Auxly Cannabis Group

What Auxly Cannabis Group does

Auxly Cannabis Group Inc. is a Toronto-based, TSX-listed (XLY) consumer packaged goods company operating in the Canadian legal cannabis market. The company sells branded cannabis products in dried flower, pre-roll, vape, edible, oil, capsule, and topical formats through a multi-brand portfolio (Back Forty, Foray, Kolab Project, Dosecann, Parcel) to provincial wholesalers and retail stores across all Canadian provinces, as well as through Medical Cannabis by Shoppers Drug Mart. Auxly's go-to-market relies on provincial cannabis boards and an exclusive sales agent agreement with Kindred Partners, with no direct-to-consumer pricing power.

The company is vertically integrated, operating the 1.1 million sq ft Auxly Leamington greenhouse (acquired via 100% Sunens Farms ownership in November 2021), the Auxly Ottawa manufacturing and distribution facility (consolidated into Leamington), and the Auxly Charlottetown Innovation Centre for formulation, R&D, and quality testing. Its core technology assets include a proprietary Sunens genetics library of 150+ unique cannabis cultivars and access to Imperial Brands' global vaping technology and Nerudia vapor innovation platform under a 2019 strategic partnership. Imperial Brands remains a 19.8% shareholder following the April 2024 conversion of over CAD 123M in debt to equity.

Auxly generates revenue through wholesale cannabis product sales, reported in Canadian dollars. FY2025 net revenue was CAD 151.5M (+24% YoY), and Q1 2026 net revenue reached CAD 39.8M (+22% YoY), with gross margin on finished inventory at 55% and Adjusted EBITDA margin of 31%. The company serves primarily adult recreational cannabis consumers via provincial retailers, with a secondary medical channel and a wellness-focused segment served through Dosecann. Strategic customers include Medical Cannabis by Shoppers and provincial purchasers across Canada.

Name

Auxly Cannabis Group

Legal name

Auxly Cannabis Group Inc.

Website

https://auxly.com

Company type

Public

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Auxly Cannabis Group is a Toronto-based, TSX-listed Canadian cannabis CPG company that sells branded cannabis products (flower, pre-rolls, vapes, edibles) through a multi-brand portfolio including Back Forty, Foray, and Kolab Project, distributing to provincial wholesalers and retailers across all Canadian provinces.

Ownership category

akta.pro rank

Product category

Cannabis Cultivation and Manufacturing

NAICS

Medicinal and Botanical Manufacturing (325411)

SIC

Pharmaceutical Preparations (2834)

akta.pro primary industry

Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail) (CRANAFAG)

akta.pro secondary industries

Cannabis Dispensary + Ancillary Retail (Accessories, CBD/Hemp, Merchandise) (CRANAFAH), Medical Cannabis Dispensaries (CRANAFAB)

Keywords

• Cannabis cultivation
• Cannabis manufacturing
• Cannabis consumer brands
• Cannabis product sales
• Cannabis wholesale distribution

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Cannabis Product Sales: Auxly generates revenue through the sale of branded cannabis products across multiple formats including dried flower, pre-rolls, vapes, edibles, oils, capsules, and topicals. Products are sold to provincial wholesalers and retail stores across Canada. Revenue grew 22% YoY in Q1 2026 to CAD 39.8 million.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Auxly Cannabis Group is a Canadian consumer packaged goods company in the cannabis products market. It cultivates, manufactures, and distributes branded cannabis products across multiple formats (dried flower, pre-rolls, vapes, edibles, oils, capsules, topicals) through a portfolio of brands including Back Forty, Foray, Kolab Project, Dosecann, Parcel, and South Point. The company sells through provincial wholesalers, retail cannabis stores, and medical channels across Canada, supported by a 1.1 million square foot large-scale cultivation facility at Auxly Leamington.

Differentiator

Problem solved

Functional benefit

Brands

• Foray: Accessible entry point cannabis brand for consumers at any stage of their cannabis journey. Approachable and celebrates one's foray into cannabis.
• Kolab Project
• Back Forty
• Dosecann
• Parcel
• South Point
• All-in-One Boosted Vapes

Products and services

• Back Forty Value-focused cannabis brand offering a product suite that fits seamlessly into day-to-day life across dried flower, vapes, and pre-rolls. The #1 cannabis brand in Canada by dollars sold in 2025.
• Foray Accessible entry point cannabis brand for consumers at any stage of their cannabis journey, offering vapes, pre-rolls, and edibles including the Edi'S large-pack snackable edibles line.
• Kolab Project Cannabis brand dedicated to the intersection of cannabis and culture, offering curated cannabis products and accessories, including the 132 Series Live Resin Soft Chews and 232 Series Diamonds concentrates.
• Dosecann Wellness-focused cannabis brand developing innovative products for health-conscious consumers, including precision-dosed capsules with Ahiflower oil and high-strength Daily Relief CBD Cream.
• Parcel Ultra-value cannabis brand delivering quality cannabis products at unbeatable prices, disproving the notion that less expensive equals lower quality.
• Robinsons Cannabis Premium craft cannabis brand with a 27,700 square-foot standard cultivation and processing facility licensed by Health Canada, focused on premium small-batch dried cannabis.
• Back Forty 40s Pre-Rolls Machine-rolled 0.35g single-strain straight pre-rolls with high-potency cannabis under the Back Forty brand, available in Ontario.
• Kolab Project 232 Series Diamonds Rare high-potency cannabis concentrate extracted from fresh flash-frozen cannabis flower, targeted at cannabis connoisseurs as Kolab Project's first concentrate offering.
• Dosecann Daily Relief CBD Cream High-strength topical CBD cream with 1,200mg of CBD per 60ml unit, an industry-leading high-potency topical for Canadian wellness consumers.
• South Point and All-in-One Boosted Vapes New product innovation lineup launched in Q1 2026, expanding Auxly's portfolio with South Point offerings and All-in-One Boosted Vapes formats.

