Advisor360°

What Advisor360° does

Advisor360° is a privately held wealth management technology company, spun out of Commonwealth Financial Network in 2019 and headquartered in Needham, Massachusetts, with an engineering and development office in Bengaluru, India. The company sells an AI-native wealth management platform called Wealth OS to enterprise broker-dealers, insurance broker-dealers, registered investment advisors (RIAs), independent advisors, and bank wealth management divisions. Underlying the platform is a proprietary Unified Data Fabric that consolidates household-level data across CRM, portfolio reporting, trading, compliance, onboarding, fee billing, and document management modules. The company generates revenue primarily through annual per-advisor subscription licensing across three tiers — Essentials ($17,000/advisor/year), Growth ($20,000/advisor/year), and Full Suite ($25,000/advisor/year) — supplemented by transition services for firms migrating onto the platform and a recently introduced 14-day free trial for the Parrot AI assistant. Distribution is dominated by enterprise field sales targeting broker-dealers, RIAs, and insurance wealth platforms, with event-driven presence at major industry conferences (Schwab IMPACT, T3, FutureProof, BNY INSITE, BISA). Per company disclosures, the platform serves approximately 2 million households, 10,000+ advisors, and $1 trillion in assets.

The product surface centers on Parrot AI, a proprietary AI assistant built natively into the platform following its January 2025 acquisition of Parrot A.I., offering meeting transcription, AI-generated summaries, action item extraction, a conversational Ask AI interface with dynamic-scope reasoning, and bidirectional CRM sync with Salesforce, Redtail, Wealthbox, and an embedded Advisor360 CRM. The June 2026 appointment of Milind Mehere (co-founder of Yodle and YieldStreet) as CEO signals explicit prioritization of AI-native growth and a strategic reset following the May 2026 announcement that LPL Financial will migrate 2,900 Commonwealth Financial Network advisors off Advisor360° onto LPL's ClientWorks platform by Q4 2026. Recent enterprise wins — Allstate Financial Services (October 2025), Merit Financial Advisors covering $26B AUM (March 2026), and King Financial Network (April 2026) — together with embedded partnerships for Conquest Planning financial planning and CapitalROCK RightBRIDGE account opening, indicate active expansion into the insurance broker-dealer vertical and RIA aggregator segment to backfill the departing Commonwealth relationship.

Name

Advisor360°

Legal name

Advisor360°, LLC

Website

https://advisor360.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Advisor360° is a privately held wealth management technology company that sells an AI-native Wealth OS platform to broker-dealers, RIAs, insurance broker-dealers, and bank wealth firms. It serves roughly 10,000 advisors and 2 million households across $1 trillion in assets via annual per-advisor subscriptions.

Ownership category

akta.pro rank

Product category

Wealth Management Software

NAICS

Portfolio Management and Investment Advice (523940), Software Publishers (513210)

SIC

Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Digital Wealth Platforms for Advisors (TAMP/Advisor Tech) (FSAGAEAH)

akta.pro secondary industries

Sub-Accounting & Platform Servicing (Omnibus, Intermediary/NSCC, Retirement Platforms) (FSAAAMAI), Managed Account Platforms (Separately Managed Accounts / Customized Portfolios) (FSAHAKAC)

Keywords

• Wealth management software
• AI advisor platform
• RIA technology solutions
• Broker-dealer platforms
• Wealth operating system

Headquarters

HQ city

Needham

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription-Based Platform Licensing: Annual subscription pricing tiers (Essentials, Growth, Full Suite) charged per advisor per year, with optional admin pricing. Revenue derived from recurring subscription fees with multi-year contract options.
2. Transition Services: Implementation and data migration services including data feed setup, data conversion and mapping, document migration, and resource support for firms transitioning to the platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Advisor360° sells an AI-native wealth management operating system (Wealth OS) that unifies CRM, portfolio reporting, trading and model management, digital onboarding, fee billing, financial planning, compliance, and a client portal on a single Unified Data Fabric. The platform is sold primarily as annual per-advisor subscriptions to enterprise broker-dealers, RIAs, insurance broker-dealers, and bank wealth management firms, with the proprietary Parrot AI assistant embedded natively to automate meeting capture, documentation, and advisor workflows. Implementation and transition services accompany platform sales for firms migrating from competing systems.

