DR.BEI

What DR.BEI does

DR.BEI (贝医生) is a Chinese oral care brand founded in 2016 by Zhang Jun, the principal designer of the 2008 Beijing Olympic torch, and operated by Suzhou Kunming Xiaobei Technology Co., Ltd. (苏州坤鼎小贝科技有限公司) with a registered Beijing entity and Hong Kong regional office. The company sells a full-spectrum oral care portfolio spanning sonic electric toothbrushes (C1, S1, Y1, E0, GY1, S7, Black Gold, and Violet Gold editions), portable water flossers (F3, F3s, KF3 children), ultrasonic dental calculus removers (YC2, T1, T2), manual Bass-method toothbrushes in multiple SKUs, a 0+ zero-additive toothpaste and mouthwash line, floss picks, denture cleaning tablets, and orthodontic-specific brushes and accessories. Core technology centers on sonic wave vibration, ultrasonic calculus removal, and a proprietary three-bristle sandwich layout compatible with the Bass brushing technique, with premium materials sourced from Japanese TORAY (antibacterial and silver-ion bristles) and German PEDEX (spiral bristles).

The business is a direct-to-consumer e-commerce operation selling primarily through the Tmall flagship store (beiyisheng.tmall.com), Xiaomi Youpin, the company's own DR.BEI Mall, and dedicated Hong Kong and international English storefronts. Revenue is generated through hardware unit sales plus recurring consumables (brush heads, nozzles, toothpaste, mouthwash, floss picks), with mass-market entry-level pricing — e.g., 49.9 yuan for a 3-pack of 0+ toothpaste. Customer segments span general consumers, children, orthodontic patients, and expecting mothers (for the 0+ line). DR.BEI is a Xiaomi Ecosystem Chain company that raised approximately $9.3M across four disclosed funding rounds between 2016 and 2019 (Shunwei Capital and Xiaomi participated in the seed, with Fosun International leading the 2019 round), and has accumulated design recognition including the 2017 German Red Dot Award, 2017 Japan G-Mark, and 2018 Boao Forum designated toothbrush status. The company is privately held with no public listing and has no disclosed AI/ML capabilities, no API or app product, and no enterprise customers; the strategy is fundamentally a branded consumer goods play leveraging Xiaomi ecosystem distribution and design-led product positioning.

Name

DR.BEI

Legal name

苏州坤铭小贝科技有限公司

Website

https://doctorbei.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

DR.BEI (贝医生) is a Xiaomi ecosystem Chinese oral care brand founded in 2016, selling sonic electric toothbrushes, water flossers, dental calculus removers, and toothpaste direct-to-consumer through Tmall, Xiaomi Youpin, and its own online stores across China, Hong Kong, and international markets.

Ownership category

akta.pro rank

Product category

Consumer Oral Care / Personal Care Devices

NAICS

Health and Personal Care Retailers (456), Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening) (CRADAMAA)

akta.pro secondary industries

Toothbrushes (Manual) (CRABAFAB), Toothpaste & Toothpowder (CRABAFAA), Tongue Cleaners & Breath Fresheners (CRABAFAI), Dental Floss, Picks & Interdental Cleaners (CRABAFAE)

Keywords

• Oral care products
• Electric toothbrushes
• Water flossers
• Dental care consumables
• Manual toothbrushes

Headquarters

HQ city

Haidian

HQ country

China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Oral Care Hardware Sales: Primary revenue from selling electric toothbrushes, water flossers, dental calculus removers, and manual toothbrushes. Products sold as one-time purchases with accessories (brush heads, nozzles) generating repeat revenue.
2. Oral Care Consumables: Sales of toothpaste, mouthwash, floss picks, and orthodontic products as consumable repeat-purchase items.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

DR.BEI (贝医生) designs, manufactures, and sells a complete oral care product portfolio including sonic electric toothbrushes, portable and children's water flossers, ultrasonic dental calculus removers, manual toothbrushes (Bass technique series), and complementary consumables such as toothpaste, mouthwash, floss picks, and orthodontic care products. Products are sold primarily through e-commerce channels to Chinese mass-market consumers, with selected international availability through a Hong Kong site and an English-language site.

Product overview

DR.BEI (贝医生) is a Xiaomi ecosystem oral care brand operated by Suzhou Kunming Xiaobei Technology Co., Ltd. (苏州坤铭小贝科技有限公司). The product portfolio consists of a comprehensive range of oral care products including electric toothbrushes (sonic technology: C1, S1, Y1, E0, GY1, S7, Black Gold and Violet Gold editions), water flossers (portable F3/F3s, children's KF3), ultrasonic dental calculus removers (YC2, T1, T2), manual toothbrushes (Bass toothbrush series in various editions), toothpastes (0+ zero-additives series, whitening, enzyme, children's probiotic), mouthwashes (propolis, bacteriostatic), floss picks, and orthodontic care products. The company also offers compatible accessories including brush heads and water flosser nozzles. Products feature multi-language support and are available through international markets including Hong Kong. The brand is known for design awards including German Red Dot and Japan G-Mark.

