What NUVIZ does

NUVIZ is a privately held consumer hardware company founded in 2013 that designs and sells the world's first all-in-one Head-Up Display (HUD) purpose-built for motorcycle riders. The flagship product is a helmet-mounted unit combining a patented LCOS microdisplay — which projects full-color virtual imagery approximately 13 feet ahead of the rider's eye — with integrated GPS navigation, a Bluetooth-linked headset, an 8MP/1080p HD action camera, and wireless connectivity for music streaming and calls. The device is powered by a Qualcomm quad-core processor and supported by a glove-friendly handlebar controller using Bluetooth Low Energy, a companion mobile app on iOS and Android, and a replaceable 3,250 mAh battery rated for up to 8 hours of continuous use.

The business operates on a single-product, direct-to-consumer hardware model: the NUVIZ HUD is sold globally through ridenuviz.com at a flat price of $699 per unit, with no subscription tier or recurring revenue stream disclosed. Distribution is DTC only, supplemented by a Schuberth-branded custom mount (2023) and a 2018 joint product initiative with Sena, the motorcycle Bluetooth communications leader. The company is headquartered in San Diego, California with a research and development facility in Salo, Finland, and operates with a headcount of 11-50 employees. To date, NUVIZ has disclosed approximately $5.35M in funding, including a February 2017 round backed by HOWZAT Partners, Husqvarna, Pankl Racing Systems, Pierer Industrie, and Volta GP, and has been recognized with a CES Innovation Award (2017) in the Vehicle Intelligence and Transportation category. Leadership consists of CEO Marcel Rogalla and VP/GM Finland Arto Kiema.

Name

NUVIZ

Website

https://ridenuviz.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

NUVIZ designs and sells the world's first all-in-one helmet-mounted Head-Up Display for motorcycle riders, integrating navigation, communication, HD action camera, and music into a single $699 device. It sells direct-to-consumer globally from San Diego with R&D in Finland.

Ownership category

akta.pro rank

Product category

Motorcycle Electronics

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714), Electronic Components & Accessories (3670)

akta.pro primary industry

VR/XR Hardware & Accessories (Headsets, Controllers, Trackers, Haptics) (MPAFAGAG)

akta.pro secondary industry

Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow) (CRAMANAB)

Keywords

• Motorcycle head-up display
• Helmet mounted displays
• Motorcycle navigation systems
• Rider communication devices
• Connected motorcycle electronics

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations

Revenue model

1. NUVIZ HUD Device Sales: Primary revenue from selling the NUVIZ Head-Up Display hardware device at $699.00 per unit. The device is a one-time purchase that includes the HUD, controller, headset, batteries, carrying pouch, USB cable, and mounting plates.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

NUVIZ designs, manufactures, and sells a helmet-mounted motorcycle Head-Up Display (HUD) system that integrates turn-by-turn GPS navigation, hands-free calling, music streaming (Spotify, Pandora, Apple Music, Google Play), and an HD action camera into a single unit. The product is sold directly to consumers at $699.00 and includes the HUD unit, a wireless handlebar controller, a headset with microphone, batteries, a carrying pouch, and mounting plates.

Product overview

NUVIZ offers a single unified product - the NUVIZ Head-Up Display (HUD) - which is the world's first all-in-one motorcycle HUD. The core system integrates navigation, communication, music streaming, and an HD action camera into one helmet-mounted device. The ecosystem includes the NUVIZ Controller (wireless handlebar remote), NUVIZ Headset (integrated audio), and NUVIZ App (mobile companion for route planning and stats). NUVIZ also offers a Schuberth Custom Mount accessory for helmet integration with Schuberth helmets. The device is powered by a Qualcomm quad-core processor and features LCOS microdisplay technology projecting a full-color virtual image at 13ft/4m ahead of the rider.

