Travly
Travly (operating as Nowgoal at travly.io) is a free Vietnamese-language football live-scores, results, schedules, news, and betting-analysis web and mobile platform monetized via advertising and affiliate referrals to 25+ online gambling partners.
- Company typePrivate
- Founded2013
- HeadquartersLahore, Pakistan
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Travly does
Travly (operating as Nowgoal, legal entity nowgoal.vip) is a Vietnamese-language web and mobile football media platform accessible at travly.io, providing real-time live scores, match schedules, historical results, league standings, football news, and betting odds analysis for global football competitions including the Premier League, Champions League, La Liga, Serie A, Bundesliga, Ligue 1, V-League, and World Cup. The platform serves football fans and sports bettors, primarily in Vietnam and Southeast Asia, with multi-language localization (Vietnamese, English, Thai, Chinese) and dedicated product modules such as Tỷ Số Bóng Đá (score tracking), Trực Tiếp Bóng Đá (live coverage), Lịch Thi Đấu (fixtures), Kết Quả (results), Bảng Xếp Hạng (standings), Tin Tức (news), and Soi Kèo (betting analysis). Native Android and iOS applications extend distribution beyond the website, and the company maintains social channels on Facebook, YouTube, and TikTok.
The business model is entirely freemium on the user side and dual-stream on the revenue side: display advertising plus affiliate referral commissions from 25+ online betting and gambling brands (including vic88, zo88, vin88, max79, debet, vivu88, fo88, rik88, 86bet, topbet, and others), each integrated with unique tracking IDs and banner placements. Travly does not charge users, does not disclose subscription tiers, and has no enterprise or B2B revenue line; all services, including expert analysis, are offered free of charge with monetization occurring at the handoff to gambling operators. Underlying technology is a web-based live-scoring platform with per-second real-time data synchronization across hundreds of leagues, supported by a content marketing operation producing team profiles, match previews, and betting commentary. The company has raised a single disclosed $200,000 round led by CresVentures in July 2016, operates with 11–50 employees, and is privately held.
Travly firmographics
Firmographics- Name
- Travly
- Legal name
- nowgoal.vip
- Website
- https://travly.io
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Travly (operating as Nowgoal at travly.io) is a free Vietnamese-language football live-scores, results, schedules, news, and betting-analysis web and mobile platform monetized via advertising and affiliate referrals to 25+ online gambling partners.
- Ownership category
- akta.pro rank
Travly industry classification
Industry- Product category
- Sports Media / Live Sports Scores
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Sports Data/Stats & Betting Rights Distribution (Official Data Feeds) (MPABAJAL)
Keywords
Where Travly is headquartered
LocationHeadquarters
- HQ city
- Lahore
- HQ country
- Pakistan
- HQ region
- Asia
Markets served
Travly business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Advertising Revenue: The platform generates revenue through advertising, displaying banners and links for affiliate betting partners including vic88, zo88, vin88, max79, debet, vivu88, fo88, rik88, 86bet, topbet, xo, red, haywin, sunwin, hit, rik, go, 789, b52, gem, win79, yo, zo, nhatvip, top, and x8
- Affiliate Marketing: Affiliate partnerships with online betting/gambling platforms where the platform earns commission for referred users through tracking codes and affiliate links
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free access for all users |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Travly product offering
Product offeringCore offering
Travly (operating as Nowgoal) operates a free, web and mobile-based football live scores and sports media platform that delivers real-time score updates, match statistics, fixtures, league standings, results, football news, and expert betting analysis for hundreds of global football competitions. The platform monetizes exclusively through banner advertising and affiliate referrals to third-party online betting operators, providing all data and content services to end users at no charge.
Product overview
Travly (operating as Nowgoal) is a unified football sports media platform that consolidates live scores, match schedules, results, league standings, news coverage, and betting analysis into a single web-based service. The core offering centers on the Nowgoal Live Scores platform, which serves as the primary interface for real-time football score tracking. The product portfolio includes dedicated modules for Tỷ Số Bóng Đá (live score tracking), Trực Tiếp Bóng Đá (live match coverage with expert commentary), Lịch Thi Đấu (match schedules with broadcast information), Kết Quả Bóng Đá (historical results), Bảng Xếp Hạng (league standings), Tin Tức (football news), and Soi Kèo (betting odds analysis). The platform covers major international leagues including Premier League, Champions League, La Liga, Serie A, V-League, and World Cup, with support for Vietnamese, English, and Chinese languages.
Differentiator
Problem solved
Functional benefit
Products and services
- Nowgoal Live Scores Platform A web and mobile-based free football live scores and sports media platform serving individual football fans and sports bettors globally, delivering real-time scores, match statistics, fixtures, league standings, results, and expert betting predictions across hundreds of global leagues with multi-language support.
- Football News Portal (Tin Tức Bóng Đá) A free editorial content portal covering football news, team and player profiles, transfer updates, match previews, and betting commentary for football fans and bettors.
- Betting Analysis & Predictions (Soi Kèo) A free expert analysis service providing pre-match betting odds, betting line movement tracking, and professional predictions to support sports bettors' wagering decisions on football matches.
