Vegetalia

What Vegetalia does

Vegetalia (ベジタリア株式会社) is a Japanese agricultural-technology company founded in October 2010 by Satoshi Koike, headquartered in Shibuya, Tokyo, with an R&D lab in Kawasaki, Kanagawa. The company builds and sells IoT hardware for agricultural environmental monitoring — including the FieldServer environmental sensor, PaddyWatch water-management sensor for rice paddies, and FieldCam battery-powered outdoor cameras (FC-1000, FC-2000) — and wraps that hardware in cloud software: FieldWatch for sensor-data visualization, agri-note (developed with WaterCell) for farm and work management with GPS mapping, the Smart Cultivation Calendar for AI-supported cultivation guidance, and the Vegetalia Plant Clinic (ベジタリア植物病院®), which combines LAMP-method genetic soil diagnostics and IoT-sensor data with consultation by nationally certified Plant Doctors trained through a Tokyo University donation course.

The company operates a hybrid go-to-market combining direct enterprise sales to large-scale rice farmers and government agricultural departments with channel distribution through NTT docomo (sales agent for PaddyWatch and FieldCam) and Daiwa Lease (rental subscriptions). Revenue is generated through hardware sales and rentals (PaddyWatch is publicly priced at ¥8,280 per month), recurring SaaS subscriptions for FieldWatch, agri-note, and Plant Clinic, professional services including plant-disease consulting and government smart-agriculture projects, and organic production and distribution through the wholly owned subsidiary Vegetalia Farm (including Japan's first organic-JAS-certified domestic wine from the Yoichi/Niki farm).

Vegetalia is venture-backed with strategic investors including UTEC (University of Tokyo Edge Capital), NTT docomo, Mitsubishi Corporation, Omron Ventures, Dentsu International Information Services, Niigata Venture Capital, and Ishigaki Foods, and maintains joint development relationships with NARO and multiple prefectural and municipal governments (Niigata, Yokohama, Nobeoka). It holds registered trademarks for the Plant Clinic and Smart Cultivation Calendar brands, a pending patent for reservoir water-level prediction, and Organic JAS certification. Headcount is reported at 1–10 employees, and capital and reserves stood at 611 million JPY as of March 2024; no explicit revenue figure is disclosed.

Name

Vegetalia

Legal name

ベジタリア株式会社

Website

https://vegetalia.co.jp

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Vegetalia is a Japanese agricultural-technology company that sells IoT sensors, cloud farm-management software, and AI-supported plant-disease diagnostics to rice farmers, agricultural corporations, and local governments, distributing nationwide through NTT docomo and Daiwa Lease partnerships.

Ownership category

akta.pro rank

Product category

Agricultural Technology

NAICS

Farm Management Services (115116), Farm Machinery and Equipment Manufacturing (333111)

SIC

Agricultural Services (700), Farm Machinery & Equipment (3523), Totalizing Fluid Meters & Counting Devices (3824)

akta.pro industry

PRIMARYAFAAAFAC

IoT Farm Sensors & Edge Devices (Soil, Weather, Crop, Water)

Agriculture & Food Production/Agricultural Equipment & Technology/Precision Agriculture & Farm Management Software (GIS, IoT, Telematics)

SECONDARYAFABAHAJ

Irrigation Monitoring & Sensors (Flow/Pressure Meters, Soil Moisture, Water Quality Sensors)

Agriculture & Food Production/Agricultural Inputs & Agrochemicals/Irrigation & Water Management Inputs (Fertigation Chemicals, Water Treatment, Drip Consumables)

SECONDARYAFAGALAB

Precision Sensing & Monitoring (Soil/Weather Stations, In-Field Sensors, IoT)

Agriculture & Food Production/Crop Farming/Precision Agriculture Technology

SECONDARYAFAGALAI

Crop Scouting & Pest/Disease Detection (Digital Scouting, Computer Vision, Alerts)

Agriculture & Food Production/Crop Farming/Precision Agriculture Technology

SECONDARYAFABAMAD

Farm Management Information Systems (FMIS) & Digital Recordkeeping

Agriculture & Food Production/Agricultural Inputs & Agrochemicals/Precision Agriculture Solutions (Sensors & Data Analytics)

