Soley Inc
Soley Inc is an Austin-based alcoholic beverage manufacturer producing two 12% ABV fruit-based drinks (Mango Passion and Blueberry) sold direct-to-consumer through its website, targeting adults seeking convenient, clean-label cocktail ingredients.
- Company typePrivate
- Founded2010
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Soley Inc does
Soley Inc is a U.S.-based, privately held alcoholic beverage manufacturer founded in 2010 and headquartered in Austin, Texas. The company produces ready-to-drink fruit-based beverages at 12% ABV under the brand positioning "juicing with a little kick," with a portfolio consisting of two SKUs: Soley Mango Passion (freshly pressed mangoes and passionfruit) and Soley Blueberry (pressed blueberries, pomegranates, and Mara strawberries). Both products are formulated without artificial preservatives, flavors, colors, or high fructose corn syrup, and are gluten-free.
The core production technology centers on fruit pressing and natural blending to deliver an alcohol-forward product that doubles as a cocktail ingredient — replacing the need for hand-muddling fresh fruit. The company distributes exclusively through its own e-commerce site (drinksoley.com), targeting adult beverage consumers aged 21+ who want convenient, clean-label options for casual entertaining and home bartending. Supporting content marketing includes ten published cocktail and dessert recipes (margaritas, mimosas, hard seltzers, daiquiris, sorbets) intended to drive usage occasions. Soley operates with 1–10 employees, has no disclosed leadership team, no patents, no distribution partnerships, and no retail or foodservice presence based on the available data.
Revenue mechanics are one-time direct e-commerce sales; pricing is not publicly disclosed. The company has raised $1.5M in a single disclosed funding round (December 2023, lead investor No Sleep Beverage) and reports no revenue figures. Operating geographies are limited to a single domestic market with online shipping.
Soley Inc firmographics
Firmographics- Name
- Soley Inc
- Website
- https://drinksoley.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Soley Inc is an Austin-based alcoholic beverage manufacturer producing two 12% ABV fruit-based drinks (Mango Passion and Blueberry) sold direct-to-consumer through its website, targeting adults seeking convenient, clean-label cocktail ingredients.
- Ownership category
- akta.pro rank
Soley Inc industry classification
Industry- Product category
- Alcoholic Beverages
- NAICS
- Beverage Manufacturing (3121)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Juice & Nectar Production (Including Juice Drinks) (AFAFABAC)
- akta.pro secondary industry
- Still Soft Drinks & Flavored Waters (Non-Carbonated) (AFAFABAB)
Keywords
Where Soley Inc is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Markets served
Soley Inc business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Beverage Product Sales: Direct sales of alcoholic beverages (Soley Mango Passion and Soley Blueberry) at 12% ABV through their e-commerce platform. Products can be purchased for personal consumption or cocktail preparation.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Soley Inc product offering
Product offeringCore offering
Soley Inc manufactures and sells two ready-to-drink alcoholic fruit beverages: Soley Mango Passion (pressed mangos and passionfruit) and Soley Blueberry (pressed blueberries, pomegranates, and Mara strawberries), each at 12% ABV. The products are sold directly to adult consumers through the company's e-commerce website and are positioned both as standalone drinks served over ice and as convenient cocktail bases that replace the need for hand-muddling fresh fruit.
Product overview
Soley Inc offers a line of alcoholic fruit beverages marketed as "juicing with a little kick" at 12% ABV. The product portfolio consists of two core offerings: Soley Mango Passion (tropical mango and passionfruit blend) and Soley Blueberry (berry blend with blueberry, pomegranate, and Mara Strawberries). Both products are designed as ready-to-use cocktail bases that eliminate the need for hand-muddling fruit, appealing to consumers seeking convenient mixed drink solutions. The company provides various recipe suggestions for cocktails including margaritas, mimosas, hard seltzers, and other mixed drinks.
Differentiator
Problem solved
Functional benefit
Brands
- Soley Mango Passion: A natural blend of pressed Mangos & Passionfruit, marketed as 'Summer in a bottle' with 12% ABV
- Soley Blueberry
Products and services
- Soley Mango Passion A ready-to-drink tropical alcoholic beverage made from freshly pressed mangos and passionfruit at 12% ABV. Designed to be enjoyed on its own over ice or used as a base for mango-based cocktails, replacing the need for hand-muddling fresh fruit. Contains no artificial preservatives, flavors, colors, or high fructose corn syrup, and is gluten-free.
