Craftie

Name

Craftie

Legal name

株式会社Craftie(クラフティ)

Website

https://craftie.co.jp

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Craftie is a Tokyo-based digital platform operating a handmade craft workshop marketplace with 1,000+ registered instructors and 2,000+ workshop types, complemented by a B2B corporate events service, a 1M monthly PV craft recipe web magazine, and a D2C craft kit e-commerce shop serving Japanese consumers and enterprise clients.

Ownership category

akta.pro rank

Product category

Craft Workshop Marketplace

NAICS

Sewing, Needlework, and Piece Goods Retailers (459130), Gift, Novelty, and Souvenir Retailers (459420), Office Supplies and Stationery Retailers (459410)

SIC

Pens, Pencils & Other Artists' Materials (3950), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

DIY Craft Kits & Project Kits Retail (CRALACAH)

akta.pro secondary industries

Arts, Crafts & DIY Hobby Supplies Distribution (CRAOAMAE), Crafting Tools & Equipment Retail (Cutting, Adhesives, Heat Tools) (CRALACAC)

Keywords

• Workshop marketplace
• Handmade crafts platform
• DIY craft kits
• Art workshop booking
• Craft subscription boxes

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Workshop Booking Commission: Platform fee from workshop bookings where users reserve spots in craft workshops. Supports both in-person and online workshop participation.
2. Craftie Home Box Subscription: Monthly subscription service delivering handmade craft kits with materials and recipes to customers' homes. Includes monthly kits and limited-edition collaboration kits with brands.
3. B2B Partnership Services: Corporate services including customized workshop events, event kit sales, tie-up recipe articles, promotional video production, and instructor dispatch services for brand engagement.
4. Craftie Style Web Media: Lifestyle web magazine featuring handmade craft recipes and DIY content. Generates traffic of 1 million monthly PV used for advertising and affiliate revenue.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Craftie operates an online marketplace that lets consumers in Japan search, book, and attend handmade craft workshops hosted by a network of 1,000+ registered instructors offering 2,000+ workshop menu types (candles, flower arrangements, soap making, accessories, home DIY, etc.), both in-person and online. It complements this with a D2C handmade kit shop with monthly subscription boxes (Craftie Home), a craft-recipe web magazine with 1M monthly pageviews (Craftie Style), and a B2B service that supplies brands, manufacturers, and retailers with workshop events, event kits, tie-up articles, and custom promotional videos (Craftie Partnership).

Differentiator

Problem solved

Functional benefit

Brands

• Craftie Home Box: A subscription service delivering handmade craft kits with necessary materials and recipes monthly.
• Craftie Home

Products and services

• Craftie (workshop reservation service) An online workshop reservation marketplace that connects consumers with 1,000+ registered craft instructors offering 2,000+ workshop menu types including candles, herbariums, flower arrangements, soap making, home DIY, and accessories. Supports both in-person and online workshop participation; users can search, book, and host craft workshops.
• Craftie Partnership A B2B service giving brands, manufacturers, and retailers access to Craftie's instructor network (1,000+ instructors), event kits (100+ varieties), workshop content, and tailor-made video production for promotional campaigns and customer engagement events, including Family Day and in-store activations.
• Craftie Style A handmade craft lifestyle web magazine offering 400+ original craft recipes and DIY ideas, attracting an average of 1 million monthly page views, and producing sponsored/tie-up content partnerships with corporate clients.
• Craftie Home A D2C handmade kit e-commerce shop offering curated DIY craft kits including monthly subscription kits (Craftie Home Box) and limited-edition collaboration kits with popular brands; ships materials and recipes so consumers can craft at home. Also available for wholesale/retail partner distribution.
• Craftie Home Box (subscription) A monthly subscription service delivering curated handmade craft kits with all necessary materials and recipes to subscribers' homes, including monthly kits and limited-edition collaboration kits with brands.

Quantifiable outcome

• 1M+ average monthly page views on Craftie Style web media
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Direct peers

• ABC Cooking Studio: Japan's largest in-person cooking and lifestyle workshop operator, running physical studio classes nationwide. Directly comparable to Craftie's in-person workshop marketplace model and competitive for instructor mind-share and consumer share-of-wallet in the experiential learning category.
• minne: Japan's largest online marketplace for handmade goods, operated by GMO Pepabo. Overlaps with Craftie's consumer-facing craft/hobby community and creators (instructors/sellers), competing for the same handmade-craft audience in Japan.
• Creema: Japanese online marketplace for handmade crafts and creator content. Closely comparable to Craftie's craft-community GTM and content-led audience building, competing for the same makers and craft hobbyists.
• KiwiCo: Subscription-based DIY and craft kit company shipping curated activity boxes globally. Most directly comparable to Craftie Home Box on subscription mechanics, kit commerce, and collaborative/co-branded editions.

Broad incumbents

• Etsy: Global handmade and craft marketplace operating at massive scale across many geographies. While not Japan-focused, Etsy sets the global benchmark for craft marketplace economics that Craftie's instructor network must compete against for cross-border buyer attention.
• ClassPass: Multi-category experience booking platform spanning fitness, wellness, and creative classes. Comparable to Craftie's workshop booking/marketplace mechanics from a booking-flow and instructor roster management perspective.
• Airbnb Experiences: Online marketplace for bookable hosted experiences including craft and maker activities. Direct comparator for Craftie's two-sided workshop marketplace and category-defining experience-discovery UX.
• MUJI (Ryohin Keikaku): Japanese lifestyle retailer with overlapping DIY/craft workshops, kit-style products, and craft-inspired assortments. Comparable through retail craft DIY supply line and occasional in-store workshop events.

Emerging players

• Skillshare: Online learning marketplace for creative classes taught by independent instructors. Comparable business model to Craftie's instructor network and workshop discovery marketplace, though delivered online-only and globally.

Others

• Mitsubishi Pencil Co., Ltd. Strategic investor (August 2024) and major Japanese stationery manufacturer. Comparable through shared craft/stationery end-market and the explicit strategic alignment with Craftie's craft-commerce roadmap.

Market position

Customer concentration

• Xx.com/craftie_jp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Craftie