What Schuberth does

Schuberth is a privately-held German manufacturer of protective headgear headquartered in Magdeburg on the Elbe, with 370+ employees and over 100 years of operating history. The company develops and produces helmets across six distinct verticals: motorcycle, motorsport (including Formula 1, IndyCar, GT, and karting), firefighting, industrial safety, police, and military, exporting to 55 countries via authorized dealers and wholly-owned subsidiaries in the United States (since 2010), Italy, and Thailand.

Core manufacturing is concentrated in Magdeburg and relies on proprietary processes including Direct Fibre Processing (DFP) for fiberglass shells reinforced with carbon fiber, autoclave curing for carbon fiber helmets, and in-house wind tunnel, acoustics laboratory, climate rig, and load test facilities. The portfolio spans entry-level modular helmets (CONCEPT at €499) through premium carbon-fiber flagships (C5 Carbon at €1,499), with integrated communication systems (SC2, SC Edge, SC Edge ANC, Wave) developed in partnership with Cardo and Sena. Recent innovations include the first motorcycle helmet with Active Noise Cancellation (C5 ANC) and proprietary safety systems such as the Schuberth Rescue System (S.R.S), SDL Dual Locking visor, and Fibertech firefighter shell technology.

Schuberth generates revenue primarily through one-time hardware sales across its six helmet categories and accessories, supplemented by a free Riders Club membership ecosystem. Distribution combines a global authorized dealer network, owned e-commerce in Germany, Austria, Italy, and France, direct sales to government and military customers, and specialized motorsport performance dealers. The company holds certifications across ECE-R 22.06, DOT, FIA 8860/8859/8878, SNELL SA/K/CMR, EN 443/397/50365/812, NIJ IIIA, VPAM 2, and OEKO-TEX 100, with motorsport helmets handmade in Italy using F1-derived processes.

Name

Schuberth

Legal name

SCHUBERTH

Website

https://schuberth.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

251–500 employees

Short description

Schuberth is a privately-held German manufacturer of premium protective helmets for motorcycle, motorsport (F1/IndyCar), firefighting, industrial, police, and military markets, producing in Magdeburg with proprietary carbon-fiber and fiberglass processes and distributing to 55 countries.

Ownership category

akta.pro rank

Product category

Protective Helmets

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Powersports Safety, Helmets & Protective Gear Manufacturing (IMACAEAN)

akta.pro secondary industry

Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow) (CRAMANAB)

Keywords

• Motorcycle helmets
• Motorsport helmets
• Firefighter helmets
• Industrial safety helmets
• Protective headgear

Headquarters

HQ city

Magdeburg

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Helmet Sales: Primary revenue from direct sales of protective helmets across multiple categories: motorcycle (C5, C5 Carbon, C5 ANC, S3, S3 Carbon, E2, E2 Carbon, J2, Concept), motorsport (SF4 ABP, SF4, SP1 Carbon Evo, SK1 Carbon Evo, SP1 Hybrid, SK1 Hybrid), firefighting (F400, F300, F220, F130, F120 Pro), industrial safety, police, and military helmets. One-time hardware purchase model.
2. Communication Systems: Sales of integrated communication systems (SC2, SC2 Standard, SC Edge, SC Edge ANC) designed for specific helmet models. Accessories include visors, padding, and replacement parts.
3. Riders Club Membership: Community-driven program offering members-only content, early access to news and products, exclusive events and rides, limited edition merchandise, and special offers. Free membership tier.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Schuberth develops and manufactures premium protective helmets in Magdeburg, Germany, serving motorcycle riders, professional motorsport drivers, firefighters, industrial workers, police forces, and military personnel. The portfolio spans six product categories — motorcycle, motorsport, firefighting, industrial safety, police, and military helmets — alongside integrated communication systems and a Riders Club community program. Products are built using proprietary processes including Direct Fibre Processing for fiberglass shells and autoclave curing for carbon fiber helmets, with active noise cancellation technology available on premium motorcycle models.

Product overview

SCHUBERTH is a German head protection company with over 70 years of experience manufacturing helmets across six distinct product categories: Motorcycle helmets (9 models including C5 ANC, C5 Carbon, S3 Carbon, E2 Carbon, C5, S3, E2, J2, CONCEPT), Motorsport helmets (SF4 ABP, SF4, SP1 CARBON Evo, SK1 CARBON Evo, SP1 Hybrid, SK1 Hybrid), Firefighting helmets (F400 Fibertech, F300, F220, F130, F120 PRO, Youth firefighter), Industrial safety helmets (CROSS, MASTERGUARD, EUROGUARD, BOP, BEN, Miner's, climbing and bump cap lines), Police helmets (P100N A, P100N LPA), and Military helmets (M100). The company also offers proprietary communication systems (SC EDGE ANC, SC EDGE, SC2, SC2 Standard, Wave) and maintains a Riders Club membership program. Products are developed and produced in Magdeburg, Germany, with motorsport helmets handmade in Italy using F1-derived processes. The portfolio ranges from entry-level (CONCEPT at €499) to premium performance (C5 Carbon at €1,499), serving riders, racers, firefighters, industrial workers, police, and military personnel.