Differentiator

Problem solved

Functional benefit

Products and services

• Sonic Electric Toothbrush (multi-model lineup: C1, S1, Y1, E0, Black Gold, Violet Gold, GY1, C01, S7) High-frequency sonic-vibration electric toothbrush line for daily home use; multiple price tiers and colorways targeted at mass-market Chinese consumers.
• Portable Water Flosser (F3 / F3s) Portable water flosser for on-the-go oral cleaning; consumer use for interdental cleaning between brushings.
• Children's Water Flosser (KF3) Water flosser designed for children, for safe, age-appropriate interdental cleaning at home.
• Ultrasonic Dental Calculus Remover (YC2 / T1 / T2) Ultrasonic home-use dental calculus / tartar removal device for at-home professional-grade cleaning.
• Bass Manual Toothbrush (Four-Color, Bamboo, Youth, Travel, Single Round Handle, 4+1 Pack editions) Manual toothbrush designed for the Bass brushing technique, featuring a three-type bristle sandwich layout combining TORAY antibacterial bristles and PEDEX spiral bristles for cleaning, gum protection, and plaque removal.
• Children's Manual Toothbrush Manual toothbrush designed for children for age-appropriate daily brushing.
• 0+ Zero-Additives Toothpaste Series Zero-additives toothpaste (no added pigments, preservatives, or chemical additives) using smaller-particle silica for gentle tooth whitening; positioned for health-conscious consumers including expecting mothers, with 0+ Probiotic Anti-Cavity Children's Toothpaste as a child sub-line.
• Whitening & Enzyme Toothpaste Whitening toothpaste line including Original Force Awakening Whitening Toothpaste and Enzyme Whitening Toothpaste, aimed at stain removal and teeth brightening.
• 0+ Mouthwash (Propolis 20-Strip and Bacteriostatic variants) Portable propolis mouthwash strips and zero-additives antibacterial mouthwash variants; consumer use for daily rinse and on-the-go freshening.
• Floss Picks (50pc and Mint 80pc variants) Dental floss picks in bulk packs (50-piece and mint 80-piece) for daily interdental cleaning.
• Denture Cleaning Tablets Cleaning tablets for dentures and removable dental appliances.
• Orthodontic Care Kit (Orthodontic Fluoride Toothbrush, U-Type Youth, PUV Professional Set, L-Type Interdental Brush, Orthodontic Protective Wax) Specialized toothbrushes (orthodontic fluoride, U-Type youth, PUV triple-action), L-Type interdental brush, and fresh mint orthodontic protective wax for people wearing braces or other fixed orthodontic appliances.
• Replacement Brush Heads and Water Flosser Nozzles Sold-separately replacement brush heads (multiple variants for each toothbrush model) and water flosser nozzles (standard, tongue-coating, orthodontic) — recurring-purchase consumables that drive after-sale revenue.
• High Fluoride Anti-Cavity Toothpaste (White Peach Oolong) High-fluoride anti-cavity toothpaste in white peach oolong flavor for enhanced cavity protection.

Quantifiable outcome

• Over 10 million toothbrushes sold in 2 years
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• 小米生态链 (Xiaomi Ecosystem Chain)coreStrategic or Co-development Partner · 20 December 2016DR.BEI operates as a Xiaomi ecosystem chain company, gaining access to Xiaomi's distribution channels including Xiaomi Youpin platform, supply chain resources, and brand association benefits. This partnership provides significant distribution advantages and credibility within the Chinese consumer market.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Philips (Sonicare): Global leader in sonic electric toothbrushes with deep clinical evidence base and retail presence across China. Directly competes with DR.BEI in the premium sonic toothbrush segment via the Sonicare line, with far larger R&D and marketing budgets.
• Oral-B (Procter & Gamble): Mass-market and premium oscillating-rotating electric toothbrush leader owned by P&G. Competes head-to-head with DR.BEI across price tiers in China through extensive offline retail and e-commerce distribution.
• Colgate-Palmolive: Global CPG incumbent dominating toothpaste, manual toothbrushes, and increasingly electric toothbrushes in China. Overlaps with DR.BEI across toothpaste and brush heads, with superior trade marketing and brand recognition.
• Panasonic (Oral Care): Global consumer electronics brand with a sonic electric toothbrush line sold across Asian markets including China. Competes with DR.BEI in the mid-premium sonic segment, leveraging broader brand trust.

Direct peers

• usmile: Leading Chinese DTC electric toothbrush brand that scaled rapidly on Tmall and other e-commerce platforms with design-forward positioning. Closest direct competitor in the China mid-premium sonic toothbrush segment, raising significant capital to expand internationally.
• Waterpik: Category-defining brand for water flossers globally. Direct product overlap with DR.BEI's F3/F3s portable water flosser line, targeting the same at-home interdental cleaning consumer.
• Saky (舒客): Major Chinese oral care brand covering toothbrushes, toothpaste, mouthwash, and water flossers. Closest Chinese full-stack oral care peer to DR.BEI with overlapping product breadth and consumer positioning.

Emerging players

• Lebooo (扉乐): Emerging Chinese electric toothbrush brand emphasizing clinical cleaning performance. Targets a more technocratic consumer than DR.BEI but competes directly on sonic technology positioning.
• FOREO: Swedish beauty-tech brand with adjacent oral care products (ISSÄ toothbrush) and a strong design-led premium positioning. Comparable to DR.BEI's design-award-driven strategy and DTC channel mix.

Regional players

• Jordan (Oral Care): Scandinavian oral care brand with strong presence in Northern Europe and expanding into Asia. Comparable product breadth across manual and electric toothbrushes but primarily competes in different geographies than DR.BEI.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Dr.BeiOral
• LinkedInlinkedin.com/company/xiaobei-technology-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DR.BEI