Amara Raja Group
- Company typePublic
- Founded1985
- HeadquartersHyderabad, India
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Amara Raja Group firmographics
Firmographics- Name
- Amara Raja Group
- Legal name
- Amara Raja Energy & Mobility Limited
- Website
- https://www.amararajaeandm.com
- Company type
- Public
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
Amara Raja Group industry classification
Industry- Product category
- Lead-acid and lithium-ion battery manufacturing
- NAICS
- Battery Manufacturing (33591), Battery Manufacturing (335910), Electrical Equipment, Appliance, and Component Manufacturing (335), Electrical Equipment Manufacturing (33531)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Battery Cells (Li-ion, LFP, Sodium-ion, Lead-acid, NiMH) (IMAGAHAA)
- akta.pro secondary industries
- Automotive Batteries & 12V/Low-Voltage Energy Storage Manufacturing (IMACAJAJ), Battery Modules & Packs (Industrial/Commercial pack assembly) (IMAGAHAB), Battery Pack & Module Manufacturing (EV) (IMACACAA), Battery Pack Manufacturing & Module Assembly (EUAFABAI)
Keywords
Where Amara Raja Group is headquartered
LocationHeadquarters
- HQ city
- Hyderabad
- HQ country
- India
- HQ region
- Asia
Offices4 records
Markets served
Amara Raja Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Infrastructure, Technology or R&D, Personnel, Marketing or Sales
Revenue model
- Lead-Acid Batteries: Core business generating 92% of FY26 revenue. Includes automotive batteries (OEM and aftermarket) under Amaron brand, and industrial batteries for UPS, telecom, railways, solar, motive, and defence applications
- Lithium-Ion/EV Batteries: New energy segment growing approximately 60% in FY26, currently contributing 8% of revenue. Includes Li-ion cells, battery packs, EV chargers, and BESS products for emerging mobility and energy storage markets
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | OEM automotive battery supply contracts |
| Unit Pricing | Pay-as-you-go | Aftermarket retail batteries under Amaron and PowerZone brands |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Amara Raja Group product offering
Product offeringCore offering
Amara Raja designs, manufactures and sells lead-acid batteries (VRLA, MVRLA, Tubular, LVRLA) for automotive and industrial applications under brands including Amaron, PowerZone, PowerStack, Genpro, Amaron Volt, Sleek, Brute, Quanta and Solar, alongside an emerging lithium-ion portfolio of cells, battery packs, EV chargers and battery energy storage systems (BESS) developed through its ARACT division and a 16 GWh gigafactory under construction. Products are sold both directly to OEM automotive manufacturers and through a 100,000+ retail touchpoint aftermarket network in India and across 65+ export markets.
Product overview
Amara Raja Energy & Mobility Limited operates as India's technology leader and one of the largest manufacturers of lead-acid batteries for both industrial and automotive applications. The company offers a diversified portfolio organized into three main segments: Automotive (including Amaron, PowerZone, and Genpro brands), Industrial (including PowerStack, Amaron Volt, Amaron Sleek, Amaron Brute, Amaron Quanta with variants for HWS/HUPS/Solar, and Amaron Solar), and Advanced Cell Technologies through its ARACT division focusing on Li-ion cells, battery packs, and EV chargers. The company serves major Indian OEMs and exports to 65+ countries globally.
Differentiator
Problem solved
Functional benefit
Brands
- Amaron: Automotive battery brand distributed pan-India through sales & service retail network. Also marketed through IPL partnerships with Delhi Capitals and Kolkata Knight Riders.
- PowerZone
- PowerStack
- Amaron Volt
- Amaron Sleek
- Amaron Brute
- Amaron Quanta
- Amaron Solar
- Genpro
- E positive energy Labs
Products and services
- Automotive Lead-Acid Batteries (OEM) Battery products (4-wheeler, 2-wheeler and LVRLA variants) supplied as embedded OEM fitments to passenger vehicle, two-wheeler and commercial vehicle manufacturers in India, including Maruti Suzuki, Hyundai, Tata Motors, Mahindra, Honda, Ford, Bajaj, Royal Enfield and Ashok Leyland.
