MUST HAD

What MUST HAD does

Must Had S.r.l. Società Benefit, operating commercially as Musthad, is a Turin, Italy-based B2B SaaS company founded in 2021 that operates a cloud-based circularity platform for the fashion industry. The platform ingests fragmented excess-inventory data (unsold goods, defective products, production scraps, returns, and take-backs) and uses a proprietary matching algorithm to route each batch to the highest-value circular outcome through a curated network of 300+ vetted recyclers, resellers, upcyclers, and donation platforms, selected by material, location, and capacity. Additional modules provide QR-code-based traceability with automatic certificate generation and real-time ESG and CO2 dashboards aligned with the EU Ecodesign for Sustainable Products Regulation (ESPR) and Waste Framework Directive.

The technology stack is centered on a web application (app.musthad.com) with four functional modules, complemented by a self-serve Savings Calculator used for lead capture. Musthad monetizes through quote-based, multi-year enterprise SaaS subscriptions sold via a direct sales-led motion, with 'Ask for demo' as the primary conversion mechanism and additional demand generated through earned media in Vogue, Elle, Cosmopolitan, and Lifegate, plus LinkedIn and email newsletter channels. The company serves a vertical mix of fashion brands and retailers, with named enterprise customers including Uniqlo and Chiara Ferragni Brand, alongside mid-market customers such as Oscalito, Subdued, THEMOIRè, OOF Wear, and Lyria. The corporate structure is a Società Benefit (Italian benefit corporation) with share capital of EUR 22,945, and disclosure shows founder-led ownership with no institutional funding beyond two small rounds totaling approximately $141K in 2021 and 2022.

Name

MUST HAD

Legal name

Must Had S.r.l Società Benefit

Website

https://musthad.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Musthad is a Turin-based B2B SaaS platform that helps fashion brands and retailers manage excess inventory by matching textile waste to a vetted network of 300+ circular operators, with QR-code traceability and ESPR-aligned ESG reporting.

Ownership category

akta.pro rank

Product category

Fashion Circularity Software

NAICS

Materials Recovery Facilities (56292)

SIC

Refuse Systems (4953)

akta.pro primary industry

Specialty Materials Recovery (Carpet, Mattresses, Bulky Items) (EUAIADAL)

akta.pro secondary industry

Advanced/Optical Sorting & Quality Control Services (NIR, AI, Robotics) (BPALADAH)

Keywords

• Circularity management software
• Excess inventory platform
• Textile waste tracking
• Fashion sustainability SaaS
• ESG compliance reporting

Headquarters

HQ city

Torino

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscription: Musthad operates as a platform-as-a-service for fashion brands, providing centralized inventory data management, circular operator matching, traceability, and reporting. The subscription model provides access to the full platform including data management, circular solutions scanner, traceability, and reporting modules.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

MUST HAD (Musthad) operates a cloud-based SaaS platform that enables fashion brands and retailers to manage excess inventory and textile waste. The platform centralizes data on unsold goods, defective products, production scraps, returns, and take-backs, and matches each batch to vetted circular operators (recyclers, resellers, upcyclers, donation platforms) via a proprietary algorithm, with QR-code-based traceability and ESG-ready reporting.

Product overview

MUST HAD operates Musthad as a unified circularity-as-a-service platform for the fashion industry. The platform consists of a core software platform integrated with four functional modules: Excess Inventory Data Management (for monitoring and centralizing inventory data aligned with ESPR requirements), Circular Solutions Scanner (algorithm-driven matching to 300+ circular operators), Circular Supply Chain Traceability (QR-code tracking with digital documentation and automatic certificate generation), and Circularity Reporting (real-time dashboards for CO2 savings, landfill diversion metrics, and ESG reporting). The platform is complemented by a self-service Savings Calculator tool. All capabilities are delivered through a single unified interface connecting fashion brands with a global ecosystem of circular operators for recycle, resale, upcycle, and donation outcomes.

Differentiator

Problem solved

Functional benefit

Products and services

• Musthad Platform A cloud-based circularity SaaS platform for enterprise and mid-market fashion brands and retailers that consolidates excess inventory data management, matches batches to a network of 300+ vetted circular operators through a proprietary algorithm, provides QR-code-based supply chain traceability, and generates ESG-ready reporting dashboards quantifying CO2 savings and landfill diversion.
• Savings Calculator

Quantifiable outcome

• 35% of textiles are discarded before ever reaching a customer, generating over $500 billion in lost value globally
• +2 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• 300+ Circular Operators NetworkcoreOthersMusthad has built a proprietary ecosystem of 300+ vetted circular operators worldwide — recyclers, resellers, upcyclers, and donation platforms — that are matched to fashion brand inventory through the platform's algorithm. Operators can join via a dedicated contact form. This network is the core supply-side asset of the platform.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Reflaunt: Reflaunt operates a B2B circular-commerce platform that enables fashion brands to launch branded resale and recommerce channels. It is a direct peer because it targets the same fashion-brand buyer, uses a similar SaaS-plus-network model, and addresses the same excess-inventory / circularity problem Musthad solves.
• The Renewal Workshop: The Renewal Workshop is a circular textile services provider that partners with apparel brands to process and resell excess and returned inventory. It is a direct peer because it sits at the same point in the value chain (brand → circular operator), albeit with a service-led model rather than Musthad's pure SaaS.
• EON: EON provides a Digital ID and traceability platform that connects products to circular end-of-life outcomes, including resale, repair, and recycling. It is a direct peer because it competes for the same traceability and circularity-reporting budget inside fashion and apparel brands, with overlapping QR-code-based and ESG-reporting functionality.
• Textile Genesis: Textile Genesis offers a fiber-level traceability platform for the apparel and textile industry, enabling brands to verify sustainable sourcing claims. It is a direct peer because it targets the same fashion-brand sustainability/compliance buyer and overlaps with Musthad's traceability and ESG-reporting modules.

Broad incumbents

• Reverse Logistics Group (RLG): RLG is a global reverse-logistics services company operating take-back, repair, and recycling programs for retailers and brands across multiple product categories including textiles. It is a broad incumbent peer because it offers overlapping circular-operations capabilities to similar enterprise customers, but at much larger scale and across categories beyond fashion.
• Vestiaire Collective: Vestiaire Collective is a global luxury and premium fashion resale marketplace. It is a broad incumbent peer because, while consumer-facing rather than B2B SaaS, it operates a major circular channel that fashion brands engage with and competes for the same circular-fashion mindshare that Musthad sells into.

Emerging players

• Circ: Circ is a technology company developing textile-to-textile recycling processes for polycotton and other blended fabrics. It is an emerging peer because it is a downstream circular operator that Musthad's platform might route brand inventory to, and it competes indirectly for fashion-brand circularity budget.
• Renewcell: Renewcell commercializes a dissolving-pulp recycling process that turns cellulosic textile waste into new fiber. It is an emerging peer because it sits on the operator side of Musthad's marketplace (a destination for routed circular flows) and competes for the same fashion-brand sustainability spend.
• Worn Again Technologies: Worn Again Technologies develops chemical recycling processes to separate and recover polyester and cotton from end-of-life textiles. It is an emerging peer because it is a downstream circular operator relevant to Musthad's routing logic and addresses the same textile-circularity thesis.
• Samsara Eco: Samsara Eco uses enzymatic technology to break down plastics and textiles into reusable monomers for infinite recycling. It is an emerging peer because it competes for fashion-brand circularity investment and is a candidate downstream operator in Musthad's marketplace model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/must-had

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MUST HAD