incubeta

What incubeta does

Incubeta is a privately held, Carlyle-owned global digital marketing agency headquartered in London with operations across 18 offices in 15+ countries spanning the UK, Continental Europe, the Americas, Africa, the Middle East, and Asia-Pacific. The company is repositioning itself as an "AI outcomes agency," delivering performance marketing services — paid search, SEO, paid social, digital PR, creative, programmatic, and analytics — to enterprise clients that include L'Oréal, Marks & Spencer, Harrods, Adidas, P&G, Heineken, Hyundai, ING, Sanlam, HelloFresh, Nando's, and Electrolux, often across multiple regional markets per client.

Name

incubeta

Legal name

Incubeta UK Limited

Website

https://incubeta.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Incubeta is a London-headquartered, Carlyle-owned digital marketing agency operating across 18 offices in 15+ countries, delivering AI-powered performance marketing services to global enterprise brands such as L'Oréal, Harrods, Adidas, and P&G.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Prepackaged Software (7372)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

akta.pro secondary industries

AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI), AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

Keywords

• Digital marketing services
• Performance marketing
• AI-powered marketing
• Programmatic advertising
• Marketing analytics platform

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices21 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Marketing Services: Full-service digital marketing agency providing AI-powered marketing solutions including PPC, SEO, paid social, digital PR, and creative services to enterprise clients globally.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels10 records

Core offering

Incubeta is a full-service digital marketing agency delivering AI-powered marketing solutions including PPC, SEO, paid social, digital PR, and creative services to enterprise clients globally. Underpinned by its proprietary Seamless Technology platform, the firm sells three primary solution modules — OutMeasure (measurement), OutSmart (investment optimization), and OutCreate (AI-driven creative) — alongside standalone agentic AI products Creative Performance Index, OutperformBI, and Outperform PMax.

Product overview

Incubeta is an AI outcomes agency offering a unified platform called Outperform that integrates three core solution modules: OutMeasure (measurement and analytics), OutSmart (marketing investment optimization), and OutCreate (AI-powered creative production). The platform is powered by Seamless Technology, an AI-driven technology suite. Key AI-powered sub-products include Creative Performance Index (CPI) and OutperformBI (agentic AI tools launched January 2026), Outperform PMax (AI-enhanced Google Performance Max control solution), and Seamless Search (ML-powered paid/organic search optimization). The portfolio has been expanded through strategic acquisitions including RocketSource (human-centered AI consulting with StoryVesting framework) and XPON's GMP and GCP business. The company also offers a Knowledge Base, Video Library, and whitepapers as content resources.

Differentiator

Problem solved

Functional benefit

Brands

• OutCreate: AI-powered creative solution that uses data and AI to power creative experiences that scale, resonate, and convert across every channel
• OutMeasure
• OutSmart
• Creative Performance Index (CPI)
• OutperformBI
• Seamless Technology
• Seamless Search
• Outperform PMax

Products and services

• Outperform AI-powered marketing solution platform that drives measurable outcomes and sustainable growth through integrated AI, data, and creative solutions for enterprise brands.
• OutMeasure Measurement solution that fuels smarter decisions with accurate, actionable measurement connecting media, creative, and business impact for enterprise clients.
• OutSmart Marketing investment optimization solution that rebalances spend to unlock overlooked growth and future-proof the funnel for enterprise advertisers.
• OutCreate AI-powered creative experience solution that uses data and AI to power creative that scales, resonates, and converts across every channel for enterprise brands.
• Creative Performance Index (CPI) Agentic AI tool that analyzes creative assets at a granular level and maps elements to live performance data to help brands understand what drives marketing performance. Beta clients reported +102% improvement in click-through rate.
• OutperformBI Agentic AI tool with a natural-language interface for diagnosing marketing performance drivers beyond standard reporting. Beta clients reported 37% reduction in cost per lead.
• Outperform PMax AI solution combining Google's Performance Max AI with intelligent data-driven controls — Enhanced PMax, GenAI Feed Enhancements, and Seamless Search — to give brands control over campaign management and product prioritization.
• Seamless Search AI-powered platform that analyzes multiple data signals in real time to ensure digital spend is allocated with precision, optimizing paid and organic search campaigns for maximum efficiency, impact, and incrementality.
• Seamless Technology AI-driven technology suite that powers performance, precision, and growth across Incubeta's Outperform, OutMeasure, OutSmart, and OutCreate solutions.
• Digital Marketing Services (PPC, SEO, Paid Social, Digital PR, Creative) Full-service digital marketing agency offering AI-powered marketing solutions including PPC, SEO, paid social, digital PR, and creative services delivered to enterprise clients globally.

