PURE Juicer
PURE Juicer is a Seattle-based, founder-owned manufacturer of premium hydraulic two-stage cold-press juicers sold direct-to-consumer. The company serves Gerson Therapy patients, health-conscious consumers, and wellness centers with $2,345-$2,495 juicers and is pivoting to MVP Vacuum and Mason Jar product lines.
- Company typePrivate
- Founded2014
- HeadquartersSeattle, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What PURE Juicer does
PURE Juicer Company is a Seattle-based, founder-owned manufacturer of premium hydraulic two-stage cold-press juicers. Founded by David Feinberg in 2014 with first shipments in 2016, the company's flagship product uses a true hydraulic press mechanism applying 2.5 tons (5,400 lbs) of pressure to extract juice from pre-ground produce, with all food-contact components in food-grade stainless steel. The company claims juice yields up to 90% — meaningfully above typical cold-press competitors — and holds two granted patents covering a twist-and-lock and offset feed tube design. The product is officially approved and recommended by the Gerson Institute for use in Gerson Therapy, a nutritional protocol requiring hourly fresh juice production, and is deployed at named clinics including Northern Baja Gerson Center (Rosarito, Mexico) and Health Institute de Tijuana.
The business operates a direct-to-consumer e-commerce model exclusively through purejuicer.com, with no retail or third-party distribution. Revenue is generated primarily from three juicer hardware packages priced between $2,345 and $2,495 (Vitality, Gerson, Chef), supplemented by a recurring press-cloth subscription with a 20% loyalty discount, replacement parts (cutters, grids, drive belts, O-rings), accessories (pushers, jars, kits), and the MVP Vacuum System line for juice preservation. Financing is offered through Bread Pay for purchases over $50, and the company ships internationally with dual voltage options. Customer segments include Gerson Therapy patients and practitioners (primary), premium health-conscious consumers, and small commercial wellness centers.
In 2024, after 11 years of juicer production, the company announced discontinuation of its core juicer line citing competition from inexpensive plastic juicers and import tariffs, with orders scheduled to resume shipping July 1, 2026. The company is pivoting strategic focus to its MVP Vacuum System and Mason Jar product lines while continuing warranty service for existing juicer customers. The firm remains privately held with 11-50 employees and has received approximately $310,000 in cumulative disclosed outside funding across 2015 and 2021 rounds.
PURE Juicer firmographics
Firmographics- Name
- PURE Juicer
- Legal name
- PURE Juicer Company
- Website
- https://purejuicer.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PURE Juicer is a Seattle-based, founder-owned manufacturer of premium hydraulic two-stage cold-press juicers sold direct-to-consumer. The company serves Gerson Therapy patients, health-conscious consumers, and wellness centers with $2,345-$2,495 juicers and is pivoting to MVP Vacuum and Mason Jar product lines.
- Ownership category
- akta.pro rank
Where PURE Juicer is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PURE Juicer business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Juicer Hardware Sales: Primary revenue from selling premium hydraulic cold-press juicers in three package tiers (Vitality, Gerson, Chef) ranging from $2,345 to $2,495. One-time hardware purchases with optional financing.
- Accessories and Consumables: Sales of replacement parts (cutters, grids, O-rings, drive belts), press cloths, press bags, juice jars, and other accessories. Subscription option available for press cloths with 20% savings.
- MVP Vacuum System Products: MVP Pump and accessories for vacuum sealing juice in mason jars, with various starter sets and replacement parts priced from $9.50 to $159.50.
