incubeta
Incubeta is a London-headquartered, Carlyle-owned digital marketing agency operating across 18 offices in 15+ countries, delivering AI-powered performance marketing services to global enterprise brands such as L'Oréal, Harrods, Adidas, and P&G.
- Company typePrivate
- Founded2000
- HeadquartersLondon, United Kingdom
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What incubeta does
Incubeta is a privately held, Carlyle-owned global digital marketing agency headquartered in London with operations across 18 offices in 15+ countries spanning the UK, Continental Europe, the Americas, Africa, the Middle East, and Asia-Pacific. The company is repositioning itself as an "AI outcomes agency," delivering performance marketing services — paid search, SEO, paid social, digital PR, creative, programmatic, and analytics — to enterprise clients that include L'Oréal, Marks & Spencer, Harrods, Adidas, P&G, Heineken, Hyundai, ING, Sanlam, HelloFresh, Nando's, and Electrolux, often across multiple regional markets per client.
incubeta firmographics
Firmographics- Name
- incubeta
- Legal name
- Incubeta UK Limited
- Website
- https://incubeta.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Incubeta is a London-headquartered, Carlyle-owned digital marketing agency operating across 18 offices in 15+ countries, delivering AI-powered performance marketing services to global enterprise brands such as L'Oréal, Harrods, Adidas, and P&G.
- Ownership category
- akta.pro rank
incubeta industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)
- akta.pro secondary industries
- AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI), AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
Keywords
Where incubeta is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices21 records
Markets served
incubeta business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Digital Marketing Services: Full-service digital marketing agency providing AI-powered marketing solutions including PPC, SEO, paid social, digital PR, and creative services to enterprise clients globally.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels10 records
incubeta product offering
Product offeringCore offering
Incubeta is a full-service digital marketing agency delivering AI-powered marketing solutions including PPC, SEO, paid social, digital PR, and creative services to enterprise clients globally. Underpinned by its proprietary Seamless Technology platform, the firm sells three primary solution modules — OutMeasure (measurement), OutSmart (investment optimization), and OutCreate (AI-driven creative) — alongside standalone agentic AI products Creative Performance Index, OutperformBI, and Outperform PMax.
Product overview
Incubeta is an AI outcomes agency offering a unified platform called Outperform that integrates three core solution modules: OutMeasure (measurement and analytics), OutSmart (marketing investment optimization), and OutCreate (AI-powered creative production). The platform is powered by Seamless Technology, an AI-driven technology suite. Key AI-powered sub-products include Creative Performance Index (CPI) and OutperformBI (agentic AI tools launched January 2026), Outperform PMax (AI-enhanced Google Performance Max control solution), and Seamless Search (ML-powered paid/organic search optimization). The portfolio has been expanded through strategic acquisitions including RocketSource (human-centered AI consulting with StoryVesting framework) and XPON's GMP and GCP business. The company also offers a Knowledge Base, Video Library, and whitepapers as content resources.
Differentiator
Problem solved
Functional benefit
Brands
- OutCreate: AI-powered creative solution that uses data and AI to power creative experiences that scale, resonate, and convert across every channel
- OutMeasure
- OutSmart
- Creative Performance Index (CPI)
- OutperformBI
- Seamless Technology
- Seamless Search
- Outperform PMax
Products and services
- Outperform AI-powered marketing solution platform that drives measurable outcomes and sustainable growth through integrated AI, data, and creative solutions for enterprise brands.
- OutMeasure Measurement solution that fuels smarter decisions with accurate, actionable measurement connecting media, creative, and business impact for enterprise clients.
- OutSmart Marketing investment optimization solution that rebalances spend to unlock overlooked growth and future-proof the funnel for enterprise advertisers.
- OutCreate AI-powered creative experience solution that uses data and AI to power creative that scales, resonates, and converts across every channel for enterprise brands.
- Creative Performance Index (CPI) Agentic AI tool that analyzes creative assets at a granular level and maps elements to live performance data to help brands understand what drives marketing performance. Beta clients reported +102% improvement in click-through rate.
- OutperformBI Agentic AI tool with a natural-language interface for diagnosing marketing performance drivers beyond standard reporting. Beta clients reported 37% reduction in cost per lead.
- Outperform PMax AI solution combining Google's Performance Max AI with intelligent data-driven controls — Enhanced PMax, GenAI Feed Enhancements, and Seamless Search — to give brands control over campaign management and product prioritization.
- Seamless Search AI-powered platform that analyzes multiple data signals in real time to ensure digital spend is allocated with precision, optimizing paid and organic search campaigns for maximum efficiency, impact, and incrementality.
- Seamless Technology AI-driven technology suite that powers performance, precision, and growth across Incubeta's Outperform, OutMeasure, OutSmart, and OutCreate solutions.
- Digital Marketing Services (PPC, SEO, Paid Social, Digital PR, Creative) Full-service digital marketing agency offering AI-powered marketing solutions including PPC, SEO, paid social, digital PR, and creative services delivered to enterprise clients globally.
