Habitat for Humanity of Greater Los Angeles

What Habitat for Humanity of Greater Los Angeles does

Habitat for Humanity of Greater Los Angeles (Habitat LA) is a 501(c)(3) nonprofit organization founded in 1990 and headquartered in Bellflower, California, that builds and repairs homes in partnership with low-income families and individuals across the Greater Los Angeles region. Since its founding the organization has built, renovated, and repaired more than 1,300 homes, and since 2004 has diverted more than 13 million pounds of materials from landfills through its ReStore operations. The organization runs three ReStore thrift retail locations in Bellflower, Torrance, and Los Angeles (with online and eBay channels), operates core programs including the Affordable Homeownership Program, a Downpayment Assistance Program, and a Home Repair Program, and maintains dedicated verticals for veterans (Habitat for Heroes, established 2011) and entertainment industry engagement (Hollywood for Habitat for Humanity, launched 2000).

Habitat LA's revenue model is a hybrid nonprofit funding stack: contributed revenue from individual donors (including the HopeBuilders monthly giving program), corporate sponsorships and foundation grants, signature fundraising events (the annual Los Angeles Builders Ball), planned giving, vehicle donations, and workplace giving/matching gifts; together with earned revenue from ReStore merchandise sales at 30-70% off retail prices. Program delivery relies on volunteer labor mobilized through individual volunteers, corporate team builds, faith-based engagement, youth programs (ages 14+), and celebrity build events. Go-to-market is community-led rather than transactional, with the Hollywood for Habitat for Humanity program anchoring major-gift cultivation and the Builders Ball serving as the primary annual fundraising moment.

The organization is an independent affiliate of Habitat for Humanity International, governed by its own board under President and CEO Erin Rank, with roughly 101-250 employees across its Bellflower headquarters and three ReStore sites. Habitat LA has positioned itself as a primary response partner for the January 2025 Los Angeles wildfires, securing a $16 million commitment from Airbnb and Airbnb.org for home rebuilding and repairs, alongside donations from partners including Pechanga Resort Casino, Warner Bros. Discovery, U.S. Bank, Brookfield Residential, Samsung Electronics, and the California Fire Foundation. There is no proprietary technology platform underpinning the mission; operations are powered by conventional web tools (Blackbaud for donations, ResupplyApp for pickup scheduling, Constant Contact for email).

Name

Habitat for Humanity of Greater Los Angeles

Legal name

Habitat for Humanity of Greater Los Angeles

Website

https://habitatla.org

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

Habitat for Humanity of Greater Los Angeles is a 501(c)(3) nonprofit founded in 1990 that builds, renovates, and repairs affordable homes for low-income families in Greater Los Angeles, funded through ReStore retail sales, individual and corporate donations, and signature events.

Ownership category

akta.pro rank

Product category

Nonprofit Affordable Housing Services

SIC

Services-To Dwellings & Other Buildings (7340), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

akta.pro secondary industry

Residential Affordable Housing Development & Construction (IMAFABAI)

Keywords

• Affordable housing services
• Nonprofit homebuilding
• Home repair programs
• Community development
• Affordable homeownership

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations

Revenue model

1. ReStore Sales: Habitat LA operates three ReStore locations selling donated new and gently used furniture, appliances, and building materials at 30-70% off retail prices. All proceeds support the homebuilding mission.
2. Individual Donations: Monthly giving program (HopeBuilders), one-time donations, vehicle donations through Cars for Homes, stock donations, and tribute/memorial gifts from individual donors.
3. Corporate Sponsorships and Grants: Corporate sponsors at various levels (Legacy, Platinum/Gold/Silver/Bronze Hammer, Silver/Bronze Nail) provide financial support. Includes foundation grants, government funding, and workplace giving matching programs.
4. Events: Annual Los Angeles Builders Ball fundraiser and other signature events generate revenue through ticket sales, sponsorships, and donations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Habitat for Humanity of Greater Los Angeles is a nonprofit 501(c)(3) that builds and repairs affordable homes in partnership with low-income families through sweat-equity homeownership, downpayment assistance, and home repair programs. The organization also operates a network of three ReStore nonprofit home-improvement thrift stores that sell donated furniture, appliances, and building materials at 30-70% off retail, generating revenue to support the housing mission.