Quantifiable outcome

• 22% year-over-year revenue growth in Q1 2026, significantly outpacing market's 2% growth
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• GreentecminorGTM or Marketing Partner · 11 August 2020Kolab Project partnered with Greentec for industry-wide vape recycling program for all cannabis retailers, providing free-of-charge solution for recycling vape pens, cartridges and batteries.
• dosist (GSW Creative Corporation Canada Inc.)minorOEM/ Whitelabel/ Licensing Partner · 24 June 2020Manufacturing and distribution agreement where Dosecann manufactures proprietary wellness vape devices at its facility in Prince Edward Island.
• OCAD UniversityminorStrategic or Co-development Partner · 23 April 2020Kolab Project partnered with OCAD University, Canada's oldest and largest art, design and media university, for creative collaboration.
• Medical Cannabis by Shoppers Drug MartcoreChannel Partner/ Reseller/ Distributor · 15 April 2020Dosecann is a supplier of cannabis products to Medical Cannabis by Shoppers Drug Mart for distribution to medical cannabis patients.
• Natures Crops InternationalminorOEM/ Whitelabel/ Licensing Partner · 8 April 2020Exclusive global rights to Ahiflower oil for use in Auxly's diverse portfolio of cannabis products. Part of Dosecann's differentiated wellness product strategy.
• Delta 9 Cannabis Inc.minorChannel Partner/ Reseller/ Distributor · 25 February 2020Supply agreement where Auxly supplies cannabis products to Delta 9's multiple retail locations in Manitoba.
• Imperial BrandscoreTechnology or Integration · 25 September 2019Imperial Brands invested $123 million via convertible debenture and grants Auxly global licenses to its vaping technology and access to its vapor innovation business (Nerudia). Imperial Brands converted over $123 million of debt to equity in April 2024, resulting in 19.8% ownership. This is a strategic partnership providing technology access and capital.
• Kindred Partners Inc.coreChannel Partner/ Reseller/ Distributor · 18 September 2019Exclusive sales agent for Auxly's adult-use cannabis products in Canada. Acts as broker/distributor for provincial sales.
• Atlantic CultivationminorStrategic or Co-development Partner · 4 September 2019Strategic partner for cultivation and retail expansion into Newfoundland & Labrador. Includes comprehensive supply, development and retail agreement with the Province.
• Sunens Farms Inc.coreStrategic or Co-development PartnerJoint venture partner for the 1.1 million square foot greenhouse facility in Leamington, Ontario. Auxly acquired 100% ownership of Sunens in November 2021. Sunens holds a standard cultivation licence from Health Canada for large-scale cannabis production.
• PEI BioAllianceminorStrategic or Co-development PartnerStrategic partner supporting Auxly Charlottetown operations and innovation center in Prince Edward Island.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Canopy Growth Corporation: One of Canada's largest cannabis producers with a broad branded portfolio (Tweed, 7ACRES, DOJA). Direct competitor across dried flower, vapes, and edibles; same provincial wholesale distribution model and regulatory environment as Auxly.
• Tilray Brands: Canadian-headquartered cannabis and consumer products company with brands across medical and recreational cannabis. Competes directly with Auxly across formats and uses similar provincial wholesale channels, with international footprint Auxly lacks.
• OrganiGram Holdings: Canadian cannabis producer with a focus on branded recreational products and value/premium flower. Competes with Auxly in dried flower and pre-rolls and serves the same provincial retail channels.
• Aurora Cannabis: Major Canadian licensed producer operating across medical and recreational cannabis. Competes with Auxly in dried flower, pre-rolls, and vape categories via the same provincial wholesale distribution system.
• Cronos Group: Canadian cannabis producer with brands including Spinach and PEACE NATURALS. Directly comparable CPG-style branded cannabis operator selling into provincial wholesalers alongside Auxly.
• Village Farms International: Canadian greenhouse operator with large-scale cannabis cultivation (Pure Sunfarms brand). Comparable to Auxly Leamington on greenhouse cultivation scale and Canadian recreational distribution model.
• SNDL Inc. Canadian cannabis CPG company with retail (Spiritleaf) and branded products across value and premium tiers. Competes with Auxly's Parcel and Back Forty value brands and shares provincial wholesale exposure.

Emerging players

• High Tide Inc. Canadian cannabis retailer and CPG company (Canna Cabana, Blessed CBD). Overlaps with Auxly through retail distribution and competing value-priced cannabis accessories and consumables.
• The Valens Company: Canadian cannabis CPG and white-label manufacturer focused on derivative products (vapes, beverages, topicals). Comparable to Auxly Charlottetown on Cannabis 2.0 manufacturing capability and contract-services model.

Regional players

• Green Thumb Industries: US-focused multi-state cannabis operator with branded CPG portfolio. Comparable multi-state/multi-brand CPG model to Auxly's strategy but operates in a different geography with distinct regulatory framework.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WheatonIncome
• Facebookfacebook.com/auxlygroup
• LinkedInlinkedin.com/company/auxlygroup
• Instagraminstagram.com/auxlygroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries11 records

Funding overview

Funding rounds10 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auxly Cannabis Group