Maui Jim Sunglasses
- Company typePrivate
- Founded1980
- HeadquartersPeoria, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
Maui Jim Sunglasses firmographics
Firmographics- Name
- Maui Jim Sunglasses
- Legal name
- Maui Jim Inc.
- Website
- https://careers.mauijim.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Maui Jim Sunglasses industry classification
Industry- Product category
- Premium Sunglasses and Eyewear
- NAICS
- Optical Goods Retailers (45613), Ophthalmic Goods Manufacturing (339115)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Sunglasses (Non-Prescription) (CRAAAKAB)
- akta.pro secondary industries
- Luxury & Designer Eyewear (CRAAAKAD), Sunglasses & Luxury Eyewear (CRAKAEAE), Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL), Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD)
Keywords
Where Maui Jim Sunglasses is headquartered
LocationHeadquarters
- HQ city
- Peoria
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Maui Jim Sunglasses business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Sunglasses and Eyewear Sales: Maui Jim generates revenue primarily through the sale of premium sunglasses and prescription eyewear products through direct retail stores, e-commerce channels, and wholesale distribution to authorized retailers and franchisees worldwide.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Maui Jim Sunglasses product offering
Product offeringCore offering
Maui Jim designs, manufactures, and sells premium polarized sunglasses and prescription eyewear featuring proprietary polarized lens technology for glare reduction and ultraviolet protection. The company distributes its products through company-owned retail stores, its own e-commerce website with a Virtual Try On feature, and a global wholesale network of authorized retailers, franchisees, and licensees.
Product overview
Maui Jim is a premium sunglasses and eyewear manufacturer. Based on the source data (careers and privacy policy pages), the company offers sunglass products including prescription eyewear through their Prescription Lab division. The product portfolio centers on sunglasses with various lens technologies, though specific product names and models are not detailed in the provided source material.
Differentiator
Problem solved
Functional benefit
Products and services
- Sunglasses (Core Product Line) Premium sunglasses and eyewear products featuring polarized lens technology and ultraviolet protection, designed for outdoor, lifestyle, and sun-protection use by individual consumers.
- Prescription Lab Prescription eyewear service offering custom prescription lenses fitted into Maui Jim frames, enabling customers with vision correction needs to purchase sunglasses with required prescriptions.
Companies that use Maui Jim Sunglasses
Customer profileSegments1 record
Ideal customer profiles1 record
Maui Jim Sunglasses technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature1 record
Maui Jim Sunglasses partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- KeringcoreKering is the parent company and majority stakeholder of Maui Jim. As part of the Kering luxury goods group, Maui Jim benefits from shared services including wholesale management, sales processes, customer service operations, IT functions, and business analytics capabilities. Kering enables global operational synergies across the luxury eyewear and accessories portfolio.
- FittingBoxcoreFittingBox provides augmented reality virtual try-on technology that powers Maui Jim's Virtual Try On feature, enabling customers to virtually try eyeglasses using their device's camera to see how frames look on their facial features. The technology processes biometric data for sole purpose of fitting assistance.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Maui Jim Sunglasses competitors and assessment
Company assessmentDirect peers
- Smith Optics: Sport and performance eyewear brand specializing in polarized sunglasses and goggles. Comparable to Maui Jim on premium polarized lens technology serving outdoor and active lifestyle consumers.
- Persol: Italian luxury eyewear brand owned by EssilorLuxottica. Comparable to Maui Jim as a heritage luxury eyewear brand with strong brand identity and premium pricing in the same retail channels.
- Bollé: Sport and performance sunglasses and goggles brand. Comparable to Maui Jim on premium polarized sport eyewear with overlapping outdoor and active lifestyle positioning.
- Costa Del Mar: Premium polarized sunglasses brand targeted at fishing and outdoor enthusiasts, owned by EssilorLuxottica. Closely comparable to Maui Jim on polarized lens technology, outdoor customer overlap, and premium positioning.
- Ray-Ban: Iconic premium sunglasses brand owned by EssilorLuxottica and partnered with Meta for smart glasses. Direct competitor to Maui Jim in the premium sunglasses category with similar DTC, retail, and wholesale distribution.
- Oakley: Premium sport and performance sunglasses brand owned by Luxottica. Directly comparable to Maui Jim as a premium polarized sunglasses brand with overlapping outdoor and active lifestyle customer segments.
Broad incumbents
- Tom Ford Eyewear: Luxury designer eyewear brand under Tom Ford/EssilorLuxottica, positioned as designer fashion eyewear. Comparable to Maui Jim on luxury positioning and Kering/LVMH-style luxury group distribution.
- Gucci Eyewear: Luxury eyewear under the Gucci brand, part of Kering's portfolio. Comparable to Maui Jim as a sister brand under the same parent (Kering), sharing distribution synergies and competing in the broader luxury eyewear category.
- Prada Eyewear: Luxury designer eyewear produced under license by EssilorLuxottica for the Prada brand. Comparable to Maui Jim on luxury eyewear category, premium pricing, and global luxury distribution.
Emerging players
- Warby Parker: DTC eyewear retailer offering prescription glasses and sunglasses with virtual try-on. Comparable to Maui Jim's DTC e-commerce motion and AR try-on approach, though broader prescription-eyewear focused.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Maui Jim Sunglasses social profiles
Digital presenceMaui Jim Sunglasses financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maui Jim Sunglasses leadership team
Management profileNumber of profiles
Maui Jim Sunglasses funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maui Jim Sunglasses M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maui Jim Sunglasses
What does Maui Jim Sunglasses do?
Maui Jim designs, manufactures, and sells premium polarized sunglasses and prescription eyewear featuring proprietary polarized lens technology for glare reduction and ultraviolet protection. The company distributes its products through company-owned retail stores, its own e-commerce website with a Virtual Try On feature, and a global wholesale network of authorized retailers, franchisees, and licensees.
Is Maui Jim Sunglasses a public or private company?
Maui Jim Sunglasses is a private company. It is classified as corporate owned and is currently operating.
When was Maui Jim Sunglasses founded?
Maui Jim Sunglasses was founded in 1980. It employs 1,001 to 5,000 people.
Where is Maui Jim Sunglasses based?
Maui Jim Sunglasses is headquartered in Peoria, United States, in the North America region.
How does Maui Jim Sunglasses make money?
One revenue line is on record: sunglasses and Eyewear Sales.
Who are Maui Jim Sunglasses's main competitors?
Direct peers on record are Smith Optics, Persol, Bollé, Costa Del Mar, Ray-Ban and Oakley. Broad incumbents are Tom Ford Eyewear, Gucci Eyewear and Prada Eyewear. Warby Parker is listed as an emerging player.
Does Maui Jim Sunglasses have an API?
No public API is recorded for Maui Jim Sunglasses.
What industry is Maui Jim Sunglasses in?
Maui Jim Sunglasses's product category is Premium Sunglasses and Eyewear. Its primary akta.pro industry code is CRAAAKAB, Sunglasses (Non-Prescription), with a secondary code of CRAAAKAD, Luxury & Designer Eyewear. Its NAICS code is 45613 and its SIC code is 3851.