Product overview

Habitat for Humanity of Greater Los Angeles is a nonprofit organization that builds and repairs homes in partnership with hardworking, low-income families. Its portfolio spans multiple distinct programs: the core Affordable Homeownership Program, the Downpayment Assistance Program, and the Home Repair Program serve families directly; the ReStore network of three nonprofit thrift stores generates operating revenue; signature events like the Los Angeles Builders Ball raise major funds; and specialized initiatives such as Habitat for Heroes (veterans), Hollywood for Habitat (entertainment industry engagement), and Youth Programs mobilize specific communities. Donor engagement programs include the HopeBuilders monthly giving program, car donation program, gifts of stock, workplace giving with matching gifts, and tiered Giving Clubs. Disaster relief operations address recovery from Los Angeles wildfires with significant corporate support. Since its founding in 1990, the organization has built, renovated, and repaired more than 1,300 homes.

Differentiator

Problem solved

Functional benefit

Brands

• Hollywood for Habitat for Humanity (HFHFH): Entertainment industry partnership program connecting actors, musicians, athletes, directors, producers, and studio executives to Habitat LA build opportunities and special events, founded by screenwriter/director Randall Wallace in 2000.
• Habitat for Heroes
• Habitat LA ReStore
• Los Angeles Builders Ball

Products and services

• Affordable Homeownership Program Partnership program offering low-income families the opportunity to build and purchase their own homes through sweat equity and affordable mortgages. Since 1990, Habitat LA has built, renovated, and repaired more than 1,300 homes locally and worldwide.
• Downpayment Assistance Program

Quantifiable outcome

• More than 1,300 homes built, renovated, and repaired since 1990
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor, core and major.

• DNAKEminorGTM or Marketing PartnerDNAKE donated smart IP intercom systems worth over $21,000 to Habitat LA to support families moving into new homes, improving home security and streamlining communication for homeowners in LA communities.
• Wells Fargo Innovation Incubator (IN2)coreStrategic or Co-development PartnerHabitat LA is connected to the Wells Fargo Innovation Incubator (IN2), a $55 million energy technology program, through the Scalable Tech track connecting organizations with validated energy solutions for pilot projects with up to $250,000 in funding.
• Hollywood for Habitat for Humanity PartnersmajorStrategic or Co-development PartnerEntertainment industry partners including A+E Networks, ABC Network, CAA, Disney, HBO, Lionsgate, Los Angeles Lakers, Los Angeles Rams, Paramount Pictures, Sony Pictures, Warner Bros., and many more. Partners engage through set donations, music touring programs, VIP auctions, and build events.
• DNAKEminorGTM or Marketing PartnerDNAKE appears as a Bronze Hammer donor ($15,000+) in July 2025 and donated smart intercom systems to support families in new homes.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Habitat for Humanity Ventura County: Adjacent regional Habitat affiliate operating in Ventura County. Mirrors the Habitat model (homebuilding, ReStore, volunteers) but in a separate geography, making it more of a regional peer than a direct LA-market competitor.

Direct peers

• Abode Communities: LA-based nonprofit affordable housing developer and property manager. Directly comparable local market, low-income family focus, and reliance on public and private funding for new construction and rehabilitation.
• Skid Row Housing Trust: LA-based nonprofit permanent supportive housing provider serving the downtown Skid Row community. Comparable mission of providing housing to extremely low-income residents and similar reliance on LA-specific public and philanthropic funding.
• PATH (People Assisting the Homeless): LA-based nonprofit providing supportive and affordable housing for people experiencing homelessness. Comparable target population and Los Angeles geography, with overlapping corporate and government funding sources.
• Habitat for Humanity San Francisco / Greater Bay Area: Another regional Habitat affiliate in a similarly high-cost California metro. Closely comparable mission, partner-family model, and reliance on ReStore retail and corporate funding, though serving a different geography.
• Habitat for Humanity Orange County: Sibling regional Habitat affiliate serving the adjacent Southern California market. Operates an essentially identical model (homebuilding, ReStore retail, volunteer programs) and competes for overlapping corporate and donor dollars in the LA-OC media market.
• Mercy Housing: National nonprofit affordable housing developer operating across the West Coast including Southern California. Closely comparable mission, partner-family / service-enriched housing model, and reliance on corporate and faith-based funding.

Broad incumbents

• Local Initiatives Support Corporation (LISC): National community development financial institution supporting affordable housing and neighborhood revitalization. Comparable target population and funding model (corporate, foundation, government) though it acts primarily as a capital intermediary rather than direct builder.
• Enterprise Community Partners: National nonprofit affordable housing developer and CDFI. Comparable mission of building and preserving affordable homes for low-income families, but operates at much larger scale across multiple states with a broader investment and policy footprint.
• Habitat for Humanity International: The parent/affiliate network of which Habitat LA is a member. Directly comparable mission (affordable homebuilding), and acts as both a steward of the brand and a competing/collaborating national platform for funding and program standards.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/habitatlarestores
• Xx.com/HabitatLA
• Facebookfacebook.com/HabitatLA

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Habitat for Humanity of Greater Los Angeles