Back to Nature
Back to Nature is a heritage American snack brand founded in 1960, producing non-GMO, plant-based crackers, cookies, and nuts. The company sells through 17+ retail chains including Target, Whole Foods, Kroger, Sprouts, and Amazon, serving health-conscious consumers seeking clean-label snacks.
- Company typePrivate
- Founded1960
- HeadquartersNaples, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Back to Nature does
Back to Nature Foods, LLC is a heritage American snack brand founded in 1960, producing a portfolio of crackers, cookies, and nuts positioned around clean-label ingredients — Non-GMO verified, plant-based (where applicable), and free from synthetic colors and flavors, hydrogenated oils, and high-fructose corn syrup. The active product line spans 22+ SKUs across three categories, including flagship items such as Classic Round Crackers, Crispy Wheat Crackers, Stoneground Wheat Crackers, Cheezy Crackers (with newer White Chedda and Hot & Spicy variants), Classic Creme and Peanut Butter Creme Sandwich Cookies, Chocolate Chunk Cookies, Fudge Mint Cookies, Cashew Almond Pistachio mix, Whole Cashews, and Sweet & Salty Nut Mix. The company discontinued its Harvest Whole Wheat Crackers line in Spring 2026 due to facility constraints. The brand completed a full rebrand in 2025 and serves health-conscious consumers, natural and organic food shoppers, and mainstream snack consumers seeking better-for-you versions of classic American snack formats.
The company's core technology is its CPG product formulation and brand IP, not proprietary software. In September 2025, Back to Nature implemented John Galt Solutions' Atlas Planning Platform to enhance supply chain planning and agility in support of its expanding distribution footprint; this is a third-party enterprise planning tool, not an in-house technology platform. There is no disclosed proprietary AI/ML, no patents, and no software product surface. Marketing assets include an Instagram channel (@snackbacktonature), a content blog ("Snack Lab"), an email signup, and earned media coverage across AllRecipes, Food & Wine, Food Network, The Kitchn, The Skimm, and similar outlets.
Back to Nature generates revenue through one-time consumer purchases of branded snack products via retail and e-commerce channels. Products are sold at standard per-unit retail price points through 17+ retail chains spanning mass merchants (Target, Kroger), natural and specialty grocers (Whole Foods Market, Sprouts Farmers Market, Natural Grocers, Erewhon, Happier Grocery, National Coop Grocers), regional grocers (Publix, Wegmans, Giant, Giant Eagle, Harris Teeter, Stop & Shop, Hannaford), and e-commerce (Amazon, Thrive Market, the company's direct website). The company is operationally affiliated with Barilla America, Inc., with compliance and corporate infrastructure routed through Barilla's Northbrook, IL office. Headcount is estimated at 11–50 (firmographic) to 51–200 (LinkedIn); no revenue is publicly disclosed.
Back to Nature firmographics
Firmographics- Name
- Back to Nature
- Legal name
- Back to Nature Foods, LLC
- Website
- https://backtonaturefoods.com
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Back to Nature is a heritage American snack brand founded in 1960, producing non-GMO, plant-based crackers, cookies, and nuts. The company sells through 17+ retail chains including Target, Whole Foods, Kroger, Sprouts, and Amazon, serving health-conscious consumers seeking clean-label snacks.
- Ownership category
- akta.pro rank
Back to Nature industry classification
Industry- Product category
- Healthy Snack Foods
- NAICS
- Cookie and Cracker Manufacturing (311821), Cookie, Cracker, and Pasta Manufacturing (31182), Snack Food Manufacturing (31191)
- SIC
- Cookies & Crackers (2052), Bakery Products (2050)
- akta.pro primary industry
- Cookies, Biscuits & Crackers Manufacturing (AFAKAAAC)
- akta.pro secondary industries
- Crackers, Biscuits & Grain Snacks Manufacturing (savory biscuits, crispbreads) (AFAKABAH), Trail Mix & Snack Mix Manufacturing (AFAKAIAG)
Keywords
Where Back to Nature is headquartered
LocationHeadquarters
- HQ city
- Naples
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Back to Nature business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Retail and E-commerce Product Sales: Back to Nature generates revenue through the sale of snack products (crackers, cookies, nuts) via major retail grocery chains, mass merchants, natural food stores, and online e-commerce platforms including Amazon and the company's own website. Revenue is derived from one-time consumer purchase transactions at retail and online.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard per-unit retail pricing for snack products |
Go-to-market motion1 record
Distribution channels8 records
Marketing channels5 records
Back to Nature product offering
Product offeringCore offering
Back to Nature manufactures and sells better-for-you snack foods, including crackers, cookies, granola, nuts, and trail mix made with non-GMO, plant-based, and clean-label ingredients. Products are distributed through major grocery retailers and online channels including Target, Whole Foods, Kroger, Sprouts, and Amazon.
