Laiki

What Laiki does

Laiki Inc., operating as LAIKI Crackers, is a privately held U.S. specialty food company founded in 2012 and headquartered in Fremont, California (with one source referencing San Francisco). The company produces premium gluten-free rice crackers under a single product platform built on three core SKUs — black rice, red rice, and brown jasmine rice — plus a small set of flavored variants (Hint of Sea Salt, Cheddar Cheese, Truffles and Pepper) and a variety pack. Manufacturing relies on a proprietary combination of baking and frying designed to deliver the lowest oil uptake in the category, and the formulations use a strict three-ingredient clean label of whole grain rice, sustainably sourced palm oil, and sea salt. The company operates a dedicated peanut-, tree nut-, and sesame-seed-free facility, and products carry Non-GMO Project Verified and Vegecert vegan certifications alongside FODMAP-friendly and allergen-free positioning.

LAIKI monetizes through a hybrid consumer food revenue model. Direct-to-consumer e-commerce on a Shopify storefront is the primary channel, with unit pricing of $5.49 per 3.5oz bag and multi-pack tiers at $26.90-$29.45 to drive volume. Distribution is extended through Amazon and Vitacost online marketplaces, select natural and specialty grocery stores across the U.S. and Canada, and a wholesale program on the Faire platform aimed at independent retailers. Customer engagement is supported by owned channels including a content blog, email marketing via Braze, and organic social on Facebook, Twitter, and Pinterest, plus SEO-optimized product pages. The brand has been externally validated by a Specialty Food Association SOFI Gold Award and a SEIFT Disruptive Snack of the Year Award.

The company is founder-led by Pradeep Akkunoor, who also serves as CEO and board member, with a 1-10 employee headcount indicating a micro-brand operating structure. Approximately $1.27M has been raised across two undisclosed funding rounds in 2018 and 2019, with no subsequent institutional capital identified. Target personas span health-conscious consumers, gluten-free and dietary-restricted buyers, keto/low-carb followers, lactose-intolerant shoppers, vegans, and parents of allergic children, with distribution currently limited to the U.S. and Canada.

Name

Laiki

Legal name

Laiki Inc.

Website

https://laikicrackers.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Laiki Inc. is a U.S. specialty food company producing gluten-free, allergen-free rice crackers (black, red, and brown jasmine) using a proprietary bake-and-fry process. It sells direct-to-consumer via Shopify, and through Amazon, Vitacost, Faire wholesale, and natural grocery retailers across the U.S. and Canada.

Ownership category

akta.pro rank

Product category

Gluten-Free Rice Crackers

NAICS

Cookie and Cracker Manufacturing (311821)

SIC

Cookies & Crackers (2052), Bakery Products (2050)

akta.pro primary industry

Rice Cakes & Grain Snack Manufacturing (AFAKAIAK)

Keywords

• Gluten-free crackers
• Rice crackers
• Whole grain snacks
• Allergen-free snacks
• Vegan crackers

Headquarters

HQ city

Fremont

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Direct-to-Consumer E-commerce: LAIKI sells directly to consumers through its Shopify-powered website, offering individual products and variety packs at various pack sizes with pricing tiers. Revenue is generated through one-time product purchases with optional quantity discounts for multi-pack options.
2. Retail and Marketplace Distribution: Products are sold through third-party retailers including Amazon, Vitacost, and natural/specialty grocery stores across the U.S. and Canada. Revenue is generated through wholesale orders to these distributors and marketplaces.
3. Wholesale/B2B: LAIKI offers wholesale purchasing through the Faire platform for retailers and resellers, allowing bulk orders of their gluten-free rice cracker products.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

LAIKI is a specialty food producer that manufactures and sells gluten-free rice crackers made from whole grain rice (black, red, or brown jasmine), sustainably sourced palm oil, and sea salt. Products are positioned as clean-label, allergen-free, vegan, Non-GMO, and FODMAP-friendly snacks, sold direct-to-consumer through an online store and through retail and wholesale channels across the U.S. and Canada.

