Rockwell Automation

What Rockwell Automation does

Rockwell Automation is a global industrial automation and digital transformation company headquartered in Milwaukee, Wisconsin. Founded in 1903 and listed on the NYSE under ticker ROK, the company employs approximately 26,000 people across more than 100 countries and reported $8.3 billion in fiscal 2025 sales. It serves process and discrete manufacturers in oil and gas, mining, automotive and tire, food and beverage, data centers, life sciences, and renewable energy, delivering outcomes around operational efficiency, safety, sustainability, and IT/OT convergence. Named customers include Cornish Lithium, Real Pet Food, Prometeon Tyre Group, Everest Metals, Covestro, and Covestro-related references, indicating a diversified enterprise base rather than any single dominant account.

Name

Rockwell Automation

Legal name

Rockwell Automation Inc.

Website

https://rockwellautomation.com

Company type

Public

Founded year

1903

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Rockwell Automation is a global industrial automation and digital transformation company serving process and discrete manufacturers with Allen-Bradley hardware, FactoryTalk and Plex software, and LifecycleIQ services across 100+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Intelligent Devices: Hardware segment including drives, motion, safety, sensing, industrial components, and configured-to-order products that form the foundation of smart production systems.
2. Software & Control: Control and visualization software and hardware, information software, and network and security infrastructure products.
3. Lifecycle Services: Domain expertise delivered at all touchpoints of customer experience including consulting, integration, and support services ensuring positive business outcomes.
4. ARR (Annual Recurring Revenue): Total ARR metric tracked for fiscal performance measurement, with 6% year-over-year growth reported in Q2 fiscal 2026.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Rockwell Automation is the world's largest pure-play industrial automation company, selling Allen-Bradley hardware (programmable controllers, drives, motion control, safety, sensors), FactoryTalk and Plex software (design, analytics, MES, CMMS, IIoT), and LifecycleIQ services (consulting, integration, support) that combine into the Connected Enterprise vision for OT/IT integration across discrete and process industries.

Product overview

Rockwell Automation offers a comprehensive industrial automation portfolio combining hardware (Allen-Bradley drives, motion control, sensors, programmable controllers), software (FactoryTalk design, visualization, analytics platforms; Plex cloud manufacturing; Fiix CMMS), and services (LifecycleIQ). The portfolio enables the Connected Enterprise vision, integrating operational technology (OT) with information technology (IT) through platforms like ControlLogix controllers, PlantPAx DCS, Emulate3D digital twins, and cloud-based Plex MES and Elastic MES solutions. AI capabilities are delivered through FactoryTalk Analytics (PavilionX, GuardianAI), while cybersecurity is addressed via the SecureOT suite. Connectivity is enabled by Kepware and RSLinx, with augmented reality through Vuforia and IIoT via Thingworx.

Differentiator

Problem solved

Functional benefit

Brands

• Allen-Bradley: Hardware products brand including programmable controllers, drives, and motor control equipment.
• FactoryTalk
• LifecycleIQ Services
• Plex

Products and services

• Allen-Bradley
• FactoryTalk
• LifecycleIQ Services
• ControlLogix
• Plex Smart Manufacturing Platform
• Fiix CMMS
• PlantPAx
• PowerFlex
• Emulate3D
• SecureOT Solution Suite
• Elastic MES
• FactoryTalk Design Workbench
• Kepware
• Vuforia
• Thingworx
• Autonomous Mobile Robots (OTTO Motors)
• NVIDIA Nemotron Nano Edge AI Integration

Quantifiable outcome

• Top OEMs cut downtime recovery by 40% using OEM Advantage strategies
• +2 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability12 records

Feature7 records

Partnerships

13 partnerships are on record, tiered regional, core, established and innovation.