Product overview

Advisor360° delivers an AI-native wealth management platform called Wealth OS, serving nearly 2 million households and $1 trillion in assets. The platform is offered through three service packages: Essentials ($17,000/advisor/year), Growth ($20,000/advisor/year), and Full Suite ($25,000/advisor/year). The core product ecosystem centers on Parrot AI as the proprietary AI assistant, supplemented by ViDA, built on the Unified Data Fabric infrastructure. The platform bundles CRM, portfolio reporting, trading & model management, digital onboarding, fee billing, financial planning (via Conquest Planning), client portal, document vault, compliance suite, and account opening modules into a unified workflow. Transition services support advisor portability when changing firms. The company publishes annual Connected Wealth Reports on advisor technology and AI adoption trends.

Differentiator

Problem solved

Functional benefit

Products and services

• Wealth OS

Quantifiable outcome

• Reclaim up to one full day each week through AI-powered meeting capture and automated workflow
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability11 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• Conquest PlanningcoreTechnology or Integration · 24 April 2026Partnership to embed Conquest Planning's financial planning software directly into Advisor360's AI-native platform. The integration leverages Conquest's hybrid goals- and cash-flow-based planning engine to automate plan creation, sync outputs with CRM tools, and enable real-time advisor-client collaboration through an investor portal. Positions both companies to help advisory firms reduce operational complexity and deliver scalable, integrated client experience.
• King Financial NetworkcoreStrategic or Co-development Partner · 14 April 2026King Financial Network, managing approximately $1.2 billion in assets with 14 advisors, adopted Advisor360's AI-native operating system as its strategic platform. The platform unifies KFN's CRM, reporting, client portal, document management, and RightCapital integration, reducing operational friction and eliminating manual processes.
• GWN SecuritiescoreTechnology or Integration · 11 April 2026Expanded partnership to integrate Parrot AI into GWN Securities advisor workflows, enabling AI-powered meeting preparation, secure meeting capture, automated CRM updates, and AI-generated follow-ups across its network of financial professionals.
• CapitalROCK RightBRIDGEcoreTechnology or Integration · 31 March 2026Integration creating unified workflow for account opening and case management for MassMutual's network of financial professionals. Resulted in 15-minute average time saving per account and 66% reduction in paperwork errors within first month.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Orion Advisor Technology (Orion): Orion is one of the largest integrated tech platforms for RIAs and broker-dealers, spanning portfolio accounting, reporting, CRM, trading, and model management. It competes head-to-head with Advisor360° for enterprise wealth platforms serving multi-custodian advisory firms.
• Envestnet (Yodle): Envestnet is a broad incumbent offering unified advisor technology, portfolio analytics, and trading infrastructure for wealth managers. Its Tamarac and MoneyGuide lines compete directly with Advisor360°'s CRM, reporting, and trading modules.
• Addepar: Addepar provides portfolio analytics, reporting, and data infrastructure for large RIAs, family offices, and wealth managers. It is a direct competitor for the data-and-reporting layer that Advisor360°'s Unified Data Fabric and reporting modules target.
• Black Diamond (Adenza / ION Group): Black Diamond is a leading portfolio reporting and rebalancing platform for RIAs and wealth firms. It overlaps directly with Advisor360°'s portfolio reporting, trading, and model management modules in mid-market and enterprise RIA deals.
• Tamarac (Envestnet): Tamarac delivers CRM and portfolio management software built specifically for RIAs, and is now part of Envestnet. Its advisor-CRM and account-aggregation capabilities compete directly with Advisor360° CRM and Parrot AI integrations.
• LPL ClientWorks (LPL Financial): LPL Financial's ClientWorks is the proprietary tech platform that LPL is migrating 2,900 Commonwealth advisors to, making it both a direct competitor for advisor-platform contracts and the specific substitute Advisor360° must counter for Commonwealth-related revenue.

Broad incumbents

• Salesforce Financial Services Cloud: Salesforce Financial Services Cloud is a broad CRM and workflow platform for wealth managers, with deep presence at enterprise broker-dealers and insurance BDs. While not advisor-native like Advisor360°, it competes for the same horizontal workflow budget, especially where Salesforce is the system of record.

Emerging players

• Wealthbox: Wealthbox is an RIA-focused CRM that already integrates with Advisor360° Parrot AI via bidirectional sync. It overlaps with Advisor360° CRM, particularly for small and mid-sized RIAs not ready to commit to a full enterprise platform.
• Redtail Technology: Redtail is a widely adopted CRM for financial advisors, already an integration partner of Advisor360° Parrot AI. It competes in the advisor CRM layer where Advisor360° is also pushing its own CRM module.
• RightCapital: RightCapital provides financial planning software for RIAs and is referenced as an existing integration inside Advisor360° for clients like King Financial Network. It overlaps with the financial-planning module Advisor360° is now embedding via Conquest Planning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/advisor360

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advisor360°