Yniq Eyewear
Yniq Eyewear is a Stockholm-based artisanal DTC brand founded in 2009 that designs and sells premium ski goggles ($670–$875 USD) and sunglasses to global consumers via a Shopify storefront, shipping to over 150 countries with multi-currency and regional payment support.
- Company typePrivate
- Founded2009
- HeadquartersStockholm, Sweden
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Yniq Eyewear does
Yniq Eyewear is a privately held, Stockholm-based artisanal brand founded in 2009 that designs, markets, and sells premium ski goggles and sunglasses directly to consumers worldwide. The product line centers on three ski goggle models — Model One (vintage alpine styling), Model Four (elevated perspective), and Model Nine (bold statement) — each offered in multiple colorways, with lens options categorized by S1, S2, and S3 ratings for varying light conditions. Pricing ranges from approximately $670 to $875 USD per unit, positioning Yniq in the luxury tier of winter sports eyewear.
The company operates a pure direct-to-consumer model through a Shopify-powered storefront (yniq.se), shipping to over 150 countries with multi-currency support and a broad set of payment integrations spanning cards, digital wallets (PayPal), BNPL (Klarna), and regional methods (iDEAL, Bancontact, BLIK, MobilePay, Union Pay). Marketing is conducted through owned digital channels — Instagram, Facebook, and email — with no disclosed wholesale or dealer relationships. Customer segmentation targets outdoor winter sports enthusiasts as the primary persona, with premium fashion-conscious consumers as a secondary segment; both are reached via horizontal, persona-driven segmentation.
Yniq is a micro-organization of 1–10 employees, raised $1.25M from The London Fund in January 2024, and launched an AW 25/26 collection in 2025. There are no disclosed partnerships, patents, awards, or leadership team details in the public record, and revenue is not reported. The company's competitive thesis rests on combining credible optical performance with a distinctive design-led brand aesthetic, sold exclusively through its own global storefront.
Yniq Eyewear firmographics
Firmographics- Name
- Yniq Eyewear
- Legal name
- YNIQ Eyewear EU
- Website
- https://yniq-usa.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Yniq Eyewear is a Stockholm-based artisanal DTC brand founded in 2009 that designs and sells premium ski goggles ($670–$875 USD) and sunglasses to global consumers via a Shopify storefront, shipping to over 150 countries with multi-currency and regional payment support.
- Ownership category
- akta.pro rank
Yniq Eyewear industry classification
Industry- Product category
- Ski Goggles and Performance Eyewear
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Ski & Snowboard Protective Gear Retail (Helmets, Goggles, Pads, Back Protectors) (CRAMAJAC)
- akta.pro secondary industries
- Sunglasses (Non-Prescription) (CRAAAKAB), Sport & Performance Eyewear (CRAAAKAC)
Keywords
Where Yniq Eyewear is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Yniq Eyewear business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Eyewear Product Sales: Yniq generates revenue through direct sales of premium ski goggles and sunglasses. Products are sold as one-time purchases with no subscription model. Pricing ranges from approximately $670-$875 USD depending on the model. Revenue is primarily from product transactions through their e-commerce platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Model Nine - Premium Performance Goggles |
| One time/ perpetual license | Pay-as-you-go | Model Four - Mid-Range Performance Goggles |
| One time/ perpetual license | Pay-as-you-go | Model One - Vintage Alpine Collection |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Yniq Eyewear product offering
Product offeringCore offering
Yniq Eyewear designs, produces, and sells premium ski goggles (Model One, Model Four, Model Nine) and sunglasses as an artisanal direct-to-consumer brand. Products feature proprietary S1-S3 lens categorization for varying alpine light conditions and are positioned as wearable art pieces with premium price points ranging from $670 to $875 USD.
Product overview
Yniq Eyewear is an artisanal brand founded in Stockholm with an ambition to redefine performance eyewear as wearable pieces of art. The company offers three distinct ski goggle models: Model One (vintage alpine excellence), Model Four (elevated perspective), and Model Nine (bold statement). All three models are available in multiple color variants and are part of the seasonal collections. The product line is positioned in the premium performance eyewear segment with price points ranging from approximately $670 to $875 USD.
Differentiator
Problem solved
Functional benefit
Products and services
- Model One Ski Goggles
Companies that use Yniq Eyewear
Customer profileSegments2 records
Ideal customer profiles2 records
Yniq Eyewear technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
Feature3 records
Yniq Eyewear partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights3 records
Yniq Eyewear competitors and assessment
Company assessmentDirect peers
- Anon Optics: Burton-owned ski goggles and helmets brand with strong winter sports channel presence. Directly comparable to Yniq's ski goggle core offering with overlapping customer base.
- Vuarnet: French heritage premium sunglasses brand combining performance lens technology with luxury positioning. Closely comparable to Yniq's 'wearable art' / premium-artisanal brand strategy in sunglasses.
- Smith Optics: Smith (owned by Safilo) is a leading ski goggle and sport sunglasses brand with comparable premium lens technology (ChromaPop) and similar alpine/outdoor customer base. Most direct comparable peer to Yniq's goggle lineup.
- POC: Swedish premium protective sports brand producing ski goggles, helmets, and eyewear with strong design DNA and a similar premium positioning to Yniq. Competes for the same design-conscious, performance-driven alpine customer.
- Bollé: Established French ski goggle and sport sunglasses brand with lens technology (e.g., Phantom) and comparable price tier. Overlaps Yniq across skiing, snowboarding, and lifestyle sunglasses.
- Zeal Optics: Boulder-based ski goggle and sunglasses brand with premium positioning and emphasis on lens performance (Optimum, Polarized). Directly comparable in product mix and target alpine/outdoor enthusiast customer.
- Dragon Alliance: California-based performance eyewear brand with deep ski goggle heritage and lifestyle sunglasses range. Comparable premium positioning and target consumer segment to Yniq.
Broad incumbents
- Oakley: Owned by EssilorLuxottica, Oakley is the dominant performance eyewear brand globally with deep ski goggle, sunglasses, and apparel lines. Directly comparable to Yniq's premium ski goggle and sport sunglasses offerings but at vastly larger scale and broader distribution.
- Maui Jim: Premium polarized sunglasses brand with lens-technology differentiation and global distribution. Comparable to Yniq on premium sunglasses pricing, polarized lens tech, and DTC-friendly positioning.
Emerging players
- Bliz Active Eyewear: Swedish sport eyewear brand producing ski goggles, sunglasses, and cycling glasses at mid-premium price points. Comparable Scandinavian design heritage and direct overlap with Yniq's alpine product line.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Yniq Eyewear social profiles
Digital presenceYniq Eyewear financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yniq Eyewear leadership team
Management profileNumber of profiles
Yniq Eyewear funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yniq Eyewear M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yniq Eyewear
What does Yniq Eyewear do?
Yniq Eyewear designs, produces, and sells premium ski goggles (Model One, Model Four, Model Nine) and sunglasses as an artisanal direct-to-consumer brand. Products feature proprietary S1-S3 lens categorization for varying alpine light conditions and are positioned as wearable art pieces with premium price points ranging from $670 to $875 USD.
Is Yniq Eyewear a public or private company?
Yniq Eyewear is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Yniq Eyewear founded?
Yniq Eyewear was founded in 2009. It employs 1 to 10 people.
Where is Yniq Eyewear based?
Yniq Eyewear is headquartered in Stockholm, Sweden, in the Europe region.
How does Yniq Eyewear make money?
One revenue line is on record: eyewear Product Sales.
Who are Yniq Eyewear's main competitors?
Direct peers on record are Anon Optics, Vuarnet, Smith Optics, POC, Bollé, Zeal Optics and Dragon Alliance. Broad incumbents are Oakley and Maui Jim. Bliz Active Eyewear is listed as an emerging player.
Does Yniq Eyewear have an API?
No public API is recorded for Yniq Eyewear.
What industry is Yniq Eyewear in?
Yniq Eyewear's product category is Ski Goggles and Performance Eyewear. Its primary akta.pro industry code is CRAMAJAC, Ski & Snowboard Protective Gear Retail (Helmets, Goggles, Pads, Back Protectors), with a secondary code of CRAAAKAB, Sunglasses (Non-Prescription). Its NAICS code is 458 and its SIC code is 5600.