What Knomo does

KNOMO is a London-based designer and direct-to-consumer retailer of laptop bags, backpacks, briefcases, totes, cross-body bags and tech accessories, founded in 2004 by Howard Harrison and operating primarily through its Shopify storefront at knomo.com. The company's product platform combines functional design with material innovation, including RFID signal-blocking linings, padded device-specific laptop compartments (12"–16"), signature KNOMO double-zip pleat pockets and organised interiors, trolley sleeves, and stowable/detachable shoulder straps. KNOMO has built a sustainable materials programme around 100% recycled PET (Thames collection, each backpack using the equivalent of eight 2-litre bottles) and Econyl regenerated nylon, and has rolled out fully recyclable packaging across its fulfilment pipeline.

The business model is direct e-commerce hardware sales at unit price points ranging from approximately $66 (Ennismore wash bag) up to $511 (Amesbury leather briefcase), with a 2-year product warranty, 30-day returns, free UK delivery, multi-currency checkout for ~45 countries, and BNPL via Klarna and Shop Pay. KNOMO targets modern urban professionals, hybrid workers, frequent travellers and gift buyers — both consumer and corporate — and has layered a "Corporate orders" B2B gifting channel onto its D2C storefront to capture bulk purchasing. The brand is distributed in 120+ countries and has received editorial coverage from Forbes, GStyle Magazine and Good Housekeeping. KNOMO is privately held with no parent entity disclosed and has raised approximately $5.33M across two disclosed funding rounds (2014 led by Hattington Capital and a 2016 round with undisclosed investors).

Name

Knomo

Legal name

KNOMO

Website

https://knomo.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Laptop Bags & Accessories

NAICS

Luggage and Leather Goods Retailers (458320), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Leather & Leather Products (3100)

akta.pro primary industry

Backpacks & Travel Bags (CRAAAJAB)

akta.pro secondary industry

Handbags & Purses (CRAAAJAA)

Keywords

• Laptop bags
• Premium backpacks
• Leather briefcases
• Travel accessories
• Recycled pet bags

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Direct e-commerce product sales: Primary revenue stream. KNOMO sells its own-designed bags (backpacks, briefcases, totes, crossbody), tech organisers, wallets and travel accessories directly to consumers through knomo.com, with individual item price points ranging from approximately $13.46 (E-Gift Card / accessories) up to $511 (Amesbury leather briefcase). One-time hardware sales with a 2-year warranty.
2. KNOMO E-Gift Card sales: Digital gift cards denominated from £10 to £500, valid for 2 years on knomo.com, usable across full-price and sale items and across multiple transactions. Drives gifting-led acquisition and retention.
3. Corporate / B2B bulk orders: KNOMO operates a "Corporate orders" page, enabling organisations to buy products in volume for employee gifting, client gifts or events, representing a B2B sales motion layered on top of the D2C storefront.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Knomo designs, sources and sells premium laptop bags, backpacks, tote bags, briefcases, organisers, wash bags and travel accessories under the KNOMO London brand. Products are offered primarily direct-to-consumer via knomo.com, with features such as RFID-blocking linings, padded laptop compartments, trolley sleeves, and sustainable materials including recycled PET (rPET) and Econyl regenerated nylon. The range spans entry-level accessories (~$13.46) to premium leather briefcases (~$511).

Differentiator

Problem solved

Functional benefit

Products and services

• Reykjavik Lightweight Laptop Tote Backpack

Quantifiable outcome

• Saved over 3,600 plastic bottles from landfill/oceans via the Thames recycled-PET mustard colourway (8 x 2-litre bottles per backpack)
• +4 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature6 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bellroy: Australia-founded premium bag and accessory brand selling direct-to-consumer via its own Shopify storefront with a focus on slim, organised, tech-carrying bags. Closest comparable to KNOMO in product (laptop backpacks, totes, briefcases), channel (D2C-led) and price tier.
• Herschel Supply Co. D2C-led Canadian backpack and bag brand with strong design and lifestyle positioning, including a dedicated 'Herschel Pop Quiz' laptop-backpack line. Comparable to KNOMO on urban-professional customer, D2C channel and price-point architecture.
• Targus: Specialist laptop bag, sleeve and tech-carry brand with deep SKU depth in 12–16" laptop backpacks and briefcases, including RFID-protected and sustainability lines. Highly comparable to KNOMO in category, customer (business professionals) and product spec.

Emerging players

• Troubadour: London-based premium bag brand positioning on craftsmanship and sustainability (recycled materials, leather-free options). Comparable to KNOMO on city-professional target customer, D2C channel, sustainability story and price tier.
• Lo & Sons: New York-based direct-to-consumer premium bag brand founded on the same design-led, urban-professional brief as KNOMO, with comparable price points and a focus on laptop-compatible briefcases and totes.
• Mismo: Copenhagen-based premium leather bag and accessory brand selling D2C at price points that overlap KNOMO's leather tier. Comparable on premium positioning, leather construction and minimalist professional aesthetic.

Broad incumbents

• Briggs & Riley: Premium business/luggage brand known for lifetime-guarantee construction and a strong briefcase/laptop-bag range. Competes with KNOMO for the corporate-traveller segment, with broader distribution via D2C and travel retail.
• Tumi: Premium global luggage and business-bag brand (now owned by Samsonite), offering laptop backpacks, briefcases and rolling cases with anti-theft/RFID features. Directly competes with KNOMO in the premium laptop-bag segment but distributes through department stores, travel retail and brand-owned stores.
• Samsonite: Global mass-to-premium luggage and bag conglomerate. Overlaps with KNOMO on briefcases, backpacks and travel bags and competes for the same business-traveller wallet, but operates at vastly larger scale and through wholesale and travel-retail.
• Filson: Heritage American outdoor and lifestyle brand with a premium briefcase, tote and backpack line aimed at professional and outdoors users. Comparable to KNOMO on heritage-led premium positioning and leather/laptop-carry product overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/knomolondon
• Instagraminstagram.com/knomolondon
• Pinterestpinterest.co.uk/knomolondon
• Xx.com/knomo
• Facebookfacebook.com/info
• LinkedInlinkedin.com/company/knomo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Knomo