SECONDARYAFACAJAG

Farm Technology Enablement & Data Integration Advisory (FMIS/ERP, IoT, Decision Support)

Agriculture & Food Production/Agricultural Services (Custom Farming, Agronomy, Veterinary)/Farm Management & Operational Advisory Services

Keywords

• Agricultural IoT sensors
• Precision agriculture
• Smart farming platform
• Crop disease diagnosis
• Farm management software

Headquarters

HQ city

Shibuya

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. IoT Sensor Hardware and Solutions: Sale and rental of agricultural IoT sensors including FieldCam, PaddyWatch, Field Server, and related monitoring equipment. Products sold directly and through channel partners like NTT docomo and大和リース.
2. Cloud Platform Services: SaaS subscription for FieldWatch data viewing platform, AgriNote farm management tool, and Plant Clinic diagnosis services.
3. Agricultural Production and Distribution: Organic agricultural production through vegetalia Farm operations and distribution of organic products including certified organic wine from Yoichi/Niki farm.
4. Consulting and Professional Services: Plant disease consulting, agricultural technology advisory services, and contracted government projects for smart agriculture implementation.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels3 records

Core offering

Vegetalia develops and sells agricultural IoT sensors (PaddyWatch paddy water sensors, FieldCam outdoor cameras, Field Server environmental sensors, Field-EX water level/rainfall sensors) and cloud-based farm management platforms (FieldWatch, agri-note). It also operates the Vegetalia Plant Clinic, providing AI- and genetic-based (LAMP method) plant disease diagnosis and consulting, and the Smart Cultivation Calendar that integrates sensor and weather data for predictive cultivation guidance. Offerings are sold directly and through channel partners such as NTT docomo and Daiwa Lease.

Product overview

Vegetalia offers an integrated agricultural technology platform combining IoT sensor hardware (FieldServer, PaddyWatch, FieldCam, Field-EX sensors), cloud data platforms (FieldWatch), and farm management software (agri-note). The ecosystem is anchored by AI-powered analytics for predictive cultivation guidance (スマート栽培暦) and specialized plant health services (ベジタリア植物病院®) offering diagnostic consulting and genetic soil testing. The company also operates organic farms (ベジタリアファーム) implementing their proprietary Vegetalia Method for sustainable crop production.

Differentiator

Problem solved

Functional benefit

Brands

• FieldCam: Battery-powered outdoor IoT camera for field monitoring, including FC-1000 and FC-2000 models.
• FieldWatch
• PaddyWatch (パディウォッチ)
• agri-note (アグリノート)
• Vegetalia Plant Clinic (ベジタリア植物病院)
• Smart Cultivation Calendar (スマート栽培暦)

Products and services

• PaddyWatch (パディウォッチ)
• FieldWatch
• agri-note (アグリノート)
• Field Server (フィールドサーバ)
• Vegetalia Plant Clinic (ベジタリア植物病院®)
• FieldCam FC-1000
• FieldCam FC-2000
• Clubroot Disease Diagnosis Service (根こぶ病診断)
• Plant-Parasitic Nematode Diagnosis Service (植物寄生性センチュウ診断)
• Reservoir Water Level Management Information System (ため池水位管理情報システム)
• Smart Cultivation Calendar (スマート栽培暦®)

Quantifiable outcome

• Paddy field inspection frequency reduced by approximately 35%
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability10 records

Feature7 records

Partnerships

Eleven partnerships are on record, tiered supporting, core, minor and major.