Quantifiable outcome
- 73% increase in revenue for Imperial London Hotels through machine learning optimization
- +5 more outcomes
Companies that use incubeta
Customer profileNamed customers22 records
Segments4 records
Ideal customer profiles1 record
incubeta technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability10 records
Feature6 records
incubeta partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered strategic, minor and core.
- XPON Technologies (Datisan)strategicAcquisition of XPON's GMP and GCP business including Datisan for approximately A$4 million to enhance data-driven marketing capabilities in APAC region.
- Hill DickinsonminorLegal advisor that advised Incubeta on the acquisition of Shout Bravo, providing M&A advisory services.
- Googlecore20+ year partnership as largest and longest established GMP (Google Marketing Platform) sales partner in EMEA and APAC, providing deep integration with Google's advertising and analytics tools.
- TikTokcoreStrategic partnership for TikTok advertising and marketing solutions delivery to enterprise clients.
- AmazoncoreAmazon Ads partner providing advertising solutions across Amazon's platform for client campaigns.
- Meta/FacebookcoreMeta business partner for Facebook and Instagram advertising solutions.
- MicrosoftcoreMicrosoft advertising and technology partnership for integrated marketing solutions.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
incubeta competitors and assessment
Company assessmentBroad incumbents
- Publicis Groupe: Global advertising holding company (Leo Burnett, Saatchi & Saatchi, Publicis Media, Epsilon) providing integrated advertising, media buying, and data-driven marketing to enterprise clients across the same geographies and verticals Incubeta serves.
- Omnicom Group: Holding company for BBDO, DDB, TBWA, Hearts & Science, and Omnicom Media Group — a direct competitor for global enterprise integrated advertising and media accounts of similar scale and brand portfolio to Incubeta's clients.
- Dentsu: Global advertising and marketing services network (Dentsu Creative, Merkle, Carat) — particularly strong in APAC, which is also a strategic growth region for Incubeta, and competing for the same enterprise digital media and CX mandates.
- GroupM: World's largest media investment group (WPP subsidiary) operating Wavemaker, Mindshare, Essence, and mSix&Partners — competing head-to-head with Incubeta for multi-market enterprise media buying mandates, especially on Google, Meta, and TikTok inventory.
- Havas Group: Global advertising and communications group (Havas Creative, Havas Media) offering integrated brand, media, and digital services to enterprise clients across similar verticals (CPG, retail, luxury) as Incubeta.
- Performics: Publicis-owned performance marketing network specializing in SEO, paid media, and commerce activation — competing with Incubeta's SEO, paid social, and Seamless Search capabilities for enterprise performance mandates.
- WPP: World's largest advertising holding company (Ogilvy, GroupM, VMLY&R) offering integrated advertising, media, and increasingly AI-powered marketing services to global enterprise brands — a much larger incumbent in the same integrated advertising category as Incubeta.
Direct peers
- Croud: Digital marketing agency with proprietary technology platform (Croud Control) delivering AI-augmented paid media, SEO, and content services to enterprise clients — analogous to Incubeta's Seamless Technology / Outperform platform approach.
- Tinuiti: US-based, PE-backed digital marketing agency specializing in paid media, SEO, commerce, and analytics for enterprise brands — closely comparable to Incubeta in business model (PE-owned, services + tech, enterprise focus, Google/Meta/Amazon partnerships).
- Monks (S4 Capital): Digital-first, technology-led advertising and marketing services company built around programmatic, content, and AI-powered campaigns — the closest direct competitor to Incubeta's positioning as an AI outcomes agency serving global enterprise brands.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
incubeta social profiles
Digital presenceincubeta compliance and trust
Trust signalCompliance1 record
incubeta financial estimates
Financial estimateRevenue estimate
Valuation estimate
incubeta leadership team
Management profileNumber of profiles
Profiles14 records
incubeta subsidiaries and ownership
Company hierarchySubsidiaries6 records
incubeta funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
incubeta M&A and investment
M&A and investmentM&A6 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about incubeta
What does incubeta do?
Incubeta is a full-service digital marketing agency delivering AI-powered marketing solutions including PPC, SEO, paid social, digital PR, and creative services to enterprise clients globally. Underpinned by its proprietary Seamless Technology platform, the firm sells three primary solution modules — OutMeasure (measurement), OutSmart (investment optimization), and OutCreate (AI-driven creative) — alongside standalone agentic AI products Creative Performance Index, OutperformBI, and Outperform PMax.
Is incubeta a public or private company?
incubeta is a private company. It is classified as private equity controlled and is currently operating.
When was incubeta founded?
incubeta was founded in 2000. It employs 501 to 1,000 people.
Where is incubeta based?
incubeta is headquartered in London, United Kingdom, in the Europe region.
How does incubeta make money?
One revenue line is on record: digital Marketing Services.
Who are incubeta's main competitors?
Broad incumbents on record are Publicis Groupe, Omnicom Group, Dentsu, GroupM, Havas Group, Performics and WPP. Direct peers are Croud, Tinuiti and Monks (S4 Capital).
Does incubeta have an API?
No public API is recorded for incubeta.
What industry is incubeta in?
incubeta's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAAAA, Integrated Advertising (Brand + Performance + Media), with a secondary code of HDAEANAI, AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI). Its NAICS code is 541810 and its SIC code is 7311.