Differentiator

Problem solved

Functional benefit

Products and services

• C5 ANC Motorcycle Helmet Premium modular touring helmet featuring Active Noise Cancellation technology developed in partnership with Cardo, integrated SC Edge ANC communication system with 53mm speakers, DFP Fiberglass shell reinforced with Carbon fiber, P/J and ECE-R 22.06 homologation. Designed to reduce wind and road noise while preserving essential sounds (engine, traffic, emergency sirens). For premium touring riders.
• C5 Carbon Motorcycle Helmet First SCHUBERTH PERFORMANCE motorcycle helmet with full Carbon fiber shell handmade by Formula 1 technicians using autoclave curing processes. Features P/J double homologation, ECE-R 22.06 certification, only 1,460g weight, pre-installed SC2 communication system with Mesh 2.0. For premium touring riders seeking lightweight performance.
• S3 Carbon Motorcycle Helmet Top-tier sport touring full-face helmet with 100% Carbon shell produced using Formula 1 lamination and autoclave curing processes. Features ECE-R 22.06 homologation with S.R.S (SCHUBERTH Rescue System), Double D-ring closure, 200g lighter than S3, prewired communication system. For sport touring riders.
• C5 Motorcycle Helmet Benchmark modular touring helmet with DFP Fiber Glass shell reinforced with Carbon fiber, P/J and ECE-R 22.06 homologation. Features plug-and-play SC2 communication system, only 85 dB(A) at 100 km/h, SCHUBERTH INDIVIDUAL program for fit customization. Result of 20,000 engineering hours and 2,000 tested helmets. For touring riders. MOTORRAD Flip-Up Test Winner.
• S3 Motorcycle Helmet Sport touring full-face helmet with DFP Fiber Glass shell, ECE-R 22.06 homologation, and S.R.S (SCHUBERTH Rescue System). Features integrated sun visor, Double chin air intake with exchangeable filter, 85 dB(A) at 100 km/h, SCHUBERTH INDIVIDUAL program. The first SCHUBERTH full-face helmet meeting new ECE 22.06 standard. For sport touring riders.
• E2 Adventure Motorcycle Helmet Second-generation adventure helmet with P/J double homologation and ECE-R 22.06 certification. Features adjustable and removable peak developed in wind tunnel, DFP fibreglass shell with Carbon fiber reinforcement, dual chin air intake with washable filter, SCHUBERTH INDIVIDUAL program. For adventure riders.
• E2 Carbon Adventure Motorcycle Helmet Carbon Adventure helmet with P/J and ECE 22.06 homologation, prewired communication system, dual purpose design with adjustable and removable peak, customizable inner linings. For adventure riders seeking lightweight carbon construction.
• J2 Motorcycle Helmet DFP Jet helmet with ECE 22.06 homologation featuring removable chin guard for jet configuration. SMART prewired communication system, 88 dB(A) at 100 km/h, dual purpose design. For urban riders.
• CONCEPT Motorcycle Helmet Entry-level flip-up helmet providing access to SCHUBERTH ownership with essential modular helmet features. First helmet with ECE-R 22.06 UA (Universal Accessory) homologation allowing aftermarket communication systems, DFP fiberglass shell, 87.5 dB(A) at 100 km/h, OEKO-TEX certified linings. Handmade in Germany. For new riders seeking Schuberth quality at entry-level price.
• SF4 ABP Motorsport Helmet Top-tier motorsport helmet with FIA 8860-2018 ABP (Advanced Ballistic Protection) homologation. Tailor-made program allowing drivers to adapt helmet to comfort and aesthetic preferences. Natural successor of SF3 ABP. For professional racing drivers requiring maximum protection including ballistic threats.
• SF4 Motorsport Helmet FIA 8860-2018 compliant motorsport helmet developed for perfect fitting and comfort. Ideal for long runs with Prototype and GT cars or open-cockpit single-seaters where ABP homologation is not mandatory. Wide range of accessories available. For professional racing drivers.