- Financing Revenue: Partnership with Bread Pay for installment financing on purchases over $50, ranging from 6 to 24 months at rates from 9.99% to 34.99% APR.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | PURE Vitality Package - Base juicer with starter supplies |
| One time/ perpetual license | Pay-as-you-go | PURE Gerson Package - Juicer with extended supplies for Gerson Therapy |
| One time/ perpetual license | Pay-as-you-go | PURE Chef Package - Juicer with extended supplies for optimal health |
| Unit Pricing | Pay-as-you-go | MVP Vacuum System - Manual pump for juice storage |
| Subscription | Monthly | Press Cloth Subscription - Recurring consumable supply |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
PURE Juicer product offering
Product offeringCore offering
PURE Juicer manufactures and sells premium two-stage hydraulic cold-press juicers built around a 2.5-ton (5,400 lbs) food-grade stainless steel hydraulic press and an 8-blade cutter, offered in three package tiers (Vitality, Gerson, Chef) priced from $2,345 to $2,495. The company also sells the MVP Vacuum System (a manual aerospace-aluminum pump that extracts 80-85% of oxygen from mason jars to extend juice shelf life), plus replacement parts, press cloths/bags/liners, pushers, glass jars, and accessory kits sold directly through its own e-commerce website at purejuicer.com.
Product overview
PURE Juicer is a single-product company focused on two core product lines: premium hydraulic two-stage cold-press juicers and the MVP Vacuum System for juice preservation. The juicer product line consists of three packages (Vitality, Gerson, and Chef) that share the same core machine but vary in included accessories and supply quantities. The MVP Vacuum System offers various pump and lid configurations for extending juice shelf life. The company also offers extensive replacement parts (cutters, grids, press plates), accessories (press cloths, bags, pusher), and kits. Note: As of the source data, PURE Juicer announced discontinuation of juicer production, with orders resuming shipping July 1, 2026, and will focus on MVP Vacuum and Mason Jar lines.
Differentiator
Problem solved
Functional benefit
Products and services
- PURE Juicer Cold-Press Juicer (Vitality / Gerson / Chef Packages) PURE's flagship two-stage cold-press juicer featuring a food-grade stainless steel construction, an 8-blade cutter with a 1/2 HP motor, a 2.5-ton (5,400 lbs) hydraulic press, patented Twist-and-Lock and offset feed tubes, and eight interchangeable stainless steel grid plates (sizes 2-12mm). Sold to health-conscious consumers, Gerson Therapy patients and practitioners, and small businesses; comes in Vitality, Gerson, and Chef package tiers with varying included accessories.
- MVP Vacuum System Manual vacuum pump and sealing system for extending juice shelf life by removing up to 80-85% of oxygen, allowing juice to be stored for up to one week and frozen for up to 30 days while retaining nutritional value. Marketed to juicing customers seeking to preserve fresh-pressed juice, including Gerson Therapy practitioners.
- MVP Pump Standalone aerospace-aluminum manual vacuum pump that removes 80-85% of oxygen (80-85kPa) from wide-mouth mason jars for extended food and juice preservation; works with PURE's valve-equipped mason jar lids and the MVP Adapter for Tribest Dynapro blenders.
- MVP Simple Set with Lids with Valves Starter kit combining the MVP Pump with 6pc plain stainless steel lids with valves for wide-mouth mason jars, providing an entry-level vacuum sealing setup for juice and food preservation.
- MVP Ready-Set-Go Pump Set Complete MVP vacuum sealing kit containing the MVP Pump, a PSA adapter, lid key, and 12pc wide-mouth lids available plain or with valves, providing a full vacuum sealing kit for mason jars.
- MVP Adapter for Tribest Dynapro Blenders Direct-fit adapter that allows the MVP Pump to work with Tribest Dynapro blenders, replacing the electric pump or converting a non-vacuum blender with a clear plastic lid into a vacuum blender.
- PURE HSHP Ripstop Press Cloths High-strength, high-porosity press cloths made of polypropylene ripstop material for use in the PURE hydraulic press; available as a one-time purchase or as a subscription with 20% off and selectable delivery cadence from monthly to yearly.
- PURE Press Cloth Liners Single-use bamboo-derived cellulose fiber liners that line press cloths to prevent sticky produce from adhering during juicing, sold in rolls of 100 pieces.