Quantifiable outcome
- Coverage of major leagues including Premier League, Champions League, La Liga, Serie A, Bundesliga, Ligue 1, V-League, and international competitions
Companies that use Travly
Customer profileSegments1 record
Ideal customer profiles1 record
Travly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Travly partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor.
- vic88minorBetting platform partner displaying affiliate advertisements on Travly/Nowgoal website. Users are directed to vic88 through tracking links with affiliate ID 56ffcccb4c20ad6112063d330f09dfc0 for referral tracking.
- zo88minorBetting platform partner with affiliate tracking ID 52866403f3041579f22ae432b6c99b35, displaying banner advertisements on the Nowgoal platform.
- vin88minorBetting platform partner with affiliate tracking ID 985bff49ff6bbde28c3dd71ff7ec1da3, featured as a trusted partner on the Nowgoal platform.
- max79minorBetting platform partner with affiliate tracking ID d8ef2b7e169b4a385f825dee1205c282, displaying advertisements on the Nowgoal website.
- debetminorBetting platform partner with affiliate tracking ID 6f960f78e2a978e53df55df248849440, listed as a trusted partner on the Nowgoal platform.
- vivu88minorBetting platform partner with affiliate tracking ID d3ddad41f33490d6b2aeb79cf2dbf83e, featured as a trusted partner on the Nowgoal platform.
- Multiple Betting Partners (fo88, rik88, 86bet, topbet, xo, red, haywin, sunwin, hit, rik, go, 789, b52, gem, win79, yo, zo, nhatvip, top, x8)minorOver 20 additional betting platform partners with unique affiliate tracking IDs, displaying banner and popup advertisements on the Nowgoal platform. Each partner has dedicated affiliate links for referral tracking and commission attribution.
Recent moves6 records
Expansion highlights4 records
Travly competitors and assessment
Company assessmentDirect peers
- FlashScore: A leading global live scores platform covering football and dozens of other sports with real-time updates, statistics, and betting odds integration. Directly comparable to Travly/Nowgoal in core product offering (live football scores) and target audience (sports fans and bettors).
- SofaScore: Major live scores and sports statistics platform with deep football coverage, odds comparison, and a strong mobile app. Comparable in product scope, target demographic (sports bettors and fans), and betting-adjacent monetization model.
- FotMob: Football-focused live scores, statistics, and news app with betting odds integration. Closely comparable single-sport (football) positioning and bettor-oriented feature set.
- LiveScore: One of the oldest live scores platforms globally, providing real-time football scores, results, and fixtures. Comparable core offering and global audience reach, though with significantly larger brand and resources.
- 365Scores: Live sports scores and statistics platform with extensive football coverage, betting odds, and news. Direct competitor in the live scores + betting content niche.
- Nowgoal (China): Original Chinese live football scores platform that is the namesake of Travly's DBA 'Nowgoal.' Comparable product offering and audience, likely the inspiration/template for Travly's Vietnamese market variant.
Broad incumbents
- Goal.com: Global football media brand owned by FootballCo covering news, live scores, and transfer rumors at massive scale. Overlaps on football scores and audience, though more news-oriented than score-first.
- ESPN: Global sports media giant providing scores, news, and betting content. Overlaps with Travly on live football scores and betting-adjacent content but operates at vastly larger scale across all major sports.
Regional players
- 7M.cn: Chinese-language live football scores and statistics platform with betting odds integration. Comparable to Travly's product and bettor-focused model, serving primarily a Chinese-language audience rather than SEA.
Emerging players
- AiScore: Live sports scores and statistics platform with AI-powered predictions and betting analysis. Comparable in targeting sports bettors with data-driven insights, though broader multi-sport than Travly.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Travly social profiles
Digital presenceTravly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Travly leadership team
Management profileNumber of profiles
Travly funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Travly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Travly
What does Travly do?
Travly (operating as Nowgoal) operates a free, web and mobile-based football live scores and sports media platform that delivers real-time score updates, match statistics, fixtures, league standings, results, football news, and expert betting analysis for hundreds of global football competitions. The platform monetizes exclusively through banner advertising and affiliate referrals to third-party online betting operators, providing all data and content services to end users at no charge.
Is Travly a public or private company?
Travly is a private company. It is classified as venture growth investor backed and is currently operating.
When was Travly founded?
Travly was founded in 2013. It employs 11 to 50 people.
Where is Travly based?
Travly is headquartered in Lahore, Pakistan, in the Asia region.
How does Travly make money?
Two revenue lines are on record. Advertising Revenue is the primary driver. The others are affiliate Marketing.
Who are Travly's main competitors?
Direct peers on record are FlashScore, SofaScore, FotMob, LiveScore, 365Scores and Nowgoal (China). Broad incumbents are Goal.com and ESPN. 7M.cn is listed as a regional player. AiScore is listed as an emerging player.
Does Travly have an API?
No public API is recorded for Travly.
What industry is Travly in?
Travly's product category is Sports Media / Live Sports Scores. Its primary akta.pro industry code is MPABAJAL, Sports Data/Stats & Betting Rights Distribution (Official Data Feeds). Its NAICS code is 516210 and its SIC code is 7370.