Bluerock
Bluerock is a New York-based institutional alternative asset manager that provides accredited individual investors and financial advisors access to private real estate and credit strategies via interval funds, listed REITs, DST programs, and a captive FINRA broker-dealer.
- Company typePrivate
- Founded2002
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Bluerock does
Bluerock is a New York-based institutional alternative asset manager founded in 2002 that operates a multi-product platform providing accredited individual investors and financial advisors access to private real estate and private credit strategies typically reserved for large institutions. The firm has acquired, managed, or disposed of more than $20 billion in assets across 249 property transactions, including 190 residential investments (41,839 multifamily units plus 5,896 single-family rental properties) and 48 industrial investments totaling 4.9 million square feet, reporting a 23.7% average net IRR and 2.1x net equity multiple on sold properties and a 15% gross IRR with zero realized losses across its credit portfolio since 2002.
The product suite spans Bluerock Private Real Estate Fund (BPRE, NYSE-listed December 2025, ~$3.4B in net assets), Bluerock High Income Institutional Credit Fund (a public closed-end interval fund investing in CLOs with $187M AUM as of December 2025, sub-advised by WhiteStar Asset Management), Bluerock Homes Trust (BHM, NYSE American-listed single-family rental REIT), Bluerock Industrial Growth REIT (BIGR), and Bluerock Value Exchange (BVEX, a 1031 exchange DST program platform with 45+ programs). Distribution is anchored by Bluerock Capital Markets, a FINRA/SIPC-registered broker-dealer with internal wholesaler teams and national accounts coverage, supplemented by NYSE American secondary market liquidity and DST direct distribution.
The revenue model is primarily recurring, based on management and advisory fees on managed funds and investment products (including fee waivers where applicable), supplemented by securities distribution commissions through Bluerock Capital Markets. Pricing on the High Income Institutional Credit Fund includes Class A shares with a 5.75% maximum sales charge and contractual net expense cap of 2.10% through January 31, 2027, Class C shares with no front-end load, and institutional Class I shares. The firm targets two principal customer segments: accredited individual investors seeking institutional-quality alternative exposure (with 1031 exchange, tax-equivalent yield, and income needs) and financial advisors/wealth managers sourcing differentiated alternative products for client portfolios.
Bluerock firmographics
Firmographics- Name
- Bluerock
- Legal name
- Bluerock Capital Markets, LLC
- Website
- https://bluerock.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Bluerock is a New York-based institutional alternative asset manager that provides accredited individual investors and financial advisors access to private real estate and credit strategies via interval funds, listed REITs, DST programs, and a captive FINRA broker-dealer.
- Ownership category
- akta.pro rank
Bluerock industry classification
Industry- Product category
- Alternative Asset Management
- NAICS
- Portfolio Management and Investment Advice (523940), Open-End Investment Funds (525910), Other Investment Pools and Funds (5259)
- SIC
- Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Alternatives & Multi-Asset Digital Wealth Platforms (PE/VC/Real Assets access) (FSAGAEAL)
Keywords
Where Bluerock is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bluerock business model
Business model- GTM type
- B2B
- Offering type
- Services
Revenue model
- Management and Advisory Fees: Bluerock earns management fees and advisory fees from its managed funds and investment products, including Bluerock Private Real Estate Fund (BPRE), Bluerock High Income Institutional Credit Fund, Bluerock Homes Trust, and Bluerock Value Exchange DST programs. Fees include both management fees and voluntary incentive fee waivers.
- Bluerock Capital Markets - Securities Distribution: Bluerock Capital Markets, LLC serves as the broker-dealer distribution arm, distributing the firm's alternative investment products. Securities are distributed through BCM, a FINRA member/SIPC member broker-dealer.
