Reflaunt
Reflaunt is a Singapore-based circular fashion technology company that provides resale-as-a-service infrastructure—branded microsites, take-back programs, and multi-channel distribution across 30+ resale marketplaces—to luxury brands, fashion retailers, and resale platforms.
- Company typePrivate
- Founded2018
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Reflaunt does
Reflaunt is a circular fashion technology company that provides resale-as-a-service infrastructure to luxury brands, fashion retailers, and resale marketplaces. The company operates a modular B2B platform comprising three core service lines: a Concierge Resale Service (branded microsites with collection, inspection, photography, algorithmic pricing, and global distribution) for luxury brands and retailers; a Take-back Program (prepaid returns with credit evaluation and multi-channel resale routing) for fashion brands; and the Reflaunt Distribution Network, which connects brands and retailers to 30+ resale channels including eBay, Poshmark, Vestiaire Collective, Depop, ThredUp, and Rebag. A consumer-facing sub-brand, Folio by Reflaunt, extends the platform to individual sellers, stylists, and personal shoppers through white-glove personal wardrobe resale.
The platform combines a proprietary pricing algorithm, computer-vision-assisted quality inspection, automated product description creation, and workflow automation that sorts items between resale, upcycling, and donation. Reflaunt claims operational metrics including 85% of customers converting resale purchases into new sales, sellers spending 3.2x the value of their store credit on new orders, a 40% increase in customer engagement for partner brands, 15-day average time-to-sell, and 20% monthly inventory growth in its distribution network. Named brand customers include Balenciaga, Harvey Nichols, GANNI, Saks Off 5th, Level Shoes, Altuzarra, Chalhoub Group, DHL, Perfect Moment, and Lord & Taylor. Geographic reach is global, with explicit expansion into the Middle East through Chalhoub Group in 2023.
Reflaunt monetizes through a combination of recurring platform/SaaS fees paid by enterprise clients for access to its resale infrastructure and transaction-based take rates on consigned items sold through its distribution network. The company sells into enterprise accounts via direct sales and consultative onboarding, with bespoke pricing under multi-year contracts and no publicly disclosed standard price list. Reflaunt has raised approximately $14.7M in disclosed funding across rounds in 2019, 2021, and 2022, including an $11M round in August 2022 at a $33M post-money valuation, from investors including LVMH, Ventech, Fashion For Good, Bombyx, Global Blue, MadaLuxe, Piquadro, Bluebell Group, The Mills Fabrica, and TLF. The company is led by co-founder and CEO Stephanie Crespin, alongside CCO Sofia Gazzotti, CRO Alexandre Ouhadi, and VP Sales & Operations Pauline Gras, with 11–50 employees.
Reflaunt firmographics
Firmographics- Name
- Reflaunt
- Legal name
- Reflaunt
- Website
- https://reflaunt.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Reflaunt is a Singapore-based circular fashion technology company that provides resale-as-a-service infrastructure—branded microsites, take-back programs, and multi-channel distribution across 30+ resale marketplaces—to luxury brands, fashion retailers, and resale platforms.
- Ownership category
- akta.pro rank
Reflaunt industry classification
Industry- Product category
- Fashion Resale Technology
- NAICS
- Used Merchandise Retailers (459510)
- akta.pro primary industry
- Authenticated Luxury Resale Marketplaces (CRAKAKAA)
- akta.pro secondary industry
- Managed Consignment & Authentication-led Resale (CRAFAGAN)
Keywords
Where Reflaunt is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Reflaunt business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Platform/SaaS Fees: Reflaunt charges brands and retailers for access to its resale technology infrastructure, including branded microsites, inventory management, and distribution network access. This is a recurring service fee model for enterprise clients.
- Transaction/Take Rate: Reflaunt earns a commission on each resale transaction that occurs through its platform and distribution network. The company facilitates the sale of pre-loved items and takes a percentage of the transaction value.
- Consignment Services: For luxury concierge resale, Reflaunt operates on a consignment model where items are listed and sold through the network, with the company earning revenue when items successfully sell.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise B2B pricing - custom quotes based on brand requirements |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Reflaunt product offering
Product offeringCore offering
Reflaunt provides a modular circular fashion technology platform that enables luxury brands, fashion retailers, and resale marketplaces to launch and operate branded resale services without building the underlying infrastructure in-house. The platform offers white-label resale microsites, concierge collection services, take-back programs, multi-channel distribution across 30+ resale marketplaces, and a proprietary pricing algorithm. It also operates Folio, a direct-to-consumer white-glove resale service for individuals and personal shoppers.