Product overview
Back to Nature is a snack brand offering a diverse portfolio of crackers, cookies, and nuts. The product lineup centers on non-GMO snacks without artificial flavors, colors, or sweeteners, and features plant-based options across most products. The cracker portfolio includes varieties like Classic Round Crackers, Crispy Wheat Crackers, Stoneground Wheat Crackers, various flavored crackers (Garlic & Herb, Sour Cream & Onion, Cheezy Crackers including new White Chedda and Hot & Spicy flavors), flatbread crackers, rice thins, and saltines. The cookie lineup features sandwich cookies (Classic Creme, Peanut Butter Creme, Golden Creme, Double Classic Creme), chocolate chunk cookies, and fudge varieties (Fudge Mint, Fudge Striped). The nuts category includes whole cashews, nut mixes (Cashew Almond Pistachio, Sweet & Salty Nut Mix). Some Harvest Whole Wheat Crackers varieties were discontinued in Spring 2026. Products are available at major retailers including Target, Whole Foods, Kroger, Sprouts, and Amazon.
Differentiator
Problem solved
Functional benefit
Products and services
- Crackers Baked crackers made with non-GMO, plant-based, and clean-label ingredients, sold to health-conscious consumers through grocery and online retailers.
- Cookies Sweet and crunchy cookies made with simple, non-GMO ingredients, targeted at consumers seeking better-for-you dessert and snack options.
- Granola Granola products made with whole grains and clean-label ingredients for breakfast and snacking occasions.
- Nuts Packaged nuts sold as a standalone better-for-you snack option for health-conscious consumers.
- Trail Mix Trail mix blends combining nuts, dried fruit, and other ingredients, positioned as portable, better-for-you snacking.
Quantifiable outcome
- Launched at Target stores nationwide, expanding to 2,000 additional retail locations across the US
- +1 more outcomes
Companies that use Back to Nature
Customer profileNamed customers17 records
Segments3 records
Ideal customer profiles1 record
Back to Nature technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Back to Nature partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- John Galt SolutionscoreBack to Nature implemented John Galt Solutions' Atlas Planning Platform to enhance supply chain planning and agility. This technology investment supports the brand's rapid growth and retail expansion, enabling more responsive supply chain operations across its expanding distribution network.
- TargetcoreBack to Nature launched its products at Target stores nationwide, expanding to 2,000 additional retail locations across the US. The launch featured six SKUs including crackers and cookies. This represents one of the brand's largest retail expansions to date following its 2025 rebrand.
- Thrive MarketminorBack to Nature expanded distribution to Thrive Market, a membership-based online natural grocery platform. This partnership complements existing retail and e-commerce distribution.
- Whole Foods MarketcoreBack to Nature products are sold at Whole Foods Market across the US. The brand recently expanded its presence with new product launches (White Chedda and Hot & Spicy Cheezy Crackers) at Whole Foods.
- KrogercoreBack to Nature products are sold at Kroger grocery stores nationwide, providing broad mainstream retail coverage.
- Sprouts Farmers MarketcoreBack to Nature expanded its Sprouts Farmers Market presence with new White Chedda and Hot & Spicy Cheezy Crackers. Sprouts is a key natural grocery channel for the brand.
- PublixminorBack to Nature products are sold at Publix grocery stores across the southeastern US.
- AmazoncoreBack to Nature products are sold via Amazon, making them accessible nationwide through the leading e-commerce platform.
- Barilla America, Inc.coreBack to Nature Foods, LLC is a subsidiary of Barilla America, Inc. Barilla is the parent company providing corporate infrastructure, compliance support, and strategic direction. Contact information lists Back to Nature Foods, LLC c/o Barilla America, Inc., 885 Sunset Ridge Rd., Northbrook, IL 60062.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Back to Nature competitors and assessment
Company assessmentDirect peers
- Simple Mills: Simple Mills is a leading better-for-you CPG snack brand offering crackers, cookies, and bars built with clean, nutrient-dense ingredients (almond flour, cassava, etc.). It directly competes with Back to Nature in crackers and cookies across the same natural and mainstream retail channels (Whole Foods, Sprouts, Target).