- Real Estate Investment Management: Bluerock manages approximately $20B+ in acquired, managed, and disposed real estate assets across residential, industrial, and credit strategies. Revenue is generated through asset management, property transactions (249 property transactions), and investment performance across its fund platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Quarterly | Class A Shares (IIMAX) - Front-end load with lower ongoing expenses |
| Subscription | Quarterly | Class C Shares (IIMCX) - No front-end load, higher ongoing expenses |
| Subscription | Quarterly | Class I Shares (IIMWX) - Institutional share class |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Bluerock product offering
Product offeringCore offering
Bluerock is an institutional alternative asset manager that sponsors and manages a suite of public and private investment programs, including closed-end interval funds, publicly listed REITs, and DST programs. The platform delivers private real estate and private credit exposure (including CLOs) to individual investors through financial advisors and its FINRA-member broker-dealer, Bluerock Capital Markets, with more than $20B in acquired, managed, and disposed assets across 249 property transactions.
Product overview
Bluerock is an institutional alternative asset manager offering a diversified portfolio of alternative investment products. The platform consists of multiple distinct funds and distribution channels: (1) Bluerock Private Real Estate Fund (BPRE) as the flagship publicly traded real estate fund; (2) Bluerock High Income Institutional Credit Fund investing in CLOs for institutional credit exposure; (3) Bluerock Homes Trust (BHM) focused on single-family rental REITs; (4) Bluerock Industrial Growth REIT (BIGR) targeting industrial/logistics properties; (5) Bluerock Value Exchange (BVEX) providing 1031 exchange DST programs for tax-deferred real estate investing; and (6) Bluerock Capital Markets (BCM) serving as the broker-dealer distribution platform. Together these products manage over $20B in acquired, managed, and disposed assets across residential (41,839 multifamily units + 5,896 single-family properties) and industrial (4.9M square feet) real estate sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Bluerock Private Real Estate Fund (BPRE) A publicly traded fund on the NYSE offering individual investors access to private real estate investments, managing approximately $3.4 billion in net assets across 27 private equity and 5 private debt real estate investments with underlying assets valued at roughly $250 billion. Provides monthly distributions with a 7% distribution rate on NAV as of June 2026.
- Bluerock High Income Institutional Credit Fund (IIMAX, IIMCX, IIMWX) A public closed-end interval fund providing individual investors access to institutional private credit through investments in Collateralized Loan Obligations (CLOs), seeking high current income with attractive long-term risk-adjusted returns. As of December 31, 2025, the fund had $187M in assets under management, $57.9B in underlying loan value, and exposure to 1,360 unique issuers.
- Bluerock Homes Trust (BHM) A publicly listed Real Estate Investment Trust (REIT) trading on NYSE American, focused on single-family rental investments with a portfolio of 5,896 properties. Pays quarterly dividends and announced a $10 million share repurchase plan starting March 2026.
- Bluerock Value Exchange (BVEX) Provides 1031 exchange and DST (Delaware Statutory Trust) programs for accredited investors seeking to defer capital gains taxes. Has launched 45+ DST programs including BR Diversified Industrial Portfolio 7 ($60M) and BR Parkview Multifamily ($39.4M). Offers monthly cash flows, capital appreciation potential, and optionality for subsequent 1031 or 721 exchanges at sale.
- Bluerock Capital Markets (BCM) The broker-dealer distribution arm of Bluerock, registered with FINRA and a member of SIPC, distributing Bluerock's investment products through registered representatives to financial advisors and individual investors. Supports financial professionals with wholesaling services, regional account management, and product specialists.
- Bluerock Industrial Growth REIT (BIGR) A public Real Estate Investment Trust focused on industrial property investments, targeting logistics and light industrial assets in high-growth Sunbelt markets. Part of Bluerock's group of companies with a dedicated investment portal for current shareholders and financial advisors.
Quantifiable outcome
- 23.7% average net IRR on a property level across all sold properties
- +4 more outcomes
Companies that use Bluerock
Customer profileNamed customers2 records
Segments3 records
Bluerock technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bluerock partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Axonic CapitalminorTyler Kimball, previously a real estate credit veteran at Axonic Capital, was hired by Bluerock as Managing Director and Head of Real Estate Credit. Kimball will lead Bluerock's real estate credit platform overseeing origination, underwriting, and portfolio management with focus on direct lending and structured credit.
- WhiteStar Asset ManagementcoreWhiteStar Asset Management serves as the sub-advisor to the Bluerock High Income Institutional Credit Fund. The management team at WhiteStar has overseen the issuance of $40 billion in CLOs since 2001. This partnership enables the HI Fund to provide individual investors access to institutional private credit through CLO investments.
