Cocktail Crate
Cocktail Crate is a bootstrapped craft cocktail mixer company founded in 2013 by Alex Abbott Boyd, producing non-GMO bottled mixers sourced from small, family-owned suppliers and selling them direct-to-consumer and through wholesale to liquor and specialty food retailers across the United States.
- Company typePrivate
- Founded2013
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Cocktail Crate does
Cocktail Crate is a craft cocktail mixer company founded in 2013 by Alex Abbott Boyd in Queens, New York and now operating from Long Island City, NY as Cocktail Crate LLC. The company produces a line of handcrafted non-GMO mixers organized into two core tiers — Classic Mixers (Classic Old Fashioned, Classic Ginger Mule, Classic Whiskey Sour) and Unique Mixers (Ginger Bee, Sriracha Margarita, Spiced Old Fashioned, Maple Whiskey Sour) — plus Specialty items including Simple Syrup and Cocktail Cherries. All products are formulated with premium, non-GMO ingredients sourced from a curated network of small, independent, and family-owned suppliers, including Iidea Company for organic Blue Agave nectar, Anderson's Maple Syrup, Jojo's Sriracha, The Ginger People for fresh-pressed ginger, Natalie's Orchid Island Juice Company, and Greenpoint Trading Company for hand-selected spices.
The business operates a direct-to-consumer e-commerce model at cocktailcrate.com with FedEx fulfillment, complemented by a wholesale channel supplying liquor stores, specialty food shops, and gift retailers via a dedicated wholesale inquiry form. Pricing is uniform at $12 per bottle for most mixers, $5 for simple syrup, and $16 per jar of cocktail cherries, with volume incentives through a Pick-3 Party Pack (~$30) and a 6-Pack bundle ($50, a 30% discount). The company is bootstrapped, having raised an initial $5,000 through a 2013 Kickstarter campaign, and reports a headcount of 1-10 with no subsequent institutional funding disclosed.
Cocktail Crate's go-to-market is built around content marketing, including an extensive cocktail recipe archive, mixology tutorials on its Cocktail News blog, and a newsletter offering a 10% coupon. Marketing channels are organic, with no paid acquisition, app, or AI-driven personalization disclosed. The company holds no patents or trademarks and operates entirely within the United States, with public-facing recognition limited to a single consumer award (its margarita mixer was voted "best tasting margarita mixer in the country").
Cocktail Crate firmographics
Firmographics- Name
- Cocktail Crate
- Legal name
- Cocktail Crate LLC
- Website
- https://cocktailcrate.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Cocktail Crate is a bootstrapped craft cocktail mixer company founded in 2013 by Alex Abbott Boyd, producing non-GMO bottled mixers sourced from small, family-owned suppliers and selling them direct-to-consumer and through wholesale to liquor and specialty food retailers across the United States.
- Ownership category
- akta.pro rank
Cocktail Crate industry classification
Industry- Product category
- Craft Cocktail Mixers
- NAICS
- Beverage Manufacturing (3121)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic) (CRADAIAH)
- akta.pro secondary industries
- Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases) (AFAFAGAH), Beverage Concentrates, Syrups & Mixers Wholesale (AFAIAGAF)
Keywords
Where Cocktail Crate is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Cocktail Crate business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Direct Product Sales: Direct-to-consumer e-commerce sales of craft cocktail mixers through their website, with individual bottles, multi-packs, and party packs available for purchase.
- Wholesale Distribution: Wholesale channel for retail stores to carry Cocktail Crate products, with dedicated wholesale contact and inquiry form.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 6-Pack Bundle |
| Unit Pricing | Pay-as-you-go | Pick-3 Party Pack |
| Unit Pricing | Pay-as-you-go | Individual Bottles |
| Unit Pricing | Pay-as-you-go | Simple Syrup |
| Unit Pricing | Pay-as-you-go | Cocktail Cherries |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Cocktail Crate product offering
Product offeringCore offering
Cocktail Crate manufactures and sells premium craft cocktail mixers made with non-GMO ingredients sourced from small, independent, and family-owned suppliers. The product line includes Classic Mixers, Unique Mixers, and Specialty items (Simple Syrup, Cocktail Cherries), sold individually or in discounted bundles such as Pick-3 Party Packs and 6-Packs through its own e-commerce site and wholesale channels.
Product overview
Cocktail Crate offers a portfolio of craft cocktail mixers designed to be combined with spirits for easy home cocktail preparation. The product line includes two main mixer categories: Classic Mixers (Classic Old Fashioned, Classic Ginger Mule, Classic Whiskey Sour) featuring quintessential whiskey cocktail flavors, and Unique Mixers (Ginger Bee, Sriracha Margarita, Spiced Old Fashioned, Maple Whiskey Sour) offering unique twists on classic cocktails. Specialty items include Simple Syrup and Cocktail Cherries. All mixers are made with non-GMO ingredients sourced from small, independent, and family-owned businesses. Bundling options include a Pick-3 Party Pack (20% off) and 6-Pack (30% off) for bulk purchases.
Differentiator
Problem solved
Functional benefit
Brands
- Classic Mixers: A line featuring quintessential classic whiskey cocktail flavors made with non-GMO ingredients
- Unique Mixers
- Specialty Mixers
Products and services
- Classic Old Fashioned Handcrafted cocktail mixer made from brown demerara sugar, fresh orange, and classic aromatic bitters. Designed to be combined with bourbon or rye whiskey and served on the rocks.
