Colgate Palmolive
Colgate-Palmolive (NYSE: CL) is a global consumer packaged goods company founded in 1806 that sells oral care, personal care, home care, and pet nutrition products in over 200 countries, with leading positions in toothpaste (41% global share) and Hill's Pet Nutrition.
- Company typePublic
- Founded1806
- HeadquartersNew York, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Colgate Palmolive does
Colgate-Palmolive is a New York-headquartered, publicly traded (NYSE: CL) consumer packaged goods company founded in 1806 that manufactures and distributes oral care, personal care, home care, and pet nutrition products in over 200 countries and territories. Its portfolio spans the flagship Colgate toothpaste and toothbrush franchise (41.1% global toothpaste share, 32.6% manual toothbrush share), Tom's of Maine, Hello, Elmex, Meridol, and Sorriso in oral care; Speed Stick, Softsoap, Irish Spring, Palmolive, Protex, and Sanex in personal care; Fabuloso, Suavitel, Ajax, and Murphy Oil Soap in home care; Hill's Pet Nutrition (acquired 1976) in pet food; and EltaMD, PCA Skin, and Filorga in premium skin health. The company generated $20.38B in FY2025 revenue and $5.324B in Q1 2026 (+8.4% YoY), with six consecutive years of organic sales growth and Dividend King status (63 consecutive years of dividend increases). The underlying technology base is formulation science (nano-hydroxyapatite toothpaste, recyclable tube technology transitioned across ~98% of toothpaste SKUs by December 31, 2025, Hill's therapeutic nutrition), supported by recent moves into AI-enabled smart oral care devices (2026 app-enabled electronic toothbrush on Apple.com) and co-branded Philips electric toothbrushes for Latin America (June 2026). Colgate monetizes through unit-priced transaction sales across four channels: mass retail and grocery, e-commerce (Shop.Colgate.com, Amazon, Apple.com), dental professional channels, and pet specialty/veterinary channels. GTM combines product-led premiumization (Hello at $15-$18, EltaMD, Filorga, AI toothbrush), enterprise field sales organized into North America, Latin America, Europe, Asia Pacific, and Africa/Eurasia divisions, and purpose-driven community marketing (Bright Smiles, Bright Futures program reaching 2 billion+ children since 1991; WHO Foundation oral health collaboration).
Colgate Palmolive firmographics
Firmographics- Name
- Colgate Palmolive
- Legal name
- Colgate-Palmolive Company
- Website
- https://colgatepalmolive.com
- Company type
- Public
- Founded year
- 1806
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Colgate-Palmolive (NYSE: CL) is a global consumer packaged goods company founded in 1806 that sells oral care, personal care, home care, and pet nutrition products in over 200 countries, with leading positions in toothpaste (41% global share) and Hill's Pet Nutrition.
- Ownership category
- akta.pro rank
Colgate Palmolive industry classification
Industry- Product category
- Consumer Packaged Goods
- NAICS
- Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening) (CRADAMAA)
- akta.pro secondary industries
- Deodorants & Antiperspirants (CRADANAA), Hand Sanitizers & Antibacterial Personal Care (CRADANAI)
Keywords
Where Colgate Palmolive is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Colgate Palmolive business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure
Revenue model
- Consumer Products Sales: Colgate generates the majority of revenue through sales of consumer products including oral care (toothpaste, toothbrushes, mouthwash), personal care (deodorants, bar soap, liquid hand soap), home care (cleaning products, dish soap, laundry), and pet nutrition (Hill's Pet Food). Products are sold through retail partners, e-commerce, and professional channels globally.
- Pet Nutrition: Hill's Pet Nutrition business provides prescription and science-based therapeutic pet foods through veterinary channels and retail, contributing to organic sales growth.
- Professional Dental Channel: Sales to dental professionals and through dental practices for professional oral care products and recommendations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Mass market and premium oral care products |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Colgate Palmolive product offering
Product offeringCore offering
Colgate-Palmolive manufactures and sells consumer packaged goods across four core categories: oral care (toothpaste, toothbrushes, mouthwash, dental floss), personal care (deodorants, bar and liquid soaps, body wash, skin care), home care (dishwashing liquid, multi-surface cleaners, laundry detergent, fabric softener), and pet nutrition (Hill's Science Diet and Prescription Diet therapeutic pet foods). Products are sold under flagship brands including Colgate, Hill's, Palmolive, Speed Stick, Irish Spring, Softsoap, Fabuloso, Ajax, Murphy Oil Soap, and a portfolio of acquired premium brands (Tom's of Maine, Hello, EltaMD, PCA Skin, Filorga), distributed in more than 200 countries through retail, e-commerce, professional dental, and pet specialty channels.