Scale indicators17 records
Recent moves7 records
Expansion highlights5 records
Bluerock competitors and assessment
Company assessmentDirect peers
- Blue Owl Capital: Public alternative asset manager with parallel direct lending/credit and real estate strategies (OWL, OBDC, ORCC), targeting both institutional and individual investors; most structurally similar to Bluerock's combined real estate plus credit platform.
- StepStone Group: Private markets multi-manager platform offering wealth/individual access to private equity, real estate and credit through interval and listed funds (STEP); competes with Bluerock's multi-product "alternatives access" model.
- Starwood Capital Group: Real estate–focused alternative manager with listed/non-listed vehicles (STWD, STAG, INNVT, private REITs) targeting individual investors via DST/1031 and interval structures overlapping with BPRE, BHM, BIGR and BVEX.
- Ares Management: Alternative manager with sizeable private credit (CLOs, direct lending) and real estate platforms (ARES), serving both institutional and wealth channels; directly comparable on the credit-plus-real-estate mix.
- Hamilton Lane: Alternative asset manager providing private markets access to individual investors via listed and interval funds (HLNE/HLIC) with diversified credit and real assets; directly comparable in democratizing alternatives for the wealth channel.
- Inland Real Estate Investment Corp: Sponsor of DST/1031 programs and non-traded REITs for accredited investors, directly overlapping Bluerock Value Exchange's BVEX DST offerings and BHM single-family rental REIT strategy.
Broad incumbents
- KKR Real Estate / KKR Credit: Global incumbent with KKR Real Estate Finance Trust (KREF) and listed interval/wealth vehicles for real estate and credit; comparable in offering institutional-style alternative products to individual investors.
- Blackstone (Real Estate and Credit): Largest alternative manager with BREIT (interval/listed private real estate for individuals) and a major private credit franchise; competes head-on for the same retail-advisor channel that Bluerock's BPRE and HI Fund target.
- Apollo Global Management (Real Estate & Credit): Large alternative manager with significant private credit/structured credit and real estate presence (APO), increasingly distributing through wealth channels with listed and interval products.
- Brookfield Asset Management: Diversified alternative manager (BAM) with large private real estate, credit and infrastructure franchises and growing wealth-channel distribution, overlapping with Bluerock's real estate and credit strategies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Bluerock social profiles
Digital presenceBluerock financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bluerock leadership team
Management profileNumber of profiles
Bluerock subsidiaries and ownership
Company hierarchySubsidiaries6 records
Bluerock funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bluerock M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bluerock
What does Bluerock do?
Bluerock is an institutional alternative asset manager that sponsors and manages a suite of public and private investment programs, including closed-end interval funds, publicly listed REITs, and DST programs. The platform delivers private real estate and private credit exposure (including CLOs) to individual investors through financial advisors and its FINRA-member broker-dealer, Bluerock Capital Markets, with more than $20B in acquired, managed, and disposed assets across 249 property transactions.
Is Bluerock a public or private company?
Bluerock is a private company. It is classified as unknown and is currently operating.
When was Bluerock founded?
Bluerock was founded in 2002. It employs 101 to 250 people.
Where is Bluerock based?
Bluerock is headquartered in New York, United States, in the North America region.
How does Bluerock make money?
Three revenue lines are on record. Management and Advisory Fees are the primary driver. The others are bluerock Capital Markets - Securities Distribution and real Estate Investment Management.
Who are Bluerock's main competitors?
Direct peers on record are Blue Owl Capital, StepStone Group, Starwood Capital Group, Ares Management, Hamilton Lane and Inland Real Estate Investment Corp. Broad incumbents are KKR Real Estate / KKR Credit, Blackstone (Real Estate and Credit), Apollo Global Management (Real Estate & Credit) and Brookfield Asset Management.
Does Bluerock have an API?
No public API is recorded for Bluerock.
What industry is Bluerock in?
Bluerock's product category is Alternative Asset Management. Its primary akta.pro industry code is FSAGAEAL, Alternatives & Multi-Asset Digital Wealth Platforms (PE/VC/Real Assets access). Its NAICS code is 523940 and its SIC code is 6282.