Easybike

What Easybike does

Easybike is a French electric bicycle brand founded in 2005 by Grégory Trebaol and operated as part of Groupe Rebirth (legal entity M.G.F. - Groupe Rebirth, RCS Paris 480 078 517 00085). The company designs, assembles, and distributes electrically assisted bicycles (vélos à assistance électrique) under four product lines: Gamme Compact, Gamme Urbain, Gamme VTC (including the EasyCross and EasyLand models), and Gamme VTT. Easybike's headquarters is located at 4 Rue Tarbé, 75017 Paris, with design and assembly operations at a production facility in Saint-Lô, France.

The company's products integrate components from established cycle-industry suppliers, including BAFANG central motors (M410 at 48V/90Nm and M420 at 48V/80Nm), Samsung battery cells (500Wh, 50-100km range), Shimano Cues 9-speed transmissions, and Tektro hydraulic disc brakes. Differentiation centers on French design and assembly, integration of quality third-party components, and a torque-sensor-based pedal-assist system. Easybike targets three primary customer segments: urban commuters (primary), leisure riders, and B2B customers including cycle retailers, mobility service providers, and fleet operators.

Revenue is generated through hardware sales via an authorized distributor and retailer network across France; the company does not sell directly to consumers online but directs buyers to local dealers through a website locator. Selected models carry publicly listed prices (EasyLand at €2,199 TTC), while other models are priced through the dealer channel. Marketing activity is conducted through organic social media (Facebook, Instagram), the corporate website, and industry trade shows including Eurobike 2026 (Frankfurt) and Prodays 2026 (Paris). Easybike operates alongside six sister brands under Groupe Rebirth (Velcan, Lejeune, Coleen, Solex, Matra, Mobiky) and is supported by an 11-person management team led by founder Grégory Trebaol.

Name

Easybike

Legal name

M.G.F. - GROUPE REBIRTH

Website

https://easybike.fr

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Electric Bicycles

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632)

SIC

Motorcycles, Bicycles & Parts (3751), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

E-bikes & E-cargo Bikes Manufacturing (IMACAOAA)

akta.pro secondary industries

E-Bikes & Electric Bicycles (CRACASAA), E-Bike Retail (CRAMAHAE)

Keywords

• Electric bicycles
• E-bike manufacturing
• Electric mobility
• Urban transportation
• Bicycle assembly

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Electric Bicycle Sales: Easybike generates revenue through the sale of electric bicycles directly to consumers via its distributor network and to B2B customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Easybike designs, assembles, and distributes electric bicycles (Vélos à Assistance Électrique / VAE) for urban commuting, leisure, and off-road riding. The company assembles its e-bikes in Saint-Lô, France, using components sourced from recognized cycling-industry suppliers including BAFANG motors, Samsung battery cells, Shimano transmissions, and Tektro hydraulic brakes. Products are organized into four ranges (Compact, Urbain, VTC, and VTT) and sold through an authorized distributor and retailer network in France.

Product overview

Easybike is a French electric bike brand founded in 2005 and part of Groupe Rebirth. The company designs, manufactures, and distributes electric bikes (vélos à assistance électrique) assembled in Saint-Lô, France. Easybike's portfolio includes four distinct product lines: Gamme Compact (foldable/compact bikes), Gamme Urbain (urban commuting bikes), Gamme VTC (versatile bikes for mixed urban/off-road use featuring models like EasyCross and EasyLand), and Gamme VTT (electric mountain bikes). All models use components from recognized cycling industry suppliers including BAFANG motors, Samsung battery cells, Shimano transmission systems, and Tektro hydraulic brakes.

Differentiator

Problem solved

Functional benefit

Products and services

• Gamme Compact
• Gamme Urbain
• Gamme VTC
• Gamme VTT
• EasyLand
• EasyCross

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Groupe RebirthcoreStrategic or Co-development Partner · 1 January 2005Groupe Rebirth is the parent company of Easybike, founded in 2005 by Grégory Trebaol. The group encompasses 7 brands including Velcan, Lejeune, Coleen, Solex, Matra, Mobiky, and Easybike. Groupe Rebirth operates a production site in Saint-Lô and collaborates with recognized cycling suppliers to offer comprehensive electric mobility solutions.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Angell: French premium connected e-bike brand targeting urban commuters. Overlaps directly with Easybike's Gamme Urbain line on customer, geography, and price point, though Angell pursues a D2C and software-led positioning.
• Gitane: Historic French bicycle brand with electric bike offerings distributed through French dealers. Comparable to Easybike on geography, dealer-led distribution, and heritage positioning in the French market.
• Cowboy: Belgian connected e-bike brand competing in the urban commuter segment that Easybike targets. Comparable on product category and customer (urban commuters), though it competes via a premium D2C model rather than Easybike's dealer network.
• Moustache Bikes: French e-bike specialist designing and assembling mid- to high-end electric bikes in France. Directly comparable to Easybike on geography, product category (urban/VTC/MTB e-bikes), premium positioning, and dealer-led distribution.

Broad incumbents

• Specialized Bicycle Components: Global premium bicycle brand with a broad e-bike portfolio (Turbo Vado, Turbo Tero, Turbo Levo). Comparable to Easybike on premium urban/MTB e-bike segments, though Specialized is far larger and globally distributed.
• Giant Manufacturing: World's largest bicycle manufacturer with an extensive e-bike lineup (Explore, Road, Mountain) sold globally through dealers. Comparable on product category and dealer-led distribution, competing with Easybike across multiple segments.
• Trek Bicycle Corporation: Global bicycle manufacturer with an extensive electric bike range (Domane+, Allant+, Rail+) sold through an international dealer network. Overlaps with Easybike on VTC/urban e-bike categories and dealer-led GTM, but operates at vastly greater scale.
• Decathlon (B'Twin / Triban / Riverside): France-headquartered global sporting goods retailer with vertically integrated bicycle brands (B'Twin, Triban, Riverside) and a growing electric bike assortment. Comparable as the dominant French bicycle retailer and a direct competitor across price tiers.
• Kalkhoff: German bicycle brand within the Pon.Bike group with a deep e-bike portfolio (urban, trekking, e-MTB). Comparable to Easybike on VTC and urban e-bike categories, distributed through European dealers.

Regional players

• Arcade Cycles: French bicycle manufacturer producing urban and electric bikes primarily for the French and Benelux markets. Comparable to Easybike on French manufacturing, urban/commuter positioning, and component sourcing (Shimano, etc.).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/easybikeofficiel
• Instagraminstagram.com/easybike_fr
• Xx.com/easybikegroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds6 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Easybike