Quantifiable outcome

• 73% increase in revenue for Imperial London Hotels through machine learning optimization
• +5 more outcomes

Named customers22 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability10 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered strategic, minor and core.

• XPON Technologies (Datisan)strategicStrategic or Co-development Partner · 19 June 2026Acquisition of XPON's GMP and GCP business including Datisan for approximately A$4 million to enhance data-driven marketing capabilities in APAC region.
• Hill DickinsonminorImplementation/ SI/ Consulting Partner · 10 September 2024Legal advisor that advised Incubeta on the acquisition of Shout Bravo, providing M&A advisory services.
• GooglecoreTechnology or Integration20+ year partnership as largest and longest established GMP (Google Marketing Platform) sales partner in EMEA and APAC, providing deep integration with Google's advertising and analytics tools.
• TikTokcoreTechnology or IntegrationStrategic partnership for TikTok advertising and marketing solutions delivery to enterprise clients.
• AmazoncoreTechnology or IntegrationAmazon Ads partner providing advertising solutions across Amazon's platform for client campaigns.
• Meta/FacebookcoreTechnology or IntegrationMeta business partner for Facebook and Instagram advertising solutions.
• MicrosoftcoreTechnology or IntegrationMicrosoft advertising and technology partnership for integrated marketing solutions.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Publicis Groupe: Global advertising holding company (Leo Burnett, Saatchi & Saatchi, Publicis Media, Epsilon) providing integrated advertising, media buying, and data-driven marketing to enterprise clients across the same geographies and verticals Incubeta serves.
• Omnicom Group: Holding company for BBDO, DDB, TBWA, Hearts & Science, and Omnicom Media Group — a direct competitor for global enterprise integrated advertising and media accounts of similar scale and brand portfolio to Incubeta's clients.
• Dentsu: Global advertising and marketing services network (Dentsu Creative, Merkle, Carat) — particularly strong in APAC, which is also a strategic growth region for Incubeta, and competing for the same enterprise digital media and CX mandates.
• GroupM: World's largest media investment group (WPP subsidiary) operating Wavemaker, Mindshare, Essence, and mSix&Partners — competing head-to-head with Incubeta for multi-market enterprise media buying mandates, especially on Google, Meta, and TikTok inventory.
• Havas Group: Global advertising and communications group (Havas Creative, Havas Media) offering integrated brand, media, and digital services to enterprise clients across similar verticals (CPG, retail, luxury) as Incubeta.
• Performics: Publicis-owned performance marketing network specializing in SEO, paid media, and commerce activation — competing with Incubeta's SEO, paid social, and Seamless Search capabilities for enterprise performance mandates.
• WPP: World's largest advertising holding company (Ogilvy, GroupM, VMLY&R) offering integrated advertising, media, and increasingly AI-powered marketing services to global enterprise brands — a much larger incumbent in the same integrated advertising category as Incubeta.

Direct peers

• Croud: Digital marketing agency with proprietary technology platform (Croud Control) delivering AI-augmented paid media, SEO, and content services to enterprise clients — analogous to Incubeta's Seamless Technology / Outperform platform approach.
• Tinuiti: US-based, PE-backed digital marketing agency specializing in paid media, SEO, commerce, and analytics for enterprise brands — closely comparable to Incubeta in business model (PE-owned, services + tech, enterprise focus, Google/Meta/Amazon partnerships).
• Monks (S4 Capital): Digital-first, technology-led advertising and marketing services company built around programmatic, content, and AI-powered campaigns — the closest direct competitor to Incubeta's positioning as an AI outcomes agency serving global enterprise brands.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/incubetagroup
• YouTubeyoutube.com/channel/UCnozDypc7kxyDrAXkpeRGpw
• LinkedInlinkedin.com/company/incubeta
• Instagraminstagram.com/incubetaglobal
• TikTokpartners.tiktok.com/partner-details/7000543677932109825/pc/en?rid=wkg67z8clvi

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A6 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about incubeta