Bounce Infinity
Bounce Infinity is an Indian electric scooter manufacturer offering E1-series two-wheelers with a detachable battery and Battery-as-a-Service subscription, serving gig-economy delivery fleets and retail consumers through 60+ dealers across 100+ cities.
- Company typePrivate
- Founded2014
- HeadquartersHaryana, India
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Bounce Infinity does
Bounce Infinity, legally Wickedride Adventure Services Private Limited, is an Indian electric two-wheeler manufacturer headquartered in Gurugram, Haryana. The company was founded in 2014 as a self-drive bike-rental platform and pivoted in 2021 — supported by the acquisition of 22Motors for approximately $5 million — into designing, manufacturing, and selling electric scooters. Its current lineup comprises three variants, the E1, E1+, and E1LE, positioned in the mass-market urban commuter segment with ex-showroom pricing between ₹1,15,605 and ₹1,25,615.
The company's core technical differentiator is a detachable/portable battery architecture, intended to address the limited fixed-charging infrastructure typical of Indian residential and commercial premises. Building on this, Bounce operates a Battery-as-a-Service (BaaS) subscription model that lets customers purchase the vehicle without the battery and pay a recurring fee for battery access, lowering entry cost and creating an annuity-style revenue layer alongside hardware sales. There is no evidence of proprietary AI/ML, software platform, or data flywheel in the disclosed inputs; the product proposition is fundamentally mechanical and battery-centric.
Bounce serves two customer segments: gig-economy delivery fleets (the strategic priority, capturing last-mile delivery demand from food and goods platforms) and individual retail consumers. Distribution combines a 60+ dealer offline network across 100+ cities, direct-to-consumer sales via the company's own website, and an e-commerce partnership with Flipkart. The company is venture-funded, most recently with a ₹36 crore Series F in 2026 from Accel and B Capital as part of a broader ₹46 crore round, and previously raised from CreedCap Asia Advisors in 2022.
Bounce Infinity firmographics
Firmographics- Name
- Bounce Infinity
- Legal name
- Wickedride Adventure Services Private Limited
- Website
- https://bounceinfinity.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bounce Infinity is an Indian electric scooter manufacturer offering E1-series two-wheelers with a detachable battery and Battery-as-a-Service subscription, serving gig-economy delivery fleets and retail consumers through 60+ dealers across 100+ cities.
- Ownership category
- akta.pro rank
Bounce Infinity industry classification
Industry- Product category
- Electric Two-Wheelers
- NAICS
- Battery Manufacturing (33591)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- E-scooters & E-mopeds Manufacturing (IMACAOAB)
- akta.pro secondary industries
- Electric Motorcycles & Electric Scooters Manufacturing (IMACAEAB), E-Mobility Batteries & Swappable Packs (Consumer) (CRACASAI)
Keywords
Where Bounce Infinity is headquartered
LocationHeadquarters
- HQ city
- Haryana
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Bounce Infinity business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Electric Scooter Sales: One-time hardware sales of electric scooters (E1, E1+, E1LE models) to individual consumers and fleet operators. Pricing ranges from ₹1,15,605 to ₹1,25,615 ex-showroom.
- Battery-as-a-Service (BaaS): Battery leasing subscription model for gig economy delivery fleets, allowing operators to rent battery capacity rather than purchase, addressing capital expenditure barriers and enabling faster EV adoption in last-mile delivery.
- Financing Services: EMI financing partnerships enabling customers to purchase scooters through loan tenures up to 5 years with interest rates ranging from 9-13% and zero processing fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | E1 - Entry-level model with extended range |
| One time/ perpetual license | Pay-as-you-go | E1+ - Mid-tier model with higher speed |
| One time/ perpetual license | Pay-as-you-go | E1LE - Premium variant with enhanced features |
| Unit Pricing | Monthly | EMI Financing Option |
| Other | Pay-as-you-go | Reservation Deposit |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Bounce Infinity product offering
Product offeringCore offering
Bounce Infinity designs, manufactures, and sells electric scooters (E1, E1+, E1LE) featuring a proprietary detachable battery that can be charged at any standard plug point. The company complements hardware sales with a Battery-as-a-Service (BaaS) subscription model that leases batteries to gig economy delivery fleets, plus EMI financing and a 60+ dealer retail network across 100+ Indian cities.
Product overview
Bounce Infinity is an Indian electric vehicle company that offers a portfolio of three electric scooter models (E1, E1+, and E1LE) with detachable portable batteries. The company operates a Battery-as-a-Service model for gig economy delivery fleets, allowing battery leasing instead of purchase. The product lineup ranges from the higher-specification E1 (100+ km range, 2.5 kWh) to the E1+ and E1LE variants (70+ km range, 1.9 kWh). Additional services include a dealership network of 60+ partners across 100+ Indian cities, doorstep test rides, EMI financing options, and an online reservation system. The company was founded in 2014 as a bike rental service and acquired EV startup 22Motors in 2021, transitioning to EV manufacturing.