Quantifiable outcome

• 85 dB(A) noise level at 100 km/h on naked bike (C5, S3 models)
• +5 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Cardo SystemscoreTechnology or IntegrationStrategic technology partnership for Active Noise Cancellation integration. Cardo developed the SC Edge ANC system specifically for SCHUBERTH's C5 ANC helmet, with over 200 hours of joint wind tunnel testing. Cardo provides the Edge chipset powering DMC Mesh technology, Bluetooth 5.2, and ANC functionality in SCHUBERTH communication systems.
• SenacoreTechnology or IntegrationLong-standing partnership for communication system integration. SCHUBERTH's SC2, SC2 Standard, and SC Edge systems utilize Sena technology including Mesh 3.0, HD speakers, advanced noise control, and digital assistants. Pre-installed antennas and speakers in helmet shells for seamless integration.
• Edelweiss BikeminorGTM or Marketing PartnerMarketing and community partnership within SCHUBERTH Riders Club. Edelweiss Bike, a motorcycle travel and accessories company, partners to offer exclusive deals and experiences to Riders Club members.
• Adventure Bike Rider FestivalminorGTM or Marketing PartnerAnnual motorcycle festival partnership. SCHUBERTH participates as sponsor and exhibitor at the UK's largest motorcycling festival, connecting with adventure and touring riders.
• Alpes Aventure MotofestivalminorGTM or Marketing PartnerAnnual French motorcycle festival partnership in Barcelonnette. SCHUBERTH showcases products at this leading event attracting thousands of enthusiasts, now in its 10th edition.
• Nico HülkenbergminorOthersFormula 1 driver serving as brand ambassador, representing SCHUBERTH's motorsport expertise and premium positioning.
• Felipe MassaminorOthersFormer Formula 1 World Champion serving as brand ambassador, reinforcing SCHUBERTH's heritage in top-level motorsport.
• Zurich City PoliceminorStrategic or Co-development PartnerCollaborative development partnership for P100N LPA helmet. Zurich City Police worked with SCHUBERTH to develop laser protection capabilities addressing emerging threats in law enforcement operations.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bell Helmets: US-based premium motorcycle and motorsport helmet brand (part of Vista Outdoor). Bell competes with Schuberth in the North American and European markets across full-face, modular, and motorsport categories, with similar FIA/Snell certifications and dealer-led go-to-market.
• Shark Helmets: French motorcycle helmet brand competing in premium full-face, modular, and adventure segments across Europe. Shark is a direct channel and price-point competitor to Schuberth's S3, C5, and E2 product families.
• Arai Helmet: Japanese premium helmet maker with strong motorsport and consumer lines. Arai is a benchmark for hand-built quality and F1/motorsport pedigree, directly comparable to Schuberth's Performance and motorsport positioning, including FIA 8860 homologation and premium price points.
• HJC Helmets: Korean global helmet manufacturer competing across the price spectrum including premium ECE 22.06-certified models. HJC competes with Schuberth in mid-premium touring and sport segments globally, often at lower price points with similar homologations.
• Shoei: Japanese premium motorcycle helmet manufacturer and the most direct competitor to Schuberth in the premium touring, sport, and adventure categories. Both compete at the high end of ECE 22.06-certified modular and full-face helmets, with similar ASPs and dealer-led distribution in Europe and the US.
• Nolan Helmet (Nolangroup): Italian helmet manufacturer specializing in modular and flip-up helmets with integrated communication systems (N-Com). Directly comparable to Schuberth's C5/E2/CONCEPT modular line and integrated SC2/SC Edge comms strategy.
• AGV (AGV Sports Group): Italian helmet brand historically associated with MotoGP and Valentino Rossi. AGV competes head-to-head with Schuberth in premium motorcycle and motorsport helmets, with comparable carbon fiber construction, ECE/FIA homologations, and a focus on premium European distribution.

Broad incumbents

• UVEX Safety Group: German safety equipment group covering industrial helmets, eye protection, and PPE. Comparable to Schuberth's industrial safety (CROSS, MASTERGUARD, EUROGUARD) and BOP helmet lines, with broader PPE scale across B2B and B2C channels.
• Drägerwerk: German safety and medical technology company with a significant firefighter helmet and respiratory protection portfolio. Comparable to Schuberth in the F400/F300 firefighter segment with broader product breadth across PPE, gas detection, and breathing apparatus.
• MSA Safety: US-listed global safety equipment manufacturer with strong firefighter helmet (Gallet) and industrial safety helmet lines. Directly comparable to Schuberth's fire and industrial segments with broader PPE scale, public market access, and global service network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/schuberthhelmet
• Facebookfacebook.com/SchuberthHelmets
• LinkedInlinkedin.com/company/schuberth-gmbh

Compliance15 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schuberth