What Delta 9 Cannabis does

Delta 9 Cannabis, operating under the legal name Delta 9 Lifestyle Cannabis Clinic Inc., is a Canadian vertically integrated cannabis retailer headquartered in Winnipeg, Manitoba, and publicly traded on the TSX Venture Exchange under the symbol CVE:NINE. The company was founded in 2012-2013 and operates as a subsidiary of FIKA Cannabis, which has consolidated Delta 9 alongside Garden Variety, Fire & Flower, and the Open Fields distribution subsidiary into a multi-banner retail platform. Delta 9 sells adult-use recreational cannabis — including flower, pre-rolls, vapes, concentrates, edibles, beverages, ingestible oils, topicals, and accessories — plus adjacent categories such as nicotine vape products and branded apparel, through 15+ owned retail locations across Manitoba (Winnipeg, Brandon, Dauphin, Selkirk, Thompson), an e-commerce storefront at delta9.ca, same-day Spark Delivery within a 15 km radius of Winnipeg and Brandon stores ($9 fee, $40 minimum), and province-wide postal delivery.

The underlying technology stack is a conventional cannabis-retail e-commerce platform powered by Hifyre, supporting online ordering, member accounts, Spark Rewards loyalty point accrual and redemption, and delivery logistics. Core technology differentiators are minimal: no proprietary AI/ML, no public APIs, and no SDKs are documented. Product categories are commodity SKU management across regulated SKUs from multiple licensed producers. The customer-facing experience is augmented by the Spark Rewards loyalty program (single membership covering 10+ FIKA brands), the Spark Hope community giving initiative (partnered with Second Harvest for food rescue donations), and an educational blog covering cannabis 101 content.

The business model is primarily B2C retail with three documented revenue streams: (1) transactional cannabis product sales via physical stores and e-commerce; (2) same-day delivery transaction fees of $9 per order; and (3) interest income from a ~$5M shareholder loan at 6% (payable by July 15, 2025). Pricing is product-level and not publicly disclosed at SKU granularity. Customer segments are horizontally defined — adult-use recreational consumers (Manitoba minimum age 19+) and value-conscious buyers drawn to member deals and sales — with no enterprise or wholesale customer concentration. The company has no publicly named enterprise customers, and its revenue base is inherently distributed across individual retail transactions.

Name

Delta 9 Cannabis

Legal name

Delta 9 Lifestyle Cannabis Clinic Inc.

Website

https://delta9.ca

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Delta 9 Cannabis is a Manitoba-based, publicly traded cannabis retailer (CVE:NINE) operating 15+ stores and an e-commerce platform selling recreational cannabis, delivery, and a cross-brand loyalty program under FIKA Cannabis.

Ownership category

akta.pro rank

Product category

Cannabis Retail

NAICS

Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)

SIC

Tobacco Products (2100), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Adult-Use (Recreational) Cannabis Delivery & Online Ordering (CRANAGAH)

akta.pro secondary industries

Cannabis Accessories & Smoke Shops (Pipes, Papers, Grinders) (CRANAHAG), Vape & Cartridge Accessories (Batteries, Chargers, Pods) (CRANAHAH)

Keywords

• Cannabis retail stores
• Cannabis e-commerce
• Loyalty rewards program
• Cannabis delivery service
• Cannabis accessories

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Cannabis Product Sales: Retail sales of cannabis products including flower, pre-rolls, vapes, concentrates, edibles, beverages, topicals, and accessories through physical stores and e-commerce platform.
2. Delivery Services: Same-day local delivery service with $9.00 delivery fee and $40.00 minimum spend requirement.
3. Interest Income: Interest revenue from shareholder loan at 6% interest rate, payable by July 15, 2025.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Delta 9 Cannabis is a Canadian vertically integrated cannabis retailer that sells recreational cannabis products (flower, pre-rolls, vapes, concentrates, edibles, beverages, topicals, ingestible oils, snacks, nicotine vapes, accessories, and apparel) through 15+ physical retail stores across Manitoba and an owned e-commerce platform (delta9.ca). The company supports its retail operations with two proprietary service offerings: Spark Rewards, a multi-brand loyalty program, and Spark Delivery, a same-day local delivery service operating within a 15 km radius of store locations.

Product overview

Delta 9 Cannabis operates a vertically integrated cannabis retail business in Canada, combining both physical retail stores and an online dispensary platform. The core offering centers on recreational cannabis products across 13 main categories: Flower, Pre-Rolled Products, Vapes, Concentrates & Extracts, Edibles, Beverages, Ingestible Oils, Topicals, Accessories, Snacks, Nicotine Vape, and Apparel. The company also offers CBD and CBG product sub-categories. Supporting the core retail operations are two key services: Spark Rewards, a loyalty program enabling members to earn and redeem points while accessing exclusive deals and promotional giveaways, and Spark Delivery, providing same-day local delivery within 15km of store locations for orders over $40 with a $9 delivery fee. The company operates stores primarily in Manitoba (Winnipeg, Brandon, Dauphin, Selkirk, Thompson) and has expanded to Alberta and Saskatchewan.