- PURE HSHP Ripstop Press Bags Press bags constructed of the same polypropylene ripstop material as PURE press cloths, with a diagonal seam and fold-flat pattern that makes pulp puck release easier; particularly suited to small citruses.
- PURE Cutters (Skip Tooth, Straight, Serrated) Food-safe stainless steel cutter options for the PURE Juicer's trituration system offered in three variants: Skip Tooth (17-4 hardened), Straight Tooth (304 stainless), and Serrated Tooth (17-4 hardened), each suited to different cutting characteristics for the pre-press grinding stage.
- PURE Stainless Steel Food-Grade Grid Plates Set of eight individually-made food-grade stainless steel grid plates sized #2 through #12 with smooth edges and custom hole patterns that maximize open area for efficient pulp flow in the press stage.
- PURE Mirror Polished Juice Tray Food-safe #304 stainless steel juice tray with a mirror polish finish and a sloped gutter that enables efficient juice evacuation during the hydraulic pressing stage.
- PURE Drive Belt Segmented toothed drive belt engineered to never stretch or break, preserving consistent hydraulic pressure at the full 5,400 lbs of force during operation.
- PURE Press Plate One-piece hardened 17-4 ph stainless steel press plate, mirror-polished, with a cast-in guide fork for maximum strength and easy cleaning during the hydraulic pressing stage.
- PURE Juicer Glass Jars Set Glass jar set designed for storing fresh juice, intended for use with the MVP Vacuum System lids for extended preservation.
- PURE Pusher (ABS) Food-grade ABS plastic pusher for use with the PURE Juicer, suitable for easy sterilization and machine washing in commercial or high-volume settings.
- PURE Pusher (Maple) Pre-treated maple wood pusher finished with PURE's proprietary blend of mineral oil and beeswax (sourced from founder David Feinberg's bee colonies), for the PURE Juicer.
- PURE Juicer Starter Kit Discounted accessory bundle of essential PURE Juicer supplies including press cloths, press bags, liners, and spare parts for new owners.
- PURE Juicer Lift Kit Hardware kit that raises the PURE Juicer by 25mm (1 inch) for easier cleaning underneath and increased pulp collection capacity during larger batch juicing.
- Gerson Therapy Kit Comprehensive supply bundle for Gerson Therapy practitioners that includes press cloths, press bags, liners, and accessories designed to last through intensive juicing protocols.
Quantifiable outcome
- Up to 90% juice yield vs competitors averaging 55-83%
- +4 more outcomes
Companies that use PURE Juicer
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
PURE Juicer technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
PURE Juicer partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Gerson InstitutecorePURE Juicer is officially approved and recommended by the Gerson Institute after passing rigorous testing for efficiency in producing therapeutic-grade juice for Gerson Therapy. This partnership provides credibility for health-focused customers and validates the product for therapeutic use. PURE collaborated with Gerson Institute on the Gerson Juicing Booklet.
- Dr. Ilene Ruhoy, MD, Ph.D.minorBoard-certified neurologist and integrative medical doctor co-created the Periodic Table of Juicing with PURE founder David Feinberg. This educational resource organizes 99 fruits and vegetables based on vitamins, minerals, and phytonutrients for health benefits.
- Northern Baja Gerson CentercoreDr. Patrick Vickers, Director and Founder of Northern Baja Gerson Center in Rosarito, Mexico, has exclusively used PURE Juicer at the clinic for three years. The clinic handles rigorous Gerson Therapy protocols with hourly juicing requirements.
- Health Institute de TijuanaminorUses PURE Juicers for hourly juicing operations starting at breakfast time. Chief of Operations Aleyda Hoskins notes the juicer's ease of use and excellent customer service from PURE.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
PURE Juicer competitors and assessment
Company assessmentDirect peers
- Norwalk Juicers: Norwalk makes two-stage hydraulic press juicers and is the closest direct competitor to PURE. The data explicitly benchmarks PURE's yield against 'Norwalk competitors' (up to 50% more juice per squeeze), confirming head-to-head competition in the same premium therapeutic-grade juicer category.