Product overview
Reflaunt is a modular circular fashion technology platform that provides brands and retailers with comprehensive resale-as-a-service infrastructure. The platform consists of three core service modules: Concierge Resale Service for luxury brands and retailers (offering branded microsites with collection, inspection, photography, algorithmic pricing, and global distribution), Take-back Program for fashion brands (enabling customer returns with instant credit evaluation and multi-channel resale), and Reflaunt Distribution Network for resale marketplaces (providing curated inventory from 30+ distribution channels). Additionally, Reflaunt offers Folio by Reflaunt, a white-glove consumer-facing resale service for individuals and personal shoppers. The modular architecture allows brands to select standalone solutions or evolve into fully integrated services, with each module connecting to the distribution network for maximum sell-through, typically achieving item sales within 15 days.
Differentiator
Problem solved
Functional benefit
Brands
- Folio by Reflaunt: White-glove resale service for individuals and fashion professionals, offering personal wardrobe selling and services for stylists and personal shoppers.
Products and services
- Reflaunt Platform Modular circular fashion technology platform providing brands and retailers with resale-as-a-service infrastructure, including branded resale microsites, inventory management, distribution network access, and proprietary pricing algorithms.
- Folio by Reflaunt White-glove resale service for individuals and fashion professionals that enables personal wardrobe selling with worldwide collection, expert authentication, and global resale distribution. Serves individual sellers and personal shoppers/stylists managing resale for clients.
- Concierge Resale Service Branded resale microsite and service for luxury brands and retailers. Customers schedule collection or drop-off of luxury items, which are inspected, photographed, priced via algorithm, and listed across Reflaunt's global marketplace network; customers receive rewards in cash or shopping credit.
- Take-back Program Resale service for fashion brands where customers send items to Reflaunt via prepaid shipping labels. Items are evaluated, sorted, and routed to resale, upcycling, or donation; customers receive shopping credit usable on the brand's website.
- Reflaunt Distribution Network Distribution network connecting brands and retailers with resale marketplaces. Reflaunt curates pre-loved inventory and distributes it across 30+ resale channels including eBay, Poshmark, Vestiaire Collective, Depop, ThredUp, and Rebag, fulfilling orders within 1-2 business days.
- Branded Resale Platform White-label resale platforms developed for brands and retailers. Reflaunt identifies suitable features, customizes design, develops, and launches the branded platform; inventory is built from the brand's resale service, archive/unsold pieces, and curated partner inventory.
Quantifiable outcome
- 85% of customers convert their resale purchases into new sales
- +5 more outcomes
Companies that use Reflaunt
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Reflaunt technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability5 records
Feature4 records
Reflaunt partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered flagship and core.
- BalenciagaflagshipBalenciaga partnered with Reflaunt to launch branded resale following a successful pilot, allowing customers to resell their luxury pieces for instant reward or on consignment. The partnership was featured in Vogue and represents Reflaunt's flagship luxury brand engagement.
- Harvey NicholscoreHarvey Nichols teamed up with Reflaunt to launch a luxury resale service, enabling customers to resell their luxury pieces. This was covered by The Guardian.
- GANNIcoreGANNI collaborated with Reflaunt as a resale technology service provider. Nicolaj Reffstrup, founder and ex-CEO of GANNI, is listed as a Reflaunt supporter.
- eBaycoreeBay is a distribution partner in Reflaunt's network of 30+ resale channels, enabling brands to list pre-loved inventory on the eBay marketplace.
- PoshmarkcorePoshmark is a distribution partner in Reflaunt's network, providing access to Poshmark's social commerce platform for resale of pre-loved items.
- Vestiaire CollectivecoreVestiaire Collective is a distribution partner in Reflaunt's network, enabling luxury resale through one of the leading luxury resale platforms.
- DepopcoreDepop is a distribution partner providing access to Gen-Z focused resale marketplace through Reflaunt's distribution network.