Differentiator

Problem solved

Functional benefit

Products and services

• NUVIZ Head-Up Display (HUD) World's first all-in-one motorcycle Head-Up Display that integrates GPS navigation, hands-free calling, music streaming, and an HD action camera into a single helmet-mounted device priced at $699.00 for individual motorcycle riders.
• NUVIZ Mobile Companion App Mobile companion application for iOS and Android that enables NUVIZ HUD owners to plan routes, save favorite rides, access photos taken with the device, review riding statistics, and apply software updates such as the NUV1.6 release.
• Schuberth Custom Mount for NUVIZ HUD Custom-engineered helmet mounting accessory that enables secure and aerodynamic installation of the NUVIZ HUD on Schuberth brand motorcycle helmets, sold as an add-on for riders who own Schuberth helmets.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability5 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• SenacoreTechnology or Integration · 1 January 2018NUVIZ partnered with Sena, the global frontrunner in Bluetooth innovation for motorcycling, action sports, and outdoor lifestyles. The partnership aimed to provide the motorcycling community with a groundbreaking joint product combining Sena's Bluetooth communication expertise with NUVIZ's HUD technology. Marcel Rogalla, NUVIZ's CEO, stated this collaboration brings together Sena's market leadership in Bluetooth communication systems with NUVIZ's expertise as the sole creators of Head-Up Display technology for motorcycling.
• SchuberthcoreStrategic or Co-development PartnerNUVIZ and Schuberth, a renowned helmet manufacturer known for its dedication to safety and quality, formed a strategic partnership to offer riders seamless integration between NUVIZ's Head-Up Display and Schuberth's premium helmets. The partnership includes a custom mount specifically designed for Schuberth helmets, allowing secure and aerodynamic placement of the NUVIZ HUD.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• TomTom Rider: TomTom's Rider GPS product line targets motorcycle navigation, overlapping with NUVIZ's navigation use case. As a broad incumbent mapping/navigation brand, TomTom represents competition for the GPS functionality NUVIZ bundles.
• BMW Motorrad: BMW Motorrad's ConnectedRide ecosystem integrates navigation, connectivity, and HUD-style information displays directly into its premium motorcycles. Represents the OEM-native approach that could compete with or substitute aftermarket HUD devices like NUVIZ.
• Garmin: Garmin's Zumo line of motorcycle GPS units competes with NUVIZ's navigation functionality and serves the same enthusiast rider segment. Garmin is a broad incumbent with deep distribution in the powersports electronics category.

Direct peers

• Skully: Skully developed the AR-1 smart motorcycle helmet with a built-in head-up display, making it the most direct historical competitor to NUVIZ in the motorcycle HUD category. Both target tech-forward motorcyclists seeking integrated information display.
• Sena: Sena is the global leader in motorcycle Bluetooth communication and is also NUVIZ's strategic partner. They compete on communication features but are collaborating on integrated products, making them both a partner and adjacent competitor.
• Cardo Systems: Cardo makes Bluetooth communication systems for motorcyclists (e.g., Packtalk, Freecom), competing directly with NUVIZ's communication features and overlapping with partner Sena. Both target the same connected-rider use case.

Others

• Schuberth: Schuberth is a premium helmet manufacturer and NUVIZ's partner for custom HUD mounts. While not a technology competitor, Schuberth represents the helmet-side ecosystem partner and a template for future OEM relationships.
• Shoei: Shoei is a premium motorcycle helmet manufacturer and a potential future OEM integration partner for NUVIZ-style HUD systems. Relevant as the helmet-side adjacent player in the connected motorcycle ecosystem.

Emerging players

• Cosmo Connected: Cosmo Connected makes smart motorcycle accessories including HUD-style brake lights and connected helmets. They represent an emerging player in the connected motorcycle accessories space with similar smart-HUD ambitions.
• GoPro: GoPro action cameras are widely used by motorcyclists and compete with NUVIZ's integrated 1080p/30fps camera feature. While not a direct HUD competitor, GoPro represents an alternative way motorcyclists capture ride footage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ridenuviz
• LinkedInlinkedin.com/company/nuviz

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NUVIZ