- Tribest: Tribest manufactures premium juicers and blenders (including the Dynapro) and is also an existing PURE partner (MVP Adapter for Tribest Dynapro). Competes in the premium masticating/cold-press juicer market and serves overlapping health-conscious and Gerson-adjacent customer segments.
- Omega Juicers: Omega is a major premium masticating juicer brand with a wide product line sold across retail and DTC channels. Direct competitor in the cold-press/masticating category targeting the same health-conscious consumer, though typically at lower price points than PURE.
- Hurom: Hurom is a premium slow/masticating juicer brand with strong DTC and global retail presence. Competes directly with PURE in the premium cold-press juicer category, particularly with health-conscious consumers willing to invest in higher-end equipment.
- Kuvings: Kuvings manufactures premium whole-slow juicers popular with health-focused consumers. Competes with PURE in the premium home juicer category, often positioned at lower price points but with similar health-and-wellness marketing focus.
- Champion Juicer: Champion is a long-established masticating juicer brand with a strong following among raw-food and Gerson-adjacent communities. Competes with PURE for health-focused and therapeutic juicing customers, often at lower price points but with similar positioning around juice quality.
Emerging players
- Nama J2: Nama is a newer premium cold-press juicer brand gaining traction in the wellness space. Represents a more recent entrant competing for the same premium health-conscious consumer that PURE targets, often at comparable or lower price points.
Broad incumbents
- Breville: Breville is a major kitchen-appliance incumbent with a broad juicer line sold through mass retail. Competes in the broader juicer category but at lower price points and much wider distribution; represents the kind of scale competitor whose plastic convenience juicers PURE cites as a market headwind.
- Vitamix: Vitamix is a premium blender and juicing-adjacent appliance brand. While not a direct juicer competitor, it targets the same high-end health-conscious consumer and competes for share-of-wallet on premium kitchen equipment and wellness content.
- FoodSaver: FoodSaver is the dominant vacuum-sealing brand for food preservation. PURE's MVP Vacuum System competes in the same vacuum-preservation category, though PURE focuses on juice/mason-jar use cases while FoodSaver targets broader food storage.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks7 records
Key highlights6 records
Customer concentration
PURE Juicer social profiles
Digital presencePURE Juicer compliance and trust
Trust signalCompliance3 records
PURE Juicer financial estimates
Financial estimateRevenue estimate
Valuation estimate
PURE Juicer leadership team
Management profileNumber of profiles
Profiles2 records
PURE Juicer funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PURE Juicer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PURE Juicer
What does PURE Juicer do?
PURE Juicer manufactures and sells premium two-stage hydraulic cold-press juicers built around a 2.5-ton (5,400 lbs) food-grade stainless steel hydraulic press and an 8-blade cutter, offered in three package tiers (Vitality, Gerson, Chef) priced from $2,345 to $2,495. The company also sells the MVP Vacuum System (a manual aerospace-aluminum pump that extracts 80-85% of oxygen from mason jars to extend juice shelf life), plus replacement parts, press cloths/bags/liners, pushers, glass jars, and accessory kits sold directly through its own e-commerce website at purejuicer.com.
Is PURE Juicer a public or private company?
PURE Juicer is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PURE Juicer founded?
PURE Juicer was founded in 2014. It employs 11 to 50 people.
Where is PURE Juicer based?
PURE Juicer is headquartered in Seattle, United States, in the North America region.
How does PURE Juicer make money?
Four revenue lines are on record. Juicer Hardware Sales are the primary driver. The others are accessories and Consumables, MVP Vacuum System Products and financing Revenue.
Who are PURE Juicer's main competitors?
Direct peers on record are Norwalk Juicers, Tribest, Omega Juicers, Hurom, Kuvings and Champion Juicer. Nama J2 is listed as an emerging player. Broad incumbents are Breville, Vitamix and FoodSaver.
Does PURE Juicer have an API?
No public API is recorded for PURE Juicer.