- Classic Ginger Mule Handmade mixer featuring fresh pressed ginger juice, lime juice, and aromatic bitters. Pairs well with all spirits and can be used for whiskey gingers, Moscow Mules, and dark rum cocktails.
- Classic Whiskey Sour Balanced mixer combining fresh squeezed orange and lemon juice, simple syrup, and classic aromatic bitters. Pairs with bourbon, rye, dark rum, or cognac.
- Ginger Bee Handmade mixer from fresh pressed ginger juice and clover honey. Versatile mixer that pairs with all spirits, suitable for Moscow Mules, Dark 'n Stormies, and Whiskey Gingers.
- Sriracha Margarita Margarita mixer made from fresh squeezed lime juice, organic agave nectar, and small batch sriracha hot sauce. Creates a sweet, sour, and spicy cocktail.
- Spiced Old Fashioned Handcrafted mixer from brown turbinado sugar, fresh orange, and hand selected spices including cinnamon and allspice. Designed as an accompaniment to bourbon or rye whiskey.
- Maple Whiskey Sour Balanced mix of fresh squeezed lemon juice, local maple syrup, and small batch bitters. Pairs well with all aged spirits including bourbon, rye, dark rum, and cognac.
- Homemade Margarita Mix Premium margarita mixer crafted using fresh juice and organic agave nectar. Made with filtered water, cane sugar, lime juice, and natural flavors. Voted best tasting margarita mixer in the country.
- Simple Syrup Pure cane sugar simple syrup with notes of vanilla and molasses. A foundational cocktail ingredient for sweetening any home bar creation.
- Cocktail Cherries Premium northern Michigan balaton cherries, slow-cooked and candied. Designed as a cocktail complement.
- Pick-3 Party Pack Build-your-own bundle allowing customers to select any 3 mixer bottles at a discounted price (3 for $30, originally $36; available as a 3-pack for $30 including for the Sriracha Margarita).
- 6-Pack Bulk bundle of 6 bottles of a single mixer flavor at 30% discount ($50, originally $72). Designed for parties, gifting, or home bar stocking.
Quantifiable outcome
- Voted best tasting margarita mixer in the country
Companies that use Cocktail Crate
Customer profileSegments3 records
Ideal customer profiles3 records
Cocktail Crate technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Cocktail Crate partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Iidea CompanycoreBased in Jalisco, Mexico, Iidea Company works directly with Blue Agave farmers to produce organic nectar from 100% Blue Agave. The plant matures for up to 10 years before harvest, and each plant is hand-harvested by farmers who extract the pina for sweet agave nectar. Featured in Cocktail Crate's Sriracha Margarita.
- Greenpoint Trading CompanycoreBrooklyn-based spice company founded in 2010 by husband-and-wife duo Evan and Kimmee. Specializes in whole spices and teas for slow steeping rather than flavor extracts. Provides hand-selected spices for Cocktail Crate's Spiced Old Fashioned mixer.
- Anderson's Maple SyrupcoreWisconsin-based third-generation family company started in 1928 by Paul Anderson as a hobby making maple syrup for family and friends. Now run by his grandson Steve Anderson. Provides maple syrup for Cocktail Crate's Maple Whiskey Sour mixer.
- The Ginger PeoplecoreFamily business founded by Bruce and Abbie Leeson over 30 years ago, specializing in ginger products. Sources ginger from farms in China at elevations higher than 800 meters in virgin land with no chemical fertilizers or pesticides. Provides fresh pressed ginger juice for Ginger Bee and Classic Ginger Mule mixers.
- Natalie's Orchid Island Juice CompanycoreWomen-owned family business founded by Marygrace and Bobby Sexton in a Florida orange grove, named after their daughter Natalie. Hand-selects ripe fruit, squeezes juice to order, and keeps juice 100% fresh, pure, and not from concentrate. Provides fresh citrus juice for Cocktail Crate's premium mixers.
- Jojo's SrirachacoreFounded by Jojo Collins in 2010 with motto 'Love Hard, Give a Fuck'. Produces Sriracha from fresh peppers prepared, bottled, and labeled by hand. Used in Cocktail Crate's Sriracha Margarita mixer, blended with agave and fresh lime juice.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Cocktail Crate competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Cocktail Crate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cocktail Crate leadership team
Management profileNumber of profiles
Profiles1 record
Cocktail Crate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cocktail Crate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cocktail Crate
What does Cocktail Crate do?
Cocktail Crate manufactures and sells premium craft cocktail mixers made with non-GMO ingredients sourced from small, independent, and family-owned suppliers. The product line includes Classic Mixers, Unique Mixers, and Specialty items (Simple Syrup, Cocktail Cherries), sold individually or in discounted bundles such as Pick-3 Party Packs and 6-Packs through its own e-commerce site and wholesale channels.
Is Cocktail Crate a public or private company?
Cocktail Crate is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cocktail Crate founded?
Cocktail Crate was founded in 2013. It employs 1 to 10 people.
Where is Cocktail Crate based?
Cocktail Crate is headquartered in New York, United States, in the North America region.
How does Cocktail Crate make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are wholesale Distribution.
Does Cocktail Crate have an API?
No public API is recorded for Cocktail Crate.
What industry is Cocktail Crate in?
Cocktail Crate's product category is Craft Cocktail Mixers. Its primary akta.pro industry code is CRADAIAH, Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic), with a secondary code of AFAFAGAH, Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases). Its NAICS code is 3121 and its SIC code is 2080.