• Tecnológico de MonterreyregionalStrategic or Co-development Partner · 5 March 2026Partnership expanded to support smart manufacturing education in Mexico, focusing on digital twin skills and Industry 4.0 technologies with industry experts, advanced curricula, and joint projects.
• alfanarregionalStrategic or Co-development Partner · 27 November 2025Collaboration to establish manufacturing zone in Riyadh, Saudi Arabia, assembling automation panels for infrastructure projects including Saudi Water Authority, supporting Vision 2030.
• NVIDIAcoreTechnology or Integration · 13 November 2025Integration of NVIDIA Nemotron Nano small language model optimized for industrial environments, enabling real-time AI insights at the edge for secure, offline deployments across industrial workflows.
• Rittal and EplancoreTechnology or Integration · 6 November 2025Joint unveiling of three new manufacturing automation products at Automation Fair 2025, aimed at reducing design time and supporting scalable deployments.
• SeQentestablishedTechnology or Integration · 29 October 202515-year technology partner showcasing real-time alarm notification software integration with Rockwell systems at Automation Fair 2025.
• Energy ObserverinnovationStrategic or Co-development Partner · 21 October 2025Strategic collaboration supporting EO3 watercraft development testing low-carbon maritime solutions including ammonia fuel cells and solar energy, setting standards for decarbonization in maritime mobility.
• DRM, LLCregionalChannel Partner/ Reseller/ Distributor · 15 October 2025Gold OEM Partner status recognizing expertise in control systems, safety architecture, drives, and operator interfaces for delivering floor-ready automation equipment.
• CiscocoreGTM or Marketing Partner · 24 February 2025Digital Skills for Industry program launched to develop workforce skills for industrial digital transformation using Cisco networking and Rockwell automation technologies.
• TaurobinnovationStrategic or Co-development Partner · 15 October 2024Agreement to provide end-to-end robotic automation solutions combining Taurob's robotics expertise with Rockwell's automation platform.
• MicrosoftcoreStrategic or Co-development PartnerJoint collaboration to accelerate industrial transformation through Azure cloud integration and shared vision for digital manufacturing solutions.
• FIRST (For Inspiration and Recognition of Science and Technology)establishedStrategic or Co-development PartnerSTEM education partnership supporting FIRST LEGO League and FIRST Robotics Competition to inspire students in science and technology careers.
• University of Wisconsin-Milwaukee (UWM)regionalStrategic or Co-development PartnerAcademic partnership including SAP University Competence Center collaboration and founding partnership in Connected Systems Institute for manufacturing workforce development.
• Clearpath RoboticsinnovationStrategic or Co-development PartnerInnovation partnership fueling development in autonomous robotics for industrial applications.

Scale indicators12 records

Recent moves10 records

Expansion highlights7 records

Direct peers

• ABB: ABB's Process Automation and Robotics & Discrete Automation businesses compete directly with Rockwell across DCS systems, drives, motors, PLCs, and industrial robots. ABB has stronger presence in process industries and Europe, making it a primary competitor in oil & gas, mining, and utilities.
• Siemens Digital Industries: Siemens Digital Industries is the closest direct competitor to Rockwell, offering a comparable portfolio of PLCs (SIMATIC), industrial software (TIA Portal, MindSphere), drives (SINAMICS), and digital manufacturing services. Both companies compete head-to-head in discrete and process automation across global enterprise accounts.
• Mitsubishi Electric: Mitsubishi Electric Factory Automation competes directly with Allen-Bradley in PLCs (MELSEC), drives, motion control, and CNC. Mitsubishi has particularly strong share in Asia and among Japanese OEMs globally, serving the same discrete manufacturing customers as Rockwell.
• Yokogawa Electric: Yokogawa Electric is a direct competitor in process automation with CENTUM DCS, serving oil & gas, chemicals, power, and water treatment. Yokogawa competes head-to-head with Rockwell's PlantPAx in DCS-led process verticals, particularly in Asia and the Middle East.
• Schneider Electric: Schneider Electric offers EcoStruxure, an integrated industrial automation and energy management platform that competes with Rockwell's Connected Enterprise. Schneider also owns Aveva, providing direct competition in industrial software and process simulation where Rockwell's PlantPAx and Emulate3D play.
• Emerson Electric: Emerson's Automation Solutions business competes with Rockwell in process industries, offering DeltaV DCS, valves, measurement instruments, and Plantweb digital ecosystem. Emerson is particularly strong in oil & gas, chemicals, and life sciences, the same process verticals Rockwell serves with PlantPAx.
• Omron Corporation: Omron's Industrial Automation business competes with Rockwell in PLCs (CP1, NJ/NX series), sensors, motion control, and machine vision. Omron has strong share in component-level automation and consumer goods/food packaging machinery, overlapping with Rockwell's discrete and F&B segments.

Emerging players

• AVEVA: AVEVA (owned by Schneider Electric) competes with Rockwell in industrial software for process industries, particularly through PI System (data infrastructure) and AVEVA Plant SCADA. AVEVA's process-industry software focus overlaps with Rockwell's PlantPAx and FactoryTalk Analytics positioning.
• PTC: PTC competes with Rockwell's software stack through ThingWorx (IIoT), Kepware, Vuforia (AR), and Creo/CAD, plus Windchill PLM. As a more pure-play software company, PTC represents both a competitor and a potential partner as Rockwell integrates Plex, FactoryTalk, and Elastic MES offerings.

Broad incumbents

• Honeywell International: Honeywell Process Solutions competes with Rockwell in process automation with Experion PKS and Forge industrial analytics. As a much larger diversified conglomerate, Honeywell overlaps with Rockwell in select verticals but also competes in adjacent areas like building automation and aerospace.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rockwell-automation
• Xx.com/ROKAutomation
• Facebookfacebook.com/ROKAutomation

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rockwell Automation