Differentiator
Problem solved
Functional benefit
Products and services
- E1 Electric Scooter
Quantifiable outcome
- 70+ km to 100+ km real-world range per charge depending on model variant
- +2 more outcomes
Companies that use Bounce Infinity
Customer profileSegments2 records
Ideal customer profiles2 records
Bounce Infinity technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Bounce Infinity partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FlipkartcoreBounce Infinity E1 electric scooter is available for purchase on Flipkart's e-commerce platform, providing access to Flipkart's vast customer base and logistics infrastructure for online sales of electric two-wheelers.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Bounce Infinity competitors and assessment
Company assessmentDirect peers
- Ather Energy: Premium Indian electric scooter maker (450 series) selling through a proprietary experience-center network analogous to Bounce's dealership model. Direct overlap on consumer e-2W product, pricing segment, and D2C retail strategy in India.
- Hero Electric: One of India's longest-standing electric two-wheeler manufacturers with a broad dealer network. Directly comparable on product (e-scooters), channel (dealership-led sales), and target consumer segments.
- Greaves Cotton (Ampere Electric): Indian listed company Greaves Cotton's EV arm (Ampere) sells affordable electric scooters to personal and last-mile-delivery users through a wide dealer footprint — closely comparable to Bounce's segment, channel, and target customer base.
- Simple Energy: Bengaluru-based Indian EV startup selling the Simple One electric scooter with a removable-battery architecture and battery-swap ambitions — closely aligned with Bounce Infinity's portable-battery and BaaS thesis.
- River Indie: Bangalore-based EV startup that markets its electric scooter (Indie) toward gig-economy and delivery riders, overlapping directly with Bounce's primary use case and customer segment.
- Ola Electric: India's largest electric two-wheeler manufacturer; sells scooters (S1 series) directly to consumers and competes head-to-head with Bounce in the urban Indian e-2W segment, including gig-economy fleets. Same product category, same geography, similar target customers.
- Okinawa Autotech: India-based electric two-wheeler manufacturer with mass-market positioning similar to Bounce, including affordable scooters sold through a multi-city dealer network. Same product category, comparable pricing tier.
Broad incumbents
- Honda Motorcycle and Scooter India (upcoming electric Activa): India's largest ICE scooter maker (Activa) with a planned electric variant. While not yet a direct EV2W competitor at scale, its dealer dominance and brand equity would, on launch, place it in direct competition with Bounce for the mass-market Indian consumer.
- TVS Motor Company (iQube): Established Indian two-wheeler OEM with its iQube electric scooter line sold through TVS's nationwide dealer network. Overlaps with Bounce on product category and Indian market but is a broader incumbent with ICE business dominating scale.
- Bajaj Auto (Chetak Electric): Long-established Indian two-wheeler major that has re-entered the EV segment with the Chetak Electric. Comparable on product category and Indian geography, but Bajaj's broader ICE business and larger capital base make it a broad incumbent rather than a direct-pure-play competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Bounce Infinity social profiles
Digital presenceBounce Infinity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bounce Infinity leadership team
Management profileNumber of profiles
Bounce Infinity subsidiaries and ownership
Company hierarchySubsidiaries1 record
Bounce Infinity funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bounce Infinity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bounce Infinity
What does Bounce Infinity do?
Bounce Infinity designs, manufactures, and sells electric scooters (E1, E1+, E1LE) featuring a proprietary detachable battery that can be charged at any standard plug point. The company complements hardware sales with a Battery-as-a-Service (BaaS) subscription model that leases batteries to gig economy delivery fleets, plus EMI financing and a 60+ dealer retail network across 100+ Indian cities.
Is Bounce Infinity a public or private company?
Bounce Infinity is a private company. It is classified as venture growth investor backed and is currently operating.
When was Bounce Infinity founded?
Bounce Infinity was founded in 2014. It employs 11 to 50 people.
Where is Bounce Infinity based?
Bounce Infinity is headquartered in Haryana, India, in the Asia region.
How does Bounce Infinity make money?
Three revenue lines are on record. Electric Scooter Sales are the primary driver. The others are battery-as-a-Service (BaaS) and financing Services.
Who are Bounce Infinity's main competitors?
Direct peers on record are Ather Energy, Hero Electric, Greaves Cotton (Ampere Electric), Simple Energy, River Indie, Ola Electric and Okinawa Autotech. Broad incumbents are Honda Motorcycle and Scooter India (upcoming electric Activa), TVS Motor Company (iQube) and Bajaj Auto (Chetak Electric).
Does Bounce Infinity have an API?
No public API is recorded for Bounce Infinity.
What industry is Bounce Infinity in?
Bounce Infinity's product category is Electric Two-Wheelers. Its primary akta.pro industry code is IMACAOAB, E-scooters & E-mopeds Manufacturing, with a secondary code of IMACAEAB, Electric Motorcycles & Electric Scooters Manufacturing. Its NAICS code is 33591 and its SIC code is 3751.