- Aftermarket Automotive Batteries (Amaron, PowerZone, Genpro) Consumer-facing replacement batteries sold under Amaron, PowerZone and Genpro brands for cars, two-wheelers, commercial vehicles and home UPS applications, distributed through 23 offices, 40 distribution points, 1,500+ direct partners and 100,000+ retail touchpoints across India.
- Industrial Lead-Acid Batteries (VRLA, MVRLA, Tubular) Industrial-grade batteries (VRLA, MVRLA, Tubular and specialised variants such as Amaron Quanta HWS, HUPS, S-XEL, Amaron Solar, Amaron Sleek/Volt/Brute) used for UPS systems, telecom towers, solar storage, railway signalling/traction, motive power and defence applications. Output capacity of 3.2 billion AH.
- Lithium-ion Cells and Battery Packs Lithium-ion cells and battery packs developed for light electric vehicles and the telecom industry, manufactured at ARACT's Divitipalli facility (Giga Corridor) with target capacity of 16 GWh by 2030-31.
- EV Chargers (E positive energy Labs) Electric vehicle charging solutions under the E positive energy Labs sub-brand of ARACT, offering a wide range of chargers for light electric vehicles and supporting infrastructure for the EV ecosystem.
- Battery Energy Storage Systems (BESS) Lithium-ion based battery energy storage systems (BESS) for telecom tower backup and grid-scale/C&I storage, with cumulative deployments exceeding 1 GWh across 50,000 telecom sites.
- Defence Electronics - Power Conditioning Cabinet for Naval Sonar Systems Indigenous Power Conditioning Cabinet for naval sonar systems developed by subsidiary ARDA, with 61% local content and 40% cost efficiencies, addressing Indian Navy/defence electronics needs.
- Power Systems Solutions (ARPSL) Industrial power systems solutions from subsidiary ARPSL, including packaged substations in partnership with Schneider Electric, combining Amara Raja's power solutions with Schneider's automation expertise.
Quantifiable outcome
- 35%+ cumulative market share in India's telecom battery segment with 1 GWh deployment across 50,000 sites
- +2 more outcomes
Companies that use Amara Raja Group
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles4 records
Amara Raja Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Amara Raja Group partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Piaggio IndiacoreMoU signed for EV battery supply and potential collaboration in electric vehicle battery solutions for Piaggio's vehicle range in India.
- Atul GreentechminorStrategic partnership for EV batteries with Atul Greentech, expanding Amara Raja's presence in the electric vehicle ecosystem.
- Gotion-InoBat-Batteries (GIB)coreStrategic technology collaboration for lithium-ion cell manufacturing. Amara Raja invested €20 million to increase stake in InoBat. Partnership terminated in 2025 due to China's export control restrictions.
- North American DistributorsminorLocal distribution and warehousing partnerships in North America as part of strategy to double export revenue share from 13% to 25% within five years, targeting AGM battery technology market.
- Johnson ControlscoreTechnology collaboration agreement for advanced battery technologies, contributing to Amara Raja's technology leadership position.
- Adani Green EnergyminorEPC partnership where Amara Raja Infra Private Ltd provides project execution services for Adani's expansion, supporting their 50 GW by 2030 target.
- Battery SmartminorCollaboration in battery swapping ecosystem as part of India's EV infrastructure development.
- Bounce InfinityminorPartnership in battery swapping solutions for electric vehicles.
- Schneider ElectricminorPartnership to offer pre-fabricated packaged substations combining Amara Raja's power solutions with Schneider's automation expertise.
Scale indicators15 records
Recent moves10 records
Expansion highlights7 records
Amara Raja Group competitors and assessment
Company assessmentBroad incumbents
- LG Energy Solution: Global lithium-ion cell manufacturer supplying major EV OEMs worldwide; representative benchmark for the lithium-ion scale and technology bar Amara Raja's ARACT division is targeting at its 16 GWh gigafactory.
- GS Yuasa Corporation: Japanese battery maker with global automotive (starting, ISS, EV) and industrial (UPS, railway, aerospace) battery lines; comparable to Amara Raja across both automotive OEM supply and industrial reserve power.
- CATL (Contemporary Amperex Technology Co.): World's largest EV and energy storage battery cell manufacturer; the dominant competitive benchmark Amara Raja must close on cost, energy density, and OEM qualification as it builds out 16 GWh of cell capacity.