Product overview

LAIKI is a specialty food company offering premium gluten-free rice crackers. The product line consists of seven distinct cracker products: Black Rice Crackers, Red Rice Crackers, and Brown Jasmine Rice Crackers (core whole grain varieties available in multiple pack sizes), plus three flavored variants (Hint of Sea Salt, Cheddar Cheese, and Truffles and Pepper) and a Gluten Free Variety Pack combining three flavors. All products are made from whole grain rice, are gluten-free, vegan, Non-GMO, and FODMAP friendly. The crackers are produced using a proprietary combination of baking and frying that yields the lowest oil uptake. Products are sold direct-to-consumer via the company website and through retail partners including Amazon and Vitacost, as well as wholesale through Faire.

Differentiator

Problem solved

Functional benefit

Products and services

• Black Rice Crackers 100% whole grain black rice crackers that are gluten-free, vegan, Non-GMO verified, and FODMAP friendly, made with sustainably sourced palm oil and sea salt; available in 3.5oz single packs, multi-packs of 8, and 30 single-serving 0.74oz mini bags.
• Red Rice Crackers 100% whole grain red rice crackers that are gluten-free, vegan, Non-GMO, and FODMAP friendly, made with sustainably farmed palm oil and sea salt; available in 3.5oz single packs, multi-packs of 8, and 30 single-serving 0.74oz mini bags.
• Brown Jasmine Rice Crackers 100% whole grain brown jasmine rice crackers that are gluten-free, vegan, Non-GMO, and FODMAP friendly, made with sustainably farmed palm oil and sea salt; available in 3.5oz single packs, multi-packs of 8, and 30 single-serving 0.74oz mini bags.
• Hint of Sea Salt Crackers Extra crispy and crunchy brown rice crackers flavored with real sea salt; gluten-free, lactose-intolerant friendly, 100% whole grain with 20g whole grains per serving, no added preservatives.
• Cheddar Cheese Crackers Extra crispy and crunchy brown rice crackers made with real cheddar cheese; gluten-free, lactose-intolerant friendly, 100% whole grain with 20g whole grains per serving, no added preservatives.
• Truffles and Pepper Crackers

Quantifiable outcome

• Lower oil uptake than traditional baking methods
• +2 more outcomes

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Annie's Homegrown (General Mills): Natural-credentials snack and cracker brand inside General Mills' portfolio; not a rice-only cracker but competes for the same health-conscious parent's wallet and natural-grocery shelf space.
• Back to Nature (PepsiCo): Mass-market natural cracker and snack brand with broad retailer distribution under a CPG parent; overlaps with LAIKI on whole-grain/clean-label cracker positioning but at far larger scale.
• Newman's Own Organics: Established natural/organic snack and cracker brand with national distribution; comparable on clean-label/whole-grain cracker formats and natural-grocery retail presence.

Direct peers

• Simple Mills: Premium natural snacks/crackers brand emphasizing short, recognizable ingredient decks and dietary certifications (gluten-free, vegan, paleo); overlaps directly with LAIKI on clean-label crackers sold via natural retailers and DTC.
• RW Garcia: Specialty rice-based cracker and tortilla chip maker with strong natural and conventional grocery distribution; competes with LAIKI in the rice-cracker niche with similar whole-grain ingredient story.
• Lesser Evil: Better-for-you snack brand with simple, organic, allergen-conscious formulations sold through natural and DTC channels; competes for the same health-conscious snack shopper as LAIKI.
• Mary's Gone Crackers: Direct gluten-free cracker brand built around simple, allergen-conscious ingredient lists; the closest 1:1 comparable to LAIKI in category, customer (celiac/health-conscious), and clean-label positioning.
• Glutino / Bake Creations (Dr. Schär): Long-established gluten-free snacks and crackers brand (part of Dr. Schär); a comparable focused player in the gluten-free cracker category serving celiac consumers via grocery and online channels.
• Crunchmaster: Branded rice cracker snack maker (Seitz Family/KaMe portfolio) widely distributed in U.S. mainstream grocery; comparable on product format, target consumer (healthy snacking), and gluten-free claim.

Emerging players

• Lundberg Family Farms: Heritage rice grower and rice-snack/cracker producer; comparable on rice-based ingredients (including specialty varieties), clean-label positioning, and natural-foods channel go-to-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/laikicrackers
• LinkedInlinkedin.com/company/laiki

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laiki