Gymboree

Name

Gymboree

Legal name

The Children's Place, Inc.

Website

https://gymboree.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Children's Apparel

NAICS

Clothing and Clothing Accessories Retailers (458110), Shoe Retailers (4582)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Kids’ & Baby Apparel Retail (CRAAABAD)

akta.pro secondary industries

Kids Apparel (5–12) (CRAAAHAC), Youth & Kids Athletic Footwear & Apparel Retail (CRAMACAL)

Keywords

• Children's clothing
• Kids apparel
• Baby apparel
• Designer kidswear
• School uniforms

Headquarters

HQ city

Dixon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Kids Apparel and Accessories Sales: Gymboree generates revenue through direct sales of children's clothing and accessories including girls clothes, boys clothes, baby clothes, pajamas, shoes, and accessories. Products are sold at various price points from clearance items to premium collaborations, with revenue captured through e-commerce, mobile app, and retail store channels.
2. My Place Rewards Loyalty Program: The company operates a loyalty rewards program where members earn points on purchases. Cardholders earn 3 points per $1 spent on qualifying purchases, while regular members earn 2 points per $1. Points can be redeemed for discounts (100 points = $5 off), driving customer retention and repeat purchases.
3. Licensed Brand Partnerships: Gymboree collaborates with licensed brands like Peter Rabbit and Hello Kitty, offering co-branded collections that generate revenue through product sales while leveraging established brand recognition to attract customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Gymboree designs, sources, and sells children's clothing and accessories for babies (0-24 months), toddlers, and big kids up to size 12, including coordinated everyday wear, special-occasion dresses, pajamas, shoes, swimwear, and school uniforms. Products are sold directly to consumers through the gymboree.com e-commerce site, iOS and Android mobile apps, dedicated Gymboree stores, and shop-in-shop locations within select The Children's Place stores across the United States and Puerto Rico. The assortment is differentiated by exclusive designer (MARCHESA MINI X GYMBOREE) and licensed character (Peter Rabbit, Hello Kitty, New York City Ballet) collections.

Product overview

Gymboree is a children's clothing brand and e-commerce platform operated by The Children's Place, offering a comprehensive portfolio of kidswear products across multiple categories and price points. The core offering includes everyday and special-occasion clothing for girls, boys, and babies (sizes 0-24M to 12), complemented by pajamas, shoes, and accessories. The product lineup is organized around seasonal collections (Amalfi Coast, Le Petite Ballet), licensed character collaborations (Marchesa, Peter Rabbit, Hello Kitty), and a shoppable lookbook experience. Gymboree also operates a mobile app platform with integrated loyalty rewards (My Place Rewards), multiple payment options (Apple Pay, Afterpay), and buy-online-ship-to-store/collect-in-store fulfillment options. The brand positions itself as 'Official Sponsors of Childhood' with an emphasis on quality details and coordinated outfits.

Differentiator

Problem solved

Functional benefit

Products and services

• Girls Clothing Girls' clothing line for sizes 12M-12 featuring dresses, tops, skirts, leggings, jeans, shorts, matching sets, and seasonal styles with embroidery, appliques, bows, and smocking details designed for everyday and special-occasion wear.
• Boys Clothing Boys' clothing including polos, button-up shirts, jeans, cargo shorts, chinos, sweaters, and coordinated outfits in sizes 12M-12 for school, play, family outings, and special occasions.
• Baby Clothing Baby clothing for girls and boys in sizes up to 7 lbs and 0-24 months, including bodysuits, layette, rompers, outfit sets, and newborn gift sets made with soft fabrics.
• Kids Pajamas & Sleepwear Kids pajamas and sleepwear including snug-fit cotton sets, Henley pajamas, and coordinated sleepwear for boys and girls featuring playful prints and soft cotton fabrics.
• Kids Shoes & Accessories Kids footwear and accessories including sneakers, espadrilles, sandals, dress shoes, hair accessories, socks, hats, and bags designed to complement clothing collections.
• Clearance Collection Discounted kids clothing across all categories, including clearance dresses, tops, bottoms, and accessories at reduced prices, with an additional EXTRA30 promotional code available to subscribers.
• Amalfi Coast Collection Vacation-inspired collection featuring bright getaway looks with embroidered eyelet sets, flutter-sleeve outfits, dresses, and tropical leaf linen-blend pieces for coastal-style dressing, advertised up to 50% off.
• School Uniforms School uniform clothing including button-up shirts, polo shirts, knee socks, and uniform shoes designed to meet school dress codes.
• Licensed Character Collections (Peter Rabbit and Hello Kitty) Licensed children's clothing collaborations featuring Peter Rabbit and Hello Kitty themes in baby and toddler apparel, including embroidered seersucker outfit sets, rompers, flutter gauze pieces, floral toile dresses, pointelle sweater sets, and 6-piece outfit sets.
• MARCHESA MINI X GYMBOREE Collection Limited-edition couture-inspired children's occasion-wear collection co-developed with Marchesa, featuring signature elegant silhouettes such as the Bow Dress and Rose Dress with tulle, rhinestones, and comfortable fabrics, priced from $20 to $170.
• Gymboree x New York City Ballet Nutcracker Collection Nutcracker-inspired holiday capsule collection created in partnership with New York City Ballet, featuring designs inspired by ballet costumes, characters, and colors, sold online at gymboree.com.
• Gymboree Mobile App iOS and Android mobile application for Gymboree shopping, with app-exclusive benefits including free shipping with no minimum purchase using FREESHIP code, push notifications for coupons, My Place Rewards account management, fingerprint/Face ID authentication, Apple Pay checkout, and store product availability checks.
• My Place Rewards Loyalty Program Customer loyalty program where members earn points on purchases (2 points per $1 for regular members; 3 points per $1 for credit cardholders), redeem rewards (100 points = $5 off), and access exclusive member discounts and birthday offers; paired with a Comenity Capital Bank-issued My Place Rewards private-label credit card.