- Annie's Homegrown: Annie's (a General Mills subsidiary) makes better-for-you crackers, cookies, and snacks with a similar family-friendly, clean-label positioning. Annie's competes head-to-head with Back to Nature on shelf at Target, Whole Foods, and Kroger, especially in the kid- and family-snacking occasion.
- Mary's Gone Crackers: Mary's Gone Crackers is a pioneer in gluten-free, organic, plant-based crackers (and cookies), competing with Back to Nature's Multi-Seed Rice Thin Crackers and other better-for-you cracker SKUs in natural grocery and mass channels.
- Kashi: Kashi (owned by Kellogg's) markets non-GMO, plant-based crackers, cookies, and snack products targeting health-conscious consumers. Kashi is a direct competitor to Back to Nature in natural and mainstream retailers, sharing similar clean-label brand positioning.
- KIND Snacks: KIND (Mars) produces better-for-you snack bars and clusters that overlap with Back to Nature's nut-mix and on-the-go snacking occasions. KIND also competes for the same health-conscious consumer at Target, Whole Foods, and Kroger.
- Barbara's Bakery: Barbara's Bakery makes better-for-you, Non-GMO cereals, crackers, and snack bars sold in natural and mainstream grocery. It is a direct competitor to Back to Nature's stoneground wheat crackers, cookies, and plant-based snack portfolio.
- Blue Diamond Growers: Blue Diamond (Almond Breeze, Nut-Thins crackers, snack almonds) directly overlaps Back to Nature's nut-mix and cracker offerings, particularly in the plant-based and Non-GMO snacking segments at the same retail customers.
- Bare Snacks: Bare makes baked and fruit/vegetable-based snacks with a clean-label positioning. While its product mix differs (apple chips, coconut chips, veggie crisps), it competes with Back to Nature for the same health-conscious shopper across Whole Foods, Sprouts, and Target.
Broad incumbents
- Pepperidge Farm: Pepperidge Farm (Campbell Soup) is a major incumbent cracker and cookie brand (Goldfish, Milano, etc.). As a large-scale legacy snack maker with deep mainstream distribution, Pepperidge Farm competes with Back to Nature's Classic Round and Cheezy Crackers at mass retail.
- Nabisco / Mondelez International: Mondelez owns Nabisco (Oreo, Ritz, Premium), and competes directly with Back to Nature's sandwich cookie and cracker lines at mass retailers like Target, Kroger, and Walmart. Scale, trade spend, and shelf-space dominance make Mondelez the most consequential incumbent competitor.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Back to Nature social profiles
Digital presenceBack to Nature financial estimates
Financial estimateRevenue estimate
Valuation estimate
Back to Nature leadership team
Management profileNumber of profiles
Back to Nature funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Back to Nature M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Back to Nature
What does Back to Nature do?
Back to Nature manufactures and sells better-for-you snack foods, including crackers, cookies, granola, nuts, and trail mix made with non-GMO, plant-based, and clean-label ingredients. Products are distributed through major grocery retailers and online channels including Target, Whole Foods, Kroger, Sprouts, and Amazon.
Is Back to Nature a public or private company?
Back to Nature is a private company. It is classified as corporate owned and is currently operating.
When was Back to Nature founded?
Back to Nature was founded in 1960. It employs 11 to 50 people.
Where is Back to Nature based?
Back to Nature is headquartered in Naples, United States, in the North America region.
How does Back to Nature make money?
One revenue line is on record: retail and E-commerce Product Sales.
Who are Back to Nature's main competitors?
Direct peers on record are Simple Mills, Annie's Homegrown, Mary's Gone Crackers, Kashi, KIND Snacks, Barbara's Bakery, Blue Diamond Growers and Bare Snacks. Broad incumbents are Pepperidge Farm and Nabisco / Mondelez International.
Does Back to Nature have an API?
No public API is recorded for Back to Nature.
What industry is Back to Nature in?
Back to Nature's product category is Healthy Snack Foods. Its primary akta.pro industry code is AFAKAAAC, Cookies, Biscuits & Crackers Manufacturing, with a secondary code of AFAKABAH, Crackers, Biscuits & Grain Snacks Manufacturing (savory biscuits, crispbreads). Its NAICS code is 311821 and its SIC code is 2052.