- Soley Blueberry A ready-to-drink berry alcoholic beverage made from freshly pressed blueberries and pomegranates with hints of Mara strawberries at 12% ABV. Designed to be enjoyed on its own over ice or used as a base for berry-based cocktails, replacing the need for hand-muddling fresh fruit. Gluten-free with no artificial preservatives, flavors, colors, or high fructose corn syrup.
Companies that use Soley Inc
Customer profileSegments1 record
Ideal customer profiles1 record
Soley Inc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Soley Inc partnerships and signals
Strategic signalExpansion highlights4 records
Soley Inc competitors and assessment
Company assessmentBroad incumbents
- Smirnoff Ice: Iconic flavored malt beverage from Diageo offering pre-mixed sweet alcoholic drinks. Directly comparable to Soley as a sweet, fruit-forward RTD alcoholic beverage, but vastly larger scale and distribution.
- Mike's Hard Lemonade: Flavored malt beverage brand offering sweet, fruity alcoholic drinks. Closely comparable product positioning to Soley's sweet, fruit-based 12% ABV beverages, but with national retail distribution and major-marketer backing.
- Truly Hard Seltzer: Boston Beer's leading hard seltzer brand with extensive fruit-flavored lineup. Comparable as a mass-market fruit-flavored alcoholic beverage, though lighter (5% ABV) and seltzer-based rather than Soley's fruit-juice-forward profile.
- White Claw: Category-defining hard seltzer with multiple fruit flavors. Comparable to Soley in targeting the casual fruit-flavored alcoholic beverage occasion, though Soley's higher ABV and pressed-fruit profile are differentiated.
Direct peers
- Cutwater Spirits: Premium RTD canned cocktail brand sold through retail and D2C. Comparable to Soley in targeting convenience-seeking cocktail consumers, but with a much broader SKU range and established retail presence.
- TipTop Proper Cocktails: Premium craft RTD cocktail brand emphasizing quality ingredients. Comparable to Soley in the premium, natural-ingredient positioning for cocktail occasions, though more spirit-forward rather than fruit-forward.
- High Noon: Vodka-based RTD seltzer cocktails including fruit flavors like mango and berry. Direct comparison to Soley in fruit-flavored, ready-to-drink alcohol space; significantly larger distribution and brand awareness.
Emerging players
- Be Mixed: Premium cocktail mixer brand focused on natural ingredients. Comparable to Soley in positioning around convenient, natural-ingredient cocktail preparation, but operates on the non-alcoholic mixer side rather than as an alcoholic beverage.
- Q Mixers: Premium craft mixer brand emphasizing real, less-sweet ingredients. Comparable to Soley in clean-label premium positioning for cocktail occasions, though again on the mixer side rather than as an alcoholic product.
- Cocktail Crate: DTC subscription-based cocktail brand delivering ready-to-shake cocktail kits. Comparable to Soley in D2C-led convenience positioning targeting home cocktail occasions and recipe-driven usage.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Soley Inc social profiles
Digital presenceSoley Inc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Soley Inc leadership team
Management profileNumber of profiles
Soley Inc funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Soley Inc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Soley Inc
What does Soley Inc do?
Soley Inc manufactures and sells two ready-to-drink alcoholic fruit beverages: Soley Mango Passion (pressed mangos and passionfruit) and Soley Blueberry (pressed blueberries, pomegranates, and Mara strawberries), each at 12% ABV. The products are sold directly to adult consumers through the company's e-commerce website and are positioned both as standalone drinks served over ice and as convenient cocktail bases that replace the need for hand-muddling fresh fruit.
When was Soley Inc founded?
Soley Inc was founded in 2010. It employs 1 to 10 people.
Where is Soley Inc based?
Soley Inc is headquartered in Austin, United States, in the North America region.
How does Soley Inc make money?
One revenue line is on record: beverage Product Sales.
Who are Soley Inc's main competitors?
Broad incumbents on record are Smirnoff Ice, Mike's Hard Lemonade, Truly Hard Seltzer and White Claw. Direct peers are Cutwater Spirits, TipTop Proper Cocktails and High Noon. Emerging players are Be Mixed, Q Mixers and Cocktail Crate.
Does Soley Inc have an API?
No public API is recorded for Soley Inc.
What industry is Soley Inc in?
Soley Inc's product category is Alcoholic Beverages. Its primary akta.pro industry code is AFAFABAC, Juice & Nectar Production (Including Juice Drinks), with a secondary code of AFAFABAB, Still Soft Drinks & Flavored Waters (Non-Carbonated). Its NAICS code is 3121 and its SIC code is 2080.