Product overview
Colgate-Palmolive is a diversified consumer packaged goods company operating across four business segments: Oral Health (Colgate, Tom's of Maine, Hello, Elmex, Meridol, Sorriso), Pet Nutrition (Hill's Pet Nutrition), Personal Care (Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Palmolive, Protex, Sanex, Tahitian Garden), and Home Care (Fabuloso, Suavitel/Soupline, Ajax, Murphy Oil Soap). The company also operates premium Skin Health brands including EltaMD, PCA Skin, and Filorga. The portfolio spans everyday consumable products (toothpaste, soap, cleaning products) alongside premium specialty brands, with products sold in over 200 countries and territories worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- Colgate: Primary oral care brand offering toothpaste, toothbrushes, and mouthwash products
- Hill's Pet Nutrition
- Tom's of Maine
- Hello Products
- Elmex
- Meridol
- Sorriso
- Fabuloso
- Suavitel
- Palmolive
- Irish Spring
- Softsoap
- Speed Stick
- Sanex
- Protex
- EltaMD
- PCA Skin
- Filorga
- Ajax
- Murphy Oil Soap
Quantifiable outcome
- 41.1% global toothpaste market share and 32.6% manual toothbrush share
- +3 more outcomes
Companies that use Colgate Palmolive
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Colgate Palmolive technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Colgate Palmolive partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- PhilipscoreColgate-Palmolive and Philips entered into a long-term collaboration to launch co-branded electric toothbrushes under the 'Philips Colgate' brand in Latin America. The partnership combines Colgate's leading oral care market position and dental profession relationships in the region with Philips' sonic toothbrush technology leadership. The collaboration is exclusive to certain Latin American countries.
- TeamSmilecoreColgate's Bright Smiles, Bright Futures (BSBF) program and national non-profit TeamSmile celebrate 20-year partnership, having delivered more than $24 million in free dental care and oral health education to over 65,000 children across the United States. Colgate announced expanded commitment including additional staff, second dental trailer, and new equipment.
- AS Watson Group (PARKnSHOP, Watsons)minorAS Watson Group's PARKnSHOP and Watsons stores in Hong Kong are supporting the TOTAL Periodontal Health Lab initiative as community partners.
- WHO FoundationcoreColgate-Palmolive announced a multi-year collaboration with the WHO Foundation to support the World Health Organization's work on oral health globally.
- Harvard UniversitycoreHill's and Harvard created the One Health Microbiome Resource to explore how gut microbes affect pet health through a groundbreaking research partnership.
- Hello Products LLCcoreColgate acquired Hello Products LLC, one of the fastest-growing premium oral care brands in the United States, from portfolio company Tenth Avenue Holdings. Hello will continue to be led by founder Craig Dubitsky and CEO Lauri Kien Kotcher.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Colgate Palmolive competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Colgate Palmolive social profiles
Digital presenceColgate Palmolive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Colgate Palmolive leadership team
Management profileNumber of profiles
Profiles24 records
Colgate Palmolive subsidiaries and ownership
Company hierarchySubsidiaries6 records
Colgate Palmolive funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Colgate Palmolive M&A and investment
M&A and investmentM&A11 records
Investments3 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Colgate Palmolive
What does Colgate Palmolive do?
Colgate-Palmolive manufactures and sells consumer packaged goods across four core categories: oral care (toothpaste, toothbrushes, mouthwash, dental floss), personal care (deodorants, bar and liquid soaps, body wash, skin care), home care (dishwashing liquid, multi-surface cleaners, laundry detergent, fabric softener), and pet nutrition (Hill's Science Diet and Prescription Diet therapeutic pet foods). Products are sold under flagship brands including Colgate, Hill's, Palmolive, Speed Stick, Irish Spring, Softsoap, Fabuloso, Ajax, Murphy Oil Soap, and a portfolio of acquired premium brands (Tom's of Maine, Hello, EltaMD, PCA Skin, Filorga), distributed in more than 200 countries through retail, e-commerce, professional dental, and pet specialty channels.
Is Colgate Palmolive a public or private company?
Colgate Palmolive is a public company. It is classified as public and is currently operating.
When was Colgate Palmolive founded?
Colgate Palmolive was founded in 1806. It employs 5,001 to 10,000 people.
Where is Colgate Palmolive based?
Colgate Palmolive is headquartered in New York, United States, in the North America region.
How does Colgate Palmolive make money?
Three revenue lines are on record. Consumer Products Sales are the primary driver. The others are pet Nutrition and professional Dental Channel.
Does Colgate Palmolive have an API?
No public API is recorded for Colgate Palmolive.
What industry is Colgate Palmolive in?
Colgate Palmolive's product category is Consumer Packaged Goods. Its primary akta.pro industry code is CRADAMAA, Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening), with a secondary code of CRADANAA, Deodorants & Antiperspirants. Its NAICS code is 32561 and its SIC code is 2844.