• Nobeoka City (延岡市)supportingStrategic or Co-development Partner · 5 February 2025Partnership for flood disaster prevention using simple IoT cameras. Vegetalia provides cameras and cloud monitoring for river and road flooding detection in 4 locations within the city.
• NARO (国立研究開発法人農業・食品産業技術総合研究機構)coreStrategic or Co-development Partner · 1 November 2024Joint development of Reservoir Water Level Management Information System supported by Cabinet Office PRISM program. Combines NARO's agricultural research expertise with Vegetalia's IoT technology for disaster prevention.
• MAFF (农林水产省)coreStrategic or Co-development Partner · 1 January 2024MAFF requested Vegetalia's rapid response for installing monitoring equipment at earthquake-damaged agricultural reservoirs during the Noto Peninsula earthquake.
• Yokohama CitysupportingStrategic or Co-development Partner · 3 June 2021Partnership for urban agriculture promotion based on national food system strategy and Yokohama Urban Agriculture Promotion Plan.
• Ishigaki Foods (石垣食品)minorStrategic or Co-development Partner · 11 March 2021Capital business partnership for food business collaboration.
• Organicnico (株式会社オーガニックnico)minorStrategic or Co-development Partner · 19 November 2018Business partnership for agricultural technology collaboration including sensor-free harvest prediction system development.
• Daiwa Lease (大和リース)majorChannel Partner/ Reseller/ Distributor · 8 July 2016Partnership for PaddyWatch rental business. Daiwa Lease provides rental service infrastructure for monthly subscription model enabling wider farmer adoption.
• NTT docomocoreStrategic or Co-development Partner · 29 June 2016Capital and business partnership for agricultural IoT business. NTT docomo invested in Vegetalia and serves as sales agent for agricultural IoT products nationwide. Joint development of smart agriculture solutions leveraging docomo's mobile network infrastructure.
• SIP (戦略的イノベーション創造プログラム)coreStrategic or Co-development Partner · 28 November 2014Selected for Cabinet Office SIP program for multi-field farm management system development as part of next-generation agricultural technology initiative.
• NICT (情報通信研究機構)supportingTechnology or Integration · 23 October 2014Technology transfer from NICT for wireless smart utility platform technology adapted for agricultural IoT applications through subsidiary e-lab Experience.
• WaterCell (ウォーターセル)coreStrategic or Co-development Partner · 27 August 2014Capital and business partnership for integration of WaterCell's AgriNote agricultural support system with Vegetalia's ICT technology. Synergy between WaterCell's farm management platform and Vegetalia's IoT sensors.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Taranis: AI-powered precision agriculture platform using aerial imagery and field sensors for crop intelligence and disease/pest detection. Comparable in AI disease prediction and field sensing capabilities.
• DJI Agriculture: Agricultural drone and precision spraying unit of DJI, providing aerial imaging analytics, crop health monitoring, and precision application. Overlaps with Vegetalia's drone-based crop monitoring and analytics.
• OPTiM Inc. Japanese AI/IoT platform company providing agricultural solutions including drone-based precision farming, AI pest detection, and farm management apps. Direct competitor in Japanese AgTech IoT and SaaS.
• e-kakashi (NTT Group): NTT Group's agricultural IoT platform offering field sensors, cloud monitoring, and cultivation analytics for Japanese farmers. Closest direct competitor in IoT-based rice paddy monitoring and farm management in Japan.
• Nileworks Inc. Japanese agricultural drone company specializing in autonomous rice paddy spraying and crop monitoring. Direct peer in Japanese precision agriculture drone and analytics, particularly for rice.

Broad incumbents

• John Deere (Deere & Company): Global leader in agricultural machinery now expanding into precision agriculture software and See & Spray technology. Comparable IoT/AI-equipped farm equipment and data platforms, though at vastly greater scale.
• Climate FieldView (Bayer): Bayer's digital farming platform offering field data collection, satellite imagery, and decision support tools globally. Comparable farm management SaaS and data-driven agronomy, though at much larger scale and broader crop scope.
• Trimble Agriculture: Global provider of precision agriculture hardware and software including GNSS guidance, field sensors, and farm management platforms. Overlaps with Vegetalia's IoT sensing and farm management offerings at a much larger scale.
• AGCO Corporation: Global agricultural equipment manufacturer with growing precision agriculture portfolio including Fuse smart farming platform. Comparable integrated farm machinery and digital farming solutions.

Regional players

• Routrek Networks: Japanese precision agriculture technology provider offering greenhouse control systems, fertigation, and agricultural IoT solutions. Comparable in Japanese agricultural automation and sensing, focused on horticulture.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries2 records

Funding overview

Funding rounds7 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vegetalia