Differentiator

Problem solved

Functional benefit

Brands

• Spark Rewards: Loyalty rewards program powering customer loyalty across Delta 9 and other FIKA cannabis brands
• Spark Delivery
• Spark Hope
• Townsend

Products and services

• Cannabis Flower Dried cannabis flower products sold by weight, including whole flower, milled, variety packs, and infused milled options, targeted at adult-use cannabis consumers in Canada.
• Pre-Rolled Products Ready-to-smoke pre-rolled joints including pre-rolls, infused pre-rolls, blunts, variety packs, and infused blunts, sold to adult-use cannabis consumers.
• Vapes Cannabis vape products including Live Rosin 510, All-In-One Live Resin, All-In-One Liquid Diamond, Liquid Diamond 510, All-In-One Distillate, Live Resin 510, All-In-One Live Rosin, Distillate 510, and Closed Loop pods for adult-use consumers.
• Concentrates & Extracts Cannabis concentrates including Diamonds/Sauce, Hash, Isolate, Hash Rosin, Badder, Live Resin, Wax, Shatter, Distillate, Kief, Honey Oil, and Variety Packs for adult-use cannabis consumers.
• Edibles Cannabis-infused food products including Distillate Gummies, Edible Extracts, Snacks, Candy/Mints, Chocolates, and Baked Goods sold to adult-use consumers.
• Beverages Cannabis-infused drinks including Coffees/Teas/Hot Chocolates, Sodas/Pops, Iced Teas/Lemonades, Sparkling Waters, Mocktails/Dealcoholized, and Seltzers/Spritzers.
• Ingestible Oils Cannabis oils for ingestion including Oils, Sprays, and Capsules for precise dosing, targeted at adult-use consumers.
• Topicals Cannabis-infused external products including Bath Bombs/Salts and Lotions/Ointments for localized effects without psychoactive high, for adult-use consumers.
• Accessories Cannabis consumption accessories including Grinders, Vape Batteries, Flower Vaporizers, Cleaning & Storage, Pipes, Lifestyle/Home items, Lighters, Combustion tools, Bongs, Dab Rigs, Rolling Papers, and Smoking Supplies.
• Nicotine Vape Nicotine vape products including E-Vape, E-Device, E-Vape Pod, E-Vape Kit, E-Liquid, E-Coil, E-Accessories, and E-Pod sold at retail locations.
• Apparel Branded cannabis lifestyle apparel including Women's and Unisex clothing sold through retail and e-commerce.
• Spark Rewards A loyalty rewards program that allows members to earn points on purchases, redeem rewards, access exclusive member deals, and participate in Spark Summer Games contests; one membership provides access to 10+ brands.
• Spark Delivery Same-day local cannabis delivery service available in Winnipeg and Brandon within a 15 km radius of store locations, with $9 delivery fee and $40 minimum spend, offered across three daily time slots.

Quantifiable outcome

• Same-day delivery available in Winnipeg and Brandon areas
• +2 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Second HarvestcoreStrategic or Co-development Partner · 13 November 2025Spark Hope partnership with Canada's largest food rescue organization. From November 13 to January 1, customers can donate Spark Rewards points (100-2,000+) to support Second Harvest's food rescue efforts. The initiative helps feed vulnerable communities across Canada while reducing food waste and environmental impact.
• FIKA CannabiscoreStrategic or Co-development PartnerDelta 9 is part of FIKA Cannabis's vertically integrated business model, combining retail operations through chains including Delta 9, Garden Variety, and Fire & Flower with its Open Fields distribution subsidiary.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fire & Flower: Canadian cannabis retailer operating under the same FIKA Cannabis parent as Delta 9, with stores across multiple provinces. Directly comparable chain-store retail model, loyalty program, and product assortment.
• High Tide Inc. (Canna Cabana): Canadian publicly traded cannabis retailer operating the Canna Cabana banner with ~150+ locations nationally. Direct competitor on multi-store retail footprint, e-commerce, and loyalty-driven consumer model.
• SNDL Inc. Canadian cannabis retail and consumer products company with a large store network and involvement in Delta 9's 2022 financing. Closely comparable vertically integrated retail/wholesale model.
• Garden Variety (FIKA Cannabis): Sibling retail banner under FIKA Cannabis operating in different Canadian provinces. Closely comparable chain-store retail model and loyalty program integration via Spark Rewards.

Broad incumbents

• Tokyo Smoke (Canopy Growth): Cannabis retail banner owned by Canopy Growth Corporation, one of Canada's largest cannabis producers. Operates stores in multiple provinces with a comparable branded retail and loyalty experience.
• Canopy Growth Corporation: Large Canadian licensed producer with retail exposure through the Tokyo Smoke brand. Sets competitive context for vertical integration and omnichannel retail in Canadian cannabis.
• Tilray Brands: Major global cannabis producer with Canadian retail exposure and broad product portfolio spanning flower, vapes, and edibles. Comparable on category breadth and supply-chain positioning.
• Aurora Cannabis: Large Canadian licensed producer with consumer-facing cannabis brands across dried flower, vapes, and pre-rolls. Comparable on producer/retailer relationships and category coverage in the Canadian market.

Regional players

• Cannabis NB (provincial retailer): Provincial government-operated cannabis retailer in New Brunswick. Useful comparable for the regulated retail format Delta 9 operates in, though it does not directly compete geographically.

Emerging players

• Auxly Cannabis Group: Canadian cannabis producer with branded product portfolio in flower, pre-rolls, vapes, and edibles. Comparable on supplier side of the value chain feeding retailers like Delta 9.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Delta9BioTech
• Facebookfacebook.com/Delta9Canada
• Instagraminstagram.com/delta9_canada

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries9 records

Funding overview

Funding rounds6 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Delta 9 Cannabis