Quantifiable outcome

• Gymboree offers products starting at clearance prices under $10 while maintaining quality through $170 premium designer collaborations
• +1 more outcomes

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• MarchesacoreStrategic or Co-development Partner · 19 February 2026Gymboree partnered with fashion house Marchesa to launch the MARCHESA MINI X GYMBOREE collection of children's occasion-wear. The collection features couture-inspired designs including signature elegant silhouettes like the Bow Dress and Rose Dress, reimagined for children with comfortable fabrics and couture details. Items range from $20 to $170 and include children's tulle dresses, rhinestone sandals, and tutu skirts. Available online at gymboree.com and in select Gymboree and The Children's Place stores.
• New York City BalletminorStrategic or Co-development Partner · 3 November 2025Gymboree partnered with New York City Ballet to create a Nutcracker-inspired holiday collection featuring designs inspired by ballet costumes, characters, and colors. The collection is available online at gymboree.com, offering parents ballet-themed clothing options for children.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Carter's: Carter's is the largest U.S. specialty retailer of children's apparel (baby through kids), selling through branded stores, OshKosh B'gosh, and Skip Hop. Comparable to Gymboree on product breadth across baby-tween, multi-channel DTC + retail model, and similar everyday-value price positioning.
• The Children's Place: The Children's Place is the parent company of Gymboree and also operates its own flagship children's apparel banner with overlapping product, customer, and channel strategy. Directly comparable as the closest overlay to Gymboree's assortment, pricing, and distribution model inside the same corporate group.
• OshKosh B'gosh: OshKosh B'gosh, owned by Carter's, sells heritage children's apparel with comparable everyday price points, baby-to-kid size coverage, and U.S. specialty-channel distribution. Direct competitor for classic-styled kidswear with strong American-brand equity similar to Gymboree.
• Janie and Jack: Janie and Jack operates premium children's apparel retail (own stores + e-commerce), targeting the same parent-of-young-children demographic with elevated occasionwear. Direct peer where it overlaps Gymboree's Marchesa/Marchesa-Mini designer-collaboration pricing tier ($50–$170).

Broad incumbents

• Gap Kids / Gap Inc. Gap Kids and BabyGap are the children's apparel lines of Gap Inc., the broader specialty apparel incumbent. Comparable assortment (girls, boys, baby, accessories), U.S. multi-channel distribution, and licensed collaborations (Disney, etc.) — competes for the same parent-shopper wallet share.
• Old Navy (kids): Old Navy Kids, part of Gap Inc., is the value-oriented sibling brand with deep baby-to-tween assortment and store-within-store presence inside Old Navy doors. Closest value-tier competitor to Gymboree's mid-range core line.
• H&M Kids / H&M Group: H&M Kids and Divided are part of H&M Group, a global fast-fashion incumbent with a dedicated kids' assortment and frequent designer collaborations. Comparable on multi-age coverage, frequent limited-edition collabs (H&M x designer), and U.S. e-commerce + store distribution.
• Target (Cat & Jack): Cat & Jack is Target's owned kidswear label, operating across a massive U.S. mass-channel network. Directly comparable on multi-age kids' assortment, licensed character partnerships, and low-to-mid price points, though distributed exclusively through Target's owned retail.

Emerging players

• Hanna Andersson: Hanna Andersson is a digitally-led premium children's apparel brand with focus on soft, durable fabrics and Swedish design — overlapping with Gymboree's emphasis on comfort, organic cotton, and higher-end baby lines. Direct comparable in the elevated-tier baby and kids space.
• Kidiwi (Zulily-style kids flash retailers) / Maisonette: Maisonette is a curated multi-brand kids' e-commerce marketplace aggregating premium independent children's brands — competing for the same parent-of-young-children online shopper as Gymboree and stealing share from single-brand sites. Emerging threat in the online discovery and special-occasion purchase moment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Gymboree
• Facebookfacebook.com/Gymboree
• Instagraminstagram.com/gymboree
• Pinterestpinterest.com/gymboree
• LinkedInlinkedin.com/company/gymboree

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gymboree