Oklahoma City Thunder

Name

Oklahoma City Thunder

Legal name

Oklahoma City Thunder

Website

https://okcthunder.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Professional Sports Entertainment

NAICS

Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sports Hospitality & Premium Experiences (VIP, Suites, Fan Zones) (MPAGAMAJ)

akta.pro secondary industry

Arenas & Indoor Sports Centers (MPAKAEAB)

Keywords

• Professional sports entertainment
• NBA basketball games
• Season ticket memberships
• Premium suite hospitality
• Group event experiences

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Season Ticket Memberships: Primary revenue stream from full-season (43 games), half-season (21 games), and quarter-season (10 games) ticket packages. Members receive dedicated account management, discounts at Thunder Shop (10-15%), Cash Assist credits (5-15%), playoff priority, and exclusive event access.
2. Flex Plans: Flexible ticket packages offering 4, 6, or 8 games per season without added taxes and fees. Targets fans who attend a handful of games annually with some membership benefits.
3. Premium Seating and Suites: Revenue from luxury seating options including Executive Suites (16 premium seats with VIP parking), Concourse Suites, Club Landings, Terrace Suites, Skyboxes, Midcourt Landing, and Baseline Landing. Includes catering, in-seat service, and parking passes.
4. Group Experiences: All-inclusive group hospitality packages including Summit I/II (up to 34 guests), Thunder Box (36-50 guests), The Reserve (15-56 guests), The Huddle (max 36), and Post Oak Party Terrace. Includes food, beverage, and premium seating.
5. Single-Game Tickets: Revenue from individual game ticket sales through Ticketmaster platform for fans not purchasing season packages.
6. Thunder Reserve Waitlist: $100 deposit per seat to join the official waitlist for future Thunder Season Ticket Members. Members gain access to TRUE (Ticket Relocation Upgrade Event) and priority-based seat upgrades.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

The Oklahoma City Thunder sells live NBA basketball game attendance through multi-tiered season ticket memberships (Full, Half, Quarter, Flex Plans), premium seating and luxury suites (Executive Suites, Skyboxes, Midcourt/Baseline Landings, Club Landings, Terrace Suites), and all-inclusive group hospitality experiences (Summit boxes, Thunder Box, The Reserve, The Huddle, Post Oak Party Terrace). Memberships are transacted primarily through the Ticketmaster platform and supported by dedicated personal account managers, with a Thunder Reserve waitlist program for sold-out inventory.

Product overview

Oklahoma City Thunder operates a multi-tiered ticketing platform offering season ticket memberships across four levels: Full Season (43 games), Half Season (21 games), Quarter Season (10 games), and Flex Plans (4, 6, or 8 games), complemented by the Thunder Reserve waitlist program. Premium seating options include Riverwind Casino Terrace Lounge, Terrace Suites, Skyboxes, Club Landings, Midcourt Landing, Baseline Landing, Executive Suites, and Concourse Suites. Group experiences encompass Summit I/II boxes, Thunder Box, The Reserve at Local GastroPub, The Huddle at Michelob ULTRA Club, and Post Oak Party Terrace. Additionally, OKCThunder Films produces documentary content covering player stories, community initiatives, and team history.

Differentiator

Problem solved

Functional benefit

Brands

• OKCThunder Films: A collaboration between the Thunder's Broadcasting and Basketball Communications departments that produces documentary films about Thunder players, community initiatives, and Oklahoma City history.

Products and services

• Full Season Ticket Membership Annual subscription granting access to all 43 regular season home games with a dedicated personal account manager, 10% Thunder Shop discount, 15% Cash Assist credits, 6-game Ticket Trade-In Program access, playoff priority, and same-seat renewal rights.
• Half Season Ticket Membership Annual subscription for 21 home games with a dedicated account manager, 10% Thunder Shop discount, 5% Cash Assist credits, 3-game Ticket Trade-In Program access, and playoff priority.
• Quarter Season Ticket Membership Annual subscription for 10 home games with a dedicated account manager, Ticket Trade-In Program access, and exclusive events; entry-level membership for new season ticket holders.
• Flex Plans Flexible ticket packages offering 4, 6, or 8 games per season without added taxes and fees, with a dedicated account manager and digital ticket management.
• Thunder Reserve Waitlist Official waitlist for future season ticket membership requiring a $100 deposit per seat, providing access to the annual TRUE (Ticket Relocation Upgrade Event) and priority-based seat upgrades.
• Executive Suites Exclusive private suites with 16 premium in-suite seats, three VIP parking passes, and gourmet catering options; available for long-term leasing or nightly rental for corporate entertaining.
• Concourse Suites Intimate spaces for up to 16 guests in lower-bowl sections with three VIP parking passes, suited for pregame, halftime, or postgame events and featuring a large-screen TV for press conference viewing.
• Skyboxes All-inclusive premium boxes above Sections 307-309 featuring meals, non-alcoholic beverages, in-seat service, and a full-service bar.
• Club Landings Premium seating areas located in corners on Club Level with in-seat service for corporate entertaining and premium game viewing.
• Terrace Suites Semi-private, open-air suite option at the premium seating level with all-inclusive buffet, non-alcoholic beverages, in-seat service, full-service bar, and two parking passes.
• Riverwind Casino Terrace Lounge High-top table area on the Club Level sponsored by Riverwind Casino, featuring all-inclusive buffet, non-alcoholic beverages, in-seat service, full-service bar, and two parking passes.
• Midcourt Landing Premium elevated center court experience at Section 115 with access to Concourse Suite 3, catered food package, 3 West Lot parking passes, in-seat beverage service, and post-game courtside club passes.
• Baseline Landing Premium theater-style seating at Sections 101 and 111 with $30 food and beverage credit per ticket at 100-level concession stands and views of downtown OKC.
• Summit I / Summit II All-inclusive group box accommodating up to 34 guests with bottomless popcorn, hot dogs, cookies, water, and Coca-Cola products, plus upgraded catering options.
• Thunder Box Exclusive party space with flat-screen TVs, custom catering packages, and a cashless bar option, accommodating a minimum of 36 guests and up to 50 guests.
• The Reserve at Local GastroPub Luxury pregame social space at Local GastroPub with downtown views, accommodating a minimum of 15 guests and up to 56 guests for group entertainment.
• The Huddle at Michelob ULTRA Club Laid-back dinner venue with baseline seats, hearty buffet, beverages, and downtown views; maximum group size of 36 guests.
• Post Oak Party Terrace High-energy group experience near the Club Level entertainment stage, with each ticket including a $30 food and beverage credit for Club Level bars and concessions.
• OKCThunder Films Documentary film series produced by the Thunder's Broadcasting and Basketball Communications departments, featuring stories of players, community initiatives, and Oklahoma City team history.