- Panasonic Energy: Global Li-ion cell manufacturer with deep automotive OEM relationships; relevant comparable for Amara Raja's EV battery pack business and the technology benchmarks required to win premium OEM sockets in India.
- Clarios (formerly Johnson Controls Power Solutions): World's largest automotive battery manufacturer and a former promoter of Amara Raja (declassified in 2020); directly comparable on automotive lead-acid technology, with Johnson Controls technology collaboration still active per company disclosures.
- EnerSys: Global industrial battery manufacturer with broad coverage in reserve power, motive power, and aerospace/defense applications; comparable to Amara Raja's industrial VRLA, tubular, and emerging Li-ion portfolio at a global scale.
Direct peers
- Exide Industries Limited: India's largest lead-acid battery manufacturer and Amara Raja's primary domestic competitor across automotive, industrial, and submarine battery segments; the Supreme Court trademark dispute underscores the head-to-head nature of the rivalry.
- Su-Kam Power Systems: Indian inverter, UPS, and battery manufacturer focused on home UPS and renewable energy storage, overlapping with Amara Raja's PowerZone and Amaron Solar offerings in the consumer power backup category.
- HBL Power Systems Limited: Indian industrial battery maker serving railways, telecom, defense, and motive applications with comparable VRLA, tubular, and lithium product lines to Amara Raja's Industrial segment.
- Luminous Power Technologies: Indian manufacturer of inverter/UPS batteries and power backup solutions competing directly with Amara Raja's PowerZone and Amaron Quanta home UPS brands in the consumer and SMB channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Amara Raja Group social profiles
Digital presenceAmara Raja Group compliance and trust
Trust signalCompliance6 records
Amara Raja Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amara Raja Group leadership team
Management profileNumber of profiles
Profiles8 records
Amara Raja Group subsidiaries and ownership
Company hierarchySubsidiaries4 records
Amara Raja Group funding detail
Funding detailFunding overview
Funding rounds2 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amara Raja Group M&A and investment
M&A and investmentM&A1 record
Investments5 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amara Raja Group
What does Amara Raja Group do?
Amara Raja designs, manufactures and sells lead-acid batteries (VRLA, MVRLA, Tubular, LVRLA) for automotive and industrial applications under brands including Amaron, PowerZone, PowerStack, Genpro, Amaron Volt, Sleek, Brute, Quanta and Solar, alongside an emerging lithium-ion portfolio of cells, battery packs, EV chargers and battery energy storage systems (BESS) developed through its ARACT division and a 16 GWh gigafactory under construction. Products are sold both directly to OEM automotive manufacturers and through a 100,000+ retail touchpoint aftermarket network in India and across 65+ export markets.
Is Amara Raja Group a public or private company?
Amara Raja Group is a public company. It is classified as public and is currently operating.
When was Amara Raja Group founded?
Amara Raja Group was founded in 1985. It employs 5,001 to 10,000 people.
Where is Amara Raja Group based?
Amara Raja Group is headquartered in Hyderabad, India, in the Asia region.
How does Amara Raja Group make money?
Two revenue lines are on record. Lead-Acid Batteries are the primary driver. The others are lithium-Ion/EV Batteries.
Who are Amara Raja Group's main competitors?
Broad incumbents on record are LG Energy Solution, GS Yuasa Corporation, CATL (Contemporary Amperex Technology Co.), Panasonic Energy, Clarios (formerly Johnson Controls Power Solutions) and EnerSys. Direct peers are Exide Industries Limited, Su-Kam Power Systems, HBL Power Systems Limited and Luminous Power Technologies.
Does Amara Raja Group have an API?
No public API is recorded for Amara Raja Group.
What industry is Amara Raja Group in?
Amara Raja Group's product category is Lead-acid and lithium-ion battery manufacturing. Its primary akta.pro industry code is IMAGAHAA, Battery Cells (Li-ion, LFP, Sodium-ion, Lead-acid, NiMH), with a secondary code of IMACAJAJ, Automotive Batteries & 12V/Low-Voltage Energy Storage Manufacturing. Its NAICS code is 33591 and its SIC code is 3600.