functional benefit
Brands
- Sparro by Brainlabs: Combined entity operating under Sparro brand following acquisition by Brainlabs
Quantifiable outcome
- +400% YoY site traffic growth for Microsoft GitHub
- +6 more outcomes
Companies that use Brainlabs
Customer profileNamed customers18 records
Segments6 records
Brainlabs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability12 records
Feature12 records
Brainlabs partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered major, general, flagship and core.
- Exverus MediamajorAcquired Exverus Media in July 2025 to expand digital and traditional media capabilities. Los Angeles-based media agency recognized for full-funnel media expertise and awards, managing over $100 million in annual media spend. Exverus maintains independent and client-focused approach while leveraging Brainlabs' global reach.
- SparomajorAcquired Australian digital agency Sparro in January 2024 to expand APAC presence. Sparro founded in 2013 with 120 staff managing over AUD$200 million in annual media spend for clients like Estée Lauder, eBay, and Spotify. Includes subsidiary Jack Nimble. Operates as Sparro by Brainlabs.
- FanbytesmajorAcquired influencer marketing agency Fanbytes in May 2022 to enhance performance channels offering. Specializes in platforms including TikTok, Instagram, YouTube, and Snapchat with clients like Samsung and Nike. Enables expansion of influencer marketing services and integration of performance marketing.
- MolzigeneralAcquired Amazon agency Molzi in September 2021 as third purchase of the year. Founded in 2017 with expertise in Amazon and ecommerce. Continues to operate under founder Chris Mole and expands international presence.
- MediaNetgeneralAcquired Toronto-based MediaNet in August 2021, a specialist in programmatic advertising and Google Marketing Platform services. Led by North American CEO Jeremy Cornfeldt and MediaNet CEO Julia Amorim to expand North American operations.
- GoogleflagshipPremier partner status with Google. Collaborates on Google Marketing Platform services, Performance Max, and measurement solutions including MMM, incrementality testing, and GA4 implementations.
- MetacorePreferred partner status with Meta (Facebook/Instagram). Provides paid social services across Meta platforms including TikTok Spark Ads and Meta Partnership Ads for influencer amplification.
- TikTokcoreCertified partner for TikTok advertising and influencer marketing services. Manages TikTok Spark Ads and creator partnerships on the platform.
- LinkedIncorePartner status for LinkedIn advertising and B2B marketing services targeting professionals and enterprise buyers.
- The Trade DeskcoreTechnology partnership for programmatic advertising and unified CTV buying using The Trade Desk DSP platform.
- MicrosoftcorePremier partner with Microsoft for advertising and technology integrations including Microsoft Advertising and LinkedIn.
- AmazoncorePremier partner for Amazon advertising including retail media, Amazon DSP, and sponsored ads services.
- SnapchatgeneralCertified partner for Snapchat advertising services.
- RedditgeneralPartner for Reddit advertising and community-based marketing strategies.
- ShopifygeneralTechnology partner for e-commerce integrations enabling retail and DTC brand capabilities.
- BigCommercegeneralTechnology partner for e-commerce platform integrations supporting online retail clients.
- AttentivegeneralTechnology partner for SMS marketing and customer engagement integrations.
- SEMrushcoreCertified partner for SEO and AI visibility tools. Won 1st place at SEMrush AI Visibility Awards 2025 for work with Microsoft GitHub.
Scale indicators17 records
Recent moves8 records
Expansion highlights7 records
Brainlabs competitors and assessment
Company assessmentBroad incumbents
- GroupM (WPP): World's largest media investment group, part of WPP, managing $60B+ in media spend. Direct competitor for global enterprise media-buying and measurement RFPs, though GroupM operates a holding-company model with multiple agency brands rather than an independent, founder-led structure.
- Publicis Media (Publicis Groupe): Media arm of Publicis Groupe, one of the 'big four' holding companies, offering full-service media, data, and digital services. Competes head-to-head with Brainlabs on enterprise media pitches and has a much larger global footprint, though as a network-owned entity it lacks Brainlabs' founder-led independence positioning.
- Omnicom Media Group: Media services division of Omnicom Group, competing on the same enterprise media-buying and analytics RFPs as Brainlabs. Provides similar SEO, paid search, paid social, and programmatic services as part of a broader holding-company portfolio spanning creative, PR, and consulting.
- Dentsu International: Japanese-headquartered global media and creative network, fourth-largest holding company. Competes with Brainlabs on enterprise media, programmatic, and data services globally, though Dentsu's traditional-network structure and broader service scope differ from Brainlabs' data-led, AI-centric positioning.
Direct peers
- Stagwell: Publicly traded, PE-founder-led marketing-services network explicitly built as an 'independent alternative' to the big-four holding companies. Most structurally comparable peer to Brainlabs in terms of PE backing, independence positioning, and digital-first service mix, though substantially larger and broader in scope.
- Tinuiti: Independent, PE-backed digital media agency (backed by New Mountain Capital) specializing in paid search, paid social, SEO, and Amazon/retail media. Closest US comparable in scale, ownership structure, and digital-first service mix to Brainlabs.
- PMG: Independent, founder-led digital media agency offering paid search, paid social, SEO, programmatic, and analytics. Most direct US-headquartered independent peer to Brainlabs in terms of service mix and target customers, and similarly positions against the big-four holding companies.
- Croud: UK-headquartered, data-driven digital media agency using proprietary technology and a global 'Croudie' network model. Direct competitor to Brainlabs in the UK enterprise market with similar data-led, technology-enabled positioning, though smaller in scale.
- Jellyfish (Brandtech Group): Global digital media agency and founding agency of the Brandtech Group, offering media, creative, and data services. Comparable to Brainlabs in service mix and enterprise client base, with a similar technology-forward, independent positioning.
- Dept: Global digital agency combining technology, marketing, and creative services across paid media, SEO, data, and engineering. Similar full-service digital scope to Brainlabs with PE backing (The Carlyle Group) and comparable positioning as an independent alternative to the big-four holding companies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Brainlabs social profiles
Digital presenceBrainlabs compliance and trust
Trust signalCompliance2 records
Brainlabs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brainlabs leadership team
Management profileNumber of profiles
Brainlabs subsidiaries and ownership
Company hierarchySubsidiaries6 records
Brainlabs funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brainlabs M&A and investment
M&A and investmentM&A9 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brainlabs
What does Brainlabs do?
Brainlabs is a full-service, data-led media agency that plans, buys, and measures digital and traditional media across paid search, paid social, programmatic/CTV, SEO, influencer marketing, performance creative, retail media, and AI visibility for enterprise brands. Service delivery is powered by Cortex AI, a proprietary platform with 32 AI tools trained on Hippocampus, a repository of 2,500+ logged experiments, enabling revenue-based planning and incrementality-measured media execution.
Is Brainlabs a public or private company?
Brainlabs is a private company. It is classified as private equity controlled and is currently operating.
When was Brainlabs founded?
Brainlabs was founded in 2012. It employs 1,001 to 5,000 people.
Where is Brainlabs based?
Brainlabs is headquartered in London, United Kingdom, in the Europe region.
How does Brainlabs make money?
One revenue line is on record: media Agency Services.
Who are Brainlabs's main competitors?
Broad incumbents on record are GroupM (WPP), Publicis Media (Publicis Groupe), Omnicom Media Group and Dentsu International. Direct peers are Stagwell, Tinuiti, PMG, Croud, Jellyfish (Brandtech Group) and Dept.
Does Brainlabs have an API?
No public API is recorded for Brainlabs.
What industry is Brainlabs in?
Brainlabs's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAKAN, Survey/Panel-Based Lead Capture & Co-Registration Services. Its NAICS code is 54169 and its SIC code is 7370.