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Riverwind CasinominorOthersRiverwind Casino sponsors the Riverwind Casino Terrace Lounge, a high-top table area on the Club Level featuring all-inclusive buffet, non-alcoholic beverages, in-seat service, full-service bar, and two parking passes.
• Local GastroPubminorOthersThe Reserve at Local GastroPub is a luxury pregame social space with downtown views used for group hospitality experiences. Minimum group size of 15; holds up to 56 guests.
• Michelob ULTRAminorOthersThe Huddle at Michelob ULTRA Club is a baseline seating area with a hearty buffet and beverages, featuring spectacular downtown views. Maximum group size of 36.
• Post OakminorOthersPost Oak Party Terrace offers high-energy experiences near the Club Level entertainment stage, with each ticket including $30 food and beverage credit for Club Level bars and concessions.
• TicketmastercoreTechnology or IntegrationOfficial ticketing platform for Oklahoma City Thunder. Handles all ticket sales including single-game tickets, season membership activation, and playoff ticket purchases through am.ticketmaster.com/okcnba.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Houston Rockets: NBA franchise in Houston operating season memberships, premium suites, and group experiences at Toyota Center. Directly comparable in product offerings, tiered membership structure, and target customer segments within a similar-sized central US market.
• Chicago Bulls: Established NBA franchise in Chicago with a larger premium product portfolio and broader national brand reach. Comparable in product offerings, with a deeper corporate market and longer sell-out streak, operating in a similar mid-market structure.
• Denver Nuggets: NBA franchise in Denver offering a comparable membership tier structure, premium seating inventory, and group sales motion at Ball Arena. Directly comparable mid-market team with similar hospitality-led revenue strategy and growing local corporate base.
• Dallas Mavericks: NBA franchise operating in the Dallas-Fort Worth metro with a comparable mix of season ticket memberships, premium seating, and group hospitality. Closest peer as another privately-held mid-market NBA franchise operating a similar hospitality-led GTM motion in a similar regional economy.
• New York Knicks: NBA franchise in New York City operating at the upper end of the market for premium seating, corporate hospitality, and global sponsorship. Comparable in product mix and sell-out demand dynamics, but with materially larger market scale and revenue base.
• Atlanta Hawks: NBA franchise in Atlanta operating season ticket plans, premium suites, and group experiences at State Farm Arena. Directly comparable mid-market franchise with similar GTM motion, multi-tier memberships, and recent arena renovation comparable to OKC's planned 2028 build.
• Memphis Grizzlies: NBA franchise in Memphis operating season ticket memberships, suites, and group experiences at FedExForum. Comparable as a smaller-market NBA franchise with a similar business model and reliance on local corporate entertainment demand.
• Boston Celtics: Historic NBA franchise in Boston with a deep season-ticket waitlist culture similar to OKC's Thunder Reserve program. Comparable as an established NBA franchise with strong loyalty programs and multi-generational season-ticket base, operating in a larger market.
• San Antonio Spurs: NBA franchise in another mid-sized Texas market with a multi-tiered season membership model and similar premium/corporate hospitality focus. Comparable as a mid-market team with a loyal season-ticket base and community-program emphasis.
• Minnesota Timberwolves: NBA franchise in Minneapolis-St. Paul offering season memberships and premium products at Target Center. Comparable mid-market NBA team with similar product structure, recent competitive momentum, and emerging premium hospitality demand.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/okcthunder
• YouTubeyoutube.com/channel/UCpXdQhy6kb5CTD8hKlmOL3w
• Facebookfacebook.com/okcthunder
• LinkedInlinkedin.com/company/okcthunder

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oklahoma City Thunder