- ThredUpcoreThredUp is a distribution partner in Reflaunt's network, enabling access to ThredUp's fashion resale marketplace.
- Saks Off 5thcoreSaks Off 5th partnered with Reflaunt to offer a pre-owned luxury category on their website, branded as 'Pre-owned'.
- Level ShoescoreLevel Shoes offers pre-loved luxury items through their partnership with Reflaunt, integrated on their website.
- Chalhoub GroupflagshipReflaunt entered the Middle East luxury resale market through a partnership with Chalhoub Group, the leading luxury retailer in the Middle East.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Reflaunt competitors and assessment
Company assessmentOthers
- Poshmark: Social resale marketplace and Reflaunt distribution partner; overlaps at the channel level but does not directly compete for branded resale enterprise contracts.
- eBay: Large horizontal resale marketplace that serves as a key distribution channel in Reflaunt's network, providing reach but not competing in the brand-powered resale SaaS layer.
Broad incumbents
- Vestiaire Collective: Global authenticated luxury resale marketplace that is both a Reflaunt distribution partner and a potential competitor as it builds its own brand-facing resale services.
- The RealReal: Authenticated luxury consignment marketplace with consignment and take-back capabilities that overlap Reflaunt's white-glove offering and compete for the same luxury seller/buyer base.
- ThredUp: Public fashion resale marketplace that has expanded into a Resale-as-a-Service (RaaS) white-label offering for brands — a broader incumbent with overlapping capabilities and a competing distribution channel in Reflaunt's network.
Direct peers
- Recurate: B2B resale-as-a-service platform that enables fashion and apparel brands to launch branded peer-to-peer resale programs, competing head-to-head with Reflaunt's Concierge Resale and Take-back offerings.
- Archive: Resale technology provider powering branded resale for fashion brands; closely mirrors Reflaunt's white-label microsite and take-back approach for the same luxury/premium customer segment.
- Trove (Eon): Brand-powered recommerce platform (acquired by Eon) that builds and operates resale, rental, and trade-in programs for apparel brands — directly overlapping Reflaunt's enterprise resale-as-a-service pitch.
Emerging players
- Entrupy: AI-based luxury authentication provider whose technology could augment or compete with Reflaunt's in-house inspection and authentication workflows for pre-loved luxury items.
Regional players
- Rebag: Authenticated handbag-focused resale marketplace and Reflaunt distribution partner; overlaps in luxury authentication but is narrower in category scope than Reflaunt's fashion-led platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Reflaunt social profiles
Digital presenceReflaunt financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reflaunt leadership team
Management profileNumber of profiles
Profiles6 records
Reflaunt funding detail
Funding detailFunding overview
Funding rounds4 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reflaunt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reflaunt
What does Reflaunt do?
Reflaunt provides a modular circular fashion technology platform that enables luxury brands, fashion retailers, and resale marketplaces to launch and operate branded resale services without building the underlying infrastructure in-house. The platform offers white-label resale microsites, concierge collection services, take-back programs, multi-channel distribution across 30+ resale marketplaces, and a proprietary pricing algorithm. It also operates Folio, a direct-to-consumer white-glove resale service for individuals and personal shoppers.
Is Reflaunt a public or private company?
Reflaunt is a private company. It is classified as venture growth investor backed and is currently operating.
When was Reflaunt founded?
Reflaunt was founded in 2018. It employs 11 to 50 people.
Where is Reflaunt based?
Reflaunt is headquartered in Singapore, Singapore, in the Asia region.
How does Reflaunt make money?
Three revenue lines are on record. Platform/SaaS Fees are the primary driver. The others are transaction/Take Rate and consignment Services.
Who are Reflaunt's main competitors?
Others on record are Poshmark and eBay. Broad incumbents are Vestiaire Collective, The RealReal and ThredUp. Direct peers are Recurate, Archive and Trove (Eon). Entrupy is listed as an emerging player. Rebag is listed as a regional player.
Does Reflaunt have an API?
No public API is recorded for Reflaunt.
What industry is Reflaunt in?
Reflaunt's product category is Fashion Resale Technology. Its primary akta.pro industry code is CRAKAKAA, Authenticated Luxury Resale Marketplaces, with a secondary code of CRAFAGAN, Managed Consignment & Authentication-led